7/23/2019 Global Marketing Manager Director In Houston Texas Resume Alex Lopez

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ALEX LOPEZ 

The Woodlands, TX 77354 

alopez77@gmail.com  US Citizen

Top performing marketing professional with 14 years of Marketing experience who makes decisions to reflect

positively on high-volume sales, marketing and product success in alignment with a company’s vision, value and

goals. Is able to see the “big picture” within a competitive financial services industry, while achieving strong sales

growth and profits. Integral global leader, who excels in deep knowledge of the international marketplace,

product development and digital marketing. Key influencer in business partner relationships, both internal and

external. Out-of-the-box thinker who contributes up-to-date knowledge of industry trends, while buildingmutually beneficial relationships within the organization, stakeholders, and clients . Achievements as an

International Marketing Executive include:

o 

Conceptualized and implemented a mobile solution that allowed small businesses to pay invoices to the Coca

Cola Company using their mobile phones; successfully piloted the application with 800 small business sites

representing the first mobile P2B/B2B payment solution in the history of Mexico.

o  Helped countries throughout various global regions to hire digital marketing agencies, supporting the

procurement of the tools and resources required to design effective digital marketing strategies.

o  Controlled budget of more than US $60 Million a year; managed and financed marketing, branding, and

promotions initiatives with top global retail brands.

PROFESSIONAL EXPERIENCE

BBVA Compass (GLOBAL TEAM), Houston, TX 2006 - 2015

Global Digital Marketing–   (2014 - 2015)

  Collaborate with international partners to support digital marketing transformations, enhancing advertising

and promotional efforts through the development of new digital marketing tools.

  Deliver comprehensive, effective digital marketing services as an internal consultant and advisor to digital

marketing directors working in various countries.

  Set up and launch digital marketing strategies for mobile applications and offline products, including SEM,

Display, Mobile, and Ecommerce, focusing primarily on digital media, social, conversion funnel and metrics.

 

Support local teams during the acquisition of a digital marketing agency, and install and apply digital

marketing tools including DMP, Email, and Analytics.Global Product Marketing Manager- SMB (2013 - 2014)

  Planned and implemented the corporate Small/Micro business segment global strategy for Spain, Mexico,

Peru, United States, Colombia, Argentina, and Chile.

  Researched and evaluated successful product launches, performing competitive analyses for product owners;

advised partners regarding global best practices in product design and marketability.

 

Designed marketing campaigns to launch new products, and supported partners by providing their customers

with multi-channel customer experiences.

 

Executed an international product offer analysis to present each region with valuable insights into product

characteristics, and the product viability of competing products.

Global Product Marketing Manager –  Unbanked /Underbanked (2011 - 2013)

 

Developed and implemented a low-income segment global strategy deployed in Spain, Mexico, Peru,Colombia, Turkey, and Venezuela.

  Collaborated with international customers to design low-cost alternative channels of operation in order to

access lower-income market segments.

 

Worked with local teams to successfully implement 2,100 banking agents in Venezuela and 1,000 banking

agents in Peru.

  Conceptualized and managed the development of a P2B/B2B payments mobile application (Celularizate), and

created a low-cost account linked to a mobile application solution for the unbanked market in Peru.

7/23/2019 Global Marketing Manager Director In Houston Texas Resume Alex Lopez

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ALEX LOPEZ  PAGE TWO 

BBVA BANCOMER, Mexico City, Mexico

Senior Marketing Manager (2009 - 2011)

  Planned, developed, and implemented sales and promotional efforts for consumer and commercial markets;

oversaw five outside agency partners responsible for digital marketing, event marketing, advertising and

public relations.

  Applied customer-driven research to improve the results of sales promotions; recommended strategies that

significantly increased new client acquisition rates.

  Supported the redesign of corporate branding strategies, working with executive management to develop

new marketing and branding assets, including the BBVA Bancomer SME blog and social media strategy.

  Developed and launched new promotional programs, led loyalty programs that decreased customer attrition

rates, and directed the launch of the Liga BBVA/El Campo de los Sueños BBVA Bancomer sponsorship in the

Mexico region.

  Developed, negotiated, and launched BBVA Bancomer's co-marketing strategy that established key

partnerships with companies including Kellogg's, Pepsico, Bimbo, and others to secure brand and advertising

budgets that promoted BBVA Bancomer initiatives.

BBVA Group USA Los Angeles, California 

 Advertising Director (2006 - 2009)

  Launched all BBVA Bancomer brand communications campaigns in the California market, handling wide-ring

market demographics, regions, and initiatives, including the successful launch of the El Libreton promotional

savings account in the US Hispanic Market.

 

Conducted target audience analysis, marketing budget management, and the development of online, direct

marketing, media, creative, sales promotion, and public relations strategies.

  Developed and implemented communications plans that supported more than 20,000 new clients every year.

  Designed, managed, and implemented online marketing programs, including websites, display digital, email

campaigns, and effective SEO/SEM strategies.

OGILVYONE WORLDWIDE, Mexico City, Mexico 2004 - 2006

Senior Regional Account Supervisor

  Established and administered SAP Communication Regional Strategies for Mexico, Brazil, and Argentina.

  Generated SME direct response campaigns, including direct mail, advertising, digital campaigns, web tools,

contact center, and marketing collaterals, leading all campaign activities for the Latin America region.

 

Won a major regional SAP regional account, which resulted in a 350% growth in annual agency fees.

VF SOLUTIONS, Mexico City, Mexico 2003 - 2004

 Account Supervisor

  Coordinated promotional event planning and management for major customers including the Coca Cola

Company and Hyatt Hotels & Resorts.

VEGA HISPANIC YELLOW PAGES, Washington, DC 2002 - 2003 

Marketing Manager

 

Led the advertising and media strategies targeting the US Hispanic market in the Washington, DC metro area

and was responsible for building partnerships with other media.

EDUCATION

Bachelor of Arts, Marketing,  1997-2001

MONTERREY INSTITUTE OF TECHNOLOGY AND HIGHER EDUCATION, ITESM - Mexico City, Mexico

Marketing Course, 2011 –ITESM

Leadership Course, 2009 - ITESM

LANGUAGES

Spanish (Fluent)

English (Fluent)