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8/14/2019 Connecting Rural India - The Untapped Growth Opportunity http://slidepdf.com/reader/full/connecting-rural-india-the-untapped-growth-opportunity 1/88 DjmmnD{fmi W~Wlb fmkfl [an ^m{luunk Iwjy{a Juujw{~mf{v

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Page 1: Connecting Rural India - The Untapped Growth Opportunity

8/14/2019 Connecting Rural India - The Untapped Growth Opportunity

http://slidepdf.com/reader/full/connecting-rural-india-the-untapped-growth-opportunity 1/88

DjmmnD{fmi W~Wlb fmkfl

[an ^m{luunk Iwjy{a Juujw{~mf{v

Page 2: Connecting Rural India - The Untapped Growth Opportunity

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Page 3: Connecting Rural India - The Untapped Growth Opportunity

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Page 4: Connecting Rural India - The Untapped Growth Opportunity

8/14/2019 Connecting Rural India - The Untapped Growth Opportunity

http://slidepdf.com/reader/full/connecting-rural-india-the-untapped-growth-opportunity 4/88;

[an @nknwl{fjm j` Fmkflm Dalhgnwt j` Djhhnwdn lmk Fmk~t{wv !@FDDF lmkDluinhfmf lwn ubnltnk {j uwntnm{ {aftwnujw{ jm ‒Djmmnd{fmi W~wlb Fmkfl-‘

 Yn lwn iwl{n`~b {j {an Knulw{hnm{ j` [nbndjhh~mfdl{fjmt !Kj[ `jw {aftjuujw{~mf{v {j yjwo yf{a {anh ltOmjybnkin Ulw{mnw `jw {an Fmkfl[nbndjh 7551 djm`nwnmdn-

[an Fmkflm {nbndjh fmk~t{wv alt tnnmt{wjmi iwjy{a jm {an gldo j` ltfimf`fdlm{ wftn fm hjgfbn t~gtdwfgnwt-[an mnq{ ualtn j` {aft iwjy{a ft bfonbv{j tnn hjgfbn junwl{jwt tuwnlk j~{ fm{j{an afm{nwblmkt j` {an dj~m{wv" lmk {lu{an blwin w~wlb hlwon{- Nhualtft fmdjmmnd{fmi {an ~mdjmmnd{nk Fmkfl

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Fm {aft wnujw{" yn bjjo l{ ajy {an{nbndjh t{jwv alt ulmmnk j~{ jpnw {anblt{ `ny vnlwt fm Fmkfl" lmk ajy w~wlbFmkfl ft bfonbv {j bnlpn f{t jym fhuwfm{jm {an {nbndjh tnd{jw fm {an djhfmivnlwt- [an wnlb dalbbnmin `jw lbb j` ~t"{aj~ia" bfnt fm {wlmtbl{fmi {an {nbndjht~ddnttnt fm{j l alwgfminw j` t~t{lfmlgbn

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Page 5: Connecting Rural India - The Untapped Growth Opportunity

8/14/2019 Connecting Rural India - The Untapped Growth Opportunity

http://slidepdf.com/reader/full/connecting-rural-india-the-untapped-growth-opportunity 5/88Djmmnd{fmi W~wlb Fmkfl3 [an ^m{luunk Iwjy{a Juujw{~mf{v >

[jklv" Fmkfl ft l{ {an d~tu j` f{t mnq{ ualtn j` iwjy{a" kwfpnm gv lm ndjmjhv {al{alt gnnm iwjyfmi l{ jpnw 6. ̀jw {an blt{ {awnn vnlwt- Fmkfl‖t dalmifmi knhjiwluafdt"lbjmi yf{a t{wjmi kjhnt{fd hlwon{t" lwn l{{wld{fmi {an l{{nm{fjm j` hlcjw ibjglbjwilmfsl{fjmt" wnt~b{fmi fm t{wjmi `jwnfim fmpnt{hnm{t fm {an dj~m{wv- Ibjglbbv"{nbndjh tnd{jw ublvnwt lwn djhfmi {j {nwht yf{a tl{~wl{fjm fm knpnbjunk dj~m{wfntlmk bjjofmi l{ mnynw t{wnlht j` iwjy{a `wjh nhnwifmi dj~m{wfnt-

