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© 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential
and Proprietary information and may not be disclosed or
reproduced without the prior written consent of Ipsos.
GLOBAL HAPPINESS 2020What Makes People Happy in the Age of COVID-19
A 27-Country Global Advisor Survey
October 2020
For more information about this survey, go to: https://www.ipsos.com/en/global-happiness-study-2020
© Ipsos | Global Advisor | Global Happiness Study | October 2020 2
Global Advisor
Level of Happiness by Country
© Ipsos | Global Advisor | Global Happiness Study | October 2020
3© Ipsos | Global Advisor | Global Happiness Study | October 2020
Level of Happiness
Q1. Taking all things
together, would you say
you are: Very happy,
rather happy, not very
happy, not happy at all
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries% unhappy % happy
Among 27 countries surveyed,
happiness is most prevalent in
China and the Netherlands, with
about 9 in 10 in each country
describing themselves as “very”
or “rather” happy (93% and 87%,
respectively). Saudi Arabia (80%),
France and Canada (both 78%)
follow.
Fewer than half of adults in Peru
(32%), Chile (35%), Spain (38%),
Argentina (43%), Hungary (45%),
and Mexico (46%) say they are
happy.
4© Ipsos | Global Advisor | Global Happiness Study | October 2020
Level of Happiness
Q1. Taking all things
together, would you say
you are: Very happy,
rather happy, not very
happy, not happy at all
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
9%
5%
4%
6%
5%
9%
10%
3%
8%
5%
13%
5%
11%
14%
22%
7%
12%
7%
8%
13%
13%
18%
16%
12%
30%
20%
13%
11%
22%
29%
34%
38%
41%
37%
42%
51%
47%
54%
46%
57%
51%
49%
44%
60%
58%
64%
65%
61%
64%
59%
62%
66%
51%
66%
80%
52%
61%
54%
49%
45%
44%
45%
38%
40%
36%
36%
31%
31%
36%
29%
30%
28%
25%
25%
24%
23%
22%
20%
18%
20%
12%
12%
6%
31%
7%
12%
13%
12%
11%
9%
10%
7%
9%
5%
10%
7%
2%
8%
4%
4%
6%
4%
3%
3%
2%
3%
4%
2%
8%
2%
1%
6%
Peru
Chile
Spain
Argentina
Hungary
Mexico
South Africa
South Korea
Japan
Russia
Turkey
Italy
Malaysia
Brazil
India
Poland
United States
Belgium
Germany
Sweden
Great Britain
Australia
Canada
France
Saudi Arabia
Netherlands
China
All Countries
Very happy Rather happy Not very happy Not happy at all
% very happy + rather happy
Global Average 63%
93%
87%
80%
78%
78%
77%
76%
74%
73%
71%
70%
68%
66%
63%
62%
62%
59%
58%
55%
54%
52%
46%
45%
43%
38%
35%
32%
Just over 6 in 10 (63%) adults
globally report being happy: 11%
very much so and 52% rather so.
Countries with the highest
proportion of adults considering
themselves as very happy are
Saudi Arabia (30%), India (22%),
and the Netherlands (20%).
Those with the highest
prevalence of adults saying they
are not happy at all are Spain
(13%), Argentina and Chile (each
12%).
-1%
11%
NA
2%
-2%
-8%
-9%
-6%
-1%
-5%
-2%
-9%
-3%
-11%
2%
10%
5%
6%
11%
3%
0%
-7%
-13%
-5%
9%
-8%
-15%
-26%
Change in % very happy + rather
happy since 6/2019
5© Ipsos | Global Advisor | Global Happiness Study | October 2020
% very happy + rather happy
Dec-11 May-13 Mar-17 Feb-18 Jun-19 Aug-20
Change
since
December
2011
Change
since June
2019
Global Average 77% 77% 61% 70% 64% 63% -14% -1%China 78% 79% 84% 85% 82% 93% 15% 11%Netherlands 87%Saudi Arabia 83% 74% 75% 76% 78% 80% -3% 2%Canada 85% 83% 81% 81% 86% 78% -7% -8%France 84% 81% 68% 77% 80% 78% -6% -2%
Australia 86% 84% 72% 82% 86% 77% -9% -9%Great Britain 79% 81% 71% 78% 82% 76% -3% -6%Sweden 80% 87% 74% 81% 75% 74% -6% -1%Germany 76% 77% 71% 68% 78% 73% -3% -5%Belgium 80% 80% 71% 80% 73% 71% -9% -2%United States 85% 83% 80% 82% 79% 70% -15% -9%Poland 75% 72% 66% 71% 71% 68% -7% -3%India 89% 87% 78% 83% 77% 66% -23% -11%Brazil 77% 81% 56% 73% 61% 63% -14% 2%Italy 73% 68% 53% 60% 57% 62% -11% 5%Malaysia 69% 52% 62% 10%Turkey 89% 83% 58% 60% 53% 59% -30% 6%Russia 61% 62% 56% 62% 47% 58% -3% 11%Japan 70% 69% 62% 60% 52% 55% -15% 3%South Korea 71% 62% 48% 57% 54% 54% -17% 0%South Africa 79% 83% 59% 72% 59% 52% -27% -7%Mexico 78% 80% 43% 67% 59% 46% -32% -13%
Hungary 43% 52% 48% 48% 50% 45% 2% -5%Argentina 68% 67% 48% 56% 34% 43% -25% 9%Spain 63% 57% 43% 53% 46% 38% -25% -8%
Chile 41% 71% 50% 35% -15%Peru 36% 54% 58% 32% -26%
In addition to the countries listed on the table with a percentage, the global average for the following years factored results for countries surveyed that year, but not in 2020:
2011: Indonesia; 2013: Indonesia and Norway; 2017: Colombia; 2018: Serbia; and 2019: Colombia and Serbia. See methodology section for sample sizes.
Level of Happiness
Trended Data
Q1. Taking all things together,
would you say you are: very
happy, rather happy, not very
happy, not happy at all
Compared to 2019, the prevalence of
happiness globally has remained
nearly unchanged. It has increased by
at 5 points or more in six countries,
most off all China and Russia,
Malaysia, and Argentina. It has
decreased by 5 points or more in 12
countries, most of all Peru, Chile,
Mexico, and India.
Compared to 2011, the percentage of
those saying they are happy in 2020
has fallen by 14 points globally. It is
down by 5 points or more in 17 in 23
surveyed both years, including
Mexico, Turkey, South Africa,
Argentina, Spain, and India where it is
down by more than 20 points. The
only country showing a significant
increase since 2011 is China (+15
points).
6© Ipsos | Global Advisor | Global Happiness Study | October 2020
77%77%
61%
70%
64% 63%
68% 67%
48%
56%
34%
43%
77%
81%
56%
73%
61% 63%
85%83%
81% 81%
86%
78%
41%
71%
50%
35%
32%
58%
78%80%
43%
67%
59%
46%
36%
54% 58%
32%
80%
82%
79%
70%
25%
35%
45%
55%
65%
75%
85%
95%
Global Average Argentina Brazil Canada Chile
Colombia Mexico Peru United States
See methodology section for sample sizes
% very happy + rather happy
Level of Happiness
Trended Data: Americas
Q1. Taking all things together,
would you say you are: very
happy, rather happy, not very
happy, not happy at all
Globally, the prevalence of happiness is
virtually unchanged from 2019. It is
about on par with the study low
recorded in March 2017 – and 14 points
below the highs seen in 2011 and 2013.
Only 2 countries in the Americas show
gains between 2019 and 2020: Argentina
(+ 9) and Brazil (+2).
At the other end of the spectrum, Peru,
Chile, and Mexico each see double-digit
declines vs. 2019 (-26, -15, and -13
points, respectively). Declines of nearly
10 points are seen in both Canada and
the United States (-8 and -9), though
adults in these countries are the happiest
in the region (78% and 70%).
CA
US
GLOBAL
BR
MX
AR
CL
PE
Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019 Aug 2020
7© Ipsos | Global Advisor | Global Happiness Study | October 2020
NE
FR
GB
SE
DE
BE
GLOBAL
IT
ES
See methodology section for sample sizes
77%77%
61%
70%
64% 63%
80%80%
71%
80%
73%71%
84%
81%
68%
77%
80% 78%
76%
77%
71%
68%
78%
73%
79%
81%
71%
78%
82%
76%
73% 68%
53%
60%
57%
62%
63%
57%
43%
53%
46%
38%
80%
87%
74%
81%
75% 74%
25%
35%
45%
55%
65%
75%
85%
95%
Global Average Belgium France Germany Great Britain
Italy Norway Spain Sweden Netherlands
% very happy + rather happy
Level of Happiness
Trended Data: Western
Europe
Q1. Taking all things together,
would you say you are: very
happy, rather happy, not very
happy, not happy at all
In nearly all of the Western European
countries surveyed, the percentage of
adults who consider themselves very or
rather happy in 2020 is either in line with
or a bit lower than 2019. For instance,
Sweden, Belgium, and France are only
down by 1 or 2 points. Erosion in Spain
(-8), Great Britain (-6), and Germany (-5)
is a bit more pronounced.
Italy is the only Western European
country surveyed to buck this trend –
happiness has risen by 5 points since
2019. Though at 62%, this is still 11
points below the high recorded in 2011.
New this wave, the Netherlands posts
very strong levels of happiness (87%) –
highest in the region and in 2nd place
globally.
Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019 Aug 2020
87%
8© Ipsos | Global Advisor | Global Happiness Study | October 2020
PL
GLOBAL
TR
RU
HU
See methodology section for sample sizes
77% 77%
61%
70%
64%63%
43%
52%
48% 48%50%
45%
75%
72%
66%
71% 71%
68%
61% 62%
56%
62%
47%
58%
82%
61%
89%
83%
58% 60%
53%
59%
25%
35%
45%
55%
65%
75%
85%
95%
Global Average Hungary Poland Russia Serbia Turkey
% very happy + rather happy
Level of Happiness
Trended Data: Central/
Eastern Europe, Turkey
Q1. Taking all things together,
would you say you are: very
happy, rather happy, not very
happy, not happy at all
Mixed movement is seen in happiness
levels among the Central/Eastern European
countries surveyed. Poland is the most
stable, with happiness down just 3 points
from 2019 (to 68%). A somewhat larger
decline is seen in Hungary (down 5, to
45%). Happiness in these two countries is
now approaching study lows – of 43% in
Hungary recorded in 2011 and of 66% seen
in Poland in 2017.
By contrast, positive movement is seen in
Russia – up 11 points vs. 2019, to 58% –
and more in line with prior readings.
Happiness among Turkish adults is up 6
points, to 59% – though this is still very far
off from the happiness levels seen 7 to 9
years ago (north of 80%).
Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019 Aug 2020
9© Ipsos | Global Advisor | Global Happiness Study | October 2020
CN
SA
AU
IN
GLOBAL
MY
JP
KR
ZA
See methodology section for sample sizes
77% 77%
61%
70%
64% 63%
86%84%
72%
82%
86%
77%78%
79%
84% 85%
82%
93%
89%87%
78%
83%
77%
66%
92% 92%
70% 69%
62%
60%
55%
69%
52%
62%
83%
74%75% 76%
78%
80%79%
59% 59%
52%
71%
62%
48%
57%
54% 54%
25%
35%
45%
55%
65%
75%
85%
95%
105%
Global Average Australia China India Indonesia
Japan Malaysia Saudi Arabia South Africa South Korea
% very happy + rather happy
Level of Happiness
Trended Data: Asia-Pacific,
Saudi Arabia, South Africa
Q1. Taking all things together,
would you say you are: very
happy, rather happy, not very
happy, not happy at all
Over the past year, the percentage of
adults who consider themselves happy
has increased considerably in both
China (+11 points) and Malaysia
(+10). In fact, at 93%, happiness
reaches a study high in China.
Happiness is slightly improved or
unchanged in Japan (+3), Saudi Arabia
(+2), and South Korea (no change),
while erosion is seen this year in India
(-11), Australia (-9), and South Africa
(-7).
Over the past 7 to 9 years, happiness
has receded in South Africa, India,
South Korea, and Japan, while it has
been fairly stable in Saudi
Arabia. Happiness and ebbed and
flowed in Australia since 2011.
Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019 Aug 2020
© Ipsos | Global Advisor | Global Happiness Study | October 2020 10
Global Advisor
Sources of Happiness
© Ipsos | Global Advisor | Global Happiness Study | October 2020
Key Findings by Country and Trends
11© Ipsos | Global Advisor | Global Happiness Study | October 2020
11%
16%
21%
21%
23%
24%
25%
27%
27%
27%
28%
34%
34%
34%
34%
35%
37%
38%
39%
40%
40%
43%
43%
45%
45%
48%
49%
49%
55%
34%
26%
32%
49%
47%
44%
44%
32%
41%
47%
39%
42%
45%
48%
49%
32%
51%
48%
46%
45%
46%
37%
44%
44%
44%
40%
20%
28%
37%
41%
30%
32%
23%
18%
17%
17%
17%
14%
21%
22%
11%
12%
13%
12%
9%
8%
9%
12%
11%
10%
7%
8%
8%
7%
7%
5%
7%
6%
15%
27%
14%
6%
11%
15%
14%
23%
18%
5%
12%
13%
9%
5%
6%
24%
4%
5%
3%
4%
4%
13%
5%
3%
4%
5%
26%
17%
3%
Time spent on social media
Moving to another country
New political leadership in my country
My material possessions (ie computer, fashion items, car)
My access to entertainment and sports
The amount of time or money I donate to charity/help others
Forgiving someone for something
My religious or spiritual well-being
Being forgiven for something I did
The state of the economy
Being recognized as a successful person
Having a good sex life
Freedom to express my beliefs
The wellbeing of my country
The amount of free time I have
Finding someone to be with
My hobbies/interests
My friends
My personal financial situation
Having more money
Satisfaction with the direction my life is going
Having a meaningful job/employment
Feeling in control of my life
My personal safety and security
My living conditions (water, food, shelter)
Feeling that my life has meaning
My children
My relationship with my partner/spouse
My health/physical well-being
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
Sources of Happiness –
Greatest Happiness
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
% greatest happiness +
some happiness
92%
77%
69%
88%
89%
89%
87%
80%
86%
85%
85%
86%
88%
67%
83%
82%
79%
76%
67%
74%
68%
59%
69%
68%
70%
70%
53%
42%
45%
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not
apply to me
Among 29 potential sources of
happiness, the one people
surveyed across the world most
describe as a source of “greatest
happiness” is their health and
physical well-being (55%). It is
followed by: their relationship
with their spouse or partner
(49%), their children (49%),and
feeling their life has meaning
(48%). By contrast, time spent on
social media is least impactful
(11%).
Change since 6/2019
% greatest + some h’ness
% greatest happiness
4% 0%
2% 1%
2% 1%
3% 1%
3% 1%
4% 0%
3% -1%
1% 0%
2% -1%
1% -2%
2% -3%
3% 0%
3% -2%
4% 2%
1% -3%
3% 0%
3% 0%
2% 0%
3% 2%
1% -1%
5% 2%
2% 1%
4% 1%
3% 2%
1% -1%
1% 0%
-3% -1%
-2% -1%
3% 0%
12© Ipsos | Global Advisor | Global Happiness Study | October 2020
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
Note, The percentages of adults rating “My living conditions” and “My personal safety and security” as giving “great” and “some” happiness are tied. However, “My living conditions” receives more mentions on “great” happiness, earning the #5 spot.
Each one of the top 5 sources of greatest happiness at the global level – my health/physical well-
being, my relationship with my partner/spouse, my children, feeling that my life has meaning, and
my living conditions – is among the top 10 sources of greatest happiness in every country, except
for the following:
• My relationship with my partner/spouse: Peru
• My children: Brazil, China, Japan, Malaysia, and South Korea
• Feeling that my life has meaning: Turkey
• My living conditions (water, food, shelter): Hungary, Saudi Arabia, South Korea
Sources of Greatest
Happiness by Country
Global Top 5
All
Co
un
trie
s
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Fran
ce
Ge
rman
y
Gre
at B
rita
in
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Me
xico
Ne
the
rlan
ds
Pe
ru
Po
lan
d
Ru
ssia
Sau
di A
rab
ia
Sou
th A
fric
a
Sou
th K
ore
a
Spai
n
Swe
de
n
Turk
ey
Un
ite
d S
tate
s
My health/physical well-being 55% 71% 43% 54% 68% 48% 66% 41% 51% 54% 41% 57% 57% 54% 39% 55% 71% 54% 77% 39% 44% 63% 69% 37% 61% 51% 65% 43%
My relationship with my partner/spouse
49% 57% 47% 46% 55% 47% 57% 39% 46% 45% 45% 52% 54% 47% 24% 47% 57% 57% 51% 41% 56% 53% 57% 33% 53% 47% 60% 50%
My children 49% 64% 42% 44% 53% 43% 60% 32% 46% 38% 41% 51% 54% 44% 22% 45% 70% 45% 65% 42% 59% 60% 60% 25% 49% 51% 63% 46%
Feeling that my life has meaning 48% 64% 38% 39% 62% 41% 66% 36% 43% 40% 32% 47% 58% 45% 23% 53% 66% 43% 70% 34% 49% 59% 67% 35% 51% 48% 51% 43%
My living conditions (water, food, shelter)*
45% 61% 39% 40% 56% 39% 59% 38% 38% 37% 34% 36% 55% 41% 26% 50% 64% 47% 61% 32% 45% 50% 57% 28% 47% 45% 60% 40%
13© Ipsos | Global Advisor | Global Happiness Study | October 2020
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
Sources of Greatest
Happiness by Country
Global #6-10
Some sources of greatest happiness ranking #6-10 globally are so important in certain countries
that they count in their top 3:
• My personal safety and security: Argentina, China, Mexico, Peru, Saudi Arabia
