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© 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. GLOBAL HAPPINESS 2020 What Makes People Happy in the Age of COVID-19 A 27-Country Global Advisor Survey October 2020 For more information about this survey, go to: https://www.ipsos.com/en/global-happiness-study-2020

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Page 1: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

© 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential

and Proprietary information and may not be disclosed or

reproduced without the prior written consent of Ipsos.

GLOBAL HAPPINESS 2020What Makes People Happy in the Age of COVID-19

A 27-Country Global Advisor Survey

October 2020

For more information about this survey, go to: https://www.ipsos.com/en/global-happiness-study-2020

Page 2: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

© Ipsos | Global Advisor | Global Happiness Study | October 2020 2

Global Advisor

Level of Happiness by Country

© Ipsos | Global Advisor | Global Happiness Study | October 2020

Page 3: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

3© Ipsos | Global Advisor | Global Happiness Study | October 2020

Level of Happiness

Q1. Taking all things

together, would you say

you are: Very happy,

rather happy, not very

happy, not happy at all

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries% unhappy % happy

Among 27 countries surveyed,

happiness is most prevalent in

China and the Netherlands, with

about 9 in 10 in each country

describing themselves as “very”

or “rather” happy (93% and 87%,

respectively). Saudi Arabia (80%),

France and Canada (both 78%)

follow.

Fewer than half of adults in Peru

(32%), Chile (35%), Spain (38%),

Argentina (43%), Hungary (45%),

and Mexico (46%) say they are

happy.

Page 4: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

4© Ipsos | Global Advisor | Global Happiness Study | October 2020

Level of Happiness

Q1. Taking all things

together, would you say

you are: Very happy,

rather happy, not very

happy, not happy at all

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

9%

5%

4%

6%

5%

9%

10%

3%

8%

5%

13%

5%

11%

14%

22%

7%

12%

7%

8%

13%

13%

18%

16%

12%

30%

20%

13%

11%

22%

29%

34%

38%

41%

37%

42%

51%

47%

54%

46%

57%

51%

49%

44%

60%

58%

64%

65%

61%

64%

59%

62%

66%

51%

66%

80%

52%

61%

54%

49%

45%

44%

45%

38%

40%

36%

36%

31%

31%

36%

29%

30%

28%

25%

25%

24%

23%

22%

20%

18%

20%

12%

12%

6%

31%

7%

12%

13%

12%

11%

9%

10%

7%

9%

5%

10%

7%

2%

8%

4%

4%

6%

4%

3%

3%

2%

3%

4%

2%

8%

2%

1%

6%

Peru

Chile

Spain

Argentina

Hungary

Mexico

South Africa

South Korea

Japan

Russia

Turkey

Italy

Malaysia

Brazil

India

Poland

United States

Belgium

Germany

Sweden

Great Britain

Australia

Canada

France

Saudi Arabia

Netherlands

China

All Countries

Very happy Rather happy Not very happy Not happy at all

% very happy + rather happy

Global Average 63%

93%

87%

80%

78%

78%

77%

76%

74%

73%

71%

70%

68%

66%

63%

62%

62%

59%

58%

55%

54%

52%

46%

45%

43%

38%

35%

32%

Just over 6 in 10 (63%) adults

globally report being happy: 11%

very much so and 52% rather so.

Countries with the highest

proportion of adults considering

themselves as very happy are

Saudi Arabia (30%), India (22%),

and the Netherlands (20%).

Those with the highest

prevalence of adults saying they

are not happy at all are Spain

(13%), Argentina and Chile (each

12%).

-1%

11%

NA

2%

-2%

-8%

-9%

-6%

-1%

-5%

-2%

-9%

-3%

-11%

2%

10%

5%

6%

11%

3%

0%

-7%

-13%

-5%

9%

-8%

-15%

-26%

Change in % very happy + rather

happy since 6/2019

Page 5: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

5© Ipsos | Global Advisor | Global Happiness Study | October 2020

% very happy + rather happy

Dec-11 May-13 Mar-17 Feb-18 Jun-19 Aug-20

Change

since

December

2011

Change

since June

2019

Global Average 77% 77% 61% 70% 64% 63% -14% -1%China 78% 79% 84% 85% 82% 93% 15% 11%Netherlands 87%Saudi Arabia 83% 74% 75% 76% 78% 80% -3% 2%Canada 85% 83% 81% 81% 86% 78% -7% -8%France 84% 81% 68% 77% 80% 78% -6% -2%

Australia 86% 84% 72% 82% 86% 77% -9% -9%Great Britain 79% 81% 71% 78% 82% 76% -3% -6%Sweden 80% 87% 74% 81% 75% 74% -6% -1%Germany 76% 77% 71% 68% 78% 73% -3% -5%Belgium 80% 80% 71% 80% 73% 71% -9% -2%United States 85% 83% 80% 82% 79% 70% -15% -9%Poland 75% 72% 66% 71% 71% 68% -7% -3%India 89% 87% 78% 83% 77% 66% -23% -11%Brazil 77% 81% 56% 73% 61% 63% -14% 2%Italy 73% 68% 53% 60% 57% 62% -11% 5%Malaysia 69% 52% 62% 10%Turkey 89% 83% 58% 60% 53% 59% -30% 6%Russia 61% 62% 56% 62% 47% 58% -3% 11%Japan 70% 69% 62% 60% 52% 55% -15% 3%South Korea 71% 62% 48% 57% 54% 54% -17% 0%South Africa 79% 83% 59% 72% 59% 52% -27% -7%Mexico 78% 80% 43% 67% 59% 46% -32% -13%

Hungary 43% 52% 48% 48% 50% 45% 2% -5%Argentina 68% 67% 48% 56% 34% 43% -25% 9%Spain 63% 57% 43% 53% 46% 38% -25% -8%

Chile 41% 71% 50% 35% -15%Peru 36% 54% 58% 32% -26%

In addition to the countries listed on the table with a percentage, the global average for the following years factored results for countries surveyed that year, but not in 2020:

2011: Indonesia; 2013: Indonesia and Norway; 2017: Colombia; 2018: Serbia; and 2019: Colombia and Serbia. See methodology section for sample sizes.

Level of Happiness

Trended Data

Q1. Taking all things together,

would you say you are: very

happy, rather happy, not very

happy, not happy at all

Compared to 2019, the prevalence of

happiness globally has remained

nearly unchanged. It has increased by

at 5 points or more in six countries,

most off all China and Russia,

Malaysia, and Argentina. It has

decreased by 5 points or more in 12

countries, most of all Peru, Chile,

Mexico, and India.

Compared to 2011, the percentage of

those saying they are happy in 2020

has fallen by 14 points globally. It is

down by 5 points or more in 17 in 23

surveyed both years, including

Mexico, Turkey, South Africa,

Argentina, Spain, and India where it is

down by more than 20 points. The

only country showing a significant

increase since 2011 is China (+15

points).

Page 6: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

6© Ipsos | Global Advisor | Global Happiness Study | October 2020

77%77%

61%

70%

64% 63%

68% 67%

48%

56%

34%

43%

77%

81%

56%

73%

61% 63%

85%83%

81% 81%

86%

78%

41%

71%

50%

35%

32%

58%

78%80%

43%

67%

59%

46%

36%

54% 58%

32%

80%

82%

79%

70%

25%

35%

45%

55%

65%

75%

85%

95%

Global Average Argentina Brazil Canada Chile

Colombia Mexico Peru United States

See methodology section for sample sizes

% very happy + rather happy

Level of Happiness

Trended Data: Americas

Q1. Taking all things together,

would you say you are: very

happy, rather happy, not very

happy, not happy at all

Globally, the prevalence of happiness is

virtually unchanged from 2019. It is

about on par with the study low

recorded in March 2017 – and 14 points

below the highs seen in 2011 and 2013.

Only 2 countries in the Americas show

gains between 2019 and 2020: Argentina

(+ 9) and Brazil (+2).

At the other end of the spectrum, Peru,

Chile, and Mexico each see double-digit

declines vs. 2019 (-26, -15, and -13

points, respectively). Declines of nearly

10 points are seen in both Canada and

the United States (-8 and -9), though

adults in these countries are the happiest

in the region (78% and 70%).

CA

US

GLOBAL

BR

MX

AR

CL

PE

Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019 Aug 2020

Page 7: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

7© Ipsos | Global Advisor | Global Happiness Study | October 2020

NE

FR

GB

SE

DE

BE

GLOBAL

IT

ES

See methodology section for sample sizes

77%77%

61%

70%

64% 63%

80%80%

71%

80%

73%71%

84%

81%

68%

77%

80% 78%

76%

77%

71%

68%

78%

73%

79%

81%

71%

78%

82%

76%

73% 68%

53%

60%

57%

62%

63%

57%

43%

53%

46%

38%

80%

87%

74%

81%

75% 74%

25%

35%

45%

55%

65%

75%

85%

95%

Global Average Belgium France Germany Great Britain

Italy Norway Spain Sweden Netherlands

% very happy + rather happy

Level of Happiness

Trended Data: Western

Europe

Q1. Taking all things together,

would you say you are: very

happy, rather happy, not very

happy, not happy at all

In nearly all of the Western European

countries surveyed, the percentage of

adults who consider themselves very or

rather happy in 2020 is either in line with

or a bit lower than 2019. For instance,

Sweden, Belgium, and France are only

down by 1 or 2 points. Erosion in Spain

(-8), Great Britain (-6), and Germany (-5)

is a bit more pronounced.

Italy is the only Western European

country surveyed to buck this trend –

happiness has risen by 5 points since

2019. Though at 62%, this is still 11

points below the high recorded in 2011.

New this wave, the Netherlands posts

very strong levels of happiness (87%) –

highest in the region and in 2nd place

globally.

Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019 Aug 2020

87%

Page 8: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

8© Ipsos | Global Advisor | Global Happiness Study | October 2020

PL

GLOBAL

TR

RU

HU

See methodology section for sample sizes

77% 77%

61%

70%

64%63%

43%

52%

48% 48%50%

45%

75%

72%

66%

71% 71%

68%

61% 62%

56%

62%

47%

58%

82%

61%

89%

83%

58% 60%

53%

59%

25%

35%

45%

55%

65%

75%

85%

95%

Global Average Hungary Poland Russia Serbia Turkey

% very happy + rather happy

Level of Happiness

Trended Data: Central/

Eastern Europe, Turkey

Q1. Taking all things together,

would you say you are: very

happy, rather happy, not very

happy, not happy at all

Mixed movement is seen in happiness

levels among the Central/Eastern European

countries surveyed. Poland is the most

stable, with happiness down just 3 points

from 2019 (to 68%). A somewhat larger

decline is seen in Hungary (down 5, to

45%). Happiness in these two countries is

now approaching study lows – of 43% in

Hungary recorded in 2011 and of 66% seen

in Poland in 2017.

By contrast, positive movement is seen in

Russia – up 11 points vs. 2019, to 58% –

and more in line with prior readings.

Happiness among Turkish adults is up 6

points, to 59% – though this is still very far

off from the happiness levels seen 7 to 9

years ago (north of 80%).

Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019 Aug 2020

Page 9: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

9© Ipsos | Global Advisor | Global Happiness Study | October 2020

CN

SA

AU

IN

GLOBAL

MY

JP

KR

ZA

See methodology section for sample sizes

77% 77%

61%

70%

64% 63%

86%84%

72%

82%

86%

77%78%

79%

84% 85%

82%

93%

89%87%

78%

83%

77%

66%

92% 92%

70% 69%

62%

60%

55%

69%

52%

62%

83%

74%75% 76%

78%

80%79%

59% 59%

52%

71%

62%

48%

57%

54% 54%

25%

35%

45%

55%

65%

75%

85%

95%

105%

Global Average Australia China India Indonesia

Japan Malaysia Saudi Arabia South Africa South Korea

% very happy + rather happy

Level of Happiness

Trended Data: Asia-Pacific,

Saudi Arabia, South Africa

Q1. Taking all things together,

would you say you are: very

happy, rather happy, not very

happy, not happy at all

Over the past year, the percentage of

adults who consider themselves happy

has increased considerably in both

China (+11 points) and Malaysia

(+10). In fact, at 93%, happiness

reaches a study high in China.

Happiness is slightly improved or

unchanged in Japan (+3), Saudi Arabia

(+2), and South Korea (no change),

while erosion is seen this year in India

(-11), Australia (-9), and South Africa

(-7).

Over the past 7 to 9 years, happiness

has receded in South Africa, India,

South Korea, and Japan, while it has

been fairly stable in Saudi

Arabia. Happiness and ebbed and

flowed in Australia since 2011.

Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019 Aug 2020

Page 10: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

© Ipsos | Global Advisor | Global Happiness Study | October 2020 10

Global Advisor

Sources of Happiness

© Ipsos | Global Advisor | Global Happiness Study | October 2020

Key Findings by Country and Trends

Page 11: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

11© Ipsos | Global Advisor | Global Happiness Study | October 2020

11%

16%

21%

21%

23%

24%

25%

27%

27%

27%

28%

34%

34%

34%

34%

35%

37%

38%

39%

40%

40%

43%

43%

45%

45%

48%

49%

49%

55%

34%

26%

32%

49%

47%

44%

44%

32%

41%

47%

39%

42%

45%

48%

49%

32%

51%

48%

46%

45%

46%

37%

44%

44%

44%

40%

20%

28%

37%

41%

30%

32%

23%

18%

17%

17%

17%

14%

21%

22%

11%

12%

13%

12%

9%

8%

9%

12%

11%

10%

7%

8%

8%

7%

7%

5%

7%

6%

15%

27%

14%

6%

11%

15%

14%

23%

18%

5%

12%

13%

9%

5%

6%

24%

4%

5%

3%

4%

4%

13%

5%

3%

4%

5%

26%

17%

3%

Time spent on social media

Moving to another country

New political leadership in my country

My material possessions (ie computer, fashion items, car)

My access to entertainment and sports

The amount of time or money I donate to charity/help others

Forgiving someone for something

My religious or spiritual well-being

Being forgiven for something I did

The state of the economy

Being recognized as a successful person

Having a good sex life

Freedom to express my beliefs

The wellbeing of my country

The amount of free time I have

Finding someone to be with

My hobbies/interests

My friends

My personal financial situation

Having more money

Satisfaction with the direction my life is going

Having a meaningful job/employment

Feeling in control of my life

My personal safety and security

My living conditions (water, food, shelter)

Feeling that my life has meaning

My children

My relationship with my partner/spouse

My health/physical well-being

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Sources of Happiness –

Greatest Happiness

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

% greatest happiness +

some happiness

92%

77%

69%

88%

89%

89%

87%

80%

86%

85%

85%

86%

88%

67%

83%

82%

79%

76%

67%

74%

68%

59%

69%

68%

70%

70%

53%

42%

45%

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not

apply to me

Among 29 potential sources of

happiness, the one people

surveyed across the world most

describe as a source of “greatest

happiness” is their health and

physical well-being (55%). It is

followed by: their relationship

with their spouse or partner

(49%), their children (49%),and

feeling their life has meaning

(48%). By contrast, time spent on

social media is least impactful

(11%).

Change since 6/2019

% greatest + some h’ness

% greatest happiness

4% 0%

2% 1%

2% 1%

3% 1%

3% 1%

4% 0%

3% -1%

1% 0%

2% -1%

1% -2%

2% -3%

3% 0%

3% -2%

4% 2%

1% -3%

3% 0%

3% 0%

2% 0%

3% 2%

1% -1%

5% 2%

2% 1%

4% 1%

3% 2%

1% -1%

1% 0%

-3% -1%

-2% -1%

3% 0%

Page 12: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

12© Ipsos | Global Advisor | Global Happiness Study | October 2020

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Note, The percentages of adults rating “My living conditions” and “My personal safety and security” as giving “great” and “some” happiness are tied. However, “My living conditions” receives more mentions on “great” happiness, earning the #5 spot.

Each one of the top 5 sources of greatest happiness at the global level – my health/physical well-

being, my relationship with my partner/spouse, my children, feeling that my life has meaning, and

my living conditions – is among the top 10 sources of greatest happiness in every country, except

for the following:

• My relationship with my partner/spouse: Peru

• My children: Brazil, China, Japan, Malaysia, and South Korea

• Feeling that my life has meaning: Turkey

• My living conditions (water, food, shelter): Hungary, Saudi Arabia, South Korea

Sources of Greatest

Happiness by Country

Global Top 5

All

Co

un

trie

s

Arg

en

tin

a

Au

stra

lia

Be

lgiu

m

Bra

zil

Can

ada

Ch

ile

Ch

ina

Fran

ce

Ge

rman

y

Gre

at B

rita

in

Hu

nga

ry

Ind

ia

Ital

y

Jap

an

Mal

aysi

a

Me

xico

Ne

the

rlan

ds

Pe

ru

Po

lan

d

Ru

ssia

Sau

di A

rab

ia

Sou

th A

fric

a

Sou

th K

ore

a

Spai

n

Swe

de

n

Turk

ey

Un

ite

d S

tate

s

My health/physical well-being 55% 71% 43% 54% 68% 48% 66% 41% 51% 54% 41% 57% 57% 54% 39% 55% 71% 54% 77% 39% 44% 63% 69% 37% 61% 51% 65% 43%

My relationship with my partner/spouse

49% 57% 47% 46% 55% 47% 57% 39% 46% 45% 45% 52% 54% 47% 24% 47% 57% 57% 51% 41% 56% 53% 57% 33% 53% 47% 60% 50%

My children 49% 64% 42% 44% 53% 43% 60% 32% 46% 38% 41% 51% 54% 44% 22% 45% 70% 45% 65% 42% 59% 60% 60% 25% 49% 51% 63% 46%

Feeling that my life has meaning 48% 64% 38% 39% 62% 41% 66% 36% 43% 40% 32% 47% 58% 45% 23% 53% 66% 43% 70% 34% 49% 59% 67% 35% 51% 48% 51% 43%

My living conditions (water, food, shelter)*

45% 61% 39% 40% 56% 39% 59% 38% 38% 37% 34% 36% 55% 41% 26% 50% 64% 47% 61% 32% 45% 50% 57% 28% 47% 45% 60% 40%

Page 13: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

13© Ipsos | Global Advisor | Global Happiness Study | October 2020

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Sources of Greatest

Happiness by Country

Global #6-10

Some sources of greatest happiness ranking #6-10 globally are so important in certain countries

that they count in their top 3:

• My personal safety and security: Argentina, China, Mexico, Peru, Saudi Arabia

• Feeling in control of my life: South Africa, Turkey

• Having a meaningful job/employment: Brazil, Chile, India, Italy, Peru

• Having more money: Chile, France, South Korea

All

Co

un

trie

s

Arg

en

tin

a

Au

stra

lia

Be

lgiu

m

Bra

zil

Can

ada

Ch

ile

Ch

ina

Fran

ce

Ge

rman

y

Gre

at B

rita

in

Hu

nga

ry

Ind

ia

Ital

y

Jap

an

Mal

aysi

a

Me

xico

Ne

the

rlan

ds

Pe

ru

Po

lan

d

Ru

ssia

Sau

di A

rab

ia

Sou

th A

fric

a

Sou

th K

ore

a

Spai

n

Swe

de

n

Turk

ey

Un

ite

d S

tate

s

My personal safety and security 45% 64% 34% 35% 59% 35% 61% 42% 35% 35% 29% 43% 52% 35% 21% 48% 67% 34% 69% 32% 39% 63% 63% 28% 46% 43% 53% 40%

Feeling in control of my life 43% 51% 37% 36% 60% 41% 60% 34% 33% 34% 31% 41% 46% 46% 25% 41% 54% 41% 60% 29% 41% 47% 67% 20% 48% 36% 65% 41%