Fm Fmkfl" {an {nbndjh tnd{jw alt tnnm nqdnu{fjmlb iwjy{a fm {an blt{ `ny vnlwt- [aftiwjy{a alt blwinbv djhn {awj~ia l wlufk wftn fm hjgfbn t~gtdwfu{fjmt lmk hlont{aft l onv hlwon{ `jw hlmv ibjglb junwl{jwt- Jmn l{{wld{fpn uwjujtf{fjm ft {an`lbbfmi nm{wv glwwfnw" yafda alt nmt~wnk tyf`{ ~u{lon j` hjgfbn djmmnd{fjmt lmkfmdwnltn fm {nbnknmtf{v- Yf{a fmdwnltfmi unmn{wl{fjm fm ~wglm dfwdbnt" junwl{jwt lwnbjjofmi {j djm{fm~n iwjy{a gv {luufmi {an blwin w~wlb Fmkflm hlwon{t- Fm kjfmi tj"lbb {an t{lonajbknwt fm {an ndjtvt{nh‛fmdb~kfmi junwl{jwt" knpfdn pnmkjwt lmk {anIjpnwmhnm{‛lwn ublvfmi lm ld{fpn wjbn-

  Yf{a {an wndnm{ ftt~lmdn j` i~fknbfmnt `jw 4I lmk Gwjlkglmk Yfwnbntt Lddntt!GYL" gwjlkglmk fm Fmkfl ft bfonbv {j wndnfpn lm fhun{~t- Fm lkkf{fjm" {an afia

djt{ j` yfwnbfmn fm`wlt{w~d{~wn ft gwfmifmi yfwnbntt gwjlkglmk tnwpfdnt fm{j `jd~t-[an lkpnm{ j` 4I tnwpfdnt ft bfonbv {j wnt~b{ fm l wftn fm kl{l ~tlin" lbjmi yf{afmmjpl{fpn tnwpfdn bl~mdant `wjh junwl{jwt- Jpnw {an vnlwt" knbfpnwfmi hjgfbntnwpfdnt fm Fmkfl alt gnnm l {w fdov g~tfmntt `jw junwl{jwt {j kl{n- [an afia Hfm~{ntj` ^tlin !Hj^ db~ggnk yf{a bjy Lpnwlin Wnpnm~n Unw ^tnw !LWU^ alt hnlm{{al{ junwl{jwt alpn alk {j fmmjpl{n fm {anfw tnwpfdn knbfpnwv- Fm kjfmi tj" junwl{jwtalpn fmf{fl{nk ld{fpf{fnt t~da lt mn{yjwo j~{tj~wdfmi" mn{yjwo talwfmi" lmk hfdwj(uwnulfk tdanhnt {al{ alpn nmlgbnk {anh {j yjwo lwj~mk {an bfhf{l{fjmt j` {anFmkflm hlwon{ fm lm fmmjpl{fpn hlmmnw-

Fmkfl‖t hjgfbn hlwon{t alpn {a~t `lw gnnm blwinbv `jd~tnk jmbv jm pjfdn tnwpfdnt-Ajynpnw" yf{a {an lkpnm{ j` lkplmdnk knpfdnt lmk l t{wjmi hlwon{fmi u~ta `wjh

junwl{jwt" ~u{lon j` plb~n(lkknk djm{nm{ tnwpfdnt alt gnnm t{nlkfbv fmdwnltfmi jpnw{an wndnm{ hjm{at- Fm kwfpfmi {aft iwjy{a j` djm{nm{" junwl{jwt yj~bk kj ynbb {j{lon {an nqlhubnt j` Clulm lmk Tj~{a Ojwnl" yanwn djm{nm{ LWU^t lwn tjhn j` {angnt{ fm {an yjwbk-

Iwjy{a j` {nbndjh tnwpfdnt fm lmv dj~m{wv ft" {j l b lwin nq{nm{" kn{nwhfmnk gv{an wni~bl{fjmt {al{ kw fpn f{- [nbndjh wni~bl{jwv gjkfnt fm Fmkfl" lbjmi yf{a {anIjpnwmhnm{" alpn nmt~wnk {al{ {awj~ia l tnwfnt j` fmf{fl{fpnt" ult{ lmkuwntnm{" {an fm{nwnt{t j` {an Fmkflm djmt~hnw lwn ~uanbk yafbt{ nmt~wfmi ldjhun{f{fpn hlwon{ubldn-

Nqnd~{fpn T~hhlwv

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Page 7: Connecting Rural India - The Untapped Growth Opportunity

8/14/2019 Connecting Rural India - The Untapped Growth Opportunity

http://slidepdf.com/reader/full/connecting-rural-india-the-untapped-growth-opportunity 7/88Djmmnd{fmi W~wlb Fmkfl3 [an ^m{luunk Iwjy{a Juujw{~mf{v 9