• Feeling in control of my life: South Africa, Turkey
• Having a meaningful job/employment: Brazil, Chile, India, Italy, Peru
• Having more money: Chile, France, South Korea
All
Co
un
trie
s
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Fran
ce
Ge
rman
y
Gre
at B
rita
in
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Me
xico
Ne
the
rlan
ds
Pe
ru
Po
lan
d
Ru
ssia
Sau
di A
rab
ia
Sou
th A
fric
a
Sou
th K
ore
a
Spai
n
Swe
de
n
Turk
ey
Un
ite
d S
tate
s
My personal safety and security 45% 64% 34% 35% 59% 35% 61% 42% 35% 35% 29% 43% 52% 35% 21% 48% 67% 34% 69% 32% 39% 63% 63% 28% 46% 43% 53% 40%
Feeling in control of my life 43% 51% 37% 36% 60% 41% 60% 34% 33% 34% 31% 41% 46% 46% 25% 41% 54% 41% 60% 29% 41% 47% 67% 20% 48% 36% 65% 41%
Having a meaningful job/employment
43% 58% 24% 34% 61% 28% 62% 33% 37% 28% 22% 44% 56% 48% 14% 49% 66% 36% 69% 27% 43% 49% 65% 35% 44% 33% 52% 31%
Satisfaction with the direction my life is going
40% 57% 33% 29% 50% 32% 53% 37% 35% 35% 27% 36% 48% 30% 18% 45% 58% 34% 64% 30% 34% 51% 56% 30% 42% 29% 50% 35%
Having more money 40% 46% 30% 36% 56% 38% 47% 39% 46% 28% 25% 44% 45% 43% 23% 49% 49% 22% 50% 34% 32% 53% 58% 40% 39% 29% 49% 32%
14© Ipsos | Global Advisor | Global Happiness Study | October 2020
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
Sources of Greatest
Happiness by Country
Global #11-20
Sources of greatest happiness ranking #11-20 globally, but are so important in certain countries
that they count in their top 5 are:
All
Co
un
trie
s
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Fran
ce
Ge
rman
y
Gre
at B
rita
in
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Me
xico
Ne
the
rlan
ds
Pe
ru
Po
lan
d
Ru
ssia
Sau
di A
rab
ia
Sou
th A
fric
a
Sou
th K
ore
a
Spai
n
Swe
de
n
Turk
ey
Un
ite
d S
tate
s
My personal financial situation 39% 41% 28% 34% 55% 36% 51% 33% 44% 30% 24% 44% 40% 41% 25% 39% 54% 27% 51% 27% 45% 51% 53% 38% 38% 37% 38% 30%
My friends 38% 59% 39% 40% 53% 37% 46% 30% 40% 34% 35% 32% 49% 36% 16% 35% 41% 41% 46% 27% 34% 48% 37% 22% 41% 41% 46% 31%
My hobbies/interests 37% 47% 32% 34% 51% 31% 49% 34% 34% 31% 30% 37% 45% 34% 27% 41% 41% 34% 44% 29% 37% 51% 45% 29% 29% 27% 51% 32%
Finding someone to be with 35% 34% 28% 39% 34% 29% 36% 36% 33% 39% 28% 25% 41% 26% 26% 36% 41% 38% 40% 26% 56% 44% 41% 29% 36% 36% 49% 28%
The amount of free time I have 34% 39% 26% 31% 47% 31% 43% 32% 37% 30% 24% 36% 35% 38% 32% 38% 39% 33% 38% 23% 34% 37% 36% 32% 36% 27% 35% 23%
The wellbeing of my country 34% 61% 25% 16% 55% 22% 46% 32% 23% 17% 16% 26% 49% 34% 22% 47% 53% 16% 58% 16% 34% 56% 52% 13% 36% 15% 53% 28%
Freedom to express my beliefs 34% 44% 25% 31% 47% 27% 43% 34% 28% 22% 20% 25% 48% 35% 15% 46% 41% 37% 50% 21% 28% 44% 53% 18% 32% 26% 59% 32%
Having a good sex life 34% 45% 24% 31% 49% 28% 47% 30% 36% 23% 21% 38% 35% 34% 17% 31% 43% 27% 41% 24% 41% - 43% 21% 39% 29% 50% 31%
Being recognized as a successful person
28% 35% 14% 17% 39% 16% 35% 30% 21% 12% 13% 26% 53% 19% 8% 40% 43% 17% 53% 14% 15% 42% 42% 28% 24% 10% 65% 16%
The state of the economy 27% 38% 16% 14% 43% 14% 34% 37% 18% 14% 9% 20% 34% 30% 14% 29% 43% 9% 40% 13% 31% 47% 34% 36% 29% 21% 37% 15%
• My personal financial situation: France, Hungary,
Russia, South Korea
• My friends: Australia, Belgium, Great Britain
• My hobbies/interests: Japan
• Finding someone to be with: Germany, Japan, Russia
• The amount of free time I have: Japan
• The wellbeing of my country: Argentina
• Being recognized as a successful person:
Turkey
• The state of the economy: South Korea
15© Ipsos | Global Advisor | Global Happiness Study | October 2020
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
Sources of Greatest
Happiness by Country
Global #21-29
Only one source of greatest happiness ranking #21-29 globally is among the top 5 sources in any
country: My religious/spiritual well-being in Malaysia and Saudi Arabia. This is cited by more than
50% in these countries, as well as in Brazil and South Africa.
All
Co
un
trie
s
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Fran
ce
Ge
rman
y
Gre
at B
rita
in
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Me
xico
Ne
the
rlan
ds
Pe
ru
Po
lan
d
Ru
ssia
Sau
di A
rab
ia
Sou
th A
fric
a
Sou
th K
ore
a
Spai
n
Swe
de
n
Turk
ey
Un
ite
d S
tate
s
Being forgiven for something I did 27% 30% 18% 16% 45% 19% 33% 26% 16% 19% 13% 18% 38% 22% 10% 45% 39% 18% 50% 13% 20% 52% 48% 13% 26% 17% 46% 22%
My religious or spiritual well-being 27% 27% 17% 14% 58% 16% 32% 25% 18% 11% 10% 11% 44% 18% 11% 54% 32% 14% 46% 18% 15% 70% 55% 13% 14% 11% 42% 31%
Forgiving someone for something 25% 26% 15% 13% 45% 15% 27% 29% 13% 15% 12% 18% 43% 19% 5% 46% 36% 20% 42% 17% 18% 41% 44% 12% 21% 11% 52% 19%
The amount of time or money I donate to charity/help others
24% 31% 10% 13% 43% 10% 31% 27% 14% 10% 7% 17% 39% 18% 6% 44% 30% 14% 44% 14% 15% 57% 36% 11% 16% 9% 57% 13%
My access to entertainment and sports
23% 34% 17% 16% 38% 14% 38% 28% 22% 15% 13% 15% 37% 16% 20% 28% 35% 15% 34% 13% 13% 48% 25% 10% 24% 12% 43% 12%
My material possessions (ie computer, fashion items, car)
21% 22% 11% 15% 33% 10% 22% 34% 21% 13% 9% 18% 34% 16% 12% 42% 18% 12% 22% 16% 26% 50% 22% 22% 17% 10% 42% 10%
New political leadership in my country
21% 27% 13% 17% 39% 15% 32% - 17% 15% 15% 27% 23% 17% 6% 27% 25% 9% 30% 18% 14% - 37% 8% 17% 17% 34% 26%
Moving to another country 16% 27% 7% 16% 28% 6% 27% 20% 15% 9% 8% 11% 23% 16% 4% 14% 26% 10% 27% 15% 16% 34% 21% 8% 7% 8% 28% 8%
Time spent on social media 11% 8% 5% 5% 17% 5% 12% 27% 9% 7% 3% 4% 23% 7% 5% 23% 11% 5% 10% 8% 6% 28% 12% 8% 9% 3% 29% 4%
16© Ipsos | Global Advisor | Global Happiness Study | October 2020
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
Sources of Greatest Happiness by Country: Change from 2019 to 2020
% in 2020 minus % in 2019
All
Co
un
trie
s
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Fran
ce
Ge
rman
y
Gre
at B
rita
in
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Me
xico
Ne
the
rlan
ds
Pe
ru
Po
lan
d
Ru
ssia
Sau
di
Ara
bia
Sou
th A
fric
a
Sou
th K
ore
a
Spai
n
Swe
de
n
Turk
ey
Un
ite
d S
tate
s
Being forgiven for something I did 2% 6% -3% -3% 6% -1% 1% 9% -1% -3% -2% -8% 5% 6% 3% 10% 5% NA 10% -2% -1% 11% 6% 1% 4% 1% 11% -2%
Being recognized as a successful person 2% 8% -3% -1% 1% -3% 3% 3% 3% -1% 0% -4% 7% 1% 1% 13% 0% NA 5% -4% 0% 6% 3% 5% 1% -2% 11% -2%
The amount of time or money I donate 2% 2% -4% 0% 6% -2% 5% 2% 0% 2% -2% 1% 7% 2% 2% 16% -1% NA 7% 4% 2% 14% 5% 3% -2% -5% 18% -6%
Finding someone to be with 2% 5% -2% 6% 2% 1% 3% 0% 3% 0% -1% 1% 1% 3% 5% 8% 2% NA 5% -7% 3% 6% 3% 0% 8% 7% 5% -5%
Feeling that my life has meaning 1% 4% -1% 4% 3% -1% 6% -1% 4% 2% -4% 1% 9% 6% 1% 12% 6% NA 11% -10% 2% 7% -2% -3% 9% 3% -9% 0%
Forgiving someone for something 1% 1% -3% 0% 4% -3% -4% 8% -3% -3% -1% -6% 3% 4% 1% 13% 2% NA 6% 0% 0% 1% 3% 1% 2% -2% 15% -4%
My children 1% 1% -1% 1% 1% 6% 4% -8% -2% 1% 3% 0% 9% 4% 3% 10% 6% NA 3% -8% 3% 8% 1% -8% -2% 7% 3% 3%
My living conditions (water, food, shelter)* 1% 3% -3% 3% -1% 1% 0% 0% -4% 0% -5% -1% 9% 3% 2% 11% 6% NA 8% -2% 1% 1% 3% 2% 8% 3% 7% -3%
My relationship with my partner/spouse 1% -1% -2% 0% 5% 2% 2% -5% 3% -3% -1% 1% 1% 5% 2% 10% -2% NA -2% 1% 1% 8% 0% 0% 5% 4% 3% 2%
My religious or spiritual well-being 1% 2% -1% 4% 1% -3% 6% 7% 2% 0% -5% -2% 7% 2% 3% 10% -1% NA 6% 3% -1% 15% -1% -2% 0% -1% -6% 1%
Freedom to express my beliefs 0% 9% -7% -2% 4% -3% 2% 8% -1% -1% -5% 0% 0% 3% 0% 13% 0% NA 6% -5% -1% 4% 6% -2% 1% -11% 5% -4%
Having a good sex life 0% 5% -5% -3% 0% -2% 3% -3% -1% 1% -3% -3% -1% 2% 4% 7% 0% NA 2% -5% 1% NA 5% 0% 2% 0% 3% -1%
