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1 Global Learning Transformation at Unilever Jonathan Donner and Colin Crickmore 3 rd November 2011 Copyright © 2011 Accenture. All Rights Reserved.

Global Learning Transformation at · PDF fileMore than 50 years experience in Brazil, China, India and Indonesia. Unilever organisation 5 ... Unilever Future Leaders Programme Global

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1

Glo

bal L

earn

ing

Tran

sfor

mat

ion

at U

nile

ver

Jona

than

Don

ner

and

Col

in C

rickm

ore

3rd

Nov

embe

r 20

11

Copyright © 2011 Accenture. All Rights Reserved.

Intr

oduc

tions

2

Jona

than

Don

ner

Vic

e P

resi

dent

Lea

rnin

g an

d C

apab

ility

D

evel

opm

ent,

Uni

leve

r P

LC

Col

in C

rickm

ore

Sen

ior

Exe

cutiv

e, A

ccen

ture

Our

jour

ney

toda

y...

Abo

ut U

nile

ver

The

Uni

leve

r Le

arni

ng T

rans

form

atio

n Jo

urne

y

Key

Indu

stry

Tre

nds

Exp

loite

d A

long

The

Way

Que

stio

ns a

nd D

iscu

ssio

n

3

4

Uni

leve

r is

a le

adin

g gl

obal

co

nsum

er c

ompa

ny

2bn

cons

umer

s w

orld

wid

e us

e a

Uni

leve

r pro

duct

on

any

day

53%

of s

ales

in

emer

ging

mar

kets

Pro

duct

sso

ld in

m

ore

than

180

co

untr

ies

Mor

e th

an 5

0 ye

ars

expe

rienc

e in

B

razi

l, C

hina

, Ind

iaan

d In

done

sia

Uni

leve

r or

gani

satio

n

5R

efre

shm

ent

Foo

ds

Per

sona

l Car

eH

ome

Car

e

Sou

th

Eas

t Asi

a

Afr

ica

Nor

th A

mer

ica

Latin

A

mer

ica

Eur

ope

NA

ME

T &

RU

BN

orth

Asi

a

Sou

th

Asi

a

Uni

leve

r is

org

anis

ed in

to

4 gl

obal

cat

egor

ies.

.....

acro

ss 8

geo

grap

hic

clus

ters

Uni

leve

r or

gani

satio

n

6

Peo

ple

are

at th

e he

art o

f our

bus

ines

s

Uni

leve

r’s a

mbi

tion

7

Fut

ure

grow

th w

ill b

e D

evel

opin

g an

d E

mer

ging

mar

ket f

ocus

sed:

Uni

leve

r’s a

mbi

tion

8

To d

oubl

eou

r gr

owth

whi

le re

duci

ngou

r en

viro

nmen

tal i

mpa

ct

Our

jour

ney

toda

y...

