GFC Brand Guidelines.pdf

BRAND GUIDELINES

VERSION 01. JAN 13

BRAND GUIDELINES

01 Introduction 01.01 Introduction

02 The Brand Mark 02.01 Primary Version - Full Colour

02.02 Primary Version - Greyscale 02.03 Primary Version - Mono Black 02.04 Primary Version - Mono Red 02.05 Primary Version - Exclusion Zone 02.06 Primary Version - Minimum Size 02.07 Tagline - Overview

03 Colour Palette 03.01 Primary Colour Palette

04 Templates 04.01 Business Card 04.02 Letterhead & Follower 04.03 With Compliments 04.04 Email Signature 04.05 DL Promotional Flyers 04.06 A4 Promotional Flyers 04.07 6pp & 2pp DL Menu 04.08 Generic A4 Header and Footer 04.09 Menu Boards 04.10 Powerpoint 04.11 Front Counter Graphics 04.12 Packaging

05 Samples 05.01 Licensee Document

06 File Naming 06.01 File Naming - Overview

CONTENTS

INTRODUCTION

VERSION 01. JAN 13

BRAND GUIDELINES

These guidelines have been developed to help your company build and benefit from a clear and strong corporate identity.

A strong brand identity presents us with an immediately recognisable, distinctive and professional image that positions us for success. A strong brand will enable us to have positive associations to our audience, gain awareness and build upon our reputation for the quality and expertise of service we deliver.

The strength and confidence of our brand is best demonstrated through the consistent and professional application of our corporate identity.

Whilst our brand includes our logo, tagline, and more, strong brands are built by consistent delivery. This consistency is subconsciously absorbed by our audience visually maintaining a presence in their minds over and over again.

It is therefore important that we all follow the guidelines and apply our brand consistently for us to deliver our brand promise.

Introduction01.01

THE BRAND MARK

VERSION 01. JAN 13

BRAND GUIDELINES

The brand mark has been developed to represent your companys offering and ethos as an organisation. The brand mark has been specially constructed and must not be re-created or altered in any way.

positive

ReveRsal

Primary Brand Mark - Full Colour02.01

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BRAND GUIDELINES

The brand mark may also appear with the accompanying tagline. The default configuration is as illustrated below, however the brand identity and tagline may appear independantly of each other. Refer to Section 4.0 Templates for examples. The tagline has been specially constructed and must not be re-created or altered in any way.

positive

ReveRsal

Primary Brand Mark - Full Colour with Tagline02.02

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BRAND GUIDELINES

In certain situations it may not be possible to reproduce the brand mark in the preferred manner. To maintain a consistency within the brand there are several permitted brand mark variants.

GReYsCale positiveTo be used where the media is restricted in colour usage ie. newspaper mono advertising.

GReYsCale ReveRsalThis application should be used on black backgrounds only.

Primary Brand Mark - Greyscale02.03

positive

ReveRsal

VERSION 01. JAN 13

BRAND GUIDELINES

In certain situations it may not be possible to reproduce the brand mark in the preferred manner. To maintain a consistency within the brand there are several permitted brand mark variants.

MoNo positiveTo be used where the media is restricted in colour usage ie. newspaper mono advertising.

MoNo ReveRsalThis application should be used on black backgrounds only.

Primary Brand Mark - Mono Black02.04

positive

ReveRsal

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BRAND GUIDELINES

In certain situations it may be preferrable to reproduce the brand mark in red rather than black.

Primary Brand Mark - Mono Red02.05

positive

ReveRsal

VERSION 01. JAN 13

BRAND GUIDELINES

Primary Brand Mark - Exclusion Zone02.05

To preserve the integrity and clarity of the brand, an exclusion zone has been established. No graphic or typographical elements should intrude this area.

The exclusion zone is obtained and measured by the area as indicated below and then applied to the perimeter of the brand mark. This rule is to be applied to all Golden Fried Chicken brand marks.

pRiMaRY veRsioN

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BRAND GUIDELINES

Primary Brand Mark - Minimum SizeTo preserve the integrity and clarity of the brand, a minimum reproduction size has been established.

The brand mark should not be reduced below the minimum sizes as specified below.

pRiMaRY veRsioN

15mm

02.06

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BRAND GUIDELINES

Tagline - OverviewThe Golden Fried Chicken tagline encapsulates the core offering for both operators and customers.

The tagline is to be used in conjunction with the logo wherever possible. The tagline typeface is set in Delicious Heavy, this font is supplied on the accompanying disk.

