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Getting the most out of information partnership with Healthdirect Australia

© Healthdirect Australia For further information contact our Partner Management Team: [email protected] Version 6, February 2018 UNCLASSIFIED

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UNCLASSIFIED Healthdirect Australia

Version 6. February 2018

Contents Welcome......................................................................................................................................... 3About information partnership ......................................................................................................... 4

Principles of partnership .............................................................................................................. 4Benefits of information partnership .............................................................................................. 5What to expect from us ............................................................................................................... 5

Single point of contact ............................................................................................................. 5Referral traffic .......................................................................................................................... 5Bi-annual reports ..................................................................................................................... 5Quarterly newsletter ................................................................................................................. 5Annual Partner Forum ............................................................................................................. 5

Steps in the information partner assessment process ..................................................................... 6Managing your content on our sites ................................................................................................ 7

Partner profile page ..................................................................................................................... 7Shared resources ........................................................................................................................ 7Selecting resources to share ....................................................................................................... 8

Our audience ........................................................................................................................... 8Guidelines for shared resources .............................................................................................. 8

Keeping links up to date .............................................................................................................. 9Metadata ..................................................................................................................................... 9

A short note on search ............................................................................................................. 9If you are planning a new website ............................................................................................... 9

Website upgrade...................................................................................................................... 9Additional website .................................................................................................................... 9A short note on redirects ........................................................................................................ 10

Accessibility .............................................................................................................................. 10Unique opportunities ..................................................................................................................... 11

Events and campaigns .............................................................................................................. 11Embeddable tools and widgets .................................................................................................. 11

Reciprocity .................................................................................................................................... 11Linking to us .............................................................................................................................. 11Social media.............................................................................................................................. 12healthdirect app ......................................................................................................................... 12Healthdirect marketing collateral ............................................................................................... 12

Partner manager team .................................................................................................................. 13

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Welcome Whether you are an existing information partner or considering this relationship for your organisation we would like to welcome you to Healthdirect Australia.

This handbook outlines the benefits of an information partnership to ensure that you get the best value by accessing the unique opportunities that a partnership with Healthdirect Australia has to offer.

We value the contributions of all of our partners and are invested in ensuring that these relationships are enduring and mutually beneficial.

We look forward to working with you to build a successful and lasting partnership.

The Partner Management Team

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About information partnership With the vast majority of online health activity currently going offshore, Healthdirect Australia shares specialist content from information partners to collectively reach more Australian consumers. Our online services operate as gateways to health information on our information partners’ websites, giving users assurance that resources are from a trusted source. Information partners are assessed for the clinical quality and technical attributes of their online resources, and are then invited to identify resources to be linked through Healthdirect Australia’s online services. Currently Healthdirect Australia has three services where we share partner content:

Healthdirect + healthdirect app Pregnancy, Birth & Baby Carer Gateway

Health and wellbeing information for all Australians available on desktop and app.

Content for pregnancy to preschool including fertility, pre-conception, pregnancy, birth, babies and children up to 5 years.

Information, support and services for carers via website, phone line and a service finder.

These services are gateways to health information on partner websites giving users assurance that resources they find are from a trusted source. The resources are accessed via URLs so they ideally need to be HTML pages or files and apps that sit on HTML pages. These shared resources can include:

• Documents such as fact sheets, articles Q&A • Audio and video files • Apps, tools, widgets • Online programs • Social media • Information about offline services provided by information partners, such as support groups

(where the information partner has online health information that meets the eligibility criteria).

Principles of partnership

• Information partnerships are formed in accordance with our content and service strategy requirements.

• Prospective information partners are subject to a formal assessment. • Being found to fit the criteria in the assessment will not guarantee that an organisation will

be invited to become an information partner. • Accordingly, Healthdirect Australia may, at its absolute discretion, exclude organisations

from an information partnership without necessarily having to explain why. • Information partners must meet minimum Healthdirect Australia Publishing Standards

which are available at http://www.healthdirect.gov.au/publishing-standards

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Benefits of information partnership

1. Trusted source – recognition as a trusted source of health information through participation in Healthdirect Australia’s partner program.

2. Site authority – enhanced site authority and search ranking through targeted deep linking

from the healthdirect .gov domain.

3. Brand and content exposure – your content surfaced through search result links as well as a profile page on at least one Healthdirect Australia website.

4. Networking – participation in exclusive networking and professional development initiatives

and the opportunity to collaborate with Healthdirect Australia and other information partners on special projects.

5. Tools and promotion – access to tools, widgets, specialist advice and shared promotional

opportunities that can enhance the value of your website.

