Girls LTR Style Manual

Style Manual

GIRLS CAMP�

APRIL

3-8

�BEAVER

CREEK

4 LOGO&EVENTDESCRIPTION

6 SUPPORTINGLOGOS

8 COLORS

10 DISPLAYTYPEFACE

12 TYPEFACE

14 LETTERHEAD

15 ENVELOPE&BUSINESSCARD

4

GIRLS CAMP �APRIL 3-8

�BEAVER

CREEK

4

5

Girls LTR is a 6 is a girls only snowboard camp at Beaver that starts on April 3 and ends on April 8. The audience is girls between the ages of 8 and 18 and their parents. The camp targets girls at any level and emphasizes The logos and supporting logos highlight the aspect of riding because the event’s purpose is to get girls stoked on improving their riding. There are contests with and souvineers for purchase.

GIRLS

CAMP

APRIL

3-8 B EAVER

CREEK

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5

GLTR146

UP RAIL

CORRUGATED METAL PIPE

7

There are three supporting logos for the Girls LTR event:

A rail that goes up from the snow at an angle

A giant corrugated metal pipe that you ride over

Two picnic tables put together to ride over

The sublogos depict intermediate to advanced level riders on medium sized freestyle terrain. The supporting logos are for signs for girls who want to learn how to ride on these features, and also for souvineers.

PICNIC TABLES

8

R 255 C 2 PantoneG 241 M 0 102CB 45 Y 98 K 0

R 47 C 88 PantoneG 178 M 1 ProcessB 237 Y 1 Cyan C K 0



Each color is bright and fun. This palette evokes a good time without being too bold or too bright. Be sure to use this palette of colors for any publications about this event.

9GIRLS CAMP

�APRIL

3-8

�BEAVER

CREEK


R 255 C 0 PantoneG 255 M 0 WhiteB 255 Y 0 K 0


10

A B C D E F G H I J K L N O P Q R S

T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Upper Case

Lower Case

11

Upper Case

Lower Case

Zapfino is only for headlines/displays. A 1pt stroke must accompany Zapfino in any application. If converted to outlines, scale stroke and fill at the same percentages in the transformation menu in Adobe Illustrator.

Zapfino

GIRLS CAMP�

APRIL

3-8�

BEAVER

CREEK

12

A B C D E F G H I J K L N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

Regular

A B C D E F G H I J K L N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

Regular Italic


Light


Bold


Light Italic


Bold Italic

13

Gill Sans

GIRLS CAMP�

APRIL

3-8�

BEAVER

CREEK

Gill Sans is for body text and anything other than headlines, although it can be used for headlines as well as Zapfino. Use the different weights on the left to show a hierarchy of information. In body text, the type must be 14pt with 18pt leading. You may either justify the text or align left, depending on which option looks better optically.

14

Type may be either be justified or aligned left and must be gill sans 14 point type with 18pt leading, normal tracking. Refer to template for more information for stationary and other applications. Paper type: strathmore writing; 25% cotton; 24 lbs; wove finish

Paper size: 8.5 x 11 inches.

GIRLS CAMP APRIL 3-8 BEAVER CREEK

Kate KosikGirls LTR Manager

Beaver CreekSki & Snowboard School

beavercreek.com866 261 0667

3.4p

4.1p

15

Letterhead and envelopes are scaled to 65%. Business cards are not scaled. Entire unit at the top moves as one. Business card type starts at the bottom height from the edge and goes up. All measurements are in actual size. Use type and logo as a block. Do not move type or logo.

Beaver Creek Ski & Snowboard School

11 Elk Track RoadAvon, CO 81620







Business Cards: Standard sizeType: 11ptLeading: 12ptName and title: 11pt(bold)/9pt(italics); 9pt leading

Envelope Type: #10; same specifications as letterhead

3.9p

1.2p

1.2p

1.9p

16

GIRLS CAMP� APRIL 3-8� BEAVER CREEK

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GIRLS CAMP�APRIL 3-8�BEAVER CREEK

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Bandanas (Yellow): Logoboxeslinedupwithoneedgeandrepeatedat90degreeintervalsforatotalof4logos.

Bandanas (Blue):Logoboxestiledaroundeachother.Bandanasarestandardsize.Logomustfitfivetimesverticallyand7timeshorizontallyforatotalof35logos.

Hats (Pink): Logomustfitinabox1/3thesizeofthehatwhenflattenedoutonasurface.

**NOTE**All items available in any color from the color palette.PLEASE SEE TEMPLATE FOR MORE APPLICATION INFO

17

Hoodie Front (Green): Logomustbeontheupperleftsideina3”x3”box(theobjectsinthelogocanbreakthebox,butnottherider).Thisgoesinthestandardlogoplace.

Hoodie Back (Orange): logogoesina10”x10”box4”fromthebot-tomoftheseam.AnamecanbeironedonthebackintherectangleinZapfino.Namemustfitina10”x4”rectangularbox.Material:preshrunk100%cotton.

GIRLS CAMP APRIL 3-8 B EAVER CREEK

GLTR146

Snowboard (Plaid/Pink): Logomustbethesizeofan8ptbox.Thetypemustbe8ptwith7ptleading.

Documents

Girls LTR Style Manual