Upload
istituto-europeo-di-design
View
221
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Student wrk - Professor HEIKO MATTERN
Citation preview
Città di Volterra
TRADITION:Volterra, during the years, starting from the 11th century was strongly affected by fightings between The Guelphs and Ghibellines.
1
Guelphs Vs Ghibellines fight was sym-bolized by using a dragon and gryphon wich are fighting.
2
TIME because the history of Volterra started almost 3000 years ago.3
THE ANALYSIS
FOCUS ONAs for all cityes in Tuscany, the new logo has to keep all the cultural heritage.Since his Medieval foundation, Volterra has been recognized everywhere by his coat of arm.
CONFLICT nowadays way of thinking in Volterra, has been strongly influenced by the city past. Conflict was the way in which politic and religion were used to develope.
FOCUS ONTIME is change and developement. The new logo has to be recognizable but also has to include the new sense of Time and Conflict.
FOCUS ON / The Mark
CONFLICTusing fight positions, like a dance of shapes.
2
GUELPHS AND GHIBELLINESusing the well known icons.
1 TIMEusing an apparently never-ending position changes.
3
CITTÀ DI VOLTERRA
FOCUS ON / The Logo
CITTÀ DI VOLTERRA
on 100& Black
Grayscale
Brand typeface
Optima Bold Optima Regular
AaBbCc01234
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
TYPEFACE
Color palette
primary
Colours Palette
CITTÀ DI VOLTERRA
CITTÀ DI VOLTERRA
CITTÀ DI VOLTERRA
logo restyling by Federigo Gabellieri
100%
75%
50%
HORIZONTAL ALIGNMENT
CONFLICTRotation, including the elementary icons into an abstract round-ed shape it’s possible to riproduce the taste of the conflict dur-ing the time.
CONFLICT / Rotating logo
logo restyling by Federigo Gabellieri
ROTATION
USE THE LOGOThe new logo has to be necessarily usable for different media, print and digital ones.
Here we have some example:
USE THE LOGO / Pattern
logo restyling by Federigo Gabellieri
The Element / Website Layout
The Element / Desktop Promo
The Element / T-shirts
The Element / Shopping Bag
The Element / Promo Book
Thank you for your attention