6. Common goal – access to a community of information partners who share the common goal of improving health outcomes for the Australian public.

What to expect from us

Single point of contact Information partners are assigned a partner manager who is dedicated to supporting your partnership and connecting you with other services offered by Healthdirect Australia.

Referral traffic Healthdirect Australia refers traffic via deep links where consumers are directed to partner pages on specific topics. This directs consumers to information that relates to their needs. Information partners can be confident that they are establishing links with a recognised and trusted source.

Reports Periodically we send a summary of your shared resources with a list of the URLs we link to.

Quarterly newsletter Every quarter we send out an information partner newsletter to keep our partner community updated about important aspects of being a partner and news from Healthdirect Australia.

LinkedIn The Information Partner LinkedIn Group provides an exclusive opportunity to share ideas and information with our clinically trusted partner organisations.

Annual Partner Forum Each year we host a free forum for Information Partners. The forum provides an opportunity for professional development with industry experts speaking on contemporary best practice in the digital health sector. We also encourage partners to network with other trusted partners. The event is exclusively for Information Partners, with attendance by invitation only.

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Steps in the information partner assessment process

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Managing your content on our sites Partner profile page

Our websites that link to your resources will feature a dedicated profile page for your organisation.

The profile page consists of:

• Organisation name and logo • Description about your organisation

(profile copy) • Links to key pages on your website • If you have a helpline, we include this on our

helplines page as well.

The Content Integration Form (which can be obtained from your partner manager) captures all of the information we need to create your profile.

Once it is published we advise that you visit your profile page periodically to check the currency of information and key links.

You may update this profile at any time by sending an email to your partner manager.

Shared resources

We use the term ‘shared resources’ to refer to the links we make from our websites to your organisation’s trusted resources through our harvesting tool.

This means that shared resources may be surfaced on the topic pages that we publish and in search results generated by user queries.

Shared resources are also listed on your profile page beneath the key links section.

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Selecting resources to share

Our audience Our primary audiences are consumers and carers. Resources written for healthcare professionals are also of interest if they are relevant to health issues, research results and patient care. (Please note that information for this audience about professional colleges and healthcare careers is not appropriate.)

Guidelines for shared resources

Include Exclude

• Homepages • Fact sheets • Articles • Q&A • How to guides • Personal stories • Image collections or photo galleries • Glossaries of terms • Lists of links to more information (e.g. Useful

links pages) • Audio and video files that sit on an HTML

page • Tools, widgets and links to apps that sit on

an HTML page • Apps (free or otherwise)§ • Online programs • Information about offline services • Pages which refer to geographically-based

services (e.g. books and library services) _______________________________________ § Apps and social media require a separate assessment form. Please ask your partner manager *Although we prefer not to link to pdfs exceptions can be made for manual linking of highly desirable content **These pages may be included as key links in a partner profile at the discretion of the editor ***While these pages are not appropriate as shared resources, Healthdirect Australia can publish short articles about partner activities in the Events Calendar and News sections on our sites.

• Files that do not have an HTML cover page* • Content that sits behind a login • Navigational pages • Legal pages

- Privacy Policy - Terms of Use - Disclaimers

• Corporate information** - About us - Contact us - Annual reports

• Time-based information*** - Events - Temporary campaign pages - Media releases - News articles

• Advocacy information** - Position statements - Discussion papers - Information about lobbying activity

• Transactional or commercial pages - Fund raising pages and forms - Online shops - Promotional information - Advertising or sponsored content

• Social media pages§** - Facebook

• Editorial content where the opinion of an individual is being portrayed

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Keeping links up to date

Partners are invited to submit a list of URLs for linking through Healthdirect Australia’s digital services. Healthdirect Australia may also perform a content audit to identify appropriate resources.

Once these have been published it is a good idea to review the links on a regular basis and advise us of new URLs, changes to existing URLs and pages that have been removed.

Please note that links to partner content are created at the discretion of Healthdirect Australia in accordance with our content and service strategy requirements.

Metadata

Healthdirect Australia’s harvesting tool uses metadata to create and maintain links to shared resources and how the links are displayed in search results.

For partner resources to be indexed, searched and displayed accurately, each page must have unique metadata for title and description. For this reason, it is very important to ensure that when the content of shared resources is updated, the corresponding metadata is also reviewed.

You can read more about this in our Metadata Requirements document, which can be obtained from your partner manager.

A short note on search While we can say that well-written and current metadata improves how accurately your resources are represented in search results, we cannot say that it will improve their ranking in search. The search ranking of any given resource is a factor of the relevance of the content, the size of the database, and the competitiveness of the topic area. As the database of harvested resources is in constant flux we cannot guarantee search ranking or levels of referral traffic through to partner resources.