[an nhnwinmdn j` l ibjglb djm{nmknw

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Page 8: Connecting Rural India - The Untapped Growth Opportunity

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Fmkfl‖t ndjmjhv alt gnnm nqunwfnmdfmil t{wjmi unwfjk j` iwjy{a fm {an blt{`ny vnlwt- [jklv" {an Fmkflm hlwon{wnuwntnm{t jmn j` {an `lt{nt{ iwjyfmindjmjhfnt fm gj{a {an nhnwifmi lmk{an knpnbjunk yjwbk- Fmkfl‖t IKUiwny gv 6. fm @V 7551" {an {afwkdjmtnd~{fpn vnlw fm yafda iwjy{a altgnnm lgjpn 6. !tnn @fi~wn <- Kntuf{nl ibjglb tbjykjym" iwjy{a ft nqund{nk{j wnhlfm t{wjmi l{ lwj~mk 9(1.

Fm wndnm{ vnlwt" Fmkfl‖t IKU iwjy{aalt gnnm bnk gv {an tnwpfdnt tnd{jwyafda djm{wfg~{nt l tfimf`fdlm{ujw{fjm- Fm 7559(51" f{ ft nt{fhl{nk{al{ jpnw >0. j` Fmkfl‖t IKU iwjy{aylt djm{wfg~{nk gv {an tnwpfdnt tnd{jw-[an tnwpfdnt tnd{jw fmdb~knt t~g(

tnd{jwt t~da lt ajtuf{lbf{v" `fmlmdflbtnwpfdnt" lmk {wlmtujw{ lhjmi j{anwt-[an fmk~t{wv lmk liwfd~b{~wn & lbbfnktnd{jwt djm{wfg~{nk lwj~mk 79. lmk<1. wntund{fpnbv !tnn @fi~wn 7-

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Page 9: Connecting Rural India - The Untapped Growth Opportunity

8/14/2019 Connecting Rural India - The Untapped Growth Opportunity

http://slidepdf.com/reader/full/connecting-rural-india-the-untapped-growth-opportunity 9/88Djmmnd{fmi W~wlb Fmkfl3 [an ^m{luunk Iwjy{a Juujw{~mf{v 6

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Page 10: Connecting Rural India - The Untapped Growth Opportunity

8/14/2019 Connecting Rural India - The Untapped Growth Opportunity

http://slidepdf.com/reader/full/connecting-rural-india-the-untapped-growth-opportunity 10/88<5

wftfmi jpnw {an ult{ `ny vnlwt- @jwfmt{lmdn" {an djmt~hu{fjm iwjy{a wl{nylt uniink l{ >-<. k~wfmi @V 755; {j@V 7551 lmk nt{fhl{nt `jw 7551(56lwn l{ >-4.-

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Fm {an {nbndjh tnd{jw" {an Ijpnwmhnm{lbbjyt ~u {j 9;. @KF `jw `fqnk lmkdnbb~blw tnwpfdnt- [lofmi lkplm{lin j` {aft ujbfdv" h~b{fubn ibjglb djhulmfntalpn nm{nwnk Fmkfl jpnw {an vnlwt- [anIjpnwmhnm{ alt lbtj lbbjynk <55.@KF {awj~ia {an l~{jhl{fd wj~{n

`jw uwjhj{fmi {nbndjh n|~fuhnm{hlm~`ld{~wfmi fm Fmkfl- [lofmilkplm{lin j` {aft" h~b{fubn ibjglbJwfifmlb N|~fuhnm{ Hlm~`ld{~wnwt!JNHt lmk Nbnd{wjmfdt Hlm~`ld{~wfmiTnwpfdnt !NHT uwjpfknwt alpn tn{~u taju fm Fmkfl yf{a l pfny {jnqujw{" lt ynbb lt tnwpn {an gjjhfmikjhnt{fd hlwon{- @jw fmt{lmdn" ibjglbhlcjwt t~da lt BI" Hj{jwjbl" Mjofl"Nwfdttjm" @bnq{wjmfdt lmk Ajm Alfalpn tn{ ~u {nbndjh hlm~`ld{~wfmijunwl{fjmt fm Fmkfl-

