Glam Magazine Rebranding Guide.pdf

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brand guideOctober 2013

The futu


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1. Why brandin

our most important asOur brand is denitely


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Our brand is the totality of how our audientalks about

and experiences our ag


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Brand Identity Logo & MissionWeb

2. Build The B

The futu


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3. Brand Ide

LGBT Platform

PREMIUM Contents

MUSIC is Life

Magazine

Elegant

Luxury Elegance Exclusive Simplicity Ultimate

Informative

Fresh and Modern

Competitions

Luxury TraVideo

Pe

Reviews

Health & Lifestyle


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4. Official Log


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5. Guidance Logo vGlam Official Main Logo is composed by a rectangular red block with a at white logo.Glam OML should be always centered and never justified in the block.Brands position and awareness: Glam magazine OML is the only Glam Official Branded Logthe new Branded Glam Magazine Website and any other Official or Communication Docum

Glam OML should be always centered and never justified in the block.Logo Colour Variations: Created as continuation of the main Glam Branded Identity.. e coused in the official LGBT flag have been allocated to some of GLAM Magazine category top

logo variations displayed below can be used only and exclusively attached to the allocated ca

e Glam Magazine OML in Black may only be used for admin (e.g. fax documents)

MEDIA TECH FASHION NEWS TRAVEL HEALTH LIFESTY

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6. Outline Logo fTo be used over photograpInside Colour (Effect Col

be picked/chosen from the iSolid outline flat fill arounOutline Colour (Effect St

picked/chosen from the pho


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Outline and Inside Coloucontrasting in both Shape anlight Outline with darker Filblue photo example).

If photograph/ image doe

enough colour, just the logo an allocate colour., again picthe image. e Fill Colour shtransparent. (as per white ph

For consistency, it is recomallocation in the bottom righ

image.


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e GLAM brand will be recognized as a distinguished LGBTinformative platform of PRCONTENTS for its main existing chore Music and for each of its new informative secoe word and meaning of GLAMwould also embrace Luxury, Elegance, Exclusive, UltimaOur aim is to guide our viewers/customers and advertiser to recognize our logo in connectabove descriptions, and separate and distinguish it from any other LGBTsimilar niche m

GLAMs Editors, contributors and journalists would also be responsible to deliver GLAMmessage and perception and creating a strong brand voice.

GLAMs brand core value would cleverly be incorporate within all our story line, articles, imore.

7. Feeling the

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8.Glam Pantone9.Business CardAnother way to present our identity


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9. Glam MissioOur aim is to integrate, uniteglobal awareness around the Ldiverse platforms and ingenuicreated some of the worlds leaand Businesses, creating lastinclients, our shareholders, our communities in which we ope

Our Claim 'e Future is GLAM It denes our attitude, ourway of life, our love for all things glamour and the internalfeeling that moves and denes societies grip on What's IN orOut and will continue to do so. It carries an inclusiveproposition: Gay, Lesbian & Alternative diverse societies andrepresents all that we do for our clients, our community andfans.

10. The Future is Glam

e


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11. Glam Website12. TypographyTwo Titles / Headers Fonts for dierent articles feeling..

CENTURY GOTHIC: for Fashion, Lifestyle ..LEAGUE GOTHIC: for Clubbing, Music, Gossip and more

Glam Official Font for all Article Contents, Email, Communications:Garamond Premr Pro


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11. Glam Website12. TypographyTwo Titles / Headers Fonts for dierent articles feeling..

CENTURY GOTHIC: for Fashion, Lifestyle ..LEAGUE GOTHIC: for Clubbing, Music, Gossip and more

Glam Official Font for all Article Contents, Email, Communications:Garamond Premr Pro

Documents

Glam Magazine Rebranding Guide.pdf