Global ConnectionsLiverpool Exporters Network1 October 2015

Presentation

• IFB 2014 – outcomes

• IFB 2016 – drivers of change

• IFB 2016 – progress to date

• Development issues

• Ambition – 2018 & Beyond

IFB 2014 Outcomes

• 400 events over 50 days

• 68,000 attending from 92 countries

• £14m injection to local visitor economy

• £300m anticipated increase in trade and investment

• 10,000 new jobs

• 9% (6,500) exporting for the first time

• 53% improving market position

IFB 2014 Outcomes

Testimonials,

• BAC mono • Liverpool Gin

• The Vintage Satchel company

• The Doo Group

• Sovex

• Butters Innovation Limited

• New Exporters

• New Markets

Drivers of change – IFB 2016

• Evaluation Framework, sponsors & partners

• UK Events industry strategy

• More concentrated

• More integrated – events and business services

• Exhibition Centre Liverpool

• Stronger partner contribution

• More effective market profile

• Greater international draw

Clarity of purpose

Business case,• To help participant business

increase their international sales

• Reinforce the UK position as the home of international trade

City Region,• Maximise investment, trade

and employment impact to Liverpool City Region

IFB 2016 – Progress to date

• 3 weeks

• 3 sector and 4 themes

• 75 high quality international business events

• International business services

• THE GREAT BRITISH SHOWCASE

• Integrated cultural programme – Jude Kelly direction

• Our vision for the event

Events Secured

• Horasis Global Meeting

• COBCOE Make Europe Work! Trade Conference

• UK AESEAN: Meet the Buyer

• Port Finance International

• International Eco-Innovation and Low Carbon Matchmaking Event

• TEDX The Future: We Will Create

• Wi-Fi Global Congress 2016

• Pay360 Digital Payments

• “Blue Skies,” programme

IFB Business Club Services

Partners – IFB 2016

Sponsors/Partners

Marketing Programme

Objectives,

• Awareness of IFB 2016• Event enquiries• Support sponsor recruitment and

profile• Attract UK delegates• Attract international delegates and

delegations

Business Case Targets,

• 27,500 attendees• 20,000 unique delegates• 40% international delegates• 30,000 business club members

Marketing Programme – IFB 2016

Actions,• International, national and

regional PR

• Media and advertising campaign

• Digital and social marketing

• Promotional events

• Delivery partner marketing (UK and international)

• Host City Marketing

Marketing Programme

• £1.9m media campaign

• 70 million audience reach September 2015 – July 2016

International Reach

• International Working Group

• International Partners:

• Contracts to deliver delegations

• Utilise UK Government overseas network

• Fly & Buy

• Delivery Dashboard & targets

Development Issues

• International Festival ‘v’ British Event

• Overall approach to attraction of investment

• Make this a FESTIVAL – Distinctive & inspiring

• Encouraging a genuine fringe programme

2018 AND Beyond – on the Global Events Calendar

• Not repeat 2016

• Deliver the next step change

• Competitive environment

Discussion