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iTel

Tecno

HMD

Samsung

X-Tigi

28%18%14%2%2%

MEA

Blu

Alcatel

Multilaser

Azumi

Senwa

13%8%7%6%6%

LATAM

HMD

Alcatel

Qmobile

Doro

Philips

25%10%8%7%6%

Europe

Alcatel

LG

HMD

ZTE

Doro

26%20%18% 11%7%

North America

HMD

Symphony

iTel

Samsung

Cherry

24%10%7%5%4%

Rest of Asia

Jio

Samsung

Lava

iTel

HMD

32%19%9%8%8%

India

Regional Feature phone Market Share

• Global feature phone shipments increased 3% annually reaching 112 million units in Q3 2018.• MEA was the fastest growing region at 32% YoY followed by LATAM at 3%. Feature phone shipments in all the other regions declined YoY. • MEA contributes to 36% of the global feature phone shipments - its highest ever. MEA and India together capture over 70% of the global feature phone segment.• iTel led the segment by volume. Tecno and iTel together captured over one fifth of the global featurephone shipments and 46% of the MEA market. • Annual growth in the segment was led by Jio (358% YoY) and HMD (16% YoY). However, shipments for Jio declined 37% sequentially due to build up of inventory.

Feature Phone Market Summary

iTel

HMD

Jio

14%Others

32%

14%

11%

Samsung 8%

2% Symphony

3% Lava

6% Tecno

Global Feature PhoneShipments Market Share 2018Q3

• Huawei includes Honor• Lenovo includes Motorola

Apple

Samsung

LG

Lenovo

Alcatel

39%26%17%8%5%

North America

Oppo

Huawei

Vivo

Xiaomi

Samsung

16%15%15%14%10%

Asia

Samsung

Huawei

Apple

Xiaomi

Alcatel

31%22%19%4%2%

Europe

Samsung

Lenovo

Huawei

LG

Apple

37%15%13%6%4%

LATAM

Samsung

Huawei

Tecno

iTel

Apple

25%11%9%7%5%

MEA

Regional Smartphone Market Share

• Global smartphone shipments declined 5% annually reaching 380 million units in Q3 2018. Emerging markets growth could not offset the decline in developed markets.• All the regions declined amidst global slowdown. Latin America declined most at 7% YoY. • India's smartphone shipments surpassed those of the USA and reached all time high in 2018 Q3, while China’s smartphone market continued to decline for fifth consecutive quarter.• Top 10 OEMs contribute almost 79% of the global smartphone market, thereby leaving 600+ brands competing for the remaining 21% of the market.• Samsung led the smartphone market by volume while HMD grew fastest at 73% YoY. Samsung recorded its highest ever shipment in India, even though its shipments declined for the fourth consecutive quarter.• Huawei holds on to 2nd position for the second consecutive quarter. It grew 33% annually. • While Apple iPhone shipments remained flat annually, revenues for the devices grew 29% with a record average selling price of $793.

•

Smartphone Market Summary

Global SmartphoneShipments Market Share 2018Q3

samsung

Huawei

Apple

19%Others

26%

14%

12%

Lenovo 3%

vivo 8%

Oppo 9%

Xiaomi 9%

• Huawei includes Honor• Lenovo includes Motorola