Having a meaningful job/employment

43% 58% 24% 34% 61% 28% 62% 33% 37% 28% 22% 44% 56% 48% 14% 49% 66% 36% 69% 27% 43% 49% 65% 35% 44% 33% 52% 31%

Satisfaction with the direction my life is going

40% 57% 33% 29% 50% 32% 53% 37% 35% 35% 27% 36% 48% 30% 18% 45% 58% 34% 64% 30% 34% 51% 56% 30% 42% 29% 50% 35%

Having more money 40% 46% 30% 36% 56% 38% 47% 39% 46% 28% 25% 44% 45% 43% 23% 49% 49% 22% 50% 34% 32% 53% 58% 40% 39% 29% 49% 32%

Page 14: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

14© Ipsos | Global Advisor | Global Happiness Study | October 2020

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Sources of Greatest

Happiness by Country

Global #11-20

Sources of greatest happiness ranking #11-20 globally, but are so important in certain countries

that they count in their top 5 are:

All

Co

un

trie

s

Arg

en

tin

a

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My personal financial situation 39% 41% 28% 34% 55% 36% 51% 33% 44% 30% 24% 44% 40% 41% 25% 39% 54% 27% 51% 27% 45% 51% 53% 38% 38% 37% 38% 30%

My friends 38% 59% 39% 40% 53% 37% 46% 30% 40% 34% 35% 32% 49% 36% 16% 35% 41% 41% 46% 27% 34% 48% 37% 22% 41% 41% 46% 31%

My hobbies/interests 37% 47% 32% 34% 51% 31% 49% 34% 34% 31% 30% 37% 45% 34% 27% 41% 41% 34% 44% 29% 37% 51% 45% 29% 29% 27% 51% 32%

Finding someone to be with 35% 34% 28% 39% 34% 29% 36% 36% 33% 39% 28% 25% 41% 26% 26% 36% 41% 38% 40% 26% 56% 44% 41% 29% 36% 36% 49% 28%

The amount of free time I have 34% 39% 26% 31% 47% 31% 43% 32% 37% 30% 24% 36% 35% 38% 32% 38% 39% 33% 38% 23% 34% 37% 36% 32% 36% 27% 35% 23%

The wellbeing of my country 34% 61% 25% 16% 55% 22% 46% 32% 23% 17% 16% 26% 49% 34% 22% 47% 53% 16% 58% 16% 34% 56% 52% 13% 36% 15% 53% 28%

Freedom to express my beliefs 34% 44% 25% 31% 47% 27% 43% 34% 28% 22% 20% 25% 48% 35% 15% 46% 41% 37% 50% 21% 28% 44% 53% 18% 32% 26% 59% 32%

Having a good sex life 34% 45% 24% 31% 49% 28% 47% 30% 36% 23% 21% 38% 35% 34% 17% 31% 43% 27% 41% 24% 41% - 43% 21% 39% 29% 50% 31%

Being recognized as a successful person

28% 35% 14% 17% 39% 16% 35% 30% 21% 12% 13% 26% 53% 19% 8% 40% 43% 17% 53% 14% 15% 42% 42% 28% 24% 10% 65% 16%

The state of the economy 27% 38% 16% 14% 43% 14% 34% 37% 18% 14% 9% 20% 34% 30% 14% 29% 43% 9% 40% 13% 31% 47% 34% 36% 29% 21% 37% 15%

• My personal financial situation: France, Hungary,

Russia, South Korea

• My friends: Australia, Belgium, Great Britain

• My hobbies/interests: Japan

• Finding someone to be with: Germany, Japan, Russia

• The amount of free time I have: Japan

• The wellbeing of my country: Argentina

• Being recognized as a successful person:

Turkey

• The state of the economy: South Korea

Page 15: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

15© Ipsos | Global Advisor | Global Happiness Study | October 2020

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Sources of Greatest

Happiness by Country

Global #21-29

Only one source of greatest happiness ranking #21-29 globally is among the top 5 sources in any

country: My religious/spiritual well-being in Malaysia and Saudi Arabia. This is cited by more than

50% in these countries, as well as in Brazil and South Africa.

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Being forgiven for something I did 27% 30% 18% 16% 45% 19% 33% 26% 16% 19% 13% 18% 38% 22% 10% 45% 39% 18% 50% 13% 20% 52% 48% 13% 26% 17% 46% 22%

My religious or spiritual well-being 27% 27% 17% 14% 58% 16% 32% 25% 18% 11% 10% 11% 44% 18% 11% 54% 32% 14% 46% 18% 15% 70% 55% 13% 14% 11% 42% 31%

Forgiving someone for something 25% 26% 15% 13% 45% 15% 27% 29% 13% 15% 12% 18% 43% 19% 5% 46% 36% 20% 42% 17% 18% 41% 44% 12% 21% 11% 52% 19%

The amount of time or money I donate to charity/help others

24% 31% 10% 13% 43% 10% 31% 27% 14% 10% 7% 17% 39% 18% 6% 44% 30% 14% 44% 14% 15% 57% 36% 11% 16% 9% 57% 13%

My access to entertainment and sports

23% 34% 17% 16% 38% 14% 38% 28% 22% 15% 13% 15% 37% 16% 20% 28% 35% 15% 34% 13% 13% 48% 25% 10% 24% 12% 43% 12%

My material possessions (ie computer, fashion items, car)

21% 22% 11% 15% 33% 10% 22% 34% 21% 13% 9% 18% 34% 16% 12% 42% 18% 12% 22% 16% 26% 50% 22% 22% 17% 10% 42% 10%

New political leadership in my country

21% 27% 13% 17% 39% 15% 32% - 17% 15% 15% 27% 23% 17% 6% 27% 25% 9% 30% 18% 14% - 37% 8% 17% 17% 34% 26%

Moving to another country 16% 27% 7% 16% 28% 6% 27% 20% 15% 9% 8% 11% 23% 16% 4% 14% 26% 10% 27% 15% 16% 34% 21% 8% 7% 8% 28% 8%

Time spent on social media 11% 8% 5% 5% 17% 5% 12% 27% 9% 7% 3% 4% 23% 7% 5% 23% 11% 5% 10% 8% 6% 28% 12% 8% 9% 3% 29% 4%

Page 16: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

16© Ipsos | Global Advisor | Global Happiness Study | October 2020

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Sources of Greatest Happiness by Country: Change from 2019 to 2020

% in 2020 minus % in 2019

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Being forgiven for something I did 2% 6% -3% -3% 6% -1% 1% 9% -1% -3% -2% -8% 5% 6% 3% 10% 5% NA 10% -2% -1% 11% 6% 1% 4% 1% 11% -2%

Being recognized as a successful person 2% 8% -3% -1% 1% -3% 3% 3% 3% -1% 0% -4% 7% 1% 1% 13% 0% NA 5% -4% 0% 6% 3% 5% 1% -2% 11% -2%

The amount of time or money I donate 2% 2% -4% 0% 6% -2% 5% 2% 0% 2% -2% 1% 7% 2% 2% 16% -1% NA 7% 4% 2% 14% 5% 3% -2% -5% 18% -6%

Finding someone to be with 2% 5% -2% 6% 2% 1% 3% 0% 3% 0% -1% 1% 1% 3% 5% 8% 2% NA 5% -7% 3% 6% 3% 0% 8% 7% 5% -5%

Feeling that my life has meaning 1% 4% -1% 4% 3% -1% 6% -1% 4% 2% -4% 1% 9% 6% 1% 12% 6% NA 11% -10% 2% 7% -2% -3% 9% 3% -9% 0%

Forgiving someone for something 1% 1% -3% 0% 4% -3% -4% 8% -3% -3% -1% -6% 3% 4% 1% 13% 2% NA 6% 0% 0% 1% 3% 1% 2% -2% 15% -4%

My children 1% 1% -1% 1% 1% 6% 4% -8% -2% 1% 3% 0% 9% 4% 3% 10% 6% NA 3% -8% 3% 8% 1% -8% -2% 7% 3% 3%

My living conditions (water, food, shelter)* 1% 3% -3% 3% -1% 1% 0% 0% -4% 0% -5% -1% 9% 3% 2% 11% 6% NA 8% -2% 1% 1% 3% 2% 8% 3% 7% -3%

My relationship with my partner/spouse 1% -1% -2% 0% 5% 2% 2% -5% 3% -3% -1% 1% 1% 5% 2% 10% -2% NA -2% 1% 1% 8% 0% 0% 5% 4% 3% 2%

My religious or spiritual well-being 1% 2% -1% 4% 1% -3% 6% 7% 2% 0% -5% -2% 7% 2% 3% 10% -1% NA 6% 3% -1% 15% -1% -2% 0% -1% -6% 1%

Freedom to express my beliefs 0% 9% -7% -2% 4% -3% 2% 8% -1% -1% -5% 0% 0% 3% 0% 13% 0% NA 6% -5% -1% 4% 6% -2% 1% -11% 5% -4%

Having a good sex life 0% 5% -5% -3% 0% -2% 3% -3% -1% 1% -3% -3% -1% 2% 4% 7% 0% NA 2% -5% 1% NA 5% 0% 2% 0% 3% -1%

Having a meaningful job/employment 0% -2% -9% 0% -1% -1% 9% -11% -3% -1% -6% 3% 9% 9% -1% 5% 5% NA 8% -8% 0% 6% 4% -1% 0% -3% -7% -3%

My friends 0% 3% -1% 4% 4% -4% 0% 6% -1% -2% -3% -8% 5% 5% 2% 9% -5% NA 6% -3% -4% 10% 1% -1% 0% 5% -4% -6%

My health/physical well-being 0% 5% -4% 3% 3% -4% 0% -8% -1% 4% -5% -3% 7% 4% 0% 10% 0% NA 5% -8% -2% 9% 2% -3% 3% -4% 1% -2%

My material possessions 0% -3% -3% 0% -2% -4% 1% 3% 2% 0% -3% 1% 3% 0% 1% 12% -9% NA -8% 1% 1% 12% -2% 3% -1% -4% 7% -7%

