G E T Y O U R B O O T S O N

2 0 1 7 A N N U A L R E P O R T

WHEN WE PUT ON OUR BOOTS &

OUR PLACE OF WORSHIP, OUR

SPORTING EVENT, WE’RE INVITING

AN OPPORTUNITY FOR SOMEONE

IN THESE MOMENTS, WE OPEN OUR

THE BOOT CAMPAIGN BY SHINING

OF MILITARY VETERANS WHO NOW

WALK BOLDLY INTO OUR OFFICE,

FAVORITE RESTAURANT OR LOCAL

A CONVERSATION. A CONNECTION.

TO ASK, “WHAT’S WITH THE BOOTS?”

HEARTS TO SHARE THE SOUL OF

A LIGHT ON THE LIVES OF MILLIONS

NEED US TO FIGHT FOR THEM.

THE ORIGINAL BOOT GIRLS, 2009

(left to right): Ginger, Leigh Ann, Sherri, Heather and Mariae

LAUNCHINGTHE CAMPAIGN

O U R S T O R Y

When Texas women decide they’re going to do something, you can either get on board or get out of the way. After reading Lone Survivor, the national bestseller by Navy SEAL veteran and fellow Texan Marcus Luttrell, five savvy, patriotic friends felt compelled to act. Luttrell’s harrowing story revealed an unmet need to support and give back to those who risk their lives to provide Americans with the freedoms we enjoy every day. After an impromptu photo shoot, the Boot Campaign was born.

O U R M I S S I O N

“TODAY, WE’RE PROUD TO CARRY FORTH THE VISION OF IGNITING THE INNER PATRIOT IN ALL

AMERICANS AND PROVIDING LIFE-IMPROVING PROGRAMS TO MILITARY FAMILIES NATIONWIDE.”

S H E L LY K I R K L A N DCEO, B oot Ca m p a ig n

MARCHING FORWARD

PUTTINGBOOTS

ON THE GROUND

O U R A M B A S S A D O R S

Since the Boot Campaign’s inception, more than 500 prominent actors, musicians, athletes, business leaders, football coaches, TV personalities, celebrities and veterans have laced up their boots in support of its mission. Through a photo campaign that quickly went viral, we have helped to motivate and spread awareness of our mission to awaken the patriot in every American and shine a light on the service and sacrifice of military families.

®

®

T H ECONSTANTIN

F O U N D AT I O N

JOINING FORCESContinuing a long tradition of supporting America’s military, Shiner Beers first laced up their boots in 2011 in support of the Boot Campaign. Every year, Shiner holds two major Texas events—the Shiner GASP and the Shiner Beer Run—along with a nationwide effort May 1 through July 31 called Toast Our Troops. These collective efforts have led to more than $1 million in donations to the Boot Campaign. We could not be more thankful!

“It’s important for us to thank the men and women who have served our country, and we stand behind the Boot Campaign.” — Jimmy Mauric, Brewmaster

O U R S U P P O R T E R S

Thank you to all of those—large and small—who support the Boot Campaign.

We are especially grateful for these philanthropic supporters who

contributed more than $50,000 to our cause last year.

A W A R E N E S S E F F O R T S

INSPIRING NEW RECRUITSOur #LACEUPAMERICA effort built a groundswell of support for our troops and veterans during the week leading up to Veterans Day. By generating awareness via key influencers, celebrities and the general public of the service and sacrifice of military families, we received nationwide media coverage and engagement across the United States.

Most importantly, with every pair of boots sold we were able to donate $50 toward one of our veteran assistance programs, helping to turn an act of awareness into a show of force.

Get your boots on at bootcampaign.org

MOUNTAIN PRIMAL MEAT COMPANY

Boot Campaign Supporter

WE ARE STRONGEST WHEN WE STAND

TOGETHER, UNITED.

M A K E A N I M P A C T

2 0 1 7 A N N U A L R E P O R T

THE BOOT CAMPAIGN HAS MADE A

THOUSANDS OF OUR NATION’S

GREAT COUNTRY BY PROVIDING

TO TRANSFORM THEIR LIVES BY

MILITARY LIFE AND CIVILIAN LIFE.