Having a meaningful job/employment 0% -2% -9% 0% -1% -1% 9% -11% -3% -1% -6% 3% 9% 9% -1% 5% 5% NA 8% -8% 0% 6% 4% -1% 0% -3% -7% -3%
My friends 0% 3% -1% 4% 4% -4% 0% 6% -1% -2% -3% -8% 5% 5% 2% 9% -5% NA 6% -3% -4% 10% 1% -1% 0% 5% -4% -6%
My health/physical well-being 0% 5% -4% 3% 3% -4% 0% -8% -1% 4% -5% -3% 7% 4% 0% 10% 0% NA 5% -8% -2% 9% 2% -3% 3% -4% 1% -2%
My material possessions 0% -3% -3% 0% -2% -4% 1% 3% 2% 0% -3% 1% 3% 0% 1% 12% -9% NA -8% 1% 1% 12% -2% 3% -1% -4% 7% -7%
My personal safety and security 0% 3% -6% -4% 2% -1% 5% 2% 1% -1% -4% 1% 4% 1% 3% 3% 3% NA 8% -5% -4% 11% -1% -2% 1% 4% 0% -1%
The wellbeing of my country 0% 0% 2% -2% 0% 2% 2% 7% -2% -1% -1% 2% 5% 4% 2% 13% -1% NA 2% -1% -3% 12% 2% 1% 6% -11% -4% -1%
Time spent on social media 0% -2% -3% -1% -2% 0% 2% 9% 1% -1% -2% -1% 1% 1% 1% 10% -4% NA -2% 1% 3% 3% 2% 1% 0% -6% 2% -5%
Satisfaction with the direction my life is going -1% 2% -3% -1% -1% -6% 0% 1% -1% 4% -6% -5% 3% 1% 3% 10% 1% NA 10% 0% -8% 4% 2% -1% 0% 0% -1% -5%
My access to entertainment and sports -1% -3% -2% -4% 5% 0% -1% 7% -3% 0% -1% -6% 8% 1% 1% 9% -2% NA -1% -7% 2% 15% -1% -3% -3% -3% 1% -5%
Feeling in control of my life -1% -3% -7% -1% 3% -2% 6% -2% -1% 3% -9% -3% 1% 5% 3% 6% -2% NA 10% -11% -3% 3% 1% 0% 2% -1% 7% -3%
Moving to another country -1% 4% -2% 0% -1% -1% 8% 9% 1% -3% -3% 4% -2% 1% 2% 0% 1% NA 0% 5% -1% 8% -6% 0% -1% -4% -4% -3%
New political leadership in my country -1% -5% 0% 2% -1% 4% 2% NA -1% 2% 1% 1% -4% 0% 3% 12% -1% NA -8% 3% 1% NA 3% -4% -1% -2% -6% 1%
The state of the economy -1% -4% 1% 0% -9% -1% 3% 0% -4% 0% -3% -1% 3% 3% 1% 2% 2% NA 0% -2% -3% 13% -1% 0% -2% -5% -3% -7%
Having more money -2% -2% -10% -2% -1% -1% -4% -5% 1% -1% -9% 6% 0% 1% 1% 9% -1% NA -3% -2% -2% 6% 1% 3% -3% 0% -5% -6%
My hobbies/interests -2% -1% -6% -3% 3% -4% 0% -2% 0% -3% -4% 0% 1% -1% 3% 6% -9% NA -3% 1% -4% 8% -1% -1% -3% -4% 3% -5%
My personal financial situation -3% -8% -10% -4% -2% -1% -2% -6% -2% -3% -10% 5% 0% -1% 0% 2% 3% NA -4% -14% -2% 11% 0% 4% -4% 5% -8% -7%
The amount of free time I have -3% -3% -5% -6% -2% -3% -5% -4% 0% -2% -7% 3% -1% 0% 1% 5% -6% NA -5% -8% -4% 3% -3% -4% -4% -3% -2% -9%
17© Ipsos | Global Advisor | Global Happiness Study | October 2020
Sources of Happiness –
Any Happiness (Greatest
or Some)
Trends (Global Total)
See methodology section for sample sizes
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
% greatest happiness + some happiness
Nearly all of the sources of
happiness post at least a slight
uptick since 2019, with receiving
forgiveness seeing the most
change since last year (+5
points). Moving to another
country and having freedom to
express beliefs show the greatest
movement vs. 2011 (+6 and +5).
Dec-11 Mar-17 Feb-18 Jun-19 Aug-20
Change
since
December
2011
Change
since June
2019
My health/physical well-being 90% 89% 89% 88% 92% 2% 4%
My living conditions (water, food, shelter) 85% 87% 86% 86% 89% 4% 3%
My personal safety and security 86% 86% 86% 85% 89% 3% 4%
Feeling that my life has meaning 86% 86% 86% 85% 88% 2% 3%
My hobbies/interests 84% 84% 85% 85% 88% 4% 3%
Feeling in control of my life 84% 85% 85% 84% 87% 3% 3%
Satisfaction with the direction my life is going 86% 86% 85% 84% 86% 0% 2%
My friends 85% 84% 84% 83% 86% 1% 3%
Having more money 85% 84% 84% 84% 85% 0% 1%
My personal financial situation 86% 86% 84% 83% 85% -1% 2%
The amount of free time I have 79% 82% 81% 82% 83% 4% 1%
The well-being of my country 82% 82% 81% 79% 82% 0% 3%
Having a meaningful job/employment 81% 82% 82% 79% 80% -1% 1%
Freedom to express my beliefs 74% 77% 78% 76% 79% 5% 3%
My relationship with my partner/spouse 78% 78% 78% 75% 77% -1% 2%
Having a good sex life 77% 76% 76% 74% 76% -1% 2%
The state of the economy 77% 77% 75% 73% 74% -3% 1%
My access to entertainment or sports 67% 71% 70% 69% 70% 3% 1%
My material possessions 70% 68% 70% 69% 70% 0% 1%
Forgiving someone for something 66% 67% 70% 65% 69% 3% 4%
My children 69% 68% 70% 67% 69% 0% 2%
Being forgiven for something I did 64% 64% 68% 63% 68% 4% 5%
The amount of time or money I donate to charity/help
others65% 66% 67% 65% 68% 3% 3%
Being recognized as a successful person 68% 67% 67% 64% 67% -1% 3%
Finding someone to be with 63% 63% 69% 63% 67% 4% 4%
My religious or spiritual well-being 56% 59% 62% 57% 59% 3% 2%
New political leadership in my country 56% 53% -3%
Time spent on social media 42% 45% 3%
Moving to another country 36% 45% 44% 44% 42% 6% -2%
© Ipsos | Global Advisor | Global Happiness Study | October 2020 18
Global Advisor
Sources of Happiness
© Ipsos | Global Advisor | Global Happiness Study | October 2020
Detailed Findings
NEED A NEW PHOTO,
PASTED THROUGHOUT
19© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q14. My health/physical
well-being
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
37%
39%
39%
41%
41%
43%
43%
44%
48%
51%
51%
54%
54%
54%
54%
55%
57%
57%
61%
63%
65%
66%
68%
69%
71%
71%
77%
55%
47%
44%
50%
50%
54%
49%
50%
47%
44%
37%
43%
34%
36%
38%
40%
36%
31%
36%
32%
22%
26%
27%
24%
26%
23%
25%
18%
37%
12%
10%
9%
7%
5%
5%
6%
7%
6%
6%
4%
9%
6%
5%
5%
9%
10%
4%
5%
11%
5%
5%
6%
4%
5%
4%
3%
6%
3%
8%
2%
2%
%
2%
2%
2%
3%
7%
2%
2%
4%
3%
2%
1%
2%
3%
2%
3%
3%
2%
2%
1%
1%
1%
2%
3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
South Korea
Japan
Poland
Great Britain
China
United States
Australia
Russia
Canada
France
Sweden
Italy
Germany
Belgium
Netherlands
Malaysia
India
Hungary
Spain
Saudi Arabia
Turkey
Chile
Brazil
South Africa
Argentina
Mexico
Peru
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 92%
95%
96%
94%
95%
92%
93%
91%
85%
93%
93%
88%
91%
94%
92%
90%
88%
94%
88%
92%
91%
93%
92%
95%
91%
89%
83%
84%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
20© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q2. My relationship with
my partner/spouse:
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
24%
33%
39%
41%
45%
45%
46%
46%
47%
47%
47%
47%
47%
50%
51%
52%
53%
53%
54%
55%
56%
57%
57%
57%
57%
57%
60%
49%
40%
41%
50%
36%
25%
30%
25%
27%
24%
24%
25%
28%
31%
25%
23%
28%
26%
27%
28%
22%
32%
20%
21%
21%
21%
22%
22%
28%
10%
11%
6%
9%
5%
7%
7%
6%
4%
5%
5%
8%
9%
5%
8%
7%
5%
9%
7%
7%
5%
5%
4%
6%
7%
4%
12%
7%
26%
15%
5%
14%
25%
18%
22%
21%
25%
24%
22%
17%
13%
20%
17%
13%
16%
11%
11%
16%
7%
18%
18%
15%
16%
17%
6%
17%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
China
Poland
Great Britain
Germany
France
Belgium
Sweden
Australia
Canada
Malaysia
Italy
United States
Peru
Hungary
Spain
Saudi Arabia
India
Brazil
Russia
Argentina
South Africa
Mexico
Chile
Netherlands
Turkey
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 77%
82%
79%
78%
78%
78%
77%
88%
77%
82%
80%
79%
80%
74%
75%
78%
75%
72%
71%
71%
73%
71%
75%
70%
77%
89%
74%
64%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
21© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q3. My children
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
22%
25%
32%
38%
41%
42%
42%
43%
44%
44%
45%
45%
46%
46%
49%
51%
51%
53%
54%
59%
60%
60%
60%
63%
64%
65%
70%
49%
32%
38%
54%
20%
16%
21%
28%
18%
19%
20%
16%
28%
17%
19%
19%
15%
15%
16%
23%
23%
10%
12%
18%
16%
8%
9%
7%
20%
9%
13%
7%
7%
3%
4%
8%
3%
3%
8%
4%
7%
3%
6%
5%
5%
2%
6%
7%
6%
4%
5%
6%
6%
3%
3%
4%
5%
37%
24%
7%
35%
40%
33%
22%
36%
33%
29%
35%
21%
33%
28%
26%
29%
32%
25%
16%
12%
26%
24%
16%
15%
25%
23%
19%
26%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
China
Germany
Great Britain
Australia
Poland
Canada
Belgium
Italy
Netherlands
Malaysia
United States
France
Spain
Hungary
Sweden
Brazil
India
Russia
South Africa
Chile
Saudi Arabia
Turkey
Argentina
Peru
Mexico
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 69%
77%
74%
72%
79%
78%
72%
70%
82%
77%
69%
66%
66%
68%
65%
63%
73%