If you are planning a new website

Website upgrade When planning a revision or a complete upgrade to your website please refer to our Publishing Standards which are available at http://www.healthdirect.gov.au/publishing-standards. The standards provide useful guidance about clinical and technical quality and reflect global best practice in health information publishing.

Additional website If you are planning to publish an additional website (at a different domain from your main website) and would like to add content as shared resources there are two options:

1. If the content governance process is identical to that of your currently approved site(s) confirm this in writing and submit the Content Integration form which can be obtained from your partner manager.

2. If the content governance process differs for the new site, submit an assessment form for the new site.

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A decision will be made as to whether the resources from the additional website will be listed under your existing partner profile, or if you would like to create a unique profile page. Your partner manager can discuss this with you.

A short note on redirects If you are putting redirects in place as part of a website migration, please resist directing all traffic from old URLs to your homepage. If this cannot be avoided Healthdirect Australia may un-publish the resources until the correct URL for each resource is located.

Accessibility

The purpose of accessibility standards is to ensure visitors of all abilities and disabilities are able to access features of a website. Accessibility is an important aspect of our Publishing Standards, which are available at http://www.healthdirect.gov.au/publishing-standards. We encourage partners to improve accessibility where possible and aspire to the following standards:

• resources meet the minimum accessibility requirements of the World Wide Web Consortium’s Web Content Accessibility Guidelines (WCAG) Level A (http://www.w3.org/WAI/intro/wcag.php).

• in line with recommendations for Australian Government websites, resources will meet Level AA compliance by 2015.

A useful guide for accessibility is the Better Practice Checklist – Access and Equity Issues for Websites, (http://www.finance.gov.au/policy-guides-procurement/better-practice-checklists-guidance/bpc-access-and-equity/).

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Unique opportunities Events and campaigns

We like to support our partners where and when we can. If your organisation has upcoming awareness campaigns or events that could be featured on our news or events sections, please be in touch with your partner manager.

Embeddable tools and widgets

The widgets below can be easily embedded onto your website to allow visitors to check their symptoms, locate nearby services or find trusted resources. About embeddable widgets.

Symptom Checker widget

The healthdirect Symptom Checker is an online tool for consumers to check their symptoms and find trusted information and advice on what to do next.

Find out more about Symptom Checker. Information for health professionals.

healthdirect search widget

The healthdirect search widget provides an easily embeddable search box that allows your users to access resources and information from the healthdirect website.

Medicines search widget

The medicines search widget is an easily embeddable web application that can sit on any website and which allows people to directly search healthdirect medicines content.

The widget can be used to search for the brand name or active ingredient of a medicine (if known).

Please contact your partner manager if you would like to discuss adding any of the widgets above to your website.

Reciprocity Linking to us

As part of the information partner agreement we ask that all partners create links from their website(s) to one or more of our digital services. We would welcome the reciprocity and the acknowledgement of our partnership with you. The links in the table below take you to each site’s ‘link to us’ page where you will find all of the details including downloadable logo files.

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healthdirect https://about.healthdirect.gov.au/linking-to-us

Pregnancy, Birth and Baby http://www.pregnancybirthbaby.org.au/linking-to-us

Social media

As we continue to grow our presence on social media, we encourage you to check out the Facebook and Twitter pages for our sites below.

Website Social media Handle

Pregnancy, Birth and Baby Facebook /pregnancybirthandbaby Twitter /pregbirthbaby

healthdirect Facebook /HealthdirectAustralia Twitter /healthdirectAU

Carer Gateway Facebook /carergateway Please let your partner manager know if you have a social media page you wish us to follow.

Information Partner LinkedIn Group

You can request to join our Partner LinkedIn group by connecting with your allocated partner manager on LinkedIn. She can then send you an invitation to join. You are welcome to post or ask your partner manager to do a post in support of any innovations or significant events.

healthdirect app

The healthdirect app is a free health app that further extends access to information partner content under the Search for health information tab. For more information about the app or to download it, search for ‘healthdirect’ on the App Store or Google Play.

Healthdirect marketing collateral

There is a range of Healthdirect Australia marketing materials for our different services available to order from our website at https://about.healthdirect.gov.au/order-resources. You can order these free promotional materials, including brochures, magnets, posters, key rings.

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Partner manager team Our information partner managers are here to answer your questions and help you get the most out of your information partnership. You can contact us at the following:

Christina Brimage P. 02 9263 9139 E. [email protected] Jennifer Brittain P. 02 9263 9141 E. [email protected]

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