In certain situations it may not be possible to reproduce the tagline in the preferred manner. To maintain consistency within the brand there are several permitted colour variants.

MiNiMuM size

25mm

02.07

full ColouR

MoNo blaCk

GReYsCale

PMS 485

Blk 100% white

PMS 286

PRiMARY veRSion

SecondARY veRSionS

COLOUR PALLETE

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BRAND GUIDELINES

Colour Pallete03.01

pRiNt ColouRsIn most cases will be printed in 4 colours and should adhere to the breakdown shown. In some cases where the restrictions are two colours always use the Pantone colours specified.

please Note4 colour process and Pantone printed material will look different in certain cases due to the stock it is printed on and the printing methods that are undertaken.

sCReeN baseD ColouRsThese colours are for electronic media only such as PowerPoint, web, CD Roms and Television. The web safe breakdown is for online applications only.

COATEDC0 M93 Y95 K0PMS 485 C

UNCOATEDC0 M73 Y92 K1PMS 485 U

MULTIMEDIAR227 G29 B39HTML D52b1e



MULTIMEDIAR255 G228 B12HTML fCD900



MULTIMEDIAR0 G78 B156HTML 0039a6

UNCOATED usesPMS 293 CMYK Breakdown



MULTIMEDIAR35 G52 B68HTML 37424a

TEMPLATES

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BRAND GUIDELINES

04.01Template - Business Card

Andy LewisMANAGING DIRECTOR

m. 0458 883 321e. [email protected]. 07 5495 3157f. 07 5495 7900

FREECALL 1800 802 662www.gfccafe.com.au

Established in Australia since 1989

Franchise and license opportunites

Stand alone stores Add-on fast food systems

to existing businesses

a. Unit 1, 61 Link Crescent Coolum Beach Q 4573 PO Box 999, Coolum Beach Q 4573

ABN 52 134 143 154

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BRAND GUIDELINES

04.02Template - Letterhead

FREECALL 1800 802 662

p. 07 5495 3157f. 07 5495 7900e. [email protected] a. Unit 1, 61 Link Crescent, Coolum Beach Q 4573 PO Box 999, Coolum Beach Q 4573

www.gfccafe.com.au

ABN 52 134 143 154

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BRAND GUIDELINES

www.gfccafe.com.au

04.02Template - Letterhead Follower

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BRAND GUIDELINES

04.03Template - With Compliments

ABN 52 134 143 154

With Compliments

FREECALL 1800 802 662

p. 07 5495 3157f. 07 5495 7900e. [email protected] a. Unit 1, 61 Link Crescent, Coolum Beach Q 4573 PO Box 999, Coolum Beach Q 4573

www.gfccafe.com.au

VERSION 01. JAN 13

BRAND GUIDELINES

Dear Staff Member

Below is the proposed email signature layout.The font used is 10pt Arial Regular with 7pt for the disclaimer.Please ensure you follow this guide when setting up your signature.Your Name and URL should be in PMS 485 (r227 g29 b39) 12pt Arial Bold.All other contact detail information in Black 10pt Arial Regular as shown.

There are 5 zones of information.1. Name and Title2. Logo and Tagline strip3. Contact Details4. URL5. Disclaimer

Regards

Andy LewisMANAGING DIRECTOR

IMPORTANT NOTICE This email (and any att achments) is intended only for use by the addressee/s and may contain informati on which is con denti al and/or the subject of legal privilege. If you are not the intended recipient of this communicati on, any disclosure, distributi on or use of the informati on is prohibited and may be unlawful. Please delete and destroy all copies and contact the sender immediately. Any views expressed in this communicati on are those of the individual sender, except unless otherwise speci cally stated. Except as required at law, we do not represent, warrant and/or guarantee that the integrity of this communicati on has been maintained nor that the communicati on is free of errors, viruses, intercepti on or interference.

m. 0458 883 321 p. 07 5495 3157f. 07 5495 7900e. [email protected]. Unit 1, 61 Link Crescent, Coolum Beach Q 4573 PO Box 999, Coolum Beach Q 4573

www.gfccafe.com.au

ABN 52 134 143 154

Established in Australia since 1989 Franchise and license opportunites Stand alone stores Add-on fast food systems to existing businesses

04.04Template - Email Signature

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BRAND GUIDELINES

AUSSIE DAYBONZA

BREKKY DEAL

www.gfccafe.com.au

1 x Bacon & Egg Muf n 1 x Bacon & egg roll1 x Coffee

Offer ends 00 month 2013.