61%
64%
63%
61%
70%
63%
57%
58%
86%
63%
54%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
22© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q12. Feeling that my life
has meaning
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
23%
32%
34%
35%
36%
38%
39%
40%
41%
43%
43%
43%
45%
47%
48%
49%
51%
51%
53%
58%
59%
62%
64%
66%
66%
67%
70%
48%
56%
55%
52%
48%
55%
51%
45%
44%
47%
41%
45%
48%
40%
42%
41%
43%
37%
37%
37%
34%
32%
26%
26%
25%
27%
29%
20%
40%
11%
7%
11%
13%
8%
7%
7%
7%
8%
6%
7%
5%
9%
8%
8%
5%
7%
10%
7%
6%
6%
6%
5%
5%
4%
3%
4%
7%
10%
6%
3%
4%
1%
4%
9%
8%
4%
11%
5%
3%
5%
4%
3%
3%
5%
2%
2%
2%
3%
6%
5%
5%
3%
1%
5%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Great Britain
Poland
South Korea
China
Australia
Belgium
Germany
Canada
France
United States
Netherlands
Italy
Hungary
Sweden
Russia
Spain
Turkey
Malaysia
India
Saudi Arabia
Brazil
Argentina
Chile
Mexico
South Africa
Peru
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 88%
90%
96%
93%
91%
90%
88%
91%
92%
90%
88%
88%
92%
89%
89%
85%
91%
88%
84%
88%
84%
84%
89%
91%
83%
86%
87%
79%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
23© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q7. My living conditions
(water, food, shelter)
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
26%
28%
32%
34%
36%
37%
38%
38%
39%
39%
40%
40%
41%
45%
45%
47%
47%
50%
50%
55%
56%
57%
59%
60%
61%
61%
64%
45%
57%
60%
57%
52%
52%
47%
42%
55%
47%
48%
48%
49%
45%
45%
48%
43%
47%
35%
40%
34%
33%
32%
37%
30%
32%
33%
32%
44%
8%
10%
9%
8%
8%
9%
10%
7%
8%
8%
7%
6%
9%
5%
4%
7%
4%
10%
9%
8%
5%
7%
3%
9%
4%
3%
4%
7%
8%
3%
3%
6%
4%
7%
10%
%
6%
5%
5%
4%
5%
5%
2%
3%
3%
4%
1%
3%
6%
4%
1%
1%
4%
2%
1%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Poland
Great Britain
Hungary
Germany
France
China
Canada
Australia
United States
Belgium
Italy
Sweden
Russia
Spain
Netherlands
Saudi Arabia
Malaysia
India
Brazil
South Africa
Chile
Turkey
Argentina
Peru
Mexico
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 89%
96%
94%
93%
90%
96%
89%
89%
89%
90%
85%
94%
90%
93%
90%
86%
89%
88%
87%
86%
93%
80%
84%
88%
86%
89%
88%
83%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
24© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q24. My personal safety
and security
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
21%
28%
29%
32%
34%
34%
35%
35%
35%
35%
35%
39%
40%
42%
43%
43%
46%
48%
52%
53%
59%
61%
63%
63%
64%
67%
69%
45%
58%
54%
59%
58%
53%
56%
44%
48%
52%
53%
53%
50%
50%
53%
47%
47%
44%
41%
37%
34%
30%
30%
29%
29%
30%
26%
24%
44%
11%
14%
9%
7%
10%
7%
9%
11%
11%
7%
9%
8%
7%
5%
8%
8%
7%
10%
9%
11%
7%
7%
4%
6%
5%
6%
6%
8%
9%
3%
4%
3%
3%
2%
12%
6%
3%
5%
3%
3%
3%
1%
2%
2%
3%
1%
1%
3%
4%
3%
5%
2%
1%
1%
1%
3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Great Britain
Poland
Australia
Netherlands
France
Germany
Italy
Belgium
Canada
Russia
United States
China
Hungary
Sweden
Spain
Malaysia
India
Turkey
Brazil
Chile
Saudi Arabia
South Africa
Argentina
Mexico
Peru
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 89%
93%
93%
94%
92%
92%
91%
89%
87%
89%
89%
90%
90%
90%
95%
90%
89%
88%
88%
87%
83%
79%
90%
87%
90%
88%
82%
79%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
25© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q16. Feeling in control of
my life
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
20%
25%
29%
31%
33%
34%
34%
36%
36%
37%
41%
41%
41%
41%
41%
41%
46%
46%
47%
48%
51%
54%
60%
60%
60%
65%
67%
43%
52%
54%
54%
58%
46%
48%
61%
51%
53%
52%
45%
48%
48%
49%
49%
50%
39%
43%
37%
42%
36%
36%
29%
30%
32%
27%
25%
44%
21%
11%
13%
7%
8%
9%
5%
7%
10%
7%
9%
7%
8%
6%
8%
6%
12%
8%
9%
6%
6%
5%
6%
7%
5%
8%
5%
8%
7%
11%
4%
4%
12%
8%
1%
6%
2%
4%
5%
4%
3%
3%
1%
3%
3%
4%
7%
3%
7%
5%
5%
3%
3%
%
3%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
South Korea
Japan
Poland
Great Britain
France
Germany
China
Belgium
Sweden
Australia
Hungary
Canada
Russia
United States
Malaysia
Netherlands
India
Italy
Saudi Arabia
Spain
Argentina
Mexico
Brazil
Chile
Peru
Turkey
South Africa
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 87%
92%
92%
92%
90%
89%
90%
87%
90%
84%
89%
85%
91%
90%
90%
89%
89%
86%
89%
89%
87%
95%
82%
79%
89%
83%
79%
72%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
26© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q9. Having a meaningful
job/employment
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
14%
22%
24%
27%
28%
28%
31%
33%
33%
34%
35%
36%
37%
43%
44%
44%
48%
49%
49%
52%
56%
58%
61%
62%
65%
66%
69%
43%
50%
35%
31%
50%
35%
38%
41%
46%
60%
36%
49%
47%
28%
46%
35%
38%
33%
29%
36%
30%
33%
30%
26%
27%
26%
27%
27%
37%
14%
8%
7%
12%
10%
9%
7%
9%
6%
6%
10%
6%
7%
6%
7%
8%
8%
10%
9%
7%
7%
5%
6%
6%
4%
4%
3%
7%
21%
35%
37%
11%
27%
25%
20%
12%
1%
24%
7%
12%
28%
4%
13%
10%
11%
12%
5%
11%
5%
7%
7%
4%
5%
3%
1%
13%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Great Britain
Australia
Poland
Canada
Germany
United States
Sweden
China
Belgium
South Korea
Netherlands
France
Russia
Spain
Hungary
Italy
Saudi Arabia
Malaysia
Turkey
India
Argentina
Brazil
Chile
South Africa
Mexico
Peru
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 80%
96%
93%
91%
89%
87%
88%
89%
82%
85%
78%
81%
82%
79%
89%
65%
83%
84%
70%
93%
79%
72%
66%
63%
77%
55%
57%
64%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
27© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q8. Satisfaction with the
direction my life is going
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
18%
27%
29%
29%
30%
30%
30%
32%
33%
34%
34%
35%
35%
35%
36%
37%
42%
45%
48%
50%
50%
51%
53%
56%
57%
58%
64%
40%
59%
60%
54%
55%
49%
52%
56%
55%
55%
54%
58%
47%
48%
53%
53%
56%
46%
39%
37%
30%
39%
32%
37%
35%
36%
33%
27%
46%
12%
10%
10%
11%
16%
15%
12%
10%
8%
9%
5%
10%
8%
10%
9%
7%
8%
14%
11%
16%
8%
10%
8%
9%
5%
7%
5%
10%
12%
4%
7%
5%
5%
3%
3%
3%
4%
2%
3%
8%
9%
2%
2%
1%
4%
2%
3%
4%
3%
7%
2%
1%
3%
2%
3%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Great Britain
Belgium
Sweden
Italy
South Korea
Poland
Canada
Australia
Russia
Netherlands
Germany
France
United States
Hungary
China
Spain
Malaysia
India
Turkey
Brazil
Saudi Arabia
Chile
South Africa
Argentina
Mexico
Peru
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 86%
91%
91%
93%
91%
90%
83%
89%
80%
85%
84%
88%
93%
89%
88%
83%
82%
92%
88%
88%
87%
86%
82%
79%
84%
83%
87%
77%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
28© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q26. Having more money
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
22%
23%
25%
28%
29%
30%
32%
32%
34%
36%
38%
39%
39%
40%
43%
44%
45%
46%
46%
47%
49%
49%
49%
50%
53%
56%
58%
40%
57%
50%
54%
50%
58%
52%
45%
52%
52%
49%
47%
47%
55%
46%
41%
45%
40%
39%
40%
38%
35%
36%
42%
41%
33%
34%
33%
45%
16%
14%
17%
16%
10%
14%
15%
13%
10%
11%
11%
11%
6%
10%
13%
10%
13%
13%
10%
14%
12%
11%
8%
7%
10%
7%
7%
11%
5%
14%
4%
7%
3%
3%
7%
3%
4%
4%
3%
3%
1%
4%
3%
2%
3%
2%
5%
1%
4%
3%
1%
2%
4%
3%
2%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Netherlands
Japan
Great Britain
Germany
Sweden
Australia
Russia
United States
Poland
Belgium
Canada
Spain
China
South Korea
Italy
Hungary
India
Argentina
France
Chile
Malaysia
Turkey
Mexico
Peru
Saudi Arabia
Brazil
South Africa
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 85%
91%
90%
86%
91%
91%
85%
84%
85%
86%
85%
85%
89%
84%
86%
94%
86%
85%
85%
86%
84%
77%
82%
87%
78%
79%
73%
79%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
29© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q10. My personal financial
situation
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
24%
25%
27%
27%
28%
30%
30%
33%
34%
36%
37%
38%
38%
38%
39%
40%
41%
41%
44%
44%
45%
51%
51%
51%
53%
54%
55%
39%
60%
50%
53%
61%
58%
52%
