Global Drinks Trends

Lindsay Oram

Global Market Size Spirits-229.5 million hectolitres

Predicted growth +0.4% Wine-229 million hectolitres

Predicted growth +4.5% Beer-1,380 million hectolitres

Growth +2%

Global Trends Spirits Overall market static American market growing Growth in international brands Vodka sales growing

Global Trends Wine Overall market growing Growth in non wine producing

countries Commodity wine declining Premium wine increasing Growth in New World, red & varietals Brands lead the way Production still exceeds consumption

Global Trends Beer Overall market static

Premium/specialist/craft beer increasing

Chinese/Russian market growing

U.K. Drinks Market £33bn Spirits static Wine increasing Beer Static New sectors Growth of premium Drinks with food International brands

U.K. Trends 1 Wine is now the choice of drinkers,

it has overtaken beer & spirits 66% drink more than they used to We are drinking 25% less than 100

years ago 15th world alcohol consumption

U.K. Trends 2 Less gender/age specific With/without food Home & away Premium/value Familiar/adventure Health/indulgence Environment

U.K. Trends 3 Underage drinking

Binge drinking