GLADES MEDIA RADIO GROUP

About La Ley 92.1FM & 1490AM

WAFZ La Ley is the Collier, Lee

and Hendry Counties’ Radio

Station,

Playing only the best Regional

Mexican Music with 40 minute

music sweeps.

Hispanic Population

Trends 2017 to 2019

Total Population Count

14.4 MillionHispanics 9.8 Million

Hispanics4.6 MillionHispanics

Florida is home to the

3rd Highest Total of Hispanics

Representing22.8%

of Florida State

Population

County 2017 #/% of Hispanics

2019 #/% of Hispanics

Lee 113,308/18% 132,000/21.9%

Hendry/Glades 21,963/42% 23,790/52.9%

Collier 83,177/25% 98,400/26%

▪ There are now over 4.6 Million Hispanics in the State of Florida.

▪ 26.1% of Florida’s Total Population is Hispanic.

▪ 4,468,564 people speak Spanish in the State of Florida.

▪ Between 2018 to 2019 the population of Collier County, FL grew from 372,880 to 378,488, a 1.5% increase

▪ 28.2% of the people in Collier County, FL are Hispanic (107k people).

▪ Lee County, Glades/Hendry, & Collier Counties all saw increases in the Hispanic communities of 85%, 92% and 85% respectively between 2017 to 2019.

Florida Hispanic

Census 2019 QUICK

FACTS

Recent Advertisers

Advertiser Location Category

Sutherlin NissanJ & C Auto Sales

Ft MyersNaples

Automotive/NewAutomotive/Used

Taller Mecanico y Accesarios GalvanNew Life Tires

NaplesBonita Spgs

Automotive/Tires & RepairsAutomotive/Tires & Repairs

Naples Servicios HispanosAaction Power Equipment

NaplesLabelle

Tax Preparation/Notary ServicesMower & Lawn Equipment Sales

Senor Tequila’s RestaurantsEl Patron Restaurante

Naples/Ft Myers/BonitaFt. Myers

Restaurant Restaurant

Kanner and PantalugaOlympia DepenaMatus Law-Immigration Justice CenterHarold Caicedo

Miami/NaplesFort MyersImmokalee/Bonita SpgsLehigh Acres/Miami

Accident AttorneysAccident/SS/Medical AttorneyImmigration AttorneyImmigration Attorney

La MexicanaFirst Bank

ImmokaleeLabelle/Immokalee

Grocery StoreConvenience Store

Latinos Night ClubLee Civic CenterThe Ranch

LabelleNorth Ft. MyersFt. Myers

Night Club/VenueConcert/Event VenueNight Club/Venue

Royal’s Furniture, Appliances, BeddingJoyeria Linares/Linares Western Wear

Immokalee-ClewistonImmokalee

Furniture/Appliances/NewJewelry/Clothing

Collier Co Board of Co Commissioners Immokalee/Naples Parks&Rec,Recycling/SolidWaste

Dr. D’Amico Dental Center Naples Dentist

Byron Rivera, “El Lic” and Raquel Hernandez, “La Chilanga”

start out your morning with their crazy jokes, news, weather,

music, contests and more. Tune in for Double Play at 8:30am

& Minuto de Motivacion at 9:30am! Upbeat and informative,

El Enchufe de Las Mananas, is where SW Florida Hispanics

turn each weekday morning!

• 1 spot/day, in show, M-F, 6am-10am

• 2 spots/day, ROS, M-F, 10am-10pm

• 1 billboard mention/day in first hour and 1 billboard

mention/day in last hour, M-F

• Maximum of 8 Sponsors – 4 week period.

El Enchufe de Las Mananas

Morning Show with

Byron Rivera and Raquel Hernandez

6am-10am, M-F

Double Play: 8:30-8:46a,M-F

Minuto de Motivacion:9:30-9:35a,M-F

❖ During “Double Play” de La Ley, “El Lic” takes requests for your favorite

band/artist and plays two of the artist’s top hits back-to-back. The phone lines

light up, and What’s App messages pour in! “Doble Play” is a home run with

La Ley’s morning drive audience.

❖ “Minuto de Motivacion”, “Motivation Minute” addresses how to find the

positive aspects of everyday real life situations we all encounter, giving points

to follow to success vs failure. Topics vary from personal relations, to the way

you choose to wear your hair, etc. Anyone hearing Minuto de Motivacion will

be sure to have their spirits uplifted!

Sponsor either Doble Play –or- Minuto de Motivacion and receive:

• 2 :30 sec spots/day, ROS, M-F, 5am-10pm

• 1 billboard mention/day, M-F

• Maximum of 6 Sponsors per segment– 4 week period

Both of these segments air during El Enchufe de Las MananasMorning Show with Byron Rivera and Raquel Hernandez

Piolin’s distinctive humor, vibrant energy and entertaining persona engage and captivate a

diverse Hispanic audience of all ages. El Show de Piolin listeners tune in across more than

40 U.S. markets to join Piolin and friends for four lively and entertaining hours of great

humor, music, information, opinion — and most of all, fun for the entire family!