$9.95

04.05Template - DL Promotional Flyers

Real FruitSmoothies

The mouth-watering taste of sweet juicy strawberries freshly blended with fresh, low fat yoghurt and ice.

www.gfccafe.com.au

New

Strawberry

New pRoDuCt foCus eveNt CaMpaiGN foCus

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BRAND GUIDELINES

enjoy the mouth-watering taste of raspberry, strawberry and bannana freshly blended with fresh, low fat yoghurt and ice.

Real Fruit Smoothies

New

Raspberry Strawberry

Bananna

04.06Template - A4 Promotional Flyer - New Product

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BRAND GUIDELINES

1 x aussie Burger 1 x medium Chips1 x shake

1 x Family Pack 1 x large Chips1 x Chicken Bites

1 x Bacon & Egg Muf n 1 x Bacon & egg roll1 x Coffee

1 x 5 Piece Chicken 1 x large Chips1 x Chicken Bites

AUSSIE DAYSPECIALS

Bonza Brekky

Legendary Lunch

Rippa Burger

Dinkum Dinner

$9.95$9.95

$22.95$15.95Offer ends 00 month 2013.

04.06Template - A4 Promotional Flyer - Event Campaign

VERSION 01. JAN 13

BRAND GUIDELINES

04.07Template - 6pp DL Menu

CRIS

PY S

KIN

READ

Y TO

GO

LOVE THATFLAVOURTA

STY

MOU

THW

ATER

ING

FLAVOURSOME

TRUE BLUEREF

RESH

ING

JUICYDE

LICI

OUS

HEAL

THY

MADEFRESH

MAD

E W

ITH

LOVE

REAL AUSSIE TASTETENDER CHICKEN

BRAND NEW OUTLET

Phone orders welcome

5026 1543Euston Riverfront Caravan Park & Cafe27 Murray Terrace, NSW 2737

www.gfccafe.com.auwww.gfccafe.com.au

NOW

OPEN

MINI SNACKWing and chips

SNACK PACK1 Piece chicken and chips

LUNCH PACK2 Pieces chicken and chips

DINNER PACK3 Pieces chicken and chips

5 PIECE PACK5 Pieces chicken

FAMILY PACK9 Pieces chicken

ROAST CHICKEN & GRAVY ROLLChopped chicken with gravy on a freshly baked roll

HOT CHIPS Chicken Flavoured

small $3.20 medium $4.00 large $5.50 extra large $6.50

Gravy Tub $1.50

$4.80

$5.50

$7.50

$9.50

$12.00

$18.00

$8.00

CHICKEN FILLET BURGERJuicy chicken llet, cheddar cheese, lettuce and mayonnaise

AUSSIE BURGERJuicy chicken llet, cheddar cheese, tomato, onion, beetroot, lettuce and mayonnaise

BACON DOUBLE CHEESE BURGERJuicy chicken llet, cheddar cheese, bacon, tomato, onion, lettuce and mayonnaise

DELUXE BURGERJuicy chicken llet, cheddar cheese, bacon, tomato, onion, beetroot, pineapple, lettuce and mayonnaise

$6.50

$7.00

$7.50

$8.00

$4.50

$4.50

$7.00

$7.00

BACON & EGG MUFFINegg, cheddar cheese and bacon on a toasted muf n

SAUSAGE & EGG MUFFINegg, cheddar cheese and grilled sausage on a toasted muf n

BACON & EGG ROLLBacon and egg on a fresh roll

BACON & EGG WRAPBacon and egg with tasty cheese on a fresh or toasted tortilla bread

CHICKEN & CHIPS BURGERS BREAKFAST


5026 1543

VERSION 01. JAN 13

BRAND GUIDELINES

04.07Template - 2pp DL Menu

CHICKEN & CHIPSMINI SNACKWing and chips $4.80SNACK PACK1 Piece chicken and chips $5.50LUNCH PACK2 Pieces chicken and chips $7.50DINNER PACK3 Pieces chicken and chips $9.505 PIECE PACK5 Pieces chicken $12.00FAMILY PACK9 Pieces chicken $18.00ROAST CHICKEN & GRAVY ROLLChopped chicken with gravy on a freshly baked roll $8.00HOT CHIPS Chicken Flavoured

small $3.20 medium $4.00 large $5.50 extra large $6.50Gravy Tub $1.50

BURGERSCHICKEN FILLET BURGERJuicy chicken llet, cheddar cheese, lettuce $6.50and mayonnaiseAUSSIE BURGERJuicy chicken llet, cheddar cheese, tomato, $7.00onion, beetroot, lettuce and mayonnaiseBACON DOUBLE CHEESE BURGERJuicy chicken llet, cheddar cheese, bacon, $7.50tomato, onion, lettuce and mayonnaiseDELUXE BURGERJuicy chicken llet, cheddar cheese, bacon, tomato, $8.00onion, beetroot, pineapple, lettuce and mayonnaise

