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Ambika D'Souza CIPM, PMP Global Head of GIPS, SSGA March 10, 2016 GIPS Workshop – PMA Conference Geoffrey Hecht CIPM Partner, Ashland Partners & Co. LLP 1

GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

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Page 1: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Ambika D'Souza CIPM, PMP

Global Head of GIPS, SSGA

March 10, 2016

GIPS Workshop –PMA Conference

Geoffrey Hecht CIPM

Partner, Ashland Partners & Co. LLP

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Page 2: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Contents

The views expressed in this material are the views of Ambika D’Souza through the period ended March 12, 2016, and are subject to change.All material has been obtained from sources believed to be reliable. There is no representation or warranty as to the accuracy of the information and State Street shall have no liability for decisions based on such information.

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1. Introduction

What are the Global Investment Performance Standards (GIPS®)?

Why Create Performance Standards?

GIPS Governance Structure — a Global Reach

2. How to get ready to become GIPS compliant

Why GIPS®?

Pre Project Initiation Phase

Initiation & Planning Phase

Execution Phase

3. Understand the requirements for claiming compliance with the GIPS standards

A walkthrough of the GIPS handbook

A look at sample GIPS Compliant Presentations

GIPS & Marketing

Verifications vs. Performance Examinations

4. SEC & GIPS — Hot topics

5. GIPS Adoption – Trends & Updates

6. Q&A’s

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Page 3: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Introduction

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Page 4: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

What are the Global Investment Performance Standards (GIPS®)?• Stands for “Global Investment Performance Standards”

– Evolved from the AIMR PPS– An ethical set of industry-accepted principles, administered by the CFA Institute – Define how investment managers should calculate and present performance with fair representation and full disclosure– GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are

encouraged to achieve best practice– The claim of compliance is the at the defined GIPS Firm, and not at individual portfolio or composite levels

• Although self regulated, it is not uncommon for local market regulatory bodies to routinely review an organization's claim of GIPS compliance and supporting processes as part of an audit

• Firms cannot choose the GIPS provisions with which they will comply on an a la carte basis — it is all or nothing!

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Page 5: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Why Create Performance Standards?

• Stops cherry picking– Addressed by requiring all discretionary fee-paying, actual portfolios be in a composite

• Stops being selective about time periods– Annual returns required

• Use of model/simulated results– Not permitted

• Survivorship bias– Terminated accounts must remain

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Page 6: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

GIPS Governance Structure — A Global Reach

Source: http://www.gipsstandards.org/about/governance

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Page 7: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

GIPS Governance Structure — A Global Reach

Source: http://www.gipsstandards.org/about/governance

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Page 8: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

How to Get GIPS Compliant

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Page 9: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Why GIPS?

Firm-wide ability to claim compliance offers a competitive advantage versus competitors, especially in regions of the world where it is less commonly utilized

Fair representation: Numbers can be trustedFull disclosure: Commitment to professional ethicsEnhanced internal control structure

Bottom line: Increased opportunities to sell products and generate revenue

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Page 10: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Pre Project Initiation Phase 10

Requirements versus Recommendations

1. Understand the essentials of GIPS Compliance

• Fundamentals of Compliance, Input Data, Calculation, Composite Construction, Disclosures, Presentation & Reporting

• Tap multitude of resources available e.g. CFA Institute, GIPS website (www.GIPSStandards.org), industry contacts

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Page 11: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Pre Project Initiation Phase 11

2. Undertake a gap analysis — the devil is in the detail

• Record retention• Input data requirements • System capabilities (can it scale?)• Documentation of Procedures & Policy• Marketing collateral distribution tracking (vis-à-vis Error Correction Policy)• Staffing

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Page 12: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Pre Project Initiation Phase 12

3. Estimate funding• Gap analysis should yield numbers• Include a sizable contingency reserve

4. Get buy-in & commitment• Identify & engage all stakeholders• Set up Working and/or Steering Committees

5. Enlist a project sponsor• High level sponsor to ensure active engagement of stakeholders

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Initiation and Planning Phase 13

1. Obtain project dollars

2. Establish scope

3. Establish timelines and milestones

4. Establish a communication plan

5. Identify potential risks

6. Onboard resources

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Page 14: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Execution Phase 14

1. GIPS Provisions

a. GIPS Firm definition– Dictates the universe of assets/portfolios to be supported– Guidance Statement on Definition of Firm available

b. Non-discretionary definition– Ability of the firm to implement its intended strategy– Must apply consistently– Not in Firm’s composite BUT in Firm AUM– Guidance Statement on Composite Definition available

c. Develop Policies & Procedures documentation– Basic principles used to guide decisions and actions (policies)