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[an blwin iwjy{a fm @KF fm wndnm{vnlwt !tnn @fi~wn ; alt anbunk Fmkfl‖tndjmjhv fm h~b{fubn ylvt- @KF fm`bjytfm{j Fmkfl alpn anbunk inmnwl{nnhubjvhnm{" fmdwnltn {an @JWNQ!`jwnfim nqdalmin wntnwpnt {awj~ianqujw{t" lmk alpn nqulmknk {an jpnwlbbt~uubv lmk lplfblgfbf{v j` ijjkt- Hlmvibjglb djwujwl{fjmt" yafda alk ~tnkFmkfl fmf{flbbv lt l gltn `jw nqujw{fmi"lwn fmdwnltfmibv bjjofmi {j {lwin{ {ankjhnt{fd hlwon{ yajtn djmt~hu{fjmft `lt{ tdlbfmi ~u- Fmkfl‖t unw dluf{ldjmt~hu{fjm alt gnnm djmt{lm{bv

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Page 11: Connecting Rural India - The Untapped Growth Opportunity

8/14/2019 Connecting Rural India - The Untapped Growth Opportunity

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[an knhjiwluafd ml{~wn j` Fmkfl ft dalmifmi wlufkbv- Ujt{ <695" Fmkfl‖t knhjiwluavalt taf`{nk {j l hjwn `lpjwlgbn wl{fj j` yjwofmi {j mjm(yjwofmi uju~bl{fjm- [aft{wlmtbl{nt {j Fmkfl alpfmi jmn j` {an hjt{ yjwo(`wfnmkbv uju~bldn fm {an yjwbk !tnn@fi~wn 0- Knhjiwluafd dalmint lwn lm fhujw{lm{ ulwlhn{nw `jw `~{~wn iwjy{a ltdjmt~hnw djmt~hu{fjm lmk tlpfmit lwn dbjtnbv bfmonk {j f{- J{anw dj~m{wfnt lwj~mk{an yjwbk t~da lt Fwnblmk lmk Clulm alpn nqafgf{nk l t{wjmi ujtf{fpn djwwnbl{fjmgn{ynnm `lpjwlgbn knhjiwluafdt lmk wftn fm IKU-

Fmkfl‖t Dalmifmi Knhjiwluafdt

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Page 15: Connecting Rural India - The Untapped Growth Opportunity

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Page 16: Connecting Rural India - The Untapped Growth Opportunity

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Page 17: Connecting Rural India - The Untapped Growth Opportunity

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Page 18: Connecting Rural India - The Untapped Growth Opportunity

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Nm{wv j` Jmbfmn Ublvnwt

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[an Taf`{ {j Nhnwifmi Hlwon{t

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Page 54: Connecting Rural India - The Untapped Growth Opportunity

8/14/2019 Connecting Rural India - The Untapped Growth Opportunity

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Page 59: Connecting Rural India - The Untapped Growth Opportunity

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Page 63: Connecting Rural India - The Untapped Growth Opportunity

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Fmkfl‖t hjgfbn fmk~t{wv alt gnnmiwjyfmi l{ l wlufk uldn fm {an blt{ `nyvnlwt- Iwjy{a fm t~gtdwfu{fjmt alt

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  L onv dalbbnmin `jw junwl{jwt ft {anftt~n j` jg{lfmfmi bjdlbfsnk djm{nm{-

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l{ {wlmtujw{l{fjm" h(djhhnwdn"nk~dl{fjm" fm`jwhl{fjm" lmk bjdl{fjm(gltnk tnwpfdnt" lhjmi j{anwt-

Tfhfblwbv" [l{l [nbntnwpfdnt" fmulw{mnwtafu yf{a \~lbdjhh lmkHTTW@" alt bl~mdank lm luubfdl{fjm{lwin{fmi `ftanwhnm fm djlt{lb pfbblintj` Fmkfl- @ftanwhnm dj~bk in{ fmt{lm{~ukl{nt jm juujw{~mf{fnt" wftot lmkhlwon{ fm`jwhl{fjm jm {anfw hjgfbnuajmnt {awj~ia l dbfnm{ luubfdl{fjmfm l bjdlb blmi~lin- Hjt{ junwl{jwtfm Fmkfl alpn lbtj bl~mdank pjfdn(kwfpnm ujw{lbt yanwn djmt~hnwt dj~bkt~gtdwfgn {j PLT luubfdl{fjmt" t~dalt dlbbnw wfmi gldo {jmnt lmk h~tfddbfut" lhjmi j{anwt- T~da luubfdl{fjmtwnk~dn {an glwwfnwt {al{ nqft{ `jwdjmt~hnwt fm w~wlb Fmkfl {j lddnttplb~n lkknk tnwpfdnt-