56%
59%
54%
51%
55%
39%
42%
48%
37%
42%
42%
44%
40%
45%
41%
32%
34%
35%
33%
35%
33%
46%
12%
15%
18%
9%
12%
12%
11%
7%
9%
10%
7%
17%
16%
12%
22%
15%
14%
12%
10%
10%
12%
11%
14%
12%
12%
10%
8%
12%
4%
10%
3%
3%
3%
6%
3%
1%
2%
3%
1%
6%
4%
3%
2%
3%
3%
3%
6%
1%
2%
6%
1%
2%
1%
2%
3%
3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Great Britain
Japan
Poland
Netherlands
Australia
Germany
United States
China
Belgium
Canada
Sweden
Turkey
South Korea
Spain
Malaysia
India
Argentina
Italy
France
Hungary
Russia
Saudi Arabia
Peru
Chile
South Africa
Mexico
Brazil
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 85%
88%
89%
86%
86%
85%
83%
86%
89%
84%
85%
83%
82%
76%
86%
80%
77%
92%
87%
88%
92%
86%
82%
86%
88%
80%
75%
84%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
30© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q4. My friends
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
16%
22%
27%
30%
31%
32%
34%
34%
35%
35%
36%
37%
37%
39%
40%
40%
41%
41%
41%
41%
46%
46%
46%
48%
49%
53%
59%
38%
57%
60%
54%
60%
56%
51%
48%
53%
53%
54%
47%
49%
49%
50%
43%
46%
46%
48%
49%
49%
41%
42%
46%
38%
38%
35%
30%
48%
14%
14%
13%
9%
7%
11%
9%
9%
10%
6%
11%
7%
11%
7%
8%
9%
10%
8%
6%
8%
9%
11%
6%
8%
10%
8%
8%
9%
13%
5%
6%
1%
6%
6%
9%
4%
2%
5%
6%
6%
3%
4%
9%
5%
3%
4%
5%
2%
4%
1%
2%
5%
3%
4%
4%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Poland
China
United States
Hungary
Germany
Russia
Malaysia
Great Britain
Italy
Canada
South Africa
Australia
France
Belgium
Mexico
Spain
Netherlands
Sweden
Chile
Turkey
Peru
Saudi Arabia
India
Brazil
Argentina
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 86%
89%
88%
87%
86%
92%
88%
87%
90%
90%
89%
87%
86%
83%
89%
86%
86%
83%
89%
88%
87%
82%
83%
87%
90%
81%
82%
73%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
31© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q15. My hobbies/interests
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
27%
27%
29%
29%
29%
30%
31%
31%
32%
32%
34%
34%
34%
34%
34%
37%
37%
41%
41%
44%
45%
45%
47%
49%
51%
51%
51%
37%
57%
63%
56%
57%
58%
60%
54%
55%
57%
57%
47%
52%
54%
58%
60%
49%
53%
48%
48%
44%
43%
44%
43%
43%
36%
37%
39%
51%
9%
7%
11%
12%
10%
6%
9%
8%
7%
7%
10%
11%
6%
5%
6%
10%
8%
9%
9%
9%
8%
8%
6%
6%
7%
8%
10%
8%
8%
3%
4%
3%
3%
4%
7%
6%
4%
4%
9%
4%
6%
2%
%
4%
2%
2%
2%
3%
3%
3%
4%
3%
7%
4%
1%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Sweden
Spain
South Korea
Poland
Great Britain
Germany
Canada
Australia
United States
France
Italy
Belgium
Netherlands
China
Hungary
Russia
Malaysia
Mexico
Peru
India
South Africa
Argentina
Chile
Saudi Arabia
Brazil
Turkey
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 88%
90%
88%
87%
92%
90%
89%
88%
88%
89%
89%
90%
86%
94%
92%
88%
86%
81%
89%
89%
86%
85%
90%
87%
86%
85%
90%
84%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
32© Ipsos | Global Advisor | Global Happiness Study | October 2020
25%
26%
26%
26%
28%
28%
28%
29%
29%
33%
34%
34%
36%
36%
36%
36%
36%
38%
39%
39%
40%
41%
41%
41%
44%
49%
56%
35%
22%
29%
31%
47%
30%
31%
33%
28%
41%
19%
26%
27%
27%
31%
32%
38%
51%
33%
26%
36%
30%
29%
31%
40%
36%
22%
30%
32%
9%
11%
10%
10%
9%
10%
10%
9%
13%
7%
8%
9%
13%
10%
8%
13%
8%
6%
5%
8%
11%
9%
10%
12%
7%
9%
7%
9%
43%
33%
33%
18%
33%
31%
30%
35%
17%
42%
31%
29%
24%
23%
24%
12%
5%
23%
31%
16%
20%
21%
18%
7%
13%
20%
8%
24%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Hungary
Italy
Poland
Japan
Australia
Great Britain
United States
Canada
South Korea
France
Argentina
Brazil
Chile
Spain
Sweden
Malaysia
China
Netherlands
Belgium
Germany
Peru
South Africa
Mexico
India
Saudi Arabia
Turkey
Russia
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
67%
86%
71%
80%
81%
72%
70%
70%
75%
65%
71%
87%
74%
68%
67%
63%
61%
60%
52%
70%
57%
61%
59%
58%
73%
57%
55%
47%
Q27. Finding someone to
be with
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
% greatest happiness + some happiness
Global Average
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
33© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q18. The amount of free
time I have
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
23%
23%
24%
26%
27%
30%
31%
31%
32%
32%
32%
33%
34%
35%
35%
36%
36%
36%
37%
37%
38%
38%
38%
39%
39%
43%
47%
34%
55%
57%
52%
51%
55%
47%
47%
52%
54%
56%
59%
55%
54%
46%
50%
45%
47%
49%
41%
43%
42%
46%
49%
41%
45%
40%
38%
49%
19%
14%
14%
14%
14%
12%
14%
7%
7%
10%
9%
9%
9%
15%
13%
14%
11%
11%
11%
11%
15%
11%
10%
12%
13%
11%
10%
12%
3%
6%
10%
9%
4%
11%
8%
10%
7%
3%
%
3%
3%
4%
2%
5%
7%
4%
11%
9%
5%
5%
2%
8%
3%
5%
5%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Poland
United States
Great Britain
Australia
Sweden
Germany
Canada
Belgium
Japan
South Korea
China
Netherlands
Russia
India
Turkey
South Africa
Hungary
Spain
France
Saudi Arabia
Peru
Italy
Malaysia
Argentina
Mexico
Chile
Brazil
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 83%
85%
83%
84%
80%
87%
84%
80%
80%
78%
85%
83%
81%
85%
81%
88%
88%
91%
88%
86%
83%
78%
77%
82%
77%
76%
80%
78%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
34© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q20. The well-being of my
country
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
13%
15%
16%
16%
16%
16%
17%
22%
22%
23%
25%
26%
28%
32%
34%
34%
36%
46%
47%
49%
52%
53%
53%
55%
56%
58%
61%
34%
57%
65%
53%
59%
63%
67%
59%
56%
58%
54%
60%
52%
57%
57%
49%
51%
48%
42%
38%
36%
33%
29%
35%
34%
25%
32%
31%
48%
22%
17%
26%
17%
16%
13%
16%
13%
15%
13%
10%
16%
12%
9%
13%
11%
12%
9%
13%
11%
14%
13%
9%
8%
11%
7%
7%
13%
8%
2%
4%
7%
6%
4%
9%
9%
5%
10%
5%
6%
3%
1%
5%
4%
4%
3%
3%
4%
1%
5%
3%
3%
7%
3%
2%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
South Korea
Sweden
Poland
Belgium
Netherlands
Great Britain
Germany
Japan
Canada
France
Australia
Hungary
United States
China
Italy
Russia
Spain
Chile
Malaysia
India
South Africa
Turkey
Mexico
Brazil
Saudi Arabia
Peru
Argentina
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 82%
92%
90%
81%
89%
88%
82%
85%
85%
85%
88%
84%
85%
83%
89%
85%
78%
85%
77%
80%
78%
76%
83%
79%
75%
69%
80%
70%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
35© Ipsos | Global Advisor | Global Happiness Study | October 2020
15%
18%
20%
21%
22%
25%
25%
26%
27%
28%
28%
31%
32%
32%
34%
35%
37%
41%
43%
44%
44%
46%
47%
48%
50%
53%
59%
34%
61%
58%
50%
55%
46%
48%
52%
54%
48%
41%
49%
48%
42%
49%
55%
46%
53%
38%
34%
30%
35%
41%
31%
40%
34%
37%
28%
45%
12%
17%
16%
18%
17%
19%
13%
13%
14%
13%
16%
11%
15%
12%
7%
12%
6%
14%
12%
12%
8%
11%
10%
8%
9%
7%
12%
12%
12%
7%
15%
5%
15%
7%
10%
8%
11%
17%
6%
10%
11%
8%
4%
8%
4%
7%
10%
14%
13%
3%
12%
4%
7%
3%
1%
9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Great Britain
Poland
Germany
Hungary
Australia
Sweden
Canada
France
Russia
Belgium
Spain
United States
China
Italy
Netherlands
Mexico
Chile
Argentina
Saudi Arabia
Malaysia
Brazil
India
Peru
South Africa
Turkey
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
Q25. Freedom to express
my beliefs
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Global Average
% greatest happiness + some happiness
79%
87%
90%
84%
88%
78%
87%
79%
74%
77%
79%
90%
81%
89%
81%
74%
79%
77%
69%
75%
80%
77%
73%
68%
76%
70%
76%
76%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
36© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q22. Having a good sex
life
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
%
17%
21%
21%
23%
24%
24%
27%
28%
29%
30%
31%
31%
31%
34%
35%
36%
38%
39%
41%
41%
43%
43%
45%
47%
49%
50%
34%
%
49%
45%
50%
43%
44%
53%
49%
43%
48%
55%
36%
44%
45%
44%
39%
36%
39%
41%
39%
44%
34%
38%
34%
35%
32%
29%
42%
14%
12%
15%
14%
12%
13%
11%
12%
14%
9%
13%
9%
10%
12%
13%
9%
11%
12%
9%
8%
10%
10%
14%
10%
9%
11%
11%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Saudi Arabia