• Tackle one provision at a time

• Error Correction Policy– Actions required to implement a policy (procedures)

• Controls in processes

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Page 15: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Execution Phase contd. 15

2. System capabilities– Cost versus benefit– Fully integrated solution or a simple spreadsheet– Buy versus build versus a combination– Requirements versus gaps– Close partnering with Technology group– Workarounds needed for day 1 Go Live

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Execution Phase contd. 16

3. Ongoing Maintenancea. Set-up infrastructure– System– Personnel– Training

b. Construct composites– All actual fee-paying discretionary portfolios in a composite– Create GIPS® Compliant Presentations

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Page 17: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Execution Phase contd. 17

4. Undertake mini-verification

• “Verification is a process by which a verifier assesses whether the firm has complied with all the composite

construction requirements of the GIPS standards on a firm-wide basis, and the firm’s policies and procedures

are designed to calculate and present performance in compliance with the GIPS standards”

• Guidance Statement available

• Some verifiers will share their verification model

• Undertaken by internal or external personnel

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Page 18: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Summary Take-aways 18

Do not underestimate scope or timeTreat it as a project (sponsor & stakeholder identification critical)Engage stakeholders before, during and afterProvide continuous education

Maintaining compliance with GIPS should be owned and understood by the whole organization, not just performance personnel.

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Page 19: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Understanding the Requirements

A walkthrough of the GIPS handbookA look at sample GIPS Compliant Presentations GIPS & MarketingVerifications vs. Performance Examinations

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Page 20: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

GIPS Handbook

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Page 21: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

The GIPS Standards

Provisions of the GIPS Standards GIPS Valuation Principles GIPS Advertising Guidelines Verification GIPS Glossary

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Page 22: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Provisions of the GIPS Standards Fundamentals of Compliance Input Data Calculation Methodology Composite Construction Disclosure Presentation and Reporting Real Estate Private Equity Wrap Fee/Separately Managed Account (SMA)

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Page 23: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Fundamentals of Compliance The GIPS standards must be applied on a firm-wide

basis. If the firm does not meet all the requirements of the

GIPS Standards, the firm must not represent or state that it is in compliance with GIPS.

Statements referring to the calculation methodology as being “in accordance,” “in compliance,” or “consistent” with the Global Investment Performance Standards, or similar statements, are prohibited.

Firms must make every reasonable effort to provide a compliant presentation to all prospective clients. Firms must not choose to whom they present a compliant presentation. As long as a prospective client has received a compliant presentation within the previous 12 months, the firm has met this requirement.

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Page 24: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Input Data All data and information necessary to support all items

included in a compliant presentation must be captured and maintained.

For periods beginning on or after 1 January 2011, portfolios must be valued in accordance with the definition of fair value and the GIPS Valuation Principles.

For periods beginning on or after 1 January 2010, portfolios must be valued on the date of all large cash flows.

Accrual accounting must be used for fixed-income securities and all other investments that earn interest income.

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Page 25: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Calculation Methodology Total returns must be used. For periods beginning on or after 1 January 2005, firms

must calculate portfolio returns that adjust for daily-weighted external cash flows.

All returns must be calculated after the deduction of the actual trading expenses incurred during the period. Firms must not use estimated trading expenses.

Composite returns must be calculated by asset-weighting the individual portfolio returns using beginning-of-period values or a method that reflects both beginning-of-period values and external cash flows.

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Page 26: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Composite Construction All actual, fee-paying, discretionary portfolios must be included in at

least one composite. Composites must be defined according to investment mandate,

objective, or strategy. Composites must include new portfolios on a timely and consistent

basis after each portfolio comes under management. Terminated portfolios must be included in the historical performance of the composite up to the last full measurement period that each portfolio was under management.

Portfolios must not be switched from one composite to another unless documented changes to a portfolio’s investment mandate, objective, or strategy or the redefinition of the composite makes it appropriate.

Carve-outs, Minimum asset levels, Significant Cash Flows, etc.

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Page 27: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Disclosure Compliance Statement Firm definition Composite Description Composite create date If model or actual investment management fees are used Currency used to express performance Fee schedule If applicable, leverage/derivatives/short positions,

minimum asset level, withholding tax, bundled fees, sub-advisor, significant cash flow, redefinitions, portability

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Page 28: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Presentation and Reporting At least five years of performance building up to a

minimum of 10 years of GIPS-compliant performance. The total return for the benchmark for each annual

period. The number of portfolios in the composite as of each

annual period end. Composite assets as of each annual period end. Either total firm assets or composite assets as a

percentage of total firm assets, as of each annual period end.

