Glass packaging: The millennial kind of packaging · fragrances and medical products Most premium ... United Kingdom Source: INSITES Research 2018 25. Title: Glass packaging: The

Glass packaging: The key to connecting with

Millennial consumers?

Date:

30 January 2019, 11:00am

Location:

Innovation & Technology Theatre

Hosted by: Michael Delle Selve - FEVEThierry Meerschaert – InSites Consulting

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Who we are

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Active in 12 countries

Reach:90 million

218,000 Friends of Glass

• Noticeable change in consumer behavior in recent years

• Unilever: 1 in 3 consumers buying from brands based on social and environmental impact (2017 study)

• Nielsen: 2018 the ”year of the sustainable shopper”

Sustainability matters to consumers

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https://www.unilever.com/news/press-releases/2017/report-shows-a-third-of-consumers-prefer-sustainable-brands.html

When it comes to the environment, conversation about packaging usually flows

back to one place:the ocean

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• Launched on World Oceans Day: 8 June 2018

• Taking a digital-first approach, we’re driving consumer activation in 12 European countries via 4 key pillars:

• Strong audience impact → we commissioned consumer survey for flaconnage

Endless Ocean campaign

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Method: Online survey

Recruitment: Online research panel

Participants: 2,030 participants in 5 countries

General population aged 18-34

Gender: 75% women, 25% men

The survey tested:

• Environmental consciousness & glass recyclability

• Perceptions and preferences for beauty, cosmetics and pharmaceutical packaging

About the survey

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Sustainability influences consumers.

It’s time for brands to take notice.

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90% of consumers aged 18-34 claim to have become more conscious of their impact on the environment in the last year.

Environmental consciousness

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Sir David AttenboroughINSITES Research 2018Source: INSITES Research 2018

“Surely we have a responsibility to care for our blue planet.

The future of humanity, and indeed all life on Earth, now depends on us.”

Key headlines

See glass as most recyclable & oceanfriendly packaging

Recognise flacons can be recycled with household glass

Say glass is best packaging for beauty, fragrance and pharma

7 in 10 77%69%

9Source: INSITES Research 2018

69%

Key headlines

83% 86% > 50%

Believe glass packaging best preserves quality of

perfumes / fragrances

See glass as most premium packaging for

perfumes / beauty

Want to see more perfumes, creams and skincare

products in glass


• Across all markets, glass comes out on top for perfume and beauty products.

• Why?

• Environmental friendliness

• Preserving quality & scent

• Premium feel

• But... brands matter.

Packaging perceptions & preferences


Results are also available at country level

= Glass

= Plastic/PET

= Metal

Preserves qualityand scent best

Best packaging for beauty products, fragrances andmedical products

Most premium packaging

Scorecard: France


What does this mean for brands?

Most millennials see glass flaconnagepackaging as the answer to sustainable beauty and perfumery.

If cosmetic and fragrance brands choose glass packaging…

Millennials will be attracted by a sustainable choice

Brand will have an environmentally friendly impact and therefore a better image

Demand for these products will rise, leading to increased sales

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Millennials truly care about this issue

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Study tested different glass packaging from beverage, food and cosmetic segments, inc. different glass colours / decorations

Results?

Glass packaging has a high level of recyclability

• Transparency matters

• Glass flacons with plastic closures are 89-97% recyclable

• 90% + recyclable for perfume bottles

How recyclable is glass packaging?

BV Glas Study

16Source: CYCLOS-HTP

BV Glas Study on the Recyclability of Glass Packaging (by cyclos-HTP)

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Scope of the study• Different glass packaging from beverage, food and

cosmetic segments were tested• In a glass packaging glass and metal are recyclable

components• Different glass colours – flint, green, amber, - were

tested• Different lacquered and sprayed glass packaging were

tested

➢ Glass packaging have a high level of recyclability• Key character for the recyclability of glass is its

transparency• The tested glass packaging products with plastic

closures for cosmetics have a recyclability range between 89% and 97%. The deductions are due to the content by weight of the secondary components; in this case mainly plastic.

• Perfume bottles reached a recyclability above 90 %. They had their spray nozzle and diffuser components plus the glass that remained fused to them after the crushing process deducted.

Source: CYCLOS-HTP

In summary…

1. Over 1 in 2 millennial consumers believe:

• Glass = best packaging for beauty products

• Glass = preserves quality/scent

• Glass = premium feel

2. Glass is an incentive to buy a product

3. Consumers make purchasing decisions based on sustainability issues


[email protected]

@friendsofglass

Any questions?

“Fashion becomes out of date,style never does.”

Coco Chanel

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Friends of Glass friendsofglass

mailto:[email protected]

Annex:Country Scorecards

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Countryscorecards

Annex:

= Glass

= Plastic/PET

= Metal

France

Preserves quality andscent best

Best packaging forbeauty products, fragrances andmedical products



Countryscorecards

Annex:

Germany

= Glass

= Plastic/PET

= MetalPreserves quality andscent best




Country scorecards

Annex:

= Glass

= Plastic/PET

= Metal

Italy





Country scorecards

Annex:

= Glass

= Plastic/PET

= Metal

Spain





Country scorecards

Annex:

= Glass

= Plastic/PET

= MetalPreserves quality andscent best



United Kingdom


Documents

Glass packaging: The millennial kind of packaging · fragrances and medical products Most premium ... United Kingdom Source: INSITES Research 2018 25. Title: Glass packaging: The