• 1 spot/day, in show, M-F, 10am-2pm

• 2 spots/day, ROS, M-F, 5am-10pm

• 1 recorded billboard mention/day in first hour and 1 recorded billboard mention/day

in last hour, M-F

• Maximum of 4 Sponsors– 4 week period

El Show del Piolín

10am-2pm, M-F

Vamos al Grano, public affairs interview talk-show, is hosted by Raquel Hernandez,

each Monday, 2pm-2:30pm. Vamos al Grano features topics of interest to WAFZ La

Ley listeners in SW Florida, by area experts on health, legal issues, education, charities,

area events and more.

• 1 :30 sec spot/day, ROS, 5am-10pm, M-Su

• 1 billboard mention/day, in show, M

• Maximum of 4 Sponsors– 4 week period

Vamos al Grano

2pm-2:30pm, M-F

El Tiki-Tiki de Las Tardes

Afternoon Show with Raquel

Hernandez

2pm-5pm, M-F

Raquel Hernandez, “La Chilanga” comes in with the best of the Regional

Mexican hits. Always positive, funny and happy, listen to her jokes, special

segments, sharing the latest info about your favorite artists, giving you a chance

to win great prizes and much more during your drive home!

• 1 spot/day, in show, M-F, 2pm-5pm

• 2 spots/day, ROS, M-F, 5am-10pm

• 1 billboard mention/day in first hour and 1 billboard mention/day in last

hour, M-F

• Maximum of 5 Sponsors – 4 week period

Puro De Accordion is a solid hour of Mexican music featuring the accordion

with “El Lic”, Byron Rivera, on the drive home, every weekday from 5pm to

6pm. The hour features a wide variety of music, from current to oldies,

contemporary to traditional, up-tempo to slow, all featuring the accordion.

There’s music for everyone during the accordion mix hour!

• 2 :30 sec. spots/day, ROS, 5am-10pm, M-F

• 1 billboard mention/day, in show, M-F

• Maximum of 4 Sponsors

.

Puro De Accordion

con El Lic, Byron

Rivera

5pm-6pm, M-F

Saturday Morning Show

with Anamaria Ramirez,

“La Picosita”

8am-12noon, Saturdays

Anita, “La Picosita”, is one of WAFZ, La Ley’s most popular djs, both on-

air and on-site at live remotes, concerts and events. “Elvis” joins Anita for

a local soccer update at 10am-11am. Anita keeps you informed about the

weekend’s upcoming events in SW Florida, weather, taking your song

dedications and spinning the best Regional Mexican music to entertain

you as you start your weekend, whether you are out and about or just

relaxing at home!

• 2 :30 sec. spot/day, in show, Sat, 8am-12noon

• 2 :30 sec spot/day, ROS, 5am-10pm, M-F

• 1 billboard/in show, Sat.

Saturday Afternoon Show

with DJ Alex “El Regio”

Vasquez

12noon-4pm, Saturdays

DJ Alex “El Regio” Vasquez, follows Anita “La Picosita” Saturday

Morning Show, each Saturday afternoon. Special features in the show

include “Pregunta Capsioca” (listener’s questions), “Whatsapeando”

(listener texts form the station What’s Up Line), “Tus Raizes” (discussion

about the Mexican homeland) and Encueste” (surveys/tips on issues

important to station listeners). Plus, four full hours of great Regional

Mexican music of all types, information, entertainment to keep you going

every Saturday afternoon!

• 2 :30 sec. spot/day, in show, Sat, 12noon-4 pm

• 2 :30 sec spot/day, ROS, 5am-10pm, M-F

• 1 recorded billboard/in show, Sat.

Weekend Party Arranque

Mix

with DJ Moyo

8pm-10pm, Saturdays

Weekend Party Arranque Mix - DJ Moyo, South Florida’s most popular Club

DJ, is back with a full two hours of hot Mexican music mixes to get you ready

for your weekend party!

• 2 :30 sec. spots/day, ROS, 5am-10pm, Su-F

• 2 :30 sec. pots/day, 8p-10p, Sa

• 1 recorded billboard/in show, Sa

Todas Tejanas - Selene spins Tejano’s best music from Selena to Mia, Michael

Salgado to Lucky Joe, Intocable to Siggno, “cause that’s how she rolls!”

Southwest Florida Tejano fans tune in every Sunday during their family

gatherings to hear Tejano gold and the breaking new Tejano music.

• 2 :30 sec. spot/day, in show, Sun, 4pm-7pm

• 2 :30 sec spot/day, ROS, 5am-10pm, M-F

• 1 billboard/in show, Sun.