Japan
Great Britain
South Korea
Germany
Australia
Poland
Netherlands
Canada
Sweden
China
Malaysia
Belgium
United States
Italy
India
France
Hungary
Spain
Peru
Russia
South Africa
Mexico
Argentina
Chile
Brazil
Turkey
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 76%
79%
81%
82%
79%
81%
77%
85%
80%
80%
77%
72%
74%
78%
76%
75%
67%
85%
77%
71%
76%
77%
68%
66%
71%
66%
66%
-
Base: 19,020 online adults aged 16-74, 18-74, or 19-74 across 26 countries (excluding Saudi Arabia)
37© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q17. Being recognized as a
successful person
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
8%
10%
12%
13%
14%
14%
15%
16%
16%
17%
17%
19%
21%
24%
26%
28%
30%
35%
35%
39%
40%
42%
42%
43%
53%
53%
65%
28%
40%
38%
38%
38%
42%
44%
43%
41%
43%
40%
46%
36%
31%
42%
41%
48%
54%
33%
36%
34%
37%
39%
39%
34%
32%
34%
25%
39%
21%
42%
29%
32%
29%
32%
30%
28%
28%
24%
27%
28%
22%
22%
22%
15%
13%
19%
21%
15%
15%
10%
14%
16%
9%
10%
8%
22%
32%
11%
21%
17%
16%
10%
12%
15%
13%
19%
10%
17%
26%
12%
10%
8%
4%
13%
8%
11%
8%
9%
5%
8%
6%
3%
2%
12%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Sweden
Germany
Great Britain
Australia
Poland
Russia
Canada
United States
Belgium
Netherlands
Italy
France
Spain
Hungary
South Korea
China
Argentina
Chile
Brazil
Malaysia
Saudi Arabia
South Africa
Mexico
Peru
India
Turkey
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 67%
90%
87%
85%
77%
81%
81%
77%
73%
71%
68%
84%
76%
67%
66%
52%
55%
63%
57%
59%
57%
58%
58%
56%
51%
50%
48%
48%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
38© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q21. The state of the
economy
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
9%
9%
13%
14%
14%
14%
14%
15%
16%
18%
20%
21%
29%
29%
30%
31%
34%
34%
34%
36%
37%
37%
38%
40%
43%
43%
47%
27%
56%
57%
57%
49%
50%
54%
55%
54%
52%
47%
53%
61%
41%
48%
49%
50%
35%
41%
45%
44%
29%
54%
42%
41%
36%
38%
38%
47%
29%
28%
25%
24%
27%
26%
19%
26%
27%
20%
21%
16%
28%
19%
15%
16%
27%
21%
17%
17%
30%
8%
18%
15%
19%
15%
6%
21%
6%
7%
5%
13%
9%
6%
13%
5%
5%
14%
6%
2%
2%
4%
6%
4%
4%
5%
4%
3%
4%
1%
2%
3%
3%
4%
9%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Great Britain
Netherlands
Poland
Germany
Belgium
Canada
Japan
United States
Australia
France
Hungary
Sweden
Malaysia
Spain
Italy
Russia
South Africa
India
Chile
South Korea
Turkey
China
Argentina
Peru
Mexico
Brazil
Saudi Arabia
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 74%
85%
81%
79%
81%
80%
91%
66%
80%
79%
75%
69%
81%
79%
77%
70%
82%
73%
65%
68%
69%
69%
68%
64%
63%
70%
66%
65%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
39© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q5. Being forgiven for
something I did
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
10%
13%
13%
13%
16%
16%
17%
18%
18%
18%
19%
19%
20%
22%
22%
26%
26%
30%
33%
38%
39%
45%
45%
46%
48%
50%
52%
27%
53%
45%
46%
59%
28%
40%
44%
40%
45%
46%
44%
46%
48%
36%
45%
40%
59%
30%
32%
43%
29%
29%
41%
33%
32%
31%
30%
41%
17%
20%
15%
19%
13%
12%
19%
18%
14%
14%
15%
13%
18%
16%
13%
14%
11%
18%
14%
10%
15%
10%
9%
11%
9%
10%
8%
14%
20%
23%
26%
9%
42%
32%
20%
24%
23%
21%
22%
22%
14%
26%
20%
19%
3%
22%
21%
9%
17%
16%
5%
10%
11%
9%
10%
18%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Poland
Great Britain
South Korea
France
Belgium
Sweden
Hungary
Netherlands
Australia
Canada
Germany
Russia
Italy
United States
Spain
China
Argentina
Chile
India
Mexico
Brazil
Malaysia
Turkey
South Africa
Peru
Saudi Arabia
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 68%
82%
81%
80%
79%
86%
74%
68%
81%
65%
60%
85%
66%
67%
58%
68%
65%
63%
64%
63%
58%
61%
56%
44%
72%
59%
58%
63%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
40© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q13. My religious or
spiritual well-being
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
10%
11%
11%
11%
11%
13%
14%
14%
14%
15%
16%
17%
18%
18%
18%
25%
27%
31%
32%
32%
42%
44%
46%
54%
55%
58%
70%
27%
29%
23%
27%
30%
45%
39%
24%
25%
27%
36%
26%
31%
26%
36%
43%
53%
26%
35%
32%
39%
38%
39%
33%
35%
31%
27%
21%
32%
21%
27%
28%
19%
22%
24%
23%
21%
27%
23%
21%
15%
14%
21%
21%
12%
18%
11%
17%
14%
14%
11%
12%
7%
7%
8%
6%
17%
40%
39%
35%
40%
22%
24%
40%
40%
31%
26%
37%
37%
41%
25%
19%
9%
28%
22%
20%
15%
6%
6%
9%
4%
7%
8%
3%
23%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Great Britain
Sweden
Hungary
Germany
Japan
South Korea
Netherlands
Belgium
Spain
Russia
Canada
Australia
France
Italy
Poland
China
Argentina
United States
Chile
Mexico
Turkey
India
Peru
Malaysia
South Africa
Brazil
Saudi Arabia
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 59%
91%
85%
86%
89%
79%
83%
80%
71%
64%
66%
53%
78%
61%
54%
44%
48%
42%
51%
41%
39%
38%
52%
56%
41%
38%
34%
39%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
41© Ipsos | Global Advisor | Global Happiness Study | October 2020
5%
11%
12%
12%
13%
13%
15%
15%
15%
17%
18%
18%
19%
19%
20%
21%
26%
27%
29%
36%
41%
42%
43%
44%
45%
46%
52%
25%
49%
47%
49%
58%
32%
45%
47%
47%
51%
53%
49%
49%
44%
50%
50%
46%
38%
39%
58%
36%
33%
38%
39%
38%
32%
41%
31%
44%
23%
28%
21%
21%
24%
18%
15%
21%
16%
15%
17%
20%
20%
17%
16%
18%
19%
21%
10%
18%
15%
12%
13%
10%
9%
9%
12%
17%
23%
13%
18%
8%
31%
24%
22%
16%
18%
15%
15%
13%
18%
14%
14%
15%
18%
13%
3%
10%
11%
8%
5%
8%
14%
4%
4%
14%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Sweden
Great Britain
South Korea
France
Belgium
Germany
Canada
Australia
Poland
Hungary
Russia
Italy
United States
Netherlands
Spain
Argentina
Chile
China
Mexico
Saudi Arabia
Peru
India
South Africa
Brazil
Malaysia
Turkey
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
Q6. Forgiving someone for
something
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
% greatest happiness + some happiness
Global Average 69%
83%
87%
77%
82%
82%
80%
74%
72%
87%
66%
64%
67%
70%
69%
63%
67%
67%
70%
66%
62%
62%
58%
45%
70%
61%
58%
54%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
42© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q19. The amount of time
or money I donate to
charity/help others
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
6%
7%
9%
10%
10%
10%
11%
13%
13%
14%
14%
14%
15%
16%
17%
18%
27%
30%
31%
31%
36%
39%
43%
44%
44%
57%
57%
24%
37%
49%
49%
37%
43%
47%
51%
44%
53%
36%
47%
49%
45%
44%
51%
47%
59%
42%
39%
42%
49%
45%
37%
41%
45%
26%
28%
44%
27%
27%
28%
23%
25%
23%
23%
20%
19%
16%
25%
23%
19%
20%
20%
18%
9%
15%
14%
14%
8%
10%
8%
7%
8%
8%
11%
17%
29%
16%
14%
29%
22%
19%
15%
23%
15%
33%
14%
14%
21%
20%
12%
16%
5%
14%
16%
12%
8%
6%
12%
8%
3%
8%
3%
15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Great Britain
Sweden
Germany
Canada
Australia
South Korea
Belgium
United States
France
Netherlands
Poland
Russia
Spain
Hungary
Italy
China
Mexico
Argentina
Chile
South Africa
India
Brazil
Peru
Malaysia
Saudi Arabia
Turkey
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 68%
85%
83%
89%
85%
80%
84%
85%
73%
70%
72%
86%
65%
68%
60%
60%
63%
61%
50%
66%
57%
62%
57%
53%
47%
58%
56%
43%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
43© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q23. My access to
entertainment or sports
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
10%
12%
12%
13%
13%
13%
14%
15%
15%
15%
16%
16%
17%
20%
22%
24%
25%
28%
28%
34%
34%
35%
37%
38%
38%
43%
48%
23%
49%
44%
48%
46%
50%
54%
43%
45%
53%
54%
43%
51%
49%
57%
43%
53%
44%
51%
60%
43%
45%
46%
44%
38%
45%
38%
33%
47%
26%
30%
26%
26%
24%
21%
26%
20%
22%
19%
23%
15%
21%
12%
16%
17%
22%
16%
10%
15%
14%
12%
13%
15%
12%
15%
9%
18%
15%
15%
14%
16%
13%
13%
17%
20%
10%
12%
18%
18%
13%
11%
19%
6%
8%
5%
2%
8%
7%
7%
6%
10%
4%
5%
10%
11%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