BREAKFASTBACON & EGG MUFFINEgg, cheddar cheese and bacon on a toasted muf n $4.50SAUSAGE & EGG MUFFINegg, cheddar cheese and grilled sausage $4.50on a toasted muf nBACON & EGG ROLLBacon and egg on a fresh roll $7.00BACON & EGG WRAPBacon and egg with tasty cheese on a fresh $7.00or toasted tortilla bread


03 5026 1543

OUR MENU

BRAND NEW OUTLET

www.gfccafe.com.au

NOW

OPEN

Euston Riverfront Caravan Park & Cafe27 Murray Terrace, NSW 2737

VERSION 01. JAN 13

BRAND GUIDELINES

04.08Template - Generic A4 Header & Footer

www.gfccafe.com.au

VERSION 01. JAN 13

BRAND GUIDELINES

04.09Template - Menu Boards

BURGERSCHICKEN FILLET BURGERJuicy chicken llet, cheddar cheese, lettuce and mayonnaise

DELUXE BURGERJuicy chicken llet, cheddar cheese, bacon, tomato, onion, beetroot, pineapple, lettuce and mayonnaise

BACON DOUBLE CHEESE BURGERJuicy chicken llet, cheddar cheese, bacon, tomato, onion, lettuce and mayonnaise

AUSSIE BURGERJuicy chicken llet, cheddar cheese, tomato, onion, beetroot, lettuce and mayonnaise

CHICKEN & CHIPSMINI SNACKWing and chips

LUNCH PACK2 Pieces chicken and chips

SNACK PACK1 Piece chicken and chips

DINNER PACK3 Pieces chicken and chips

FAMILY PACK9 Pieces chicken

5 PIECE PACK5 Pieces chicken

ROAST CHICKEN & GRAVY ROLLChopped chicken with gravy on a freshly baked roll

HOT CHIPS Chicken Flavoured

Small

Gravy Tub

Medium Large Xtra Large

BREAKFASTBACON & EGG MUFFINegg, cheddar cheese and bacon on a toasted muf n

BACON & EGG ROLLBacon and egg on a fresh roll

BACON & EGG WRAPBacon and egg with tasty cheese on a fresh or toasted tortilla bread

SAUSAGE & EGG MUFFINegg, cheddar cheese and grilled sausageon a toasted muf n

VERSION 01. JAN 13

BRAND GUIDELINES

04.10Template - Powerpoint - 4:3 Ratio

YOULL LOVE THE PROFITSOUR FOOD SYSTEM GENERATES


Body copy Arial Regular 14pt cimet aut dollupiet et pro maio doluptat remporeptis molupta temque qui cone aut adi natiur vellore ptatur uis dolorpore doloreiusa sequam odigent. Quis dolorpore doloreiusa seq. Antorectius volupti orepere si doluptur suntes pa dit labo.

Body copy Arial Regular 14pt cimet aut temque qui cone aut adi natiur vellore ptatur uis dolorpore doloreiusa sequam odigent domino.

Body copy Arial Regular 14pt ptem ra andaerum sitatin nos eaque nem corae et laccum ullacidis volorep rovitiberro doluptatur imentib usdant.

Quis dolorpore doloreiusa sentorectius volupti orepere si doluptur suntes pa dit labo.

lacimet aut dollupiet et pro maio doluptat remporeptis molupta temque qui cone aut adi natiur vellore ptatur dolorpore doloreiusa sentorectius volupti orepere si doluptur suntes pa dit laboem que num.

Title Heading Delicious Bold 30 Point

Sub heading Delicious Bold 25pt sentence case ra andaerum sitatinem coraet.