Tardes Tejanas

with Selene Sandoval

4p-7p, Sundays

“ Fuiki Dee!”- High

Energy Fiestas

with Mary RD

Sundays 12noon-4pm

Every Sunday afternoon, during “Fuiki Dee!”, the energetic “Mary RD”, takes your

requests and dedications, playing the hottest Regional Mexican Hits, keeping your

Sunday afternoon family “fiesta’s” lively and upbeat! Listeners can’t help but smile and

laugh during her show!

• 2 :30 sec. spot/day, in show, Sun, 12noon-4pm

• 2 :30 sec spot/day, ROS, 5am-10pm, M-F

• 1 billboard/in show, Sun.

News/Weather Together Sponsorship:

Morning Time Slots: 6am / 7am / 8am / 9a

Afternoon Time Slots: 2pm / 3pm / 4pm / 5pm

• 2 :30 sec. spots/day ROS, 5am-10pm, M-F

• 1 billboard/day adjacent to sponsored newscast/weathercast, M-F

• Maximum of two non-competing Sponsors per segment – 4 week period

2 :30 sec. spots/day, drive times, (5am-10am/10am-3pm/3pm-8pm), M-F

• 1 billboard/day, adjacent to sponsored newscast/weathercast, M-F

• Maximum of two non-competing Sponsors per segment – 4 week period

National/Regional/Local News

And Local Weather Together!

M-F, 6am/7am/8am/9am

2pm/3pm/4pm/5pm

Old School Show

with DJ Gabino Solis

7pm-10pm, Sundays

Old School Show- With DJ Gabino Solis. Follows Selene Sandoval’s Tardes

Tejanas Show each Sunday afternoon. Go back to the hits of yesterday and

remember when and where you were when they were at the top of the charts!

Three full hours of retro-Mexican music of all types, including Tejano, Norteno,

Banda, Cumbia, and Ranchero, featuring Intocable, Eddie Olivares, Selena,

Ramon Ayala, Tucanes, Vicente Fernandez, Banda El Recordo, Angeles Azules

and more!

• 1 :30 sec. spot/day, in show, Su, 7pm-10pm

• 1 :30 sec spot/day, ROS, 5am-10pm, M-F

• 1 recorded billboard/in show, Su

Remote – Station on-site for 2 hours Mon-Sun

• (8) :60 sec. Live On-Air breaks

• 2 hr. WAFZ remote set-up at business

• Includes One DJ talent

• 15 @ :30 sec. remote promos week prior to remote

• 12 @ remote live mentions W-F prior to remote

Live Remotes

Van Hit – Remote vehicle on site for 1 hour, M-Su

• 2 DJ live shout outs while at business

• Live mentions day of/previous to van hit

• Remote vehicle on site-no set up at business

• DJ talent fee additional.

La Ley creates/participates in events annually, including

the La Ley Anniversary Festival, Collier County Fair,

Día de Niño Toy Drive Event, Lipman Back to School

Free Backpack Event, Immokalee Parks and

Recreation’s Christmas Around the World, Día De Los

Reyes Toy Drive Distribution Events, etc.

La Ley also has in-house special promotions for

holidays/special events/projects throughout the year,

including, but not limited to, “Quinceanera De Tus

Suenos”, “La Ley and Habitat for Humanity Bring A

Family Home for the Holidays”, Cash Giveaway

Promotions, etc., that are jam packed with

exposure/value for your advertising dollar!

Station listeners respond to La Ley Promotions. La

Ley’s events are well-attended. We can create an on-air

and on-site promotion specially designed for your

business. Talk to your sales representative for more

details!

La Ley Events

and Promotions

54,150

19,519 9,950

9,695

3,517 804

23,511

La Ley 92.1 FM

D' Latinos Magazine

97.7 Latino

Telemudo 43 Ft. Myers - Naples

WUVF - Univision SW Florida

Vista Semanal

Imagen Semanal

Facebook Fans for Southwest Florida 2021

WAFZ La Ley has the largest number of active/following Facebook Fans of all

Hispanic Media in SWFL.

WAFZ listeners are fiercely loyal and participate in the radio station.

Live mentions and DJ endorsements work well on WAFZ, La Ley.

La Ley broadcasts world-wide. Visit our website and Social Networks

WWW.WAFZ.COMFacebook: La Ley 921 with 54,150 followers

Twitter: LaLey921fmInstagram: LaLey92.1official +2,919 Followers

Snapchat: Laley921fm

The fast-growing and vital Hispanic population is having an ever greater influence across the nation and

especially here at home in Southwest Florida’s coastal and interior counties.

Consider this: U.S. Hispanic market is the fastest-growing demographic in the United States, with a population

of more than 50M.

No Radio Group in South Florida has had as much experience as Glades Media Radio in marketing to, and

reaching the Hispanic listener. We’ve been broadcasting to Hispanics for over 30 years!