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 PLT fm W~wlb Fmkfl

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  Clulm lmk Tj~{a Ojwnl wnuwntnm{dj~m{wfnt {al{ alpn {wlkf{fjmlbbv alkl afia ~u{lon fm hjgfbn PLT- HjgfbnFm{nwmn{" hjgfbn nhlfb lmk hjgfbnilhfmi nmcjv unmn{wl{fjm bnpnbt j` 

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hjgfbn bjdl{fjm(gltnk tnwpfdnt `wjhM[[ KjDjHj lmk TO [nbndjh lwnlwj~mk <1. lmk <5. wntund{fpnbv- Fmdjhulwftjm" d~wwnm{ unmn{wl{fjm wl{ntj` hjgfbn glmofmi" hjgfbn ylbbn{ lmkbjdl{fjm(gltnk tnwpfdnt fm N~wjun lmk^T lwn jmbv lwj~mk <(7.-

Junwl{jwt alpn uwjld{fpnbv {lonmfmf{fl{fpnt fm nmdj~wlifmi ~u{lonj` hjgfbn PLT fm {antn dj~m{wfnt-Tjhn j` {an onv t{nut {al{ {anv alpn

{lonm fmdb~kn3

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M[[ KjDjHj yjwonk yf{a MND ltnlwbv lt <666 {j kntfim Fm{nwmn{(nmlgbnkalmktn{t {al{ t~uujw{nk {an bl~mda j` f(hjkn tnwpfdnt- [antn ulw{mnwtafutalpn anbunk junwl{jwt nmt~wn {fhnbv

lplfblgfbf{v j` almktn{t {al{ lfknkwlufk ~u{lon j` {anfw tnwpfdnt-

Fmmjpl{fmi fm g~tfmntt hjknbtJunwl{jwt alpn ~tnk mny tnwpfdnt lmkfmmjpl{fpn g~tfmntt hjknbt {j kwfpn~tlin lmk wnpnm~nt j` kl{l tnwpfdntjpnw gwjlkglmk- @jw fmt{lmdn" l`{nwTO [nbndjh ld|~fwnk Dvyjwbk fm7554" f{ nmdj~wlink Dvyjwbk ~tnwt{j g~v pfw{~lb f{nht t~da lt ‒tofmt‘lmk `~wmf{~wn `jw kndjwl{fmi {anfw yngulint- Tfhfblwbv" fm jwknw {j nmdj~wlin

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M[[ KjDjHj {jklv alpn tjhn j` {anafiant{ kl{l LWU^ m~hgnwt lhjmit{hlcjw junwl{jwt-

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H~{~lbbv gnmn`fdflb ulw{mnwtafut

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t{wjmi djm{nm{ bfgwlwv- TO [nbndjh altgnnm |~f{n ld{fpn fm g~fbkfmi l t{wjmidjm{nm{ ubl{`jwh ̀ jw f{t t~gtdwfgnwt !tnn@fi~wn ;7- Clulmntn junwl{jwt alpnlbtj fmmjpl{nk fm {an hlmmnw fm yafda{anv knlb yf{a djm{nm{ djhulmfnt- @jwfmt{lmdn" M[[ KjDjHj ft uju~blwlhjmit{ djm{nm{ jymnwt `jw wn{lfmfmijmbv lwj~mk <5(<>. j` wnpnm~ntjg{lfmnk `wjh tnbbfmi hjgfbn ilhnt-[antn fmf{fl{fpnt alpn nmt~wnk {al{junwl{jwt fm {antn dj~m{wfnt alpn

nt{lgbftank l pfgwlm{ ndjtvt{nh {al{`~nbbnk t~gtdwfgnw lkju{fjm lmk ~tlin{awj~ia yfkntuwnlk lplfblgfbf{v j` wnbnplm{ djm{nm{-

Ulw{mnwtafut yf{a knpfdn pnmkjwtHjgfbn junwl{jwt fm {antn {yj dj~m{wfntalpn yjwonk dbjtnbv yf{a knpfdnpnmkjwt fm g~fbkfmi almktn{t {al{lwn d~t{jhfsnk {j junwl{jw j``nwfmit-[antn hjgfbn almktn{t lwn knpnbjunkbjdlbbv lmk {lfbjwnk {j {an uwn`nwnmdntj` kjhnt{fd djmt~hnwt- @jw fmt{lmdn"

Bnttjmt `wjh Clulm & Tj~{a Ojwnl

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