Abo

ut U

nile

ver

Key

Indu

stry

Tre

nds

Exp

loite

d A

long

The

Way

Que

stio

ns a

nd D

iscu

ssio

n

9

The

Uni

leve

r Le

arni

ng T

rans

form

atio

n Jo

urne

y

Uni

leve

rT

he b

usin

ess

chal

leng

e

10

“One

Uni

leve

r” P

rogr

amm

e

•CE

O: P

atric

k C

esca

u

•In

2006

, with

pre

ssur

es o

n gr

owth

and

mar

gins

, Uni

leve

r re

cogn

ized

the

nee

d to

ra

tiona

lize

cost

s an

d tr

ansf

orm

its

elf i

nto

a le

aner

, gl

obal

, in

terd

epen

dent

ent

erpr

ise

2006

20

06

2010

20

10

“Dou

ble

the

busi

ness

whi

le

redu

cing

the

envi

ronm

enta

l im

pact

•CE

O: P

aul P

olm

an

•Def

ine

visi

on a

nd p

urpo

se

•Foc

us o

n D

evel

opin

g &

Em

ergi

ng

mar

kets

•Rev

italis

atio

n of

Lea

ders

hip

•Kic

k st

art V

olum

e

•Big

ger,

fast

er In

nova

tion

•Rap

id c

apab

ility

dev

elop

men

t

•Driv

e do

wn

cost

s

The

nex

t w

ave

of o

ppor

tuni

tyT

he n

ext

wav

e of

opp

ortu

nity

2012

+ 20

12+

Dev

elop

ing

and

Em

ergi

ng

Mar

kets

•Lon

g te

rm g

row

th

•Mar

ket D

evel

opm

ent

•Cle

ar s

trat

egic

cho

ices

•Str

uctu

re t

o m

atch

str

ateg

y an

d am

bitio

n

•Sus

tain

abili

ty

Uni

leve

r Le

arni

ng

Tra

nsfo

rmat

ion

Jour

ney

11

The

nex

t w

ave

of o

ppor

tuni

tyT

he n

ext

wav

e of

opp

ortu

nity

Glo

baliz

e G

ener

al a

nd

Lead

ersh

ip S

kills

•Est

ablis

h si

ngle

, glo

bal L

MS

•Rat

iona

lise

1000

’s o

f loc

al

prog

ram

mes

ont

o a

sing

le, g

loba

l G

ener

al S

kills

cur

ricul

um

•Lau

nch

glob

al L

earn

ing

serv

ice

•Pen

etra

tion,

acc

ess,

sca

le

2006

20

06

2010

20

10

Est

ablis

h th

e U

nile

ver

Lear

ning

A

cade

my

•Int

egra

te a

ll le

arni

ng; i

nclu

ding

P

rofe

ssio

nal (

func

tiona

l) S

kills

•Con

firm

a s

ingl

e, g

loba

l cur

ricul

um

for

each

func

tion

(e.g

. Sal

es,

Mar

ketin

g, S

uppl

y C

hain

)

•Sta

ndar

ds,

prof

essi

onal

izat

ion

•Set

up a

sin

gle

Lear

ning

Por

tal a

t in

side

.uni

leve

r

•Est

ablis

h an

onl

ine

“Lea

rnin

g P

assp

ort”

for

each

Uni

leve

r em

ploy

ee

Use

the

Uni

leve

r Le

arni

ng

Aca

dem

y to

driv

e fu

rthe

r G

row

th

•Dire

ct le

arni

ng r

esou

rces

to

whe

re n

eede

d m

ost

•Lea

rnin

g as

EV

P in

Asi

an “

war

fo

r ta

lent

•Exp

loit

glob

al le

arni

ng a

naly

tics,

vi

sibi

lity

and

cont

rol t

o en

sure

bu

sine

ss a

lignm

ent

(e.g

. Foc

us

on D

&E

mar

kets

)

•Lev

erag

e em

ergi

ng te

chno

logi

es

for

lear

ning

effe

ctiv

enes

s, c

ost

effic

ienc

y an

d su

stai

nabi

lity

•Unl

ock

the

pow

er o

f a tr

uly

gl

obal

lear

ning

infr

astr

uctu

re n

ow

in p

lace

-as

a b

usin

ess

reso

urce

2012

20

12

Wha

t thi

s m

eant

for L

earn

ing

at U

nile

ver..

.

Uni

leve

r Le

arni

ng

Tra

nsfo

rmat

ion

Jour

ney

12

Mul

tilin

gual

Hel

p D

esk

(Tie

rs 1

,2,3

) and

rep

ortin

gM

ultil

ingu

al H

elp

Des

k (T

iers

1,2

,3) a

nd r

epor

ting

Lear

ning

Man

agem

ent S

yste

mLe

arni

ng M

anag

emen

t Sys

tem

Cou

rse

Load

(IL

T /

vILT

/ eL

earn

ing)

Cou

rse

Load

(IL

T /

vILT

/ eL

earn

ing)

Sch

edul

ing

(ILT

/ vI

LT)

Sch

edul

ing

(ILT

/ vI

LT)

Pro

fess

iona

l Ski

llsP

rofe

ssio

nal S

kills

Fac

torie

sF

acto

ries

Gen

eral

Ski

llsan

d Le

ader

ship

Gen

eral

Ski

llsan

d Le

ader

ship

Sal

esS

ales

Mar

ket-

ing

Mar

ket-

ing

Sup

ply

Cha

inS

uppl

yC

hain

R&

DR

&D

Fin

ance

Fin

ance

Etc

.E

tc.

BusinessAlignment Business

Alignment

Acc

entu

re

Developmentand Delivery Developmentand Delivery Infrastructure Infrastructure

Con

tent

Dev

elop

men

t and

Sou

rcin

gC

onte

nt D

evel

opm

ent a

nd S

ourc

ing

Glo

bal D

eliv

ery

(Cla

ssro

om a

nd V

irtua

l)G

loba

l Del

iver

y (C

lass

room

and

Virt

ual)

Reg

iona

l Del

iver

y M

anag

emen

tR

egio

nal D

eliv

ery

Man

agem

ent

Gov

erna

nce

Gov

erna

nce

Dem

and

Man

agem

ent a

ligne

d to

Bus

Prio

ritie

sD

eman

d M

anag

emen

t alig

ned

to B

us P

riorit

ies

Cur

ricul

um M

anag

emen

tC

urric

ulum

Man

agem

ent

Con

tent

Dev

elop

men

t and

Sou

rcin

g as

requ

este

dC

onte

nt D

evel

opm

ent a

nd S

ourc

ing

as re

ques

ted

Sup

port

Dem

and

Man

agem

ent f

or A

cade

mie

sS

uppo

rt D

eman

d M

anag

emen

t for

Aca

dem

ies

My

Lear

ning

at U

nile

ver

Glo

bal L

earn

ing

Hom

epag

e

My

Lear

ning

Play Telestration

14

Eac

h in

divi

dual

in U

nile

ver

has

thei

r ow

n Le

arni

ng P

assp

ort

15

Dav

idS

mith

Man

dato

ry

Rec

omm

ende

d

Ele

ctiv

e

Our

jour

ney

toda

y...