A measure of internal dispersion for each annual period. Beginning 1 January 2011, the three-year annualized ex-

post standard deviation (using monthly returns) of both the composite and the benchmark. 28

Page 29: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Real Estate Publicly traded real estate securities, Commercial mortgage-backed

securities and Private debt investments where the expected return is solely related to contractual interest rates without any participation in the economic performance of the underlying real estate are not considered real estate.

For periods beginning on or after 1 January 2008, real estate investments must be valued at least quarterly.

For periods beginning on or after 1 January 2012, real estate investments must have an external valuation at least once every 12 months unless client agreements stipulate otherwise.

Additional requirements for real estate closed-end fund composites: annualized since inception internal rates of return; composites must be defined by vintage year and investment mandate, objective, or strategy.

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Page 30: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Private Equity Provisions apply to fixed life, fixed commitment vehicles

(primary funds, secondary funds, funds of funds). Do not apply to open-end and Evergreen funds.

Private equity investments must be valued at least annually.

Firms must calculate annualized since inception internal rates of return (SI-IRR).

Primary funds must be included in at least one composite defined by vintage year and investment mandate, objective, or strategy.

Funds of funds must be included in at least one composite defined by vintage year of the fund of funds and/or investment mandate, objective, or strategy.

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Page 31: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Wrap Fee/Separately Managed Account (SMA)

Provisions apply to all Wrap Fee/SMA portfolios where there are bundled fees and the Wrap Fee/SMA sponsor serves as an intermediary between the firm and the end user of the investment services.

For all Wrap Fee/SMA compliant presentations that include periods prior to the inclusion of an actual Wrap Fee/SMA portfolio in the composite, the firm must disclose, for each period presented, that the composite does not contain actual Wrap Fee/SMA portfolios.

When firms present performance to a Wrap Fee/SMA prospective client, the composite presented must include the performance of all actual Wrap Fee/SMA portfolios.

When firms present performance to a Wrap Fee/SMA prospective client, performance must be presented net of the entire wrap fee. 31

Page 32: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

GIPS Valuation Principles

Fair Value Definition Valuation Requirements Valuation Recommendations

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Page 33: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Fair Valuation Definition

The amount at which an investment could be exchanged in a current arm’s length transaction between willing parties in which the parties each act knowledgeably and prudently.

Must be determined using the objective, observable, unadjusted quoted market price for an identical investment in an active market on the measurement date, if available.

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Page 34: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Valuation Requirements

For periods beginning on or after 1 January 2011, portfolios must be valued in accordance with the definition of fair value and the GIPS Valuation Principles.

Firms must value investments using objective, observable, unadjusted quoted market prices for identical investments in active markets on the measurement date, if available.

For periods beginning on or after 1 January 2011, firms must disclose if the composite’s valuation hierarchy materially differs from the recommended hierarchy in the GIPS Valuation Principles.

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Page 35: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Valuation Recommendations

Valuation Hierarchy: firms should incorporate the following hierarchy into the policies and procedures for determining fair value for portfolio investments on a composite-specific basis. Investments must be valued using objective,

observable, unadjusted quoted market prices for identical investments in active markets on the measurement date, if available.

Objective, observable quoted market prices for similar investments in active markets.

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Page 36: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Valuation Recommendations

Quoted prices for identical or similar investments in markets that are not active (markets in which there are few transactions for the investment, the prices are not current, or price quotations vary substantially over time and/or between market makers).

Market-based inputs, other than quoted prices, that are observable for the investment.

Subjective unobservable inputs for the investment where markets are not active at the measurement date. Unobservable inputs should only be used to measure fair value to the extent that observable inputs and prices are not available or appropriate.

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Page 37: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

GIPS® Compliant Presentations

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Page 38: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Key Concept: Full Disclosure A fully compliant presentation includes: Claim of Compliance Annual statistics:

o Composite and Benchmark performance o Internal dispersion and three-year

annualized ex-post standard deviation o Number of accounts o Firm and Composite AUM o If applicable, % bundled fee, % carve-out,

% non-fee-paying Firm and composite disclosures

o Firm definition o Composite description o Composite creation date o GIPS disclaimers

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Page 39: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

One-on-One Presentations

Materials offered to a PROSPECTIVE CLIENT through a communication or presentation that is of a private and confidential nature and that is not made to the public through any print, electronic or other medium

Made in a setting that provides prospects the opportunity to discuss with the advisor the types of fees that might be paid

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Page 40: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

RFPs and Consultant Databases

Considered to be a PROSPECTIVE CLIENT

All should receive a full disclosure presentation

The burden on the compliant firm is to send the disclosure, beyond that is out of the manager’s control

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Page 41: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Fact Sheets, Updates, Newsletters

What is shown on the piece? o Composite Performance o Claim of Compliance o Just industry or firm information?