My personal safety and security 0% 3% -6% -4% 2% -1% 5% 2% 1% -1% -4% 1% 4% 1% 3% 3% 3% NA 8% -5% -4% 11% -1% -2% 1% 4% 0% -1%

The wellbeing of my country 0% 0% 2% -2% 0% 2% 2% 7% -2% -1% -1% 2% 5% 4% 2% 13% -1% NA 2% -1% -3% 12% 2% 1% 6% -11% -4% -1%

Time spent on social media 0% -2% -3% -1% -2% 0% 2% 9% 1% -1% -2% -1% 1% 1% 1% 10% -4% NA -2% 1% 3% 3% 2% 1% 0% -6% 2% -5%

Satisfaction with the direction my life is going -1% 2% -3% -1% -1% -6% 0% 1% -1% 4% -6% -5% 3% 1% 3% 10% 1% NA 10% 0% -8% 4% 2% -1% 0% 0% -1% -5%

My access to entertainment and sports -1% -3% -2% -4% 5% 0% -1% 7% -3% 0% -1% -6% 8% 1% 1% 9% -2% NA -1% -7% 2% 15% -1% -3% -3% -3% 1% -5%

Feeling in control of my life -1% -3% -7% -1% 3% -2% 6% -2% -1% 3% -9% -3% 1% 5% 3% 6% -2% NA 10% -11% -3% 3% 1% 0% 2% -1% 7% -3%

Moving to another country -1% 4% -2% 0% -1% -1% 8% 9% 1% -3% -3% 4% -2% 1% 2% 0% 1% NA 0% 5% -1% 8% -6% 0% -1% -4% -4% -3%

New political leadership in my country -1% -5% 0% 2% -1% 4% 2% NA -1% 2% 1% 1% -4% 0% 3% 12% -1% NA -8% 3% 1% NA 3% -4% -1% -2% -6% 1%

The state of the economy -1% -4% 1% 0% -9% -1% 3% 0% -4% 0% -3% -1% 3% 3% 1% 2% 2% NA 0% -2% -3% 13% -1% 0% -2% -5% -3% -7%

Having more money -2% -2% -10% -2% -1% -1% -4% -5% 1% -1% -9% 6% 0% 1% 1% 9% -1% NA -3% -2% -2% 6% 1% 3% -3% 0% -5% -6%

My hobbies/interests -2% -1% -6% -3% 3% -4% 0% -2% 0% -3% -4% 0% 1% -1% 3% 6% -9% NA -3% 1% -4% 8% -1% -1% -3% -4% 3% -5%

My personal financial situation -3% -8% -10% -4% -2% -1% -2% -6% -2% -3% -10% 5% 0% -1% 0% 2% 3% NA -4% -14% -2% 11% 0% 4% -4% 5% -8% -7%

The amount of free time I have -3% -3% -5% -6% -2% -3% -5% -4% 0% -2% -7% 3% -1% 0% 1% 5% -6% NA -5% -8% -4% 3% -3% -4% -4% -3% -2% -9%

Page 17: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

17© Ipsos | Global Advisor | Global Happiness Study | October 2020

Sources of Happiness –

Any Happiness (Greatest

or Some)

Trends (Global Total)

See methodology section for sample sizes

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

% greatest happiness + some happiness

Nearly all of the sources of

happiness post at least a slight

uptick since 2019, with receiving

forgiveness seeing the most

change since last year (+5

points). Moving to another

country and having freedom to

express beliefs show the greatest

movement vs. 2011 (+6 and +5).

Dec-11 Mar-17 Feb-18 Jun-19 Aug-20

Change

since

December

2011

Change

since June

2019

My health/physical well-being 90% 89% 89% 88% 92% 2% 4%

My living conditions (water, food, shelter) 85% 87% 86% 86% 89% 4% 3%

My personal safety and security 86% 86% 86% 85% 89% 3% 4%

Feeling that my life has meaning 86% 86% 86% 85% 88% 2% 3%

My hobbies/interests 84% 84% 85% 85% 88% 4% 3%

Feeling in control of my life 84% 85% 85% 84% 87% 3% 3%

Satisfaction with the direction my life is going 86% 86% 85% 84% 86% 0% 2%

My friends 85% 84% 84% 83% 86% 1% 3%

Having more money 85% 84% 84% 84% 85% 0% 1%

My personal financial situation 86% 86% 84% 83% 85% -1% 2%

The amount of free time I have 79% 82% 81% 82% 83% 4% 1%

The well-being of my country 82% 82% 81% 79% 82% 0% 3%

Having a meaningful job/employment 81% 82% 82% 79% 80% -1% 1%

Freedom to express my beliefs 74% 77% 78% 76% 79% 5% 3%

My relationship with my partner/spouse 78% 78% 78% 75% 77% -1% 2%

Having a good sex life 77% 76% 76% 74% 76% -1% 2%

The state of the economy 77% 77% 75% 73% 74% -3% 1%

My access to entertainment or sports 67% 71% 70% 69% 70% 3% 1%

My material possessions 70% 68% 70% 69% 70% 0% 1%

Forgiving someone for something 66% 67% 70% 65% 69% 3% 4%

My children 69% 68% 70% 67% 69% 0% 2%

Being forgiven for something I did 64% 64% 68% 63% 68% 4% 5%

The amount of time or money I donate to charity/help

others65% 66% 67% 65% 68% 3% 3%

Being recognized as a successful person 68% 67% 67% 64% 67% -1% 3%

Finding someone to be with 63% 63% 69% 63% 67% 4% 4%

My religious or spiritual well-being 56% 59% 62% 57% 59% 3% 2%

New political leadership in my country 56% 53% -3%

Time spent on social media 42% 45% 3%

Moving to another country 36% 45% 44% 44% 42% 6% -2%

Page 18: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

© Ipsos | Global Advisor | Global Happiness Study | October 2020 18

Global Advisor

Sources of Happiness

© Ipsos | Global Advisor | Global Happiness Study | October 2020

Detailed Findings

NEED A NEW PHOTO,

PASTED THROUGHOUT

Page 19: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

19© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q14. My health/physical

well-being

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

37%

39%

39%

41%

41%

43%

43%

44%

48%

51%

51%

54%

54%

54%

54%

55%

57%

57%

61%

63%

65%

66%

68%

69%

71%

71%

77%

55%

47%

44%

50%

50%

54%

49%

50%

47%

44%

37%

43%

34%

36%

38%

40%

36%

31%

36%

32%

22%

26%

27%

24%

26%

23%

25%

18%

37%

12%

10%

9%

7%

5%

5%

6%

7%

6%

6%

4%

9%

6%

5%

5%

9%

10%

4%

5%

11%

5%

5%

6%

4%

5%

4%

3%

6%

3%

8%

2%

2%

%

2%

2%

2%

3%

7%

2%

2%

4%

3%

2%

1%

2%

3%

2%

3%

3%

2%

2%

1%

1%

1%

2%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

South Korea

Japan

Poland

Great Britain

China

United States

Australia

Russia

Canada

France

Sweden

Italy

Germany

Belgium

Netherlands

Malaysia

India

Hungary

Spain

Saudi Arabia

Turkey

Chile

Brazil

South Africa

Argentina

Mexico

Peru

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 92%

95%

96%

94%

95%

92%

93%

91%

85%

93%

93%

88%

91%

94%

92%

90%

88%

94%

88%

92%

91%

93%

92%

95%

91%

89%

83%

84%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 20: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

20© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q2. My relationship with

my partner/spouse:

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

24%

33%

39%

41%

45%

45%

46%

46%

47%

47%

47%

47%

47%

50%

51%

52%

53%

53%

54%

55%

56%

57%

57%

57%

57%

57%

60%

49%

40%

41%

50%

36%

25%

30%

25%

27%

24%

24%

25%

28%

31%

25%

23%

28%

26%

27%

28%

22%

32%

20%

21%

21%

21%

22%

22%

28%

10%

11%

6%

9%

5%

7%

7%

6%

4%

5%

5%

8%

9%

5%

8%

7%

5%

9%

7%

7%

5%

5%

4%

6%

7%

4%

12%

7%

26%

15%

5%

14%

25%

18%

22%

21%

25%

24%

22%

17%

13%

20%

17%

13%

16%

11%

11%

16%

7%

18%

18%

15%

16%

17%

6%

17%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

China

Poland

Great Britain

Germany

France

Belgium

Sweden

Australia

Canada

Malaysia

Italy

United States

Peru

Hungary

Spain

Saudi Arabia

India

Brazil

Russia

Argentina

South Africa

Mexico

Chile

Netherlands

Turkey

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 77%

82%

79%

78%

78%

78%

77%

88%

77%

82%

80%

79%

80%

74%

75%

78%

75%

72%

71%

71%

73%

71%

75%

70%

77%

89%

74%

64%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 21: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

21© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q3. My children

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

22%

25%

32%

38%

41%

42%

42%

43%

44%

44%

45%

45%

46%

46%

49%

51%

51%

53%

54%

59%

60%

60%

60%

63%

64%

65%

70%

49%

32%

38%

54%

20%

16%

21%

28%

18%

19%

20%

16%

28%

17%

19%

19%

15%

15%

16%

23%

23%

10%

12%

18%

16%

8%

9%

7%

20%

9%

13%

7%

7%

3%

4%

8%

3%

3%

8%

4%

7%

3%

6%

5%

5%

2%

6%

7%

6%

4%

5%

6%

6%

3%

3%

4%

5%

37%

24%

7%

35%

40%

33%

22%

36%

33%

29%

35%

21%

33%

28%

26%

29%

32%

25%

16%

12%

26%

24%

16%

15%

25%

23%

19%

26%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

China

Germany

Great Britain

Australia

Poland

Canada

Belgium

Italy

Netherlands

Malaysia

United States

France

Spain

Hungary

Sweden

Brazil

India

Russia

South Africa

Chile

Saudi Arabia

Turkey

Argentina

Peru

Mexico

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 69%

77%

74%

72%

79%

78%

72%

70%

82%

77%

69%

66%

66%

68%

65%

63%

73%

61%

64%

63%

61%

70%

63%

57%

58%

86%

63%

54%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 22: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

22© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q12. Feeling that my life

has meaning

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

23%

32%

34%

35%

36%

38%

39%

40%

41%

43%

43%

43%

45%

47%

48%

49%

51%

51%

53%

58%

59%

62%

64%

66%

66%

67%

70%

48%

56%

55%

52%

48%

55%

51%

45%

44%

47%

41%

45%

48%

40%

42%

41%

43%

37%

37%

37%

34%

32%

26%

26%

25%

27%

29%

20%

40%

11%

7%

11%

13%

8%

7%

7%

7%

8%

6%

7%

5%

9%

8%

8%

5%

7%

10%

7%

6%

6%

6%

5%

5%

4%

3%

4%

7%

10%

6%

3%

4%

1%

4%

9%

8%

4%

11%

5%

3%

5%

4%

3%

3%

5%

2%

2%

2%

3%

6%

5%

5%

3%

1%

5%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Great Britain

Poland

South Korea

China

Australia

Belgium

Germany

Canada

France

United States

Netherlands

Italy

Hungary

Sweden

Russia

Spain

Turkey

Malaysia

India

Saudi Arabia

Brazil

Argentina

Chile

Mexico

South Africa

Peru

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 88%

90%

96%

93%

91%

90%

88%

91%

92%

90%

88%

88%

92%

89%

89%

85%

91%

88%

84%

88%

84%

84%

89%

91%

83%

86%

87%

79%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 23: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

23© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q7. My living conditions

(water, food, shelter)

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

26%

28%

32%

34%

36%

37%

38%

38%

39%

39%

40%

40%

41%

45%

45%

47%

47%

50%

50%

55%

56%

57%

59%

60%

61%

61%

64%

45%

57%

60%

57%

52%

52%

47%

42%

55%

47%

48%

48%

49%

45%

45%

48%

43%

47%

35%

40%

34%

33%

32%

37%

30%

32%

33%

32%

44%

8%

10%

9%

8%

8%

9%

10%

7%

8%

8%

7%

6%

9%

5%

4%

7%

4%

10%

9%

8%

5%

7%

3%

9%

4%

3%

4%

7%

8%

3%

3%

6%

4%

7%

10%

%

6%

5%

5%

4%

5%

5%

2%

3%

3%

4%

1%

3%

6%

4%

1%

1%

4%

2%

1%

4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Poland

Great Britain

Hungary

Germany

France

China

Canada

Australia

United States

Belgium

Italy

Sweden

Russia

Spain

Netherlands

Saudi Arabia

Malaysia

India

Brazil

South Africa

Chile

Turkey

Argentina

Peru

Mexico

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 89%

96%

94%

93%

90%

96%

89%

89%

89%

90%

85%

94%

90%

93%

90%

86%

89%

88%

87%

86%

93%

80%

84%

88%

86%

89%

88%

83%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 24: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

24© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q24. My personal safety

and security

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

21%

28%

29%

32%

34%

34%

35%

35%

35%

35%

35%

39%

40%

42%

43%

43%

46%

48%

52%

53%

59%

61%

63%

63%

64%

67%

69%

45%

58%

54%

59%

58%

53%

56%

44%

48%

52%

53%

53%

50%

50%

53%

47%

47%

44%

41%

37%

34%

30%

30%

29%

29%

30%

26%

24%

44%

11%

14%

9%

7%

10%

7%

9%

11%

11%

7%

9%

8%

7%

5%

8%

8%

7%

10%

9%

11%

7%

7%

4%

6%

5%

6%

6%

8%

9%

3%

4%

3%

3%

2%

12%

6%

3%

5%

3%

3%

3%

1%

2%

2%

3%

1%

1%

3%

4%

3%

5%

2%

1%

1%

1%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Great Britain

Poland

Australia

Netherlands

France

Germany

Italy

Belgium

Canada

Russia

United States

China

Hungary

Sweden

Spain

Malaysia

India

Turkey

Brazil

Chile

Saudi Arabia

South Africa

Argentina

Mexico

Peru

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 89%

93%

93%

94%

92%

92%

91%

89%

87%

89%

89%

90%

90%

90%

95%

90%

89%

88%

88%

87%

83%

79%

90%

87%

90%

88%

82%

79%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 25: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

25© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q16. Feeling in control of

my life

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

20%

25%

29%

31%

33%

34%

34%

36%

36%

37%

41%

41%

41%

41%

41%

41%

46%

46%

47%

48%

51%

54%

60%

60%

60%

65%

67%

43%

52%

54%

54%

58%

46%

48%

61%

51%

53%

52%

45%

48%

48%

49%

49%

50%

39%

43%

37%

42%

36%

36%

29%

30%

32%

27%

25%

44%

21%

11%

13%

7%

8%

9%

5%

7%

10%

7%

9%

7%

8%

6%

8%

6%

12%

8%

9%

6%

6%

5%

6%

7%

5%

8%

5%

8%

7%

11%

4%

4%

12%

8%

1%

6%

2%

4%

5%

4%

3%

3%

1%

3%

3%

4%

7%

3%

7%

5%

5%

3%

3%

%

3%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

South Korea

Japan

Poland

Great Britain

France

Germany

China

Belgium

Sweden

Australia

Hungary

Canada

Russia

United States

Malaysia

Netherlands

India

Italy

Saudi Arabia

Spain

Argentina

Mexico

Brazil

Chile

Peru

Turkey

South Africa

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 87%

92%

92%

92%

90%

89%

90%

87%

90%

84%

89%

85%

91%

90%

90%

89%

89%

86%

89%

89%

87%

95%

82%

79%

89%

83%

79%

72%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 26: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

26© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q9. Having a meaningful

job/employment

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

14%

22%

24%

27%

28%

28%

31%

33%

33%

34%

35%

36%

37%

43%

44%

44%

48%

49%

49%

52%

56%

58%

61%

62%

65%

66%

69%

43%

50%

35%

31%

50%

35%

38%

41%

46%

60%

36%

49%

47%

28%

46%

35%

38%

33%

29%

36%

30%

33%

30%

26%

27%

26%

27%

27%

37%

14%

8%

7%

12%

10%

9%

7%

9%

6%

6%

10%

6%

7%

6%

7%

8%

8%

10%

9%

7%

7%

5%

6%

6%

4%

4%

3%

7%

21%

35%

37%

11%

27%

25%

20%

12%

1%

24%

7%

12%

28%

4%

13%

10%

11%

12%

5%

11%

5%

7%

7%

4%

5%

3%

1%

13%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Great Britain

Australia

Poland

Canada

Germany

United States

Sweden

China

Belgium

South Korea

Netherlands

France

Russia

Spain

Hungary

Italy

Saudi Arabia

Malaysia

Turkey

India

Argentina

Brazil

Chile

South Africa

Mexico

Peru

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 80%

96%

93%

91%

89%

87%

88%

89%

82%

85%

78%

81%

82%

79%

89%

65%

83%

84%

70%

93%

79%

72%

66%

63%

77%

55%

57%

64%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 27: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

27© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q8. Satisfaction with the

direction my life is going

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

18%

27%

29%

29%

30%

30%

30%

32%

33%

34%

34%

35%

35%

35%

36%

37%

42%

45%

48%

50%

50%

51%

53%

56%

57%

58%

64%

40%

59%

60%

54%

55%

49%

52%

56%

55%

55%

54%

58%

47%

48%

53%

53%

56%

46%

39%

37%

30%

39%

32%

37%

35%

36%

33%

27%

46%

12%

10%

10%

11%

16%

15%

12%

10%

8%

9%

5%

10%

8%

10%

9%

7%

8%

14%

11%

16%

8%

10%

8%

9%

5%

7%

5%

10%

12%

4%

7%

5%

5%

3%

3%

3%

4%

2%

3%

8%

9%

2%

2%

1%

4%

2%

3%

4%

3%

7%

2%

1%

3%

2%

3%

4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Great Britain

Belgium

Sweden

Italy

South Korea

Poland

Canada

Australia

Russia

Netherlands

Germany

France

United States

Hungary

China

Spain

Malaysia

India

Turkey

Brazil

Saudi Arabia

Chile

South Africa

Argentina

Mexico

Peru

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 86%

91%

91%

93%

91%

90%

83%

89%

80%

85%

84%

88%

93%

89%

88%

83%

82%

92%

88%

88%

87%

86%

82%

79%

84%

83%

87%

77%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 28: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

28© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q26. Having more money

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

22%

23%

25%

28%

29%

30%

32%

32%

34%

36%

38%

39%

39%

40%

43%

44%

45%

46%

46%

47%

49%

49%

49%

50%

53%

56%

58%

40%

57%

50%

54%

50%

58%

52%

45%

52%

52%

49%

47%

47%

55%

46%

41%

45%

40%

39%

40%

38%

35%

36%

42%

41%

33%

34%

33%

45%

16%

14%

17%

16%

10%

14%

15%

13%

10%

11%

11%

11%

6%

10%

13%

10%

13%

13%

10%

14%

12%

11%

8%

7%

10%

7%

7%

11%

5%

14%

4%

7%

3%

3%

7%

3%

4%

4%

3%

3%

1%

4%

3%

2%

3%

2%

5%

1%

4%

3%

1%

2%

4%

3%

2%

4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Netherlands

Japan

Great Britain

Germany

Sweden

Australia

Russia

United States

Poland

Belgium

Canada

Spain

China

South Korea

Italy

Hungary

India

Argentina

France

Chile

Malaysia

Turkey

Mexico

Peru

Saudi Arabia

Brazil

South Africa

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 85%

91%

90%

86%

91%

91%

85%

84%

85%

86%

85%

85%

89%

84%

86%

94%

86%

85%

85%

86%

84%

77%

82%

87%

78%

79%

73%

79%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 29: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

29© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q10. My personal financial

situation

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

24%

25%

27%

27%

28%

30%

30%

33%

34%

36%

37%

38%

38%

38%

39%

40%

41%

41%

44%

44%

45%

51%

51%

51%

53%

54%

55%

39%

60%

50%

53%

61%

58%

52%

56%

59%

54%

51%

55%

39%

42%

48%

37%

42%

42%

44%

40%

45%

41%

32%

34%

35%

33%

35%

33%

46%

12%

15%

18%

9%

12%

12%

11%

7%

9%

10%

7%

17%

16%

12%

22%

15%

14%

12%

10%

10%

12%

11%

14%

12%

12%

10%

8%

12%

4%

10%

3%

3%

3%

6%

3%

1%

2%

3%

1%

6%

4%

3%

2%

3%

3%

3%

6%

1%

2%

6%

1%

2%

1%

2%

3%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Great Britain

Japan

Poland

Netherlands

Australia

Germany

United States

China

Belgium

Canada

Sweden

Turkey

South Korea

Spain

Malaysia

India

Argentina

Italy

France

Hungary

Russia

Saudi Arabia

Peru

Chile

South Africa

Mexico

Brazil

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 85%

88%

89%

86%

86%

85%

83%

86%

89%

84%

85%

83%

82%

76%

86%

80%

77%

92%

87%

88%

92%

86%

82%

86%

88%

80%

75%

84%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 30: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

30© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q4. My friends

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

16%

22%

27%

30%

31%

32%

34%

34%

35%

35%

36%

37%

37%

39%

40%

40%

41%

41%

41%

41%

46%

46%

46%

48%

49%

53%

59%

38%

57%

60%

54%

60%

56%

51%

48%

53%

53%

54%

47%

49%

49%

50%

43%

46%

46%

48%

49%

49%

41%

42%

46%

38%

38%

35%

30%

48%

14%

14%

13%

9%

7%

11%

9%

9%

10%

6%

11%

7%

11%

7%

8%

9%

10%

8%

6%

8%

9%

11%

6%

8%

10%

8%

8%

9%

13%

5%

6%

1%

6%

6%

9%

4%

2%

5%

6%

6%

3%

4%

9%

5%

3%

4%

5%

2%

4%

1%

2%

5%

3%

4%

4%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Poland

China

United States

Hungary

Germany

Russia

Malaysia

Great Britain

Italy

Canada

South Africa

Australia

France

Belgium

Mexico

Spain

Netherlands

Sweden

Chile

Turkey

Peru

Saudi Arabia

India

Brazil

Argentina

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 86%

89%

88%

87%

86%

92%

88%

87%

90%

90%

89%

87%

86%

83%

89%

86%

86%

83%

89%

88%

87%

82%

83%

87%

90%

81%

82%

73%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 31: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

31© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q15. My hobbies/interests

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

27%

27%

29%

29%

29%

30%

31%

31%

32%

32%

34%

34%

34%

34%

34%

37%

37%

41%

41%

44%

45%

45%

47%

49%

51%

51%

51%

37%

57%

63%

56%

57%

58%

60%

54%

55%

57%

57%

47%

52%

54%

58%

60%

49%

53%

48%

48%

44%

43%

44%

43%

43%

36%

37%

39%

51%

9%

7%

11%

12%

10%

6%

9%

8%

7%

7%

10%

11%

6%

5%

6%

10%

8%

9%

9%

9%

8%

8%

6%

6%

7%

8%

10%

8%

8%

3%

4%

3%

3%

4%

7%

6%

4%

4%

9%

4%

6%

2%

%

4%

2%

2%

2%

3%

3%

3%

4%

3%

7%

4%

1%

4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

Spain

South Korea

Poland

Great Britain

Germany

Canada

Australia

United States

France

Italy

Belgium

Netherlands

China

Hungary

Russia

Malaysia

Mexico

Peru

India

South Africa

Argentina

Chile

Saudi Arabia

Brazil

Turkey

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 88%

90%

88%

87%

92%

90%

89%

88%

88%

89%

89%

90%

86%

94%

92%

88%

86%

81%

89%

89%

86%

85%

90%

87%

86%

85%

90%

84%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 32: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

32© Ipsos | Global Advisor | Global Happiness Study | October 2020

25%

26%

26%

26%

28%

28%

28%

29%

29%

33%

34%

34%

36%

36%

36%

36%

36%

38%

39%

39%

40%

41%

41%

41%

44%

49%

56%

35%

22%

29%

31%

47%

30%

31%

33%

28%

41%

19%

26%

27%

27%

31%

32%

38%

51%

33%

26%

36%

30%

29%

31%

40%

36%

22%

30%

32%

9%

11%

10%

10%

9%

10%

10%

9%

13%

7%

8%

9%

13%

10%

8%

13%

8%

6%

5%

8%

11%

9%

10%

12%

7%

9%

7%

9%

43%

33%

33%

18%

33%

31%

30%

35%

17%

42%

31%

29%

24%

23%

24%

12%

5%

23%

31%

16%

20%

21%

18%

7%

13%

20%

8%

24%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Hungary

Italy

Poland

Japan

Australia

Great Britain

United States

Canada

South Korea

France

Argentina

Brazil

Chile

Spain

Sweden

Malaysia

China

Netherlands

Belgium

Germany

Peru

South Africa

Mexico

India

Saudi Arabia

Turkey

Russia

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

67%

86%

71%

80%

81%

72%

70%

70%

75%

65%

71%

87%

74%

68%

67%

63%

61%

60%

52%

70%

57%

61%

59%

58%

73%

57%

55%

47%

Q27. Finding someone to

be with

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

% greatest happiness + some happiness

Global Average

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 33: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

33© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q18. The amount of free

time I have

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

23%

23%

24%

26%

27%

30%

31%

31%

32%

32%

32%

33%

34%

35%

35%

36%

36%

36%

37%

37%

38%

38%

38%

39%

39%

43%

47%

34%

55%

57%

52%

51%

55%

47%

47%

52%

54%

56%

59%

55%

54%

46%

50%

45%

47%

49%

41%

43%

42%

46%

49%

41%

45%

40%

38%

49%

19%

14%

14%

14%

14%

12%

14%

7%

7%

10%

9%

9%

9%

15%

13%

14%

11%

11%

11%

11%

15%

11%

10%

12%

13%

11%

10%

12%

3%

6%

10%

9%

4%

11%

8%

10%

7%

3%

%

3%

3%

4%

2%

5%

7%

4%

11%

9%

5%

5%

2%

8%

3%

5%

5%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Poland

United States

Great Britain

Australia

Sweden

Germany

Canada

Belgium

Japan

South Korea

China

Netherlands

Russia

India

Turkey

South Africa

Hungary

Spain

France

Saudi Arabia

Peru

Italy

Malaysia

Argentina

Mexico

Chile

Brazil

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 83%

85%

83%

84%

80%

87%

84%

80%

80%

78%

85%

83%

81%

85%

81%

88%

88%

91%

88%

86%

83%

78%

77%

82%

77%

76%

80%

78%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 34: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

34© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q20. The well-being of my

country

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

13%

15%

16%

16%

16%

16%

17%

22%

22%

23%

25%

26%

28%

32%

34%

34%

36%

46%

47%

49%

52%

53%

53%

55%

56%

58%

61%

34%

57%

65%

53%

59%

63%

67%

59%

56%

58%

54%

60%

52%

57%

57%

49%

51%

48%

42%

38%

36%

33%

29%

35%

34%

25%

32%

31%

48%

22%

17%

26%

17%

16%

13%

16%

13%

15%

13%

10%

16%

12%

9%

13%

11%

12%

9%

13%

11%

14%

13%

9%

8%

11%

7%

7%

13%

8%

2%

4%

7%

6%

4%

9%

9%

5%

10%

5%

6%

3%

1%

5%

4%

4%

3%

3%

4%

1%

5%

3%

3%

7%

3%

2%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

South Korea

Sweden

Poland

Belgium

Netherlands

Great Britain

Germany

Japan

Canada

France

Australia

Hungary

United States

China

Italy

Russia

Spain

Chile

Malaysia

India

South Africa

Turkey

Mexico

Brazil

Saudi Arabia

Peru

Argentina

Global Average

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 82%

92%

90%

81%

89%

88%

82%

85%

85%

85%

88%

84%

85%

83%

89%

85%

78%

85%

77%

80%

78%

76%

83%

79%

75%

69%

80%

70%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 35: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

35© Ipsos | Global Advisor | Global Happiness Study | October 2020

15%

18%

20%

21%

22%

25%

25%

26%

27%

28%

28%

31%

32%

32%

34%

35%

37%

41%

43%

44%

44%

46%

47%

48%

50%

53%

59%

34%

61%

58%

50%

55%

46%

48%

52%

54%

48%

41%

49%

48%

42%

49%

55%

46%

53%

38%

34%

30%

35%

41%

31%

40%

34%

37%

28%

45%

12%

17%

16%

18%

17%

19%

13%

13%

14%

13%

16%

11%

15%

12%

7%

12%

6%

14%

12%

12%

8%

11%

10%

8%

9%

7%

12%

12%

12%

7%

15%

5%

15%

7%

10%

8%

11%

17%

6%

10%

11%

8%

4%

8%

4%

7%

10%

14%

13%

3%

12%

4%

7%

3%

1%

9%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Great Britain

Poland

Germany

Hungary

Australia

Sweden

Canada

France

Russia

Belgium

Spain

United States

China

Italy

Netherlands

Mexico

Chile

Argentina

Saudi Arabia

Malaysia

Brazil

India

Peru

South Africa

Turkey

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Q25. Freedom to express

my beliefs

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

Global Average

% greatest happiness + some happiness

79%

87%

90%

84%

88%

78%

87%

79%

74%

77%

79%

90%

81%

89%

81%

74%

79%

77%

69%

75%

80%

77%

73%

68%

76%

70%

76%

76%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 36: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

36© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q22. Having a good sex

life

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

%

17%

21%

21%

23%

24%

24%

27%

28%

29%

30%

31%

31%

31%

34%

35%

36%

38%

39%

41%

41%

43%

43%

45%

47%

49%

50%

34%

%

49%

45%

50%

43%

44%

53%

49%

43%

48%

55%

36%

44%

45%

44%

39%

36%

39%

41%

39%

44%

34%

38%

34%

35%

32%

29%

42%

14%

12%

15%

14%

12%

13%

11%

12%

14%

9%

13%

9%

10%

12%

13%

9%

11%

12%

9%

8%

10%

10%

14%

10%

9%

11%

11%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Saudi Arabia

Japan

Great Britain

South Korea

Germany

Australia

Poland

Netherlands

Canada

Sweden

China

Malaysia

Belgium

United States

Italy

India

France

Hungary

Spain

Peru

Russia

South Africa

Mexico

Argentina

Chile

Brazil

Turkey

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 76%

79%

81%

82%

79%

81%

77%

85%

80%

80%

77%

72%

74%

78%

76%

75%

67%

85%

77%

71%

76%

77%

68%

66%

71%

66%

66%

-

Base: 19,020 online adults aged 16-74, 18-74, or 19-74 across 26 countries (excluding Saudi Arabia)

Page 37: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

37© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q17. Being recognized as a

successful person

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

8%

10%

12%

13%

14%

14%

15%

16%

16%

17%

17%

19%

21%

24%

26%

28%

30%

35%

35%

39%

40%

42%

42%

43%

53%

53%

65%

28%

40%

38%

38%

38%

42%

44%

43%

41%

43%

40%

46%

36%

31%

42%

41%

48%

54%

33%

36%

34%

37%

39%

39%

34%

32%

34%

25%

39%

21%

42%

29%

32%

29%

32%

30%

28%

28%

24%

27%

28%

22%

22%

22%

15%

13%

19%

21%

15%

15%

10%

14%

16%

9%

10%

8%

22%

32%

11%

21%

17%

16%

10%

12%

15%

13%

19%

10%

17%

26%

12%

10%

8%

4%

13%

8%

11%

8%

9%

5%

8%

6%

3%

2%

12%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

Germany

Great Britain

Australia

Poland

Russia

Canada

United States

Belgium

Netherlands

Italy

France

Spain

Hungary

South Korea

China

Argentina

Chile

Brazil

Malaysia

Saudi Arabia

South Africa

Mexico

Peru

India

Turkey

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 67%

90%

87%

85%

77%

81%

81%

77%

73%

71%

68%

84%

76%

67%

66%

52%

55%

63%

57%

59%

57%

58%

58%

56%

51%

50%

48%

48%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 38: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

38© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q21. The state of the

economy

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

9%

9%

13%

14%

14%

14%

14%

15%

16%

18%

20%

21%

29%

29%

30%

31%

34%

34%

34%

36%

37%

37%

38%

40%

43%

43%

47%

27%

56%

57%

57%

49%

50%

54%

55%

54%

52%

47%

53%

61%

41%

48%

49%

50%

35%

41%

45%

44%

29%

54%

42%

41%

36%

38%

38%

47%

29%

28%

25%

24%

27%

26%

19%

26%

27%

20%

21%

16%

28%

19%

15%

16%

27%

21%

17%

17%

30%

8%

18%

15%

19%

15%

6%

21%

6%

7%

5%

13%

9%

6%

13%

5%

5%

14%

6%

2%

2%

4%

6%

4%

4%

5%

4%

3%

4%

1%

2%

3%

3%

4%

9%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Great Britain

Netherlands

Poland

Germany

Belgium

Canada

Japan

United States

Australia

France

Hungary

Sweden

Malaysia

Spain

Italy

Russia

South Africa

India

Chile

South Korea

Turkey

China

Argentina

Peru

Mexico

Brazil

Saudi Arabia

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 74%

85%

81%

79%

81%

80%

91%

66%

80%

79%

75%

69%

81%

79%

77%

70%

82%

73%

65%

68%

69%

69%

68%

64%

63%

70%

66%

65%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 39: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

39© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q5. Being forgiven for

something I did

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

10%

13%

13%

13%

16%

16%

17%

18%

18%

18%

19%

19%

20%

22%

22%

26%

26%

30%

33%

38%

39%

45%

45%

46%

48%

50%

52%

27%

53%

45%

46%

59%

28%

40%

44%

40%

45%

46%

44%

46%

48%

36%

45%

40%

59%

30%

32%

43%

29%

29%

41%

33%

32%

31%

30%

41%

17%

20%

15%

19%

13%

12%

19%

18%

14%

14%

15%

13%

18%

16%

13%

14%

11%

18%

14%

10%

15%

10%

9%

11%

9%

10%

8%

14%

20%

23%

26%

9%

42%

32%

20%

24%

23%

21%

22%

22%

14%

26%

20%

19%

3%

22%

21%

9%

17%

16%

5%

10%

11%

9%

10%

18%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Poland

Great Britain

South Korea

France

Belgium

Sweden

Hungary

Netherlands

Australia

Canada

Germany

Russia

Italy

United States

Spain

China

Argentina

Chile

India

Mexico

Brazil

Malaysia

Turkey

South Africa

Peru

Saudi Arabia

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 68%

82%

81%

80%

79%

86%

74%

68%

81%

65%

60%

85%

66%

67%

58%

68%

65%

63%

64%

63%

58%

61%

56%

44%

72%

59%

58%

63%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 40: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

40© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q13. My religious or

spiritual well-being

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

10%

11%

11%

11%

11%

13%

14%

14%

14%

15%

16%

17%

18%

18%

18%

25%

27%

31%

32%

32%

42%

44%

46%

54%

55%

58%

70%

27%

29%

23%

27%

30%

45%

39%

24%

25%

27%

36%

26%

31%

26%

36%

43%

53%

26%

35%

32%

39%

38%

39%

33%

35%

31%

27%

21%

32%

21%

27%

28%

19%

22%

24%

23%

21%

27%

23%

21%

15%

14%

21%

21%

12%

18%

11%

17%

14%

14%

11%

12%

7%

7%

8%

6%

17%

40%

39%

35%

40%

22%

24%

40%

40%

31%

26%

37%

37%

41%

25%

19%

9%

28%

22%

20%

15%

6%

6%

9%

4%

7%

8%

3%

23%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Great Britain

Sweden

Hungary

Germany

Japan

South Korea

Netherlands

Belgium

Spain

Russia

Canada

Australia

France

Italy

Poland

China

Argentina

United States

Chile

Mexico

Turkey

India

Peru

Malaysia

South Africa

Brazil

Saudi Arabia

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 59%

91%

85%

86%

89%

79%

83%

80%

71%

64%

66%

53%

78%

61%

54%

44%

48%

42%

51%

41%

39%

38%

52%

56%

41%

38%

34%

39%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

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41© Ipsos | Global Advisor | Global Happiness Study | October 2020

5%

11%

12%

12%

13%

13%

15%

15%

15%

17%

18%

18%

19%

19%

20%

21%

26%

27%

29%

36%

41%

42%

43%

44%

45%

46%

52%

25%

49%

47%

49%

58%

32%

45%

47%

47%

51%

53%

49%

49%

44%

50%

50%

46%

38%

39%

58%

36%

33%

38%

39%

38%

32%

41%

31%

44%

23%

28%

21%

21%

24%

18%

15%

21%

16%

15%

17%

20%

20%

17%

16%

18%

19%

21%

10%

18%

15%

12%

13%

10%

9%

9%

12%

17%

23%

13%

18%

8%

31%

24%

22%

16%

18%

15%

15%

13%

18%

14%

14%

15%

18%

13%

3%

10%

11%

8%

5%

8%

14%

4%

4%

14%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

Great Britain

South Korea

France

Belgium

Germany

Canada

Australia

Poland

Hungary

Russia

Italy

United States

Netherlands

Spain

Argentina

Chile

China

Mexico

Saudi Arabia

Peru

India

South Africa

Brazil

Malaysia

Turkey

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Q6. Forgiving someone for

something

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

% greatest happiness + some happiness

Global Average 69%

83%

87%

77%

82%

82%

80%

74%

72%

87%

66%

64%

67%

70%

69%

63%

67%

67%

70%

66%

62%

62%

58%

45%

70%

61%

58%

54%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

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42© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q19. The amount of time

or money I donate to

charity/help others

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

6%

7%

9%

10%

10%

10%

11%

13%

13%

14%

14%

14%

15%

16%

17%

18%

27%

30%

31%

31%

36%

39%

43%

44%

44%

57%

57%

24%

37%

49%

49%

37%

43%

47%

51%

44%

53%

36%

47%

49%

45%

44%

51%

47%

59%

42%

39%

42%

49%

45%

37%

41%

45%

26%

28%

44%

27%

27%

28%

23%

25%

23%

23%

20%

19%

16%

25%

23%

19%

20%

20%

18%

9%

15%

14%

14%

8%

10%

8%

7%

8%

8%

11%

17%

29%

16%

14%

29%

22%

19%

15%

23%

15%

33%

14%

14%

21%

20%

12%

16%

5%

14%

16%

12%

8%

6%

12%

8%

3%

8%

3%

15%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Great Britain

Sweden

Germany

Canada

Australia

South Korea

Belgium

United States

France

Netherlands

Poland

Russia

Spain

Hungary

Italy

China

Mexico

Argentina

Chile

South Africa

India

Brazil

Peru

Malaysia

Saudi Arabia

Turkey

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 68%

85%

83%

89%

85%

80%

84%

85%

73%

70%

72%

86%

65%

68%

60%

60%

63%

61%

50%

66%

57%

62%

57%

53%

47%

58%

56%

43%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

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43© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q23. My access to