Abo

ut U

nile

ver

Que

stio

ns a

nd D

iscu

ssio

n

16

The

Uni

leve

r Le

arni

ng T

rans

form

atio

n Jo

urne

y

Key

Indu

stry

Tre

nds

Exp

loite

d A

long

The

Way

Tw

o bi

g tr

ends

...

17

EX

AM

PLE

S IN

UN

ILE

VE

R

•T

otal

lear

ning

spe

nd a

cros

s U

nile

ver

glob

ally

•C

orpo

rate

wid

e Le

arni

ng c

onsu

mpt

ion

data

•C

orpo

rate

wid

e Le

arni

ng e

xecu

tion

data

(se

at

utili

satio

n, p

artic

ipan

t sa

tisfa

ctio

n, %

use

of

virt

ual l

earn

ing)

•E

cono

mic

impa

ct o

f Lea

rnin

g (C

hina

, R

ussi

a Le

arni

ng C

ampa

igns

)

•C

ours

e “S

usta

inab

ility

Rat

ings

•Single global corporate Learning home page

•Single global corporate LMS and “Learning

Passport”

•T

eles

trat

ions

•Online gaming

•S

tart

ing

to e

xper

imen

t w

ith:

•M

obile

Lea

rnin

g

•S

ocia

l & C

olla

bora

tive

lear

ning

Lear

ning

an

alyt

ics,

vi

sibi

lity

and

cont

rol

Cro

ssov

er o

f le

arni

ng a

nd

tech

nolo

gy

18

We

can

drill

dow

n an

d se

e w

hich

cou

rses

and

in w

hich

cou

ntrie

s

We

can

conf

irm th

is is

in li

ne w

ith c

orpo

rate

obj

ectiv

es

Sa

les

Ma

rke

tin

g

Su

pp

ly C

ha

in

R&

D

IT HR

Fin

an

ce

En

terp

rise

Su

pp

ort

Foo

d S

olu

tio

ns

CM

I

Vis

ibili

ty o

f the

ann

ual g

loba

l Dem

and

Pla

n fo

r fu

nctio

nal s

kills

trai

ning

(I

llust

rativ

e ex

ampl

e)

Ana

lytic

s E

xam

ple

1: C

orpo

rate

wid

e Le

arni

ng d

eman

d da

ta

19

Ana

lytic

s E

xam

ple

2: C

orpo

rate

wid

e le

arni

ng e

xecu

tion

data

We

are

star

ting

to th

ink

abou

t how

to

link

this

dat

a to

HR

met

rics

such

as

enga

gem

ent a

nd r

eten

tion

For

exa

mpl

e, w

ith th

e ne

w g

radu

ate

deve

lopm

ent p

rogr

amm

e

Ana

lytic

s E

xam

ple

3: S

usta

inab

ility

R

atin

gs fo

r ou

r co

urse

s

We

are

curr

ently

inve

stig

atin

g th

e cr

eatio

n of

a “

Sus

tain

abili

ty

Rat

ing”

for

each

of o

ur c

ours

e of

ferin

gs:

20

Tra

inin

g

Ma

teri

als

M

inim

ise

d o

r R

ecy

cle

d

Tra

inin

g S

ite

/

Ho

tel

Su

sta

ina

bil

ity

C

red

en

tia

ls

Tra

ve

l an

d

Tra

nsp

ort

-a

tio

n C

ho

ice

s

Su

sta

ina

bil

ity

M

ess

ag

es

em

be

dd

ed

Su

sta

ina

bil

ity

Co

urs

e M

etr

ics

Low

Hig

h

A B C D E

1.

De

velo

p a

su

sta

ina

bil

ity

ra

tin

g f

ram

ew

ork

an

d m

on

ito

rin

g p

roce

ss

2.

Intr

od

uce

Ve

nd

or

sust

ain

ab

ilit

y r

ati

ng

co

nce

pt

3.

Ass

ess

co

urs

ew

are

/ve

nd

ors

/pro

vid

ers

pe

rfo

rma

nce

4.