If the piece could be considered a solicitation and the prospective client definition is met, a fully compliant presentation is required

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Page 42: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

What Can Also Be Included?

Any page that performance is shown we recommend that you: Clearly label whether performance is Gross

or Net Identify whether performance includes the

reinvestment of income Add the disclosure, “Past Performance is

Not Necessarily Indicative of Future Results”

*Any page where performance is shown that does not include the full presentation you must refer to where the disclosures can be found.

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Page 43: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

What Should Not be Included?

As long as the information is not misleading, you have quite a bit of latitude on what you can include in your Pitch Book or One-on-One Presentation. A sample of Don’ts:

Model, hypothetical, back tested, or simulated results linked to actual performance results

Non-portable performance from a prior firm linked to current ongoing performance results

Comparing performance to an inappropriate benchmark

Selectively presenting (i.e., cherry-picking) performance periods

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Page 44: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Prohibited Statements

Statements referring to the calculation methodology as being “in accordance,” “in compliance,” or “consistent” with GIPS®, or similar statements, are prohibited

Statements referring to the performance of a single, existing client portfolio as being “calculated in accordance with GIPS®” are prohibited, except when reporting the performance of an individual client’s portfolio to that client 44

Page 45: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Customized Requests

PROSPECTIVE CLIENTS may request reports after a one-on-one presentation

Permitted to create reports based on the request

Document and store all customized requests

MUST ensure the prospect has received a compliant presentation

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Page 46: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Customized Requests

PROSPECTIVE CLIENT customized request for specific items to be shown in the presentation: Benchmark Carve-out Customized Strategy

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Page 47: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

GIPS® & Marketing

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Page 48: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Agenda

GIPS® & Firm Responsibility Recordkeeping Requirements Prospective Clients Error Correction Policy Annual Disclosure Presentation One-on-One Presentations Advertisements Supplemental Information

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Page 49: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Firm Responsibilities

Firms must make every reasonable effort to provide a compliant presentation to all PROSPECTIVE CLIENTS (within previous 12 months)

Firms must not choose to whom they present a compliant presentation

If the advisor claiming compliance with GIPS® readily knows the recipient of performance information (i.e., a one-on-one presentation), then a fully compliant disclosure presentation must be provided

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Page 50: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Recordkeeping Requirements

The GIPS standards state, “All data and information necessary to support all items included in a compliant presentation must be captured and maintained” Record or log kept of all presentations Keep an updated list of prospective clients and when they

received the fully compliant presentation Best practice: one common, compliance approved,

presentation is presented

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Page 51: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Key Concept: Prospective Client

Any person or entity that has expressed interest in one of the FIRM’s COMPOSITE strategies and qualifies to invest in the COMPOSITE

Existing clients may also qualify as PROSPECTIVE CLIENTS for any strategy that is different from their current investment strategy

Investment consultants and other third parties are included as PROSPECTIVE CLIENTS if they represent investors that qualify as PROSPECTIVE CLIENTS

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Page 52: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Error Correction Policy

Written Error Correction policies and procedures must be in place January 1, 2010

Guidance Statement requirements only address errors related to GIPS annual disclosure presentation

Must implement the P&P consistently as well as define materiality in the EC process

For material errors: o Error must be corrected and disclosed in presentation for 12

months o Corrected presentation must be distributed to all existing

clients that received the erroneous presentation o Every reasonable effort must be made to distribute to

prospects and other parties that received the erroneous presentation

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Page 53: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Definition of an Advertisement

Any written material other than one-on-one presentations and individual client reporting, distributed to maintain existing clients or solicit new clients for a FIRM is considered an advertisement

Includes any materials that are distributed to or designed for use in newspapers, magazines, FIRM brochures, letters, media, websites or other material addressed to more than one PROSPECTIVE CLIENT

Optional: GIPS Advertising Guidelines 53

Page 54: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

GIPS® Advertising Guidelines

Advertising Guidelines do not replace the GIPS ® standards

Allow a GIPS ® compliant firm to state that it is compliant with GIPS ® in something other than a fully compliant presentation

Different set of requirements if performance is shown or not

You can always choose to include a fully compliant presentation in an advertisement

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Page 55: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Sample Advertisement Presentation

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Page 56: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Rules of Thumb

If you are unsure of your audience/circumstance, assume the presentation is an advertisement (i.e. net performance must be included, etc.)

