Glass Packaging InstituteActivity Update

Multi-State GMP-IU Protective League MeetingHershey, PA

Lynn BraggPresident

Glass Packaging Institute

Glass is ENDLESSLY Recyclable

September 25, 2015

GPI Communications: “Upgrade To Glass”

Packaging: A Race for the MillennialsAge: 18 - 33 (born after 1980)

Key traits: confident, connected, open to change

Percent of U.S. population: 25%; more than 80 million – a generation larger

than Baby Boomers

Technology Use- Digital natives: linked by social media (81% on Facebook; 55% have posted a ‘Selfie’)

- Detached from institutions, networked with friends

- Short attention span; multi-taskers

Civic Role - Racially diverse (43% are non-white)

- Low on social trust

- Most educated generation in American history

Consumers- Burdened by debt, but tend to be “spendthrifts”

- Natural entrepreneurs

- Sense of entitlement and “me” focused

*Source: Pew Research Center (series of surveys from 1990 – 2014)

GPI Communications Initiatives: Digital Media Campaign

“Upgrade To Glass” UpgradeToGlass.com digital

magazine Social Media Support:

Consumer facing Recycling & Sustainability Health

“Upgrade To Glass” Digital Magazineupgradetoglass.com

“Upgrade To Glass” Videos

“Later, Plastic Cup”

“Bye, Bye… Beer Can”

“Sorry, Box of Wine”

Clear Choice Awards 2016

Telling a deeper story Maximizing online engagement Setting a new stage for winners

‒ e.g. “Tales of the Cocktail”

Glass Recycling:“Keep It In The Bin”

Glass Recycling: The Challenges

“Glass is a particular problem, because it breaks in collection and transit and damages machinery… Waste Management has to pay a processor to take the glass it recovers off its hands. Last year, the company lost $6 million recycling glass, Mr. Steiner said. The company is now trying to get municipalities to pay for glass to be recycled… it has been unable to renew some contracts because customers won’t agree to pay...”Dave Steiner, CEO, Waste ManagementWall Street Journal April 29, 2015

“Keeping Glass in the Bin”

Spotlight: Harrisburg, PA

Issue: Effective February 2015, glass removed from curbside recycling Harrisburg’s Mayor and city officials cited contamination from collected

glass, lack of viable markets, and damage caused by glass at MRF Action:

– Outreach to regional glass recycling facilities– Engagement with Mayor’s office– Media response: television and print coverage

Outcome: Commercial customers still have option to recycle glass + public drop off

Spotlight: Baton Rouge, LA Issue: Baton Rouge Metro Council

considered removing glass from curbside recycling citing “contamination” and “lack of markets”

Action: Coordinated with local officials, haulers and MRF operator to lobby stakeholders to keep glass “in the bin”

Outcome: Glass remains in the curbside bin, but with additional cost of .25 cents/month per household. Efforts to ensure program success continue

Glass Recycling: GPI Initiatives Dialogue, outreach and

partnering with stakeholders:‒ Haulers and MRF operators

(NW&RA)‒ Cullet processors‒ Glass industry customers (e.g.,

Diageo and Brown-Forman)‒ Glass container industry workforce

Glass Recycling: Consumer Attitudes* 65% of consumer say packaging

made from renewable/ recyclable sources positively influence product choice

Consumers understand that glass is an environmentally friendly packaging choice

64% agree that glass is 100% recyclable and can be recycled endlessly

*Source: GPI partnered with EcoFocus Worldwide Research. Results are from sample of over 4,000 national representative adults ages 18-65.  Conducted Spring, 2013.

Government Affairs:Legislative Overview

Government Affairs: Industry Goal“Promote an increase in the demand for glass packaging while defending against regulations that impact industry competitiveness.”

Promote and advocate for glass containers Target local, municipal, and state outreach Federal regulatory and legislative engagement

Government Affairs: State InitiativesToxics in Packaging Ongoing strategy to exempt glass from TIP based on glass science (FEVE

Study)

California Beverage Container Recycling Fund 2014 lobbying efforts killed Governor’s Beverage Container Recycling

Fund reform – saved $50M Tremendous Assistance from the West Coast Protective League on this

Effort!

Government Affairs: Collaborating on National Issues

Coordinating with other industries and national trade groups to oppose targeted rules:

“Ozone Rule”: Lowering of National Ambient Air Quality Standard (NAAQS)75 PPB 65 PPB would place nearly all glass container plants into “non-attainment zones”IMPACT– Facility production, future reporting requirements

Clean Power Plant RuleLowered emissions levels would have state-by-state impact IMPACT – Volatility to the cost of energy, particularly for Midwest and Southeast glass plants

Lower Ozone Limit: Potential Implications.

Red: Currently Violate a 65 PPB StandardOrange: Projected to Violate a 65 PPB Standard Once Measured

National Association of Manufacturers: Ad In Opposition To Proposed Ozone

Standard

http://www.nam.org/ozone/

THANK YOU!Learn more about GPI and glass

container recycling at www.GPI.org

www.UpgradeToGlassTwitter and Facebook: @ChooseGlass