International Know-How Shared

Overview

Your Campaign Performance Tracking

Made Easy

Track all your international digital marketing activities on one platform

Retrieve, combine & understand

your data

Currently Integrated Data Sources

• Google Analytics

• Marketo

• SiteCatalyst

• Google Webmaster

Tools

• Google AdWords

• Bing Ads

• Yandex.Direct

• Baidu Phoenix Nest

• Yandex Metrica

Can’t find the platform you are currently using?

Ask us to add it!

1. Organic Global Rankings

Organic Global Rankings – Visibility

Make sure your websites are visible, in all your target markets

You can filter by website, by region and set reporting period

and the period it should compare to.

Visibility Score

The Visibility Score is calculated from ranks of keywords from top

30 positions.

The visibility score is the sum of the points given to a

website.

Organic Global Rankings – Visibility

Organic Global Rankings

Keywords

Track your keywords rankings

Organic Global Rankings - Keywords

keyword abc

keyword abc

keyword abc

keyword abc

keyword abc

Keyword Click Through Rate Over Time

2. SEM Data

SEM DataRetrieve and analyse SEM data from various search engines in one place only!

• Country: Country were we have had PPC activities

• Impressions: The number of times an ad is seen

• Clicks: The number of clicks

• Cost: Money spend in country

• CPC: Cost per click

• Avg. Position: Average paid ads position

• Registrations: Actions recorded

• CPR: Cost per registration

• Leads: Another type of action recorded

• CPL: Cost per lead

• Conv. Rate (Reg): Conversion rate - turning lookers into buyers - for registrations

• Conv. Rate (Lead): Conversion rate - turning lookers into buyers - for leads

• CTR: Click Through Rate

SEM Data

SEM Data

3. Executive Summary

Premium Subscription

Diagnostic

Reports

Year on Year

Comparison

Mobile vs Desktop

Organic Rankings

Custom

Reporting

Questions?

Webcertain.com

Blog.webcertain.com

Internationalmarketingschool.com

Internationalsearchsummit.com

About Webcertain – An Overview of Webcertain Services and Approach

Global Central Best Practice – Fountain of Knowledge for Digital Marketers