entertainment or sports

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

10%

12%

12%

13%

13%

13%

14%

15%

15%

15%

16%

16%

17%

20%

22%

24%

25%

28%

28%

34%

34%

35%

37%

38%

38%

43%

48%

23%

49%

44%

48%

46%

50%

54%

43%

45%

53%

54%

43%

51%

49%

57%

43%

53%

44%

51%

60%

43%

45%

46%

44%

38%

45%

38%

33%

47%

26%

30%

26%

26%

24%

21%

26%

20%

22%

19%

23%

15%

21%

12%

16%

17%

22%

16%

10%

15%

14%

12%

13%

15%

12%

15%

9%

18%

15%

15%

14%

16%

13%

13%

17%

20%

10%

12%

18%

18%

13%

11%

19%

6%

8%

5%

2%

8%

7%

7%

6%

10%

4%

5%

10%

11%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

South Korea

United States

Sweden

Russia

Great Britain

Poland

Canada

Germany

Hungary

Netherlands

Italy

Belgium

Australia

Japan

France

Spain

South Africa

Malaysia

China

Argentina

Peru

Mexico

India

Brazil

Chile

Turkey

Saudi Arabia

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 70%

81%

81%

83%

76%

81%

81%

79%

77%

88%

79%

69%

77%

65%

77%

66%

67%

59%

69%

68%

60%

57%

67%

63%

59%

60%

56%

59%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

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44© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q11. My material

possessions

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

9%

10%

10%

10%

11%

12%

12%

13%

15%

16%

16%

17%

18%

18%

21%

22%

22%

22%

22%

22%

26%

33%

34%

34%

42%

42%

50%

21%

51%

49%

51%

51%

49%

59%

64%

48%

57%

46%

52%

53%

51%

52%

47%

42%

45%

46%

51%

59%

50%

45%

43%

55%

38%

43%

35%

49%

31%

34%

32%

35%

32%

24%

14%

27%

23%

29%

26%

25%

26%

23%

20%

30%

24%

27%

22%

14%

20%

15%

18%

10%

17%

12%

7%

23%

8%

6%

7%

5%

8%

5%

10%

12%

5%

8%

5%

5%

4%

7%

12%

6%

9%

5%

5%

5%

4%

8%

5%

1%

4%

3%

8%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Great Britain

United States

Canada

Sweden

Australia

Netherlands

Japan

Germany

Belgium

Italy

Poland

Spain

Hungary

Mexico

France

Chile

Argentina

South Africa

Peru

South Korea

Russia

Brazil

India

China

Turkey

Malaysia

Saudi Arabia

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 70%

85%

85%

80%

89%

77%

78%

76%

81%

73%

68%

67%

64%

68%

70%

69%

70%

68%

62%

72%

61%

76%

71%

60%

61%

61%

59%

60%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

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45© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q29. New political

leadership in my country

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

Base: 18,020 online adults aged 16-74, 18-74, or 19-74 across 25 countries (excludes China and Saudi Arabia)

%

%

6%

8%

9%

13%

14%

15%

15%

15%

17%

17%

17%

17%

17%

18%

23%

25%

26%

27%

27%

27%

30%

32%

34%

37%

39%

21%

%

%

37%

40%

32%

30%

33%

30%

30%

32%

28%

29%

30%

31%

37%

35%

35%

32%

31%

28%

31%

36%

34%

33%

30%

32%

32%

32%

%

%

33%

40%

42%

42%

34%

35%

41%

41%

31%

41%

35%

42%

31%

37%

28%

27%

34%

23%

31%

29%

24%

26%

21%

23%

18%

32%

%

%

23%

13%

18%

14%

19%

21%

15%

12%

24%

14%

18%

11%

15%

10%

14%

15%

10%

21%

12%

8%

12%

9%

16%

8%

11%

14%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

China

Saudi Arabia

Japan

South Korea

Netherlands

Australia

Russia

Germany

Canada

Great Britain

France

Spain

Italy

Sweden

Belgium

Poland

India

Mexico

United States

Argentina

Hungary

Malaysia

Peru

Chile

Turkey

South Africa

Brazil

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 53%

71%

69%

64%

65%

64%

63%

58%

55%

57%

57%

58%

53%

54%

48%

47%

46%

45%

47%

45%

45%

47%

43%

41%

48%

43%

-

-

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46© Ipsos | Global Advisor | Global Happiness Study | October 2020

4%

6%

7%

7%

8%

8%

8%

8%

9%

10%

11%

14%

15%

15%

16%

16%

16%

20%

21%

23%

26%

27%

27%

27%

28%

28%

34%

16%

17%

19%

20%

22%

20%

22%

24%

25%

23%

26%

21%

27%

25%

27%

24%

29%

30%

43%

31%

31%

33%

24%

28%

35%

24%

29%

33%

26%

25%

36%

43%

32%

44%

37%

33%

34%

33%

34%

39%

34%

25%

32%

31%

28%

33%

21%

29%

28%

22%

25%

27%

24%

27%

23%

18%

30%

55%

39%

29%

39%

28%

34%

35%

34%

36%

30%

29%

26%

35%

26%

29%

27%

21%

16%

18%

18%

19%

25%

18%

13%

21%

20%

15%

27%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Canada

Spain

Australia

Sweden

United States

South Korea

Great Britain

Germany

Netherlands

Hungary

Malaysia

France

Poland

Russia

Belgium

Italy

China

South Africa

India

Mexico

Argentina

Chile

Peru

Turkey

Brazil

Saudi Arabia

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Q28. Moving to another

country

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

% greatest happiness + some happiness

Global Average 42%

67%

57%

52%

62%

55%

51%

59%

54%

52%

63%

46%

45%

40%

42%

40%

41%

32%

36%

32%

33%

32%

30%

28%

29%

27%

25%

21%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

Page 47: GLOBAL HAPPINESS 2020 - IpsosGlobal Average Belgium France Germany Great Britain Italy Norway Spain Sweden Netherlands % very happy + rather happy Level of Happiness Trended Data:

47© Ipsos | Global Advisor | Global Happiness Study | October 2020

Q30. Time spent on social

media

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not apply

to me

3%

3%

4%

4%

5%

5%

5%

5%

5%

6%

7%

7%

8%

8%

8%

9%

9%

10%

11%

12%

12%

17%

23%

23%

27%

28%

29%

11%

22%

25%

25%

27%

28%

29%

31%

32%

39%

30%

25%

27%

27%

34%

44%

23%

32%

39%

36%

31%

35%

35%

45%

50%

57%

39%

41%

34%

62%

46%

55%

51%

50%

45%

45%

50%

33%

47%

47%

41%

49%

45%

34%

40%

44%

42%

43%

46%

44%

36%

27%

22%

12%

20%

26%

41%

13%

25%

15%

17%

18%

21%

20%

13%

23%

17%

20%

25%

16%

13%

14%

29%

15%

9%

11%

11%

9%

12%

5%

5%

3%

13%

3%

15%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Sweden

Great Britain

Hungary

United States

Canada

Australia

Belgium

Netherlands

Japan

Russia

Italy

Germany

Argentina

Poland

South Korea

France

Spain

Peru

Mexico

Chile

South Africa

Brazil

India

Malaysia

China

Saudi Arabia

Turkey

All Countries

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

Global Average 45%

70%

67%

84%

73%

68%

52%

47%

43%

47%

49%

41%

32%

52%

42%

35%

34%

32%

36%

44%

37%

36%

34%

33%

31%

29%

28%

25%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

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www.ipsos.com

© Ipsos | Global Advisor | Global Happiness Study | October 2020 48

• These are the findings of a 27-country Ipsos survey conducted

July 24 – August 7, 2020 among 19,516 adults aged 18-74 in the

United States, Canada, Malaysia, South Africa, and Turkey and

16-74 in 22 other countries, via Ipsos’s Global Advisor online

survey platform.

• Each country’s sample consists of 1000+ individuals in Australia,

Belgium, Brazil, Canada, China (mainland), France, Germany,

Great Britain, Italy, Japan, Spain, and the United States, and

500+ individuals in Argentina, Chile, Hungary, India, Malaysia,

Mexico, the Netherlands, Peru, Poland, Russia, Saudi Arabia,

South Africa, South Korea, Sweden, and Turkey.

• The samples in Argentina, Australia, Belgium, Canada, France,

Germany, Great Britain, Hungary, Italy, Japan, the Netherlands,

Poland, South Korea, Spain, Sweden, and the United States can

be taken as representative of these countries’ general adult

population under the age of 75.

• The samples in Brazil, Chile, China (mainland), India, Malaysia,

Mexico, Peru, Russia, Saudi Arabia, South Africa, and Turkey are

more urban, more educated, and/or more affluent than the

general population. The survey results for these markets should

be viewed as reflecting the views of the more “connected”

segment of their population.

• Prior fieldwork waves were also conducted on Ipsos’s Global

Advisor online survey platform. The June 2019 wave was

conducted May 24 - June 7, 2019 among 20,327 adults in 28

countries. The February 2018 wave was conducted January 26 -

February 9, 2018 among 19,428 adults in 27 countries. The

March 2017 wave was conducted February 17 - March 3, 2017

among 18,523 adults in 26 countries. The May 2013 wave was

conducted May 7 - 21, 2013 among 18,513 adults in 25

countries. The December 2011 wave was conducted December 6

- 19, 2011 among 21,245 adults in 24 countries.

• The data is weighted so that each market’s sample composition

best reflects the demographic profile of the adult population

according to the most recent census data.

• Where results do not sum to 100 or the ‘difference’ appears to

be +/-1 more/less than the actual, this may be due to rounding,

multiple responses or the exclusion of don't knows or not stated

responses.

• The precision of Ipsos online polls are calculated using a

credibility interval with a poll of 1,000 accurate to +/- 3.5

percentage points and of 500 accurate to +/- 4.8 percentage

points. For more information on the Ipsos use of credibility

intervals, please visit the Ipsos website.

• The publication of these findings abides by local rules and

regulations.

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www.ipsos.com

© Ipsos | Global Advisor | Global Happiness Study | October 2020 49

Contact:

Nicolas BoyonSenior Vice President, Public Affairs, [email protected]