South Korea
United States
Sweden
Russia
Great Britain
Poland
Canada
Germany
Hungary
Netherlands
Italy
Belgium
Australia
Japan
France
Spain
South Africa
Malaysia
China
Argentina
Peru
Mexico
India
Brazil
Chile
Turkey
Saudi Arabia
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 70%
81%
81%
83%
76%
81%
81%
79%
77%
88%
79%
69%
77%
65%
77%
66%
67%
59%
69%
68%
60%
57%
67%
63%
59%
60%
56%
59%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
44© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q11. My material
possessions
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
9%
10%
10%
10%
11%
12%
12%
13%
15%
16%
16%
17%
18%
18%
21%
22%
22%
22%
22%
22%
26%
33%
34%
34%
42%
42%
50%
21%
51%
49%
51%
51%
49%
59%
64%
48%
57%
46%
52%
53%
51%
52%
47%
42%
45%
46%
51%
59%
50%
45%
43%
55%
38%
43%
35%
49%
31%
34%
32%
35%
32%
24%
14%
27%
23%
29%
26%
25%
26%
23%
20%
30%
24%
27%
22%
14%
20%
15%
18%
10%
17%
12%
7%
23%
8%
6%
7%
5%
8%
5%
10%
12%
5%
8%
5%
5%
4%
7%
12%
6%
9%
5%
5%
5%
4%
8%
5%
1%
4%
3%
8%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Great Britain
United States
Canada
Sweden
Australia
Netherlands
Japan
Germany
Belgium
Italy
Poland
Spain
Hungary
Mexico
France
Chile
Argentina
South Africa
Peru
South Korea
Russia
Brazil
India
China
Turkey
Malaysia
Saudi Arabia
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 70%
85%
85%
80%
89%
77%
78%
76%
81%
73%
68%
67%
64%
68%
70%
69%
70%
68%
62%
72%
61%
76%
71%
60%
61%
61%
59%
60%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
45© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q29. New political
leadership in my country
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 18,020 online adults aged 16-74, 18-74, or 19-74 across 25 countries (excludes China and Saudi Arabia)
%
%
6%
8%
9%
13%
14%
15%
15%
15%
17%
17%
17%
17%
17%
18%
23%
25%
26%
27%
27%
27%
30%
32%
34%
37%
39%
21%
%
%
37%
40%
32%
30%
33%
30%
30%
32%
28%
29%
30%
31%
37%
35%
35%
32%
31%
28%
31%
36%
34%
33%
30%
32%
32%
32%
%
%
33%
40%
42%
42%
34%
35%
41%
41%
31%
41%
35%
42%
31%
37%
28%
27%
34%
23%
31%
29%
24%
26%
21%
23%
18%
32%
%
%
23%
13%
18%
14%
19%
21%
15%
12%
24%
14%
18%
11%
15%
10%
14%
15%
10%
21%
12%
8%
12%
9%
16%
8%
11%
14%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
China
Saudi Arabia
Japan
South Korea
Netherlands
Australia
Russia
Germany
Canada
Great Britain
France
Spain
Italy
Sweden
Belgium
Poland
India
Mexico
United States
Argentina
Hungary
Malaysia
Peru
Chile
Turkey
South Africa
Brazil
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 53%
71%
69%
64%
65%
64%
63%
58%
55%
57%
57%
58%
53%
54%
48%
47%
46%
45%
47%
45%
45%
47%
43%
41%
48%
43%
-
-
46© Ipsos | Global Advisor | Global Happiness Study | October 2020
4%
6%
7%
7%
8%
8%
8%
8%
9%
10%
11%
14%
15%
15%
16%
16%
16%
20%
21%
23%
26%
27%
27%
27%
28%
28%
34%
16%
17%
19%
20%
22%
20%
22%
24%
25%
23%
26%
21%
27%
25%
27%
24%
29%
30%
43%
31%
31%
33%
24%
28%
35%
24%
29%
33%
26%
25%
36%
43%
32%
44%
37%
33%
34%
33%
34%
39%
34%
25%
32%
31%
28%
33%
21%
29%
28%
22%
25%
27%
24%
27%
23%
18%
30%
55%
39%
29%
39%
28%
34%
35%
34%
36%
30%
29%
26%
35%
26%
29%
27%
21%
16%
18%
18%
19%
25%
18%
13%
21%
20%
15%
27%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Canada
Spain
Australia
Sweden
United States
South Korea
Great Britain
Germany
Netherlands
Hungary
Malaysia
France
Poland
Russia
Belgium
Italy
China
South Africa
India
Mexico
Argentina
Chile
Peru
Turkey
Brazil
Saudi Arabia
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
Q28. Moving to another
country
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
% greatest happiness + some happiness
Global Average 42%
67%
57%
52%
62%
55%
51%
59%
54%
52%
63%
46%
45%
40%
42%
40%
41%
32%
36%
32%
33%
32%
30%
28%
29%
27%
25%
21%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
47© Ipsos | Global Advisor | Global Happiness Study | October 2020
Q30. Time spent on social
media
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
3%
3%
4%
4%
5%
5%
5%
5%
5%
6%
7%
7%
8%
8%
8%
9%
9%
10%
11%
12%
12%
17%
23%
23%
27%
28%
29%
11%
22%
25%
25%
27%
28%
29%
31%
32%
39%
30%
25%
27%
27%
34%
44%
23%
32%
39%
36%
31%
35%
35%
45%
50%
57%
39%
41%
34%
62%
46%
55%
51%
50%
45%
45%
50%
33%
47%
47%
41%
49%
45%
34%
40%
44%
42%
43%
46%
44%
36%
27%
22%
12%
20%
26%
41%
13%
25%
15%
17%
18%
21%
20%
13%
23%
17%
20%
25%
16%
13%
14%
29%
15%
9%
11%
11%
9%
12%
5%
5%
3%
13%
3%
15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sweden
Great Britain
Hungary
United States
Canada
Australia
Belgium
Netherlands
Japan
Russia
Italy
Germany
Argentina
Poland
South Korea
France
Spain
Peru
Mexico
Chile
South Africa
Brazil
India
Malaysia
China
Saudi Arabia
Turkey
All Countries
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 45%
70%
67%
84%
73%
68%
52%
47%
43%
47%
49%
41%
32%
52%
42%
35%
34%
32%
36%
44%
37%
36%
34%
33%
31%
29%
28%
25%
Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries
www.ipsos.com
© Ipsos | Global Advisor | Global Happiness Study | October 2020 48
• These are the findings of a 27-country Ipsos survey conducted
July 24 – August 7, 2020 among 19,516 adults aged 18-74 in the
United States, Canada, Malaysia, South Africa, and Turkey and
16-74 in 22 other countries, via Ipsos’s Global Advisor online
survey platform.
• Each country’s sample consists of 1000+ individuals in Australia,
Belgium, Brazil, Canada, China (mainland), France, Germany,
Great Britain, Italy, Japan, Spain, and the United States, and
500+ individuals in Argentina, Chile, Hungary, India, Malaysia,
Mexico, the Netherlands, Peru, Poland, Russia, Saudi Arabia,
South Africa, South Korea, Sweden, and Turkey.
• The samples in Argentina, Australia, Belgium, Canada, France,
Germany, Great Britain, Hungary, Italy, Japan, the Netherlands,
Poland, South Korea, Spain, Sweden, and the United States can
be taken as representative of these countries’ general adult
population under the age of 75.
• The samples in Brazil, Chile, China (mainland), India, Malaysia,
Mexico, Peru, Russia, Saudi Arabia, South Africa, and Turkey are
more urban, more educated, and/or more affluent than the
general population. The survey results for these markets should
be viewed as reflecting the views of the more “connected”
segment of their population.
• Prior fieldwork waves were also conducted on Ipsos’s Global
Advisor online survey platform. The June 2019 wave was
conducted May 24 - June 7, 2019 among 20,327 adults in 28
countries. The February 2018 wave was conducted January 26 -
February 9, 2018 among 19,428 adults in 27 countries. The
March 2017 wave was conducted February 17 - March 3, 2017
among 18,523 adults in 26 countries. The May 2013 wave was
conducted May 7 - 21, 2013 among 18,513 adults in 25
countries. The December 2011 wave was conducted December 6
- 19, 2011 among 21,245 adults in 24 countries.
• The data is weighted so that each market’s sample composition
best reflects the demographic profile of the adult population
according to the most recent census data.
• Where results do not sum to 100 or the ‘difference’ appears to
be +/-1 more/less than the actual, this may be due to rounding,
multiple responses or the exclusion of don't knows or not stated
responses.
• The precision of Ipsos online polls are calculated using a
credibility interval with a poll of 1,000 accurate to +/- 3.5
percentage points and of 500 accurate to +/- 4.8 percentage
points. For more information on the Ipsos use of credibility
intervals, please visit the Ipsos website.
• The publication of these findings abides by local rules and
regulations.
www.ipsos.com
© Ipsos | Global Advisor | Global Happiness Study | October 2020 49
Contact:
Nicolas BoyonSenior Vice President, Public Affairs, [email protected]