Sub heading Delicious Bold 25pt sentence case andaerum sit atinem coraet werdna ikcaj. Body copy Arial Regular 14pt cimet aut dollupiet et pro maio dolu

ptat remporeptis molupta temque qui cone aut adi natiur vellore ptatur uis dolorpore doloreiusa sequam odigent. Quis dolorpore doloreiusa seq. Antorectius volupti orepere si doluptur suntes pabo.

Body copy Arial Regular 16pt ptem ra andaerum.

Quis dolorpore doloreiusa sentorectius volupti orepere si doluptur.

Remporeptis molupta temque qui cone aut adidas.


Body copy Arial Regular 14pt cimet aut temque qui cone aut adi natiur vellore ptatur uis dolorpore doloreiusa sequam odigent domino. Quis dolorpore doloreiusa seq. Antorectius cimet aut dollupiet et pro maio doluptat remporeptis molupta temque qui cone volupti orepere si doluptur suntes pa dit labo.



Insert key statement copy typeset in Delicious Bold 30 Point into preperspidis aborum quod eni rehenit ibuscim volorec ullendandes doloren diossed que parum non remperc.

text SlideS

title SlideS

VERSION 01. JAN 13

BRAND GUIDELINES

04.10Template - Powerpoint - 16:9 Ratio



Body copy Arial Regular 16pt cimet aut temque qui cone aut adi natiur vellore ptatur uis dolorpore doloreiusa sequam odigent domino.

Body copy Arial Regular 16pt ptem ra andaerum sitatin nos eaque nem corae et laccum ullacidis volorep rovitiberro doluptatur imentib usdant.

Quis dolorpore doloreiusa sentorectius volupti orepere si doluptur suntes pa dit labo.

lacimet aut dollupiet et pro maio doluptat remporeptis molupta temque qui cone aut adi natiur vellore ptatur dolorpore doloreiusa sentorectius volupti orepere si doluptur suntes pa dit laboem que num.




Body copy Arial Regular 16pt cimet aut dollupiet et pro maio doluptat remporeptis molupta temque qui cone aut adi natiur vellore ptatur uis dolorpore doloreiusa sequam odigent. Quis dolorpore doloreiusa seq Antorectius volupti orepere si doluptur suntes pa dit labo.

Body copy Arial Regular 16pt cimet aut temque qui cone aut adi natiur vellore ptatur uis dolorpore doloreiusa sequam odigent dominouis dolorpore doloreiusa sentorectius volupti orepere si doluptur suntes pa dit labo.

Quis dolorpore doloreiusa seq Antorectius volupti orepere si doluptur suntes werdna ikcaj haon aim.


Insert key statement copy typeset in Delicious Bold 30 Point into preperspidis aborum quod eni rehenit ibuscim volorec ullendandes doloren diossed que parum non remperc.



Body copy Arial Regular 16pt ptem ra andaerum.

Quis dolorpore doloreiusa sentorectius volupti orepere si doluptur.

Remporeptis molupta temque qui cone aut adidas.

Sub heading Delicious Bold 25pt sentence case andaerum sit atinem coraet werdna ikcaj haon aim.


text SlideS

title SlideS

VERSION 01. JAN 13

BRAND GUIDELINES

04.11Template - Counter Graphics

PoSitive BRAnd MARk veRSion

negAtive BRAnd MARk veRSion

VERSION 01. JAN 13

BRAND GUIDELINES

04.12Template - Packaging

geneRic Box teMPlAte

SAMPLES

VERSION 01. JAN 13

BRAND GUIDELINES

05.01Samples - Licensee Document

fRoNt CoveRbaCk CoveR

YOULL LOVETHE PROFITS OUR FOOD SYSTEM GENERATES

www.gfccafe.com.au

CONTACT USp. 07 5495 3157f. 07 5495 7900e. [email protected]. Unit 1, 61 Link Crescent, Coolum Beach Q 4573 PO Box 999, Coolum Beach Q 4573

FREECALL 1800 802 662

Your next step is to request an obligation free assessment of your business. We determine your suitability to become a licensee and if the system will be bene cial for your existing business. We also review the potential pro ts that can be made and whether you are a candidate for a standard or corporate system.

Should you require nancial advice or assistance we would be happy to provide this for you.

READY TO ORDER?

OUR MISSIONTo provide a top quality, complete food system, which easily provides business owners with the tools and marketing skills to increase their pro ts. To maintain high standards in our delivery of product and support to ensure the ongoing satisfaction of our customers. To develop Golden Fried Chicken to be a well known national brand with a loyal customer base, ensuring the continued success of our licensees.

a G n d C

s

s, s,

y.