If claiming GIPS compliance, when in doubt always include the fully compliant disclosures

If still unsure ask Ashland Partners

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Page 57: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Under the Microscope

Marketing and Performance Presentations Ensure all materials have been reviewed by compliance

and approved o Strong internal controls in place to prevent easy alteration of

materials

Increased SEC scrutiny resulting in fines and bans? CFAI inquiries and potential disciplinary proceedings? More investors and entities are requiring and

encouraging GIPS compliance for managers

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Page 58: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Supplemental Information

Performance-related information included as part of a compliant presentation that supplements or enhances the required and/or recommended provisions of the GIPS standards.

Must be clearly labeled and identified as supplemental to a particular compliant presentation.

Examples include: model, hypothetical, back tested, or simulated returns (not

linked), composite or portfolio-level specific holdings, portfolio-level sector weightings

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Page 59: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Verifications vs. Examinations

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Page 60: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Verification Is

Independent third-party review of an investment management firm’s performance measurement processes and procedures. Establishes that a firm claiming compliance with the GIPS standards has adhered to the Standards on a firm-wide basis. Verification brings credibility to the firm’s claim of compliance.

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Page 61: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Verification Is Not

Verification does not ensure the accuracy of any specific composite presentation Verification is not an audit Verification is not the review of a single composite, but is a review of an entire firm Verification does not focus solely on performance

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Page 62: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Performance Examination

Detailed testing of a specific composite and its associated compliant presentation Tests for a specific composite

1. Whether the firm has constructed the composite and calculated the composite performance in compliance with the GIPS Standards

2. Whether the firm has prepared and presented the composite presentation in compliance with the GIPS Standards.

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Page 63: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Performance Examination

Firms can only receive a performance examination if they have also received a firm-wide verification for the same time period. Firms cannot state a particular composite has been GIPS Verified.

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Initial Verification

Preliminary Requests

Performance files List of all new and terminated accounts, firm-wide, for the period under review List of Non-Discretionary accounts for period under review The Policies & Procedure document Annual measures of dispersion for the composites Annual benchmark returns for the composites If applicable, a copy of the last regulatory deficiency letter received and the firm’s response Copies of the most recent regulatory filings showing assets under management at each year-end under review (Form ADV Part I), and most recent Form ADV Part II. List of assets under management at each year-end, by account and composite.

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Page 65: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Initial Verification The following are the steps for an initial verification, which typically takes 6-8 weeks.

Step 1: Ashland Partners will send the client an initial data request which will consist of items listed in the Preliminary Request. Step 2: In conjunction with the information provided by the client, the verification analysis begins. The process is generally performed electronically at Ashland Partners’ offices, under the direction of the assigned engagement staff Step 3: The next stage of the verification process represents Ashland Partners’ testing. You will receive a detailed documentation request list, inclusive of all the information we will expect to review. Step 4: Once all documents have been received and the testing has concluded, the verification carries on to our internal review process where it passes through a list of checks and balances. Step 5: Once the verification passes through our internal review process, final verification reports are issued. Once the initial verification is complete, the process will repeat itself in a much shorter time frame as we begin the next full quarterly verification.

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Page 66: GIPS Workshop – PMA Conference · – GIPS standards consist of required provisions that must be followed to claim compliance; and recommended provisions that are encouraged to

Ongoing Verification

For a sample of both composites and accounts, to be determined by Ashland Partners, we will request:

Periodic market values and returns for each portfolio within the composites tested. Monthly, quarterly, and annual composite returns. List of all new, closed, and changed accounts to the firm. Additional GIPS composite statistics. Client contracts and investment guidelines Termination letters Custody statements Fee invoices

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Ongoing Verification – What We Test

Documentation Review Firms are required to maintain Books and Records to Support the performance track record for all periods. Throughout our consultation, we will assesses viability of books and records and provide any guidance where applicable

Current marketing materials (one-on-one, advertisements, newsletters) as well as a sample of recent RFPs and GIPS disclosure presentations. Tests to ensure that all applicable accounts have been considered in developing the composites Tracing of selected asset listings to custodial statements. 67

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Tests of a selected number of portfolio security purchases and sales, income and expense transactions, and account contributions and withdrawals. Re-computation of performance results for selected accounts. Agreement of performance for selected accounts to the respective composite. Tests of the computation of the composites in accordance with the prescribed methodology, including market weighting of composite returns. Tests of selected net of fee calculations, if applicable. Tests of benchmark results and other financial information to be included in the verification reports.