Sh

are

be

st p

ract

ice

s a

nd

re

po

rt p

erf

orm

an

ce

5.

Bu

ild

a V

en

do

r su

sta

ina

bil

ity

RF

P c

om

po

ne

nt

/ a

sse

ssm

en

t

Ve

nd

ors

to

be

mo

re s

ust

ain

ab

le i

n d

eli

ve

ry a

nd

ma

teri

als

21

Tec

hnol

ogy

Exa

mpl

e 1

: Uni

leve

r’sB

usin

ess

Cha

lleng

eG

ame

Thi

s bu

sine

ss

gam

e is

pl

ayed

on

line

real

tim

e

glob

ally

22

Tec

hnol

ogy

Exa

mpl

e 2

:M

obile

Lea

rnin

g P

assp

ort

�H

R C

ycle

: Goa

l Set

ting

�D

eadl

ine:

Jun

e 12

�T

ool a

nd T

ips

�W

atch

the

vide

o

�H

R G

enie

�M

anag

e yo

ur H

R d

ata

Glo

bal E

vent

Cou

rse

Sch

edul

e

Wel

com

eD

avis

,Ash

ley

> W

elco

me

Mes

sage

from

P

aul P

olm

an

HR

Foc

us

Peo

ple

Res

ourc

es (t

ag c

loud

)

Wel

com

e to

you

r U

FLP

Exp

erie

nce

�D

jije

ddko

e.da

ohg

lkdf

ke fa

ldv

d dl

mfa

o da

daf

et c

k’it

asdl

kclk

a fa

ldv

d dl

mfa

o da

daf

et c

k’it

asdl

kclk

a fa

ldv

d dl

mfa

o da

daf

et c

k’it

asdl

kclk

a .

�P

aul M

axin

.

> M

eet o

ther

new

join

ers

>Le

ader

ship

Cha

nnel

>Y

our

Lear

ning

Pas

spor

t>

Top

Tip

s

>M

ore

….

Firs

t 100

day

s W

orko

ut

25/0

4/11

Sin

gapo

reIL

T

Rec

onne

ct E

vent

28

/04/

11Lo

ndon

ILT

Firs

t 100

day

s W

orko

ut

02/0

5/11

Virt

ual

vILT

Uni

leve

r F

utur

e Le

ader

s P

rogr

amm

eW

e ar

e U

nile

ver

Whe

re w

e w

ill w

in

How

we

will

win

Glo

bal A

ssig

nmen

t Blo

gs

>Com

pass

/ S

tand

ards

of L

eade

rshi

p>P

erfo

rman

ce C

ultu

re>R

esou

rces

Uni

leve

r F

unda

men

tals

> W

elco

me

from

you

r lo

cal

coun

try

Man

agem

ent

Your

Nex

t 24

Mon

ths

Roa

dmap

Loca

l Eve

nt C

ours

e S

ched

ule

Mar

ketin

g 10

1 -

Indi

a25

/04/

11B

anga

lore

ILT

HR

Chi

na–

Par

t 228

/04/

11S

hang

hai

ILT

Hea

lthan

d S

afet

y -

Rus

sia

02/0

5/11

Virt

ual

vILT

E-C

oach

ing

with

Rup

ert G

oldb

erg

“If

ev

ery

on

e e

mb

race

s th

e

Lea

de

rsh

ip M

om

en

ts t

he

y

en

cou

nte

r in

th

eir

jo

bs,

we

wil

l b

uil

d a

Pe

rfo

rma

nce

Cu

ltu

re q

uic

kly

> S

end

your

que

stio

ns

Tec

hnol

ogy

Exa

mpl

e 3:

23

Uni

leve

r F

utur

e Le

ader

s P

rogr

amm

eG

loba

l Col

labo

ratio

n S

ite

In s

umm

ary.

..

24

The

real

ove

rall

obje

ctiv

e is

to a

lign

capa

bilit

y de

velo

pmen

t inv

estm

ent w

ith th

e bu

sine

ss p

riorit

ies

Lear

ning

an

alyt

ics,

vi

sibi

lity

and

cont

rol

Our

Lea

rnin

g an

alyt

ics

give

s th

e vi

sibi

lity

and

cont

rol t

o al

ign

lear

ning

spe

nd a

nd m

easu

rere

sults

The

tech

nolo

gy e

nabl

es e

ffect

ive

lear

ning

del

iver

yac

hiev

ing

1)ef

fect

ive

capa

bilit

y de

velo

pmen

t

2)a

man

agea

ble

cost

to th

e bu

sine

ss

3)lo

ng te

rm e

nviro

nmen

tal

sust

aina

bilit

y.

Cro

ssov

er o

f le

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