12/14/2017, Getting Your Marketing Message Seen

SMALL BIZ SURVIVAL<http://smallbizsurvivaLcomp •THE SMALL TOWN AND RURAL BUSINESS RESOURCE

Getting Your Marketing Message Seen

By Glenn Muske<http://smallbizsurvivaLcom/author/glennmuske>

The numbers are daunting. Every 60 seconds,

• 347,000 tweets are shared.

• 510,000 Facebook comments are made.

• 5,100 Instagram photos are liked.

• 48 hours of video are uploaded on YouTube.

Now add information we get from other online information sources such as email,

blogs and websites.

Then there is what might be called the traditional sources of marketing

Photo (CC) by Michael Rhys, on Flickr

information via print, radio and television.

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12/14/2017 Getting Your Marketing Message Seen

Finally, don't forget the billboards, business signs, networking events, etc. etc.

And you want your small-business marketing message to be noticed. Is this realistic?

Don't despair. It certainly is possible. Just remember:

1. Marketing is not a "one and done" effort. You need to keep your name in front of the audience. Research shows that our

memory is short. After a month, we can recall only about 25% of the messages we saw.

2. Target your message. Know who would be the best market for your good or service and target that demographic. This means

using the media and words that will attract potential customers

3. Make your message clear. Get people to do something - read more, click here, check us out, stop in, or buy are just some

options.

4. Brand, brand, brand - From the promises you make to the colors and fonts you use to the experience people have, all of these

are part of your brand. All must be consistent and repeated over and over.

And don't forget that as a small-business owner, you are a significant part of your brand. You represent the company in what you

do and say. Networking is crucial. Your personal message and actions are as much a part of the company as are the rest of your

marketing efforts.

Getting seen is a crucial step in building a successful, sustainable business. You have to make it happen.

The following past Small Business Survival articles will also help you develop your marketing effort. Search the site for even more

help.

Understanding Marketing and Branding<http://smallbizsurvivaLcom/2016/08/understanding-marketing-vs-branding.html>

http://smali:Dizsurvival.com/2017/12/getting-marketing-message-seen.html

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1/14/2017 Getting Your Marketing Message Seen

Small Business Branding — It's Not "We", It's "Me" <http://smallbizsurvivaLcom/2006/01/small-business-branding-its-not-we-its.html>

Marketing: It Used to be so Easy<http://smallbizsurvivaLcom/2017/06/marketing-it-used-to-be-so-easyhtml>

Good Marketing Answers the 'Why Question<h ttp://sn2allbizsurvivaLcom/2015/11/good-marketing-answers-the-why-question.html>

_

/ About the Author FE Latest Posts

About Glenn Muske

Glenn Muske is an independent expert on rural small business, working as GM Consulting - Your partner in

achieving small business success. He provides consulting, and writes articles for county extension agents and

newspapers across North Dakota. Previously, he was the Rural and Agribusiness Enterprise Development Specialist at the

North Dakota State University Extension Service - Center for Community Vitality.

December 13, 2017

Filed Under: marketing4ittp://smallbizsurvivaLcom/marketing>, rural<http://sniallbizsurvival.corn/rural>, Small Biz 100<http://sina11bizsurvivaLcom/small-biz-100>,

success <http://smallbizsurvivaLcom/success>

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