Ongoing Verification – What We Test

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Internal Review Process

As a CPA firm, we are required by the AICPA to have an internal review process in place. First, individuals who weren't involved in the project review the work to ensure we have dotted all our i's and crossed all our t's. And then a partner will conduct their review and sign off on the project prior to delivery. This process typically takes about 5 business days, during which any items needing clarification will be immediately communicated to you.

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Verification Frequency

Quarterly Semi-Annual Annual

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SEC & GIPS — Hot Topics

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SEC & GIPS – Net of FeesThe Advisers Act generally defines an advertisement (Rule 206(4)-1(b)) as any communication addressed to more than one person that offers any investment advisory service with regard to securities.

GIPS gross of fees recommendation (Provision 5.B.1) vs. Registered Investment Advisers (RIA) must present net-of-fee if they choose to advertise performance

SEC staff letter issued to Clover Capital Management, Inc. (October 28, 1986) (“Clover”) prohibits an advertisement that, among other things - shows performance that does not reflect the deduction of advisory fees, and other expenses (net-of-fees)

When presenting net-of-fees results using a model fee instead of actual fees, GIPS requires the disclosure of whether model or actual investment management fees were used in the presentation (Provision 4.A.6). Model fee used must be the highest fee charged to any account employing the strategy. The JPMIM no-

action letter (May 7, 1996) stated that it “would not recommend enforcement action if JPMIM advertises the composite performance of accounts for which it employs a particular investment strategy by deducting a model fee equal to the highest fee charged to any account employing that strategy during the performance period.”

SEC staff letter issued to Association for Investment Management and Research (December 18, 1996) (“AIMR”) - Gross of fee performance may be shown in an advertisement if shown in equal prominence with net of fee performance

SEC staff letter issued to Investment Company Institute (September 23, 1988) (“ICI”) - Gross of fee only performance may be shown to a wealthy prospective client/investor, in a one-on-one presentation, with certain required disclosures

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SEC & GIPS - Simulated/Hypothetical Performance

Recent Mackenson and Lucia actions September 2015 and Alpha Fiduciary November 2015 action cases Inadequate testing, Inadequate records retention, and Inadequate disclosures

Must clearly state where back-tested v. actual Must not also be false or misleading

The GIPS Guidance Statement on the Use of Supplemental Information states that model, hypothetical, back-tested, or simulated returns may be presented as “supplemental information” but must not be linked to actual returns.

Carefully consider the requirements outlined in the Clover no-action letter as well as other administrative proceedings for proper disclosures, including (but not limited to): Material changes to the hypothetical portfolio Unusual market conditions during the time period portrayed Impact of significant securities in the portfolio unrelated to the investment strategy Clients following the model portfolio with materially different results

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SEC & GIPS - Recordkeeping

The GIPS Guidance Statement on Recordkeeping Requirements requires that all records deemed necessary by the firm must be maintained for each year that is presented in a compliant presentation.

The Advisers Act is more descriptive in this area and requires that records be maintained and preserved in an easily accessible place for at least five years (the first two years in an appropriate office of the adviser) from the end of the fiscal year during which the adviser last published or disseminated the communication.

Underlying data destroyed GIPS - If the underlying data was destroyed because of “a catastrophic event” beyond the control of the

manager and unavailable from other sources, the GIPS Guidance Statement on Recordkeeping Requirements states that the firm may continue to claim compliance and show performance if the lack of records for the unavailable period(s) is disclosed. The disclosure must include the reason why the records are unavailable and state that the firm is unable to duplicate the records.

The Advisers Act does not allow firms to present unsubstantiated performance results. Also, in a no-action letter to Jennison, “the SEC responded that they do not, as a matter of policy, provide no-action assurances regarding whether a particular advisers’ records are sufficient to form the basis of, or demonstrate calculation of the investment advisers’ investment performance under Rule 204-2(a)(16). They did state however that the adviser can help facilitate an SEC examination by making third party reports available and reports prepared by an independent verifier on such performance.”

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SEC & GIPS – Sub-advisors

Provision 4.A.25. of the GIPS standards states that “for periods beginning on or after 1 January 2006, firms must disclose the use of a sub-advisor and the periods a sub-advisor was used.”

Administrative and Cease-and-Desist proceeding against Virtus Investment Advisers, Inc. for making misstatements on the performance of accounts managed by its sub-advisor F-Squared Investments Inc..

