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ad:tech London 2012 Conference Keynote Getting Up Close & Local Charles Eklund, Head of Product & Business Operations, LivingSocial Omid Ashtari, Business Development Director Europe, foursquare Phillip Easter, Director of Mobile Apps, American Airlines
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foursquare // businesses
Foursquare at a Glance
25,000,000+ users
2,500,000,000+ check-ins
40,000,000+ venues
1,000,000+ local businesses
3
Foursquare Mission
foursquare helps you make the most of where you are. We build tools that help you keep up with friends, discover what's nearby, save money and unlock deals.
Friends Explore Your Account
How it works
A social feed to help you keep up with your friends
A data-rich map to help you discover what to do nearby
A control panel to keep track of your favorite brands and venues
The user experience stems from three panels:
Recommendations Content Rewards
Value proposition
Businesses leverage foursquare to engage customers when they’re on the go.
Businesses can be thought of as either Brands or Merchants. Brands primarily use the Brand Page and its associated tools, whereas Merchants use the Merchant Platform in addition to the Brand Page.
Brand Page Tips Lists
Merchant Platform Dashboard Specials Local Updates
Foursquare + businesses
Brand Case: London 2012
Brand Case: History Channel
Brand Case: British Vogue
Merchant Case: HMV
Merchant Case: Dominos
Merchant Case: Borough Market
Looking Ahead: RadarThe Radar feature offers passive push notifications that lets users know when they’re near venues or friends they might want to see.
• If a user follows your lists or adds one of your Tips to their To-Do List, they’ll get a push notification when they’re nearby - without ever opening the App.
Thank You
Omid Ashtari@thecoolgeek