Embed Size (px)
Citation preview
Digital Representative + loyalty program
Presented by Global Hospitality Solutions
Specializes in providing hospitality solutions to create new business opportunities through strategic implementation of a full service CRM, innovative marketing solutions and provision of market expert consultation
ABOUT GHS
LOCATE
ENGAGE
TRANSACT REWARD
ANALYSIS
iReward works based on an perpetual engagement eco-system
Focus on social and mobile to get closer to customer
ABOUT US
Connect to 3rd party and still grow connectivity
We build and develop by collective insights from industry professionals and our clients
We have a collection of 300,000 hotels around the world, and is growing rapidly with 60,000 attractions and flight from full services to budget airline
Sample client list
Single & Independent
Regional Hotel Group
International Brand
IREWARD SHOUTBOX: Recommendation system which
generate leads (new data) by rewarding member for sharing
DATA PROFILING: Create a single customer image from data collected/Categorize
them into smaller groups based on their behavior
Targeted engagement
Encourage transaction
Data analysis and business intelligence
PMS Booking engine Social Mobile app Wifi* Events
Data consolidation
IREWARD MALL (Loyalty commerce)
PAYMENT GATEWAY
Reward member
GHS PRODUCT INFRASTRUCTURE
*Being developed and will be available in Q2 2015
Data management and growth
Program’s benefits
Retain current customer
Shift customer to book directly at brand.com and
book through mobile
Acquire new leads
We all know hotels are slowly LOSING CONTROL to OTA
In the last 10+ years, OTAs lead the hospitality distribution, invested heavily in technology and search marketing and own sophisticated loyalty program
RESULT: OTAs hold 1/3 market share of total room booking,
that mean
MILLION OF DOLLAR OF COMMISSION
Source: Phoenix Marketing International
A decade later and with a pot of gold on hand, OTAs attempt to capture new traffic from mobile channel, indirectly breaking the BAR and
Rate Parity regime (triple point + bundle price)
RESULT: Hotels will rely even more on OTAs
OTAs are hotels’ real competitor in digital age
How much money been left on the table?
Imagine a hotel of 200 rooms with an occupancy of 60% and 30% of booking coming from OTAs.
No. of rooms 200
Occupancy 60%
ALOS 2
ADR (USD) 100
Total booking in 1 year 21900
Booking come from OTA 6570
OTA Booking value
1,314,000
Commission (USD) - assuming 15% of OTA booking value
197,100
By shifting 50% of these bookings into direct channel, hotel can save close to a hundred thousand dollars per year
How can we help?
Social traveler program
Provide register using social network account, give member more convenience
Traditional e-form 1-click using social account
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
Provide register using social network account, give member more convenience
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
And give hotel extensive customer data from
10+ leading social networks
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
Gender
Location
Interest
Work history
……….
Database
These information can be used to do RE-TARGETING AND RE-MARKETING
Name
Birthday
location
Gender
friend
Photo
Interest
Work history
Education
Great! You have grabbed our deal! Now we bring to you an EVEN BIGGER OFFER!
Invite 4 more people to form a group to get 30% off for each group member.
X
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
iRward Shoutbox: Do social offer and encourage member to share in their social network to get an “EVEN BETTER DEAL”
Integration with Facebook app to display the promotions in Facebook fanpage
Promotions can also be accessed from mobile
application
iReward app
Loyalty apps where member can check for their loyalty program
details
Reward history
Explore promotion
Reservation information
Show membership card
Redeem a product from app
Customer choose “Redeem”
1 Customer receive store code from merchant’s staff
Store code:
OK
Platform verify and approve
3 2
Self redeem using customer device
Re-marketing and channel shifting program
We support to do a well targeted engagement in each stage of travel
Explore Pre-arrival Stay Post-departure
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
Happy index
*Sample newsletter
To have better communication not only via traditional channel
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
Your brand
But also through mobile
Push notifications to your database easily
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
Current Database
New Leads
Share the deals to get points
Let explore our new promotion and
share to get better offer
Remember to redeem
We have new promotions. Let share to your friends
We have new promotions. Let be the first person to
collect.
A friend of you have click on link/get promotion
Explore After get voucher Announce new
promotion
And generate new lead from current database
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
Up-selling program
We help to up-sell your service
Extract future
booking data
20% off spa
Send email prior to stay:
encourage upgrade service
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
Dinning voucher
Book room using point
Member’s rate
Purchase by point + cash
By our integration, we attempt to create convenience and privileges to the members and bring them to brand.com
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
Loyalty program
Use loyalty program to increase brand stickiness and bring exclusive experience to better serve a more demanding customer
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
Rich reward catalog from
iReward MallTM
300.000 hotels around the world
60.000 attractions to explore
Flight rewards include full service and budget airlines
We give your customer the reward of choice
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
Just a few example for hotels and flights
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
+5700 activities
in 90 countries
and 451 destinations
+8100 in 111 countries
and 575 destinations
transfer routes
864 Latin America
100 North America
3,718 Europe & Africa
895 Asia & Middle East
1,190 Latin America
690 North America
5,266 Europe & Africa
1,040 Asia & Middle East
Global attraction rewards
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
In-depth analysis
Compare performance between different properties
Market segment
Wholesales
Website
OTA
Compare between booking sources
How many guests book through each channel?
Revenue from each channel?
Give you the information about your database with in-depth analytic
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
In-depth analytic: Customer intelligence
1 time customer
Potential customer
Best customer
Losing customer
Win-back customer
Level your customer, create suitable message and marketing campaign target to each group of member and track the shifting effect
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
Gender, age, nationality
Preferred booking time Preferred
payment method
Type of room
In-depth analytic: Profile your customer
LOCATE ENGAGE TRANSACT REWARD ANALYSIS
THANK YOU Let get started!
Bernard Quek
Email: [email protected]
Skype: bernardquek
Website: www.myghs.com