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GIPS Adoption – Trends & Updates

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GIPS® Adoption Trends & Updates

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GIPS® Adoption Trends

2015 CFA Registration Requirement ~1572 compliant firms 85% are verified

Standards are evolving to meet needs Asset Owners Alternative Managers Fund Managers

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GIPS® - Under Discussion Portability Guidance Statement What is ‘Portability’? Clarifying requirements re: 12 month rule Relaxing the obligation to port

Supplemental Information Guidance Statement Restricted to compliant presentations

Overlay Guidance Statement Treatment for inclusion in composite and firm

assets

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GIPS® - Under Discussion Benchmark Guidance Statement Non-traditional investment strategies Widely recognized benchmarks

Expanded Use of IRRs All vehicles with a capital call structure

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GIPS® - Recent Guidance

Broadly Distributed Pooled Vehicle Guidance Statement Exposure draft released end of Jan 2016;

Comment period through end of April; Guidance effective 1/1/17 Guidance applies to firms that manage funds and

create their documents and fund-specific marketing Guidance does not apply to composites that

include a fund(s) Hedge Funds, Real Estate and Private Equity are

not subject to this guidance 81

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GIPS® - Recent Guidance

Pooled Vehicle Guidance Statement – Requirements Description of fund strategy Indication of risk Calculation methodology and

time periods Corresponding benchmark total returns and description Currency used to express performance

No requirement or recommendation to provide a compliant presentation

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GIPS® - Recent Guidance

Pooled Vehicle Guidance Statement – Recommendations Disclose whether the fund has sales charges/loads

and whether performance is reduced by them Specific claim of compliance: GIPS Pooled Fund Claim of Compliance:

"XYZ, the firm managing this pooled fund, claims compliance with the Global Investment Performance Standards (GIPS). For more information on the GIPS Standards, please visit www.gipsstandards.org."

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Questions?

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Biography

Ambika D’Souza

Ambika D’Souza is Vice President and Global Head of GIPS at State Street Global Advisors, Boston. Her group is responsible for ensuring GIPS® compliance globally and implementing the one Global GIPS "firm". Previously, she was responsible for the global implementation of a new performance system.

Prior to joining SSGA, Ambika was Analytics Manager for the public assets of the Lucent Technologies retirement plans. Before that, she was the Head of Performance at WestLB Asset Management in London. Ambika brings over 19 years of performance and analytics experience to the group.

Ambika holds a BEng. Honors in Mechanical Engineering from Imperial College, University of London, and an MSc in Operational Research from the Warwick Business School, University of Warwick, UK. She has earned a certificate in Applied Project Management from Boston University, is a certified Project Management Professional (PMP), and is CIPM (Certificate in Investment Performance Measurement) certified. She is also involved in various industry associations including membership of the GIPS® Investment Manager Subcommittee (administered by the CFA Institute), the GIPS® Pooled Funds Advisory Team, and CIPM Standards Setting.

Contact Information

Ambika D’Souza CIPM, PMP Vice President, Global Head of GIPS®

State Street Global Advisors Tel: +1 617 664-0798 [email protected] www.ssga.com

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Geoffrey Hecht, CIPM Partner, Ashland Partners & Co. LLP Geoffrey is a Partner with Ashland Partners, an investment-specialist CPA firm, providing audit and consulting services to hedge funds, private equity and real estate firms, investment companies, and insurance companies. He manages approximately 70 client relationships, focusing on verifying investment advisors’ claim of GIPS® compliance as well as other performance attestation engagements. Prior to joining Ashland Partners, Geoffrey was a Portfolio Analyst in the Performance Measurement Group of Fiduciary Trust Company International where he was responsible for institutional account performance and analytics. Currently, Geoffrey is located in Ashland’s New York office and his client base includes firms in Europe, North America, South America, Africa and the Caribbean, which has given him the opportunity to work with a diverse set of investment managers. Geoffrey has earned a Certificate in Investment Performance Measurement (CIPM) from the CFA Institute.

Our Speaker

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Questions?/ Answers!

Locations

Jacksonville, OR

Denver

Chicago

Boston

Jersey City

Shanghai

Tokyo

Seoul

www.ashlandpartners.com

Geoffrey Hecht, CIPM Partner, Ashland Partners & Co. LLP Direct: 917-639-3905 Ext. 4035 E-mail: [email protected]

The Verifier Blog:

https://ashlandpartnersblog.wordpress.com/

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State Street Global Advisors

Australia: State Street Global Advisors, Australia, Limited (ABN 42 003 914 225) is the holder of an Australian Financial Services Licence (AFSL Number 238276). Registered office: Level 17, 420 George Street, Sydney, NSW 2000, Australia Telephone: 612 9240‐7600 ?? Facsimile: 612 9240‐7611 

Belgium: State Street Global Advisors Belgium, Chaussée de La Hulpe 120, 1000 Brussels, Belgium. Telephone: 32 2 663 2036, Facsimile: 32 2 672 2077. SSGA Belgium is a branch office of State Street Global Advisors Limited. State Street Global Advisors Limited is authorised and regulated by the Financial Conduct Authority in the United Kingdom.