WELCOME TOGOLDEN FRIED CHICKEN

WHY GOLDEN FRIED CHICKEN?

LOVE THE DIVERSE MENUYou cant help but love the range of additional products we can provide a menu that caters to all tastes and for any part of the day. From a full breakfast menu to big burgers, wraps, fresh and healthy salads, pre-packed sandwiches, tempting subs and focaccias, as well as an excellent choice of hot and cold drinks, the Golden Fried Chicken range caters for everyone.

It incorporates only high volume selling product which is constantly reviewed to ensure that it caters to consumer trends. Consistency in product and ease of assembly are primary factors in the development and success of our Golden Fried Chicken range of food items.

LOVE THE GREAT TASTING PRODUCTGolden Fried Chicken has a unique taste that customers love and which keeps them coming back for more. Loyal customers are the core of any business. They keep your profi t margins high and ensure your future growth.

Our unique blend of herbs and spices, originally created back in 1989 specially for Golden Fried Chicken, is a stand out difference from other similar products and guarantees repeat business.

Although the original product excelled in the marketplace due to popularity - after all, who doesnt love the taste of chicken and chips? - today we offer a broader range of foods to cater to a discerning and health conscious consumer.

WELCOME TOGOLDEN FRIED CHICKEN

Life today moves at a fast pace, which is why Golden Fried Chicken developed a unique grab and go food system your customers will love.

Created to provide the same pro table fast food options as offered in the city, Golden Fried Chicken has been serving regional australians with healthy breakfast, lunch and snack options since 1989. One of the rst systems ever sold is still in operation, although today we have grown to around 100 outlets.

Our complete fast food service is the perfect mix of a large menu range of great tasting food dynamic branding on a full range of support material and

packaging consistency and high standards of service.

Blend this with the opportunity for you to make signi cant pro ts from a simple add on business and theres nothing you wont love about being part of the Golden Fried Chicken team. We provide all the right ingredients and with over 23 years experience we know what were doing and are committed to the success of our company.

if you have the same drive to succeed in your business, we look forward to welcoming you as the next licensee in the Golden Fried Chicken group. Andrew Lewismanaging Director

We a 100% s y.

O fi t s s, ,

s y y.

tYpiCal text paGeiNsiDe fRoNt CoveR

FILE NAMING

VERSION 01. JAN 13

BRAND GUIDELINES

05.01File Naming - Overview

FILE NAME EXAMPLE -

Specified below is the file naming convention that applies to the Golden Fried Chicken logo files and graphic device files contained in the brand guidelines.

FILE NAME EXAMPLE -

FILE FORMATS

.eps Illustrator

.pdf Adobe Acrobat

.jpg Photoshop

.psd Photoshop

.png Photoshop

.indd InDesign

.doc Microsoft Word

.ppt Powerpoint

ABBREVIATIONS

CMYK Cyan, Magenta, Yellow, BlackPMS Pantone Matching SystemGrey GreyscaleMono Black & WhiteRGB Red, Green, Blue

Pos PositiveRev ReverseHR High ResolutionLR Low ResolutionT with TaglineC CoatedU UncoatedEMB Embroidery

ExAMPLES

Cyan, Magenta, Yellow, Black

Greyscale

Positive

Reverse

CoatedTagline

t. 07 5437 7788f. 07 5437 7799

a. 2/1 innovation parkway kawana business village q 4575 chilligroup.com.au

MARKETING AND STRATEGIC PLANNING Research, strategy development, consultancy, marketing plans, training and workshops, product and commercialisation strategies.

BRANDING Brand creation, style guides, sub-brand development and brand management.

ADVERTISING AND MEDIA BUYING Campaign planning, press, television, radio, print, outdoor, cinema, direct marketing, promotional tools, media planning and buying.

CREATIVE AND DESIGN Concept creation, prototyping and graphic design creative solutions.

COMMUNICATION, COPYWRITING AND PUBLISHING Public relations, customer and employee communications, media releases, events management, crisis management, copywriting, publication design and distribution.

ONLINE AND MULTIMEDIA Web design, production, CMS development, hosting, SEO, pay-per-click, link exchange, banner ads, social networking, DVD, corporate demos and e-marketing.

AT CHILLI WE DONT TALK ABOUT HOW GOOD WE ARE WE SHOW YOU!Our sOle aim is to provide the best marketing, advertising and creative services that achieve maximum results for every client.

Documents

GFC Brand Guidelines.pdf