Canada: State Street Global Advisors, Ltd., 770 Sherbrooke Street West,Suite 1200 Montreal, Quebec; H3A 1G130 Adelaide Street East Suite 500, Toronto, Ontario M5C 3G6. 

Dubai: State Street Bank and Trust Company (Representative Office), Boulevard Plaza 1, 17th Floor, Office 1703 Near Dubai Mall & Burj Khalifa, P.O Box 26838, Dubai, United Arab Emirates. Telephone: 971 (0)4‐4372800, Facsimile: 971 (0)4‐4372818.

France: State Street Global Advisors France. Authorised and regulated by the Autorité des Marchés Financiers. Registered with the Register of Commerce and Companies of Nanterre under the number 412 052 680. Registered office: Immeuble Défense Plaza, 23‐25 rue Delariviére‐Lefoullon, 92064 Paris La Défense Cedex, France. Telephone: ( 33) 1 44 45 40 00. Facsimile: ( 33) 1 44 45 41 92. 

Germany: State Street Global Advisors GmbH, Brienner Strasse 59, D‐80333 Munich. Telephone 49 (0)89‐55878‐400. Facsimile 49 (0)89‐55878‐440. 

Hong Kong: State Street Global Advisors Asia Limited, 68/F, Two International Finance Centre, 8 Finance Street, Central, Hong Kong, Telephone: 852 2103‐0288, Facsimile: 852 2103‐0200 

Japan: State Street Global Advisors, Japan, 9‐7‐1 Akasaka, Minato‐ku, Tokyo Telephone 813‐4530‐7380 Financial Instruments Business Operator, Kanto Local Financial Bureau (Kinsho #345) Japan Securities Investment Advisers Association, Investment Trust Association, Japan Securities Dealers' Association

Ireland: State Street Global Advisors Ireland Limited is regulated by the Central Bank of Ireland. Incorporated and registered in Ireland at Two Park Place, Upper Hatch Street, Dublin 2. Registered number 145221. Member of the Irish Association of Investment Managers.

Italy: State Street Global Advisors Limited, Milan Branch (Sede Secondaria di Milano) is a branch of State Street Global Advisors Limited, a company registered in the UK, authorised and regulated by the Financial Conduct Authority (FCA ), with a capital of GBP 71'650'000.00, and whose registered office is at 20 Churchill Place, London E14 5HJ. State Street Global Advisors Limited, Milan Branch (Sede Secondaria di Milano), is registered in Italy with company number 06353340968 ‐ R.E.A. 1887090 and VAT number 06353340968 and whose office is at Via dei Bossi, 4 ‐ 20121 Milano, Italy ? Telephone: 39 02 32066 100 ? Facsimile: 39 02 32066 155.

Netherlands: State Street Global Advisors Netherlands, Adam Smith Building, Thomas Malthusstraat 1‐3, 1066 JR Amsterdam, Netherlands. Telephone: 31 20 7181701. SSGA Netherlands is a branch office of State Street Global Advisors Limited. State Street Global Advisors Limited is authorised and regulated by the Financial Conduct Authority in the United Kingdom

Singapore: State Street Global Advisors Singapore Limited, 168, Robinson Road, #33‐01 Capital Tower, Singapore 068912 (Company Reg. No: 200002719D), Telephone: 65 6826‐7500, Facsimile: 65 6826‐7501 

Switzerland: State Street Global Advisors AG, Beethovenstr. 19, CH‐8027 Zurich. Telephone 41 (0)44 245 70 00. Facsimile Fax: 41 (0)44 245 70 16. 

United Kingdom: State Street Global Advisors Limited. Authorised and regulated by the Financial Conduct Authority. Registered in England. Registered No. 2509928. VAT No. 5776591 81. Registered office: 20 Churchill Place, Canary Wharf, London, E14 5HJ. Telephone: 020 3395 6000. Facsimile: 020 3395 6350.United States: State Street Global Advisors, One Lincoln Street, Boston, MA 02111‐2900

Web: www.ssga.com

© 2016 State Street Corporation —All Rights Reserved

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Appendices

Important LinksGIPS Compliant Presentations samplesSEC & GIPS

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