AMERICANS. AS BROTHERS AND

NEIGHBORS AND FRIENDS. AND

LIFE-CHANGING DIFFERENCE FOR

BRAVEST. WE PROUDLY SERVE OUR

FOR OUR TROOPS AND HELPING

BRIDGING THE DIVIDE BETWEEN

TOGETHER, WE ARE UNITED AS

SISTERS, SONS AND DAUGHTERS,

WE WILL TAKE CARE OF OUR OWN.

(left to right):

Boot Campaign CEO Shelly Kirkland; veteran and ReBOOT alumni Joni Marquez;

Navy veteran, founder of Virginia High Performance and ReBOOT wellness partner Alex Oliver

L E T T E R F R O M T H E C E O

DEAR FRIENDS,

2017 brought a tide of transformation—from new team members and a bold and decidedly patriotic look for the Boot Campaign brand, to collaborative partners looking to lace up with us to serve more military families across the country. Because of you, we’ve had a direct impact on the lives of nearly 200 military families through our ReBOOT and Santa Boots programs, reaching thousands more through our awareness efforts. We could not meet our mission without the stellar support of fellow patriots from near and far, and we are grateful for everyone’s support. There is more work to be done, however.

With your continued dedication, we will help to mitigate the transition experience for military families by increasing visibility of the challenges and sharing success stories of those moving from a life of active duty to one full of purpose in the civilian sector.

Our goal is for all Americans to know more about our military; what it means to serve and stories about those who sacrifice for us all. We’re striving to help transform the veteran service marketplace, to provide

effective and comprehensive programming so that the military family and its needs are served and continue to remain our central focus, with measurable outcomes to demonstrate progress.

Make a commitment with us to make sure that every day is a demonstration of our gratitude and support of those who served and sacrificed for us all to protect our freedoms, the Constitution and all those who call our country home. Lace up, America. And get your boots on.

S H E L LY K I R K L A N DCEO, B oot Ca m p a ig n

BRIDGING THE HEALTHCARE GAP

Less than half of military personnel and veterans who experience invisible wounds, such as TBI and PTSD, actually receive any care. This is in direct contrast with the estimated 83% of warriors who receive care for a visible wound of war. At Boot Campaign, we aim to close that gap by kick-starting the process.

C A S S I E C A N T I N ReBOOT Participant

J O N I M A R Q U E Z ReBOOT Participant

W E L L N E S S P R O G R A M

RESTORE. RECLAIM. RESTART. REBOOT.

Of the more than 45,000 Veteran Service Organizations (VSOs) currently registered with the IRS, only 4% work within the Health category—and even fewer (less than 1%) make payments or grant more than $1,000,000 to those who have served.*

The Boot Campaign and its revolutionary ReBOOT program step in to deliver crucial services to veterans by offering funding to world-class physical and mental wellness programs specifically designed for Traumatic Brain Injury (TBI), Post Traumatic Stress Disorder (PTSD), chronic pain, addiction and insomnia. By removing financial barriers and providing a roadmap to recovery, our service men and women can get the treatment that they deserve and have earned.

When they engage with ReBOOT and the Boot Campaign, veterans are able to receive individualized treatment plans that dramatically shorten the timeline for critical medical assessments. Where a typical scenario may find a veteran looking at three months to a year to complete the necessary testing, he or she is able to undergo a comprehensive physical health evaluation in a single day at the world-renowned Cooper Institute in Dallas, Texas.

* “U.S. Veterans Organizations by the Numbers,” Guidestar. November 2015.

“I AM A MUCH HAPPIER PERSON WITH LESS PAIN, AND FOR THAT I THANK BOOT CAMPAIGN, REBOOT

AND VIRGINIA HIGH PERFORMANCE.”

S A R A H L U C A S ReBOOT Participant

V E T E R A N O U T R E A C HG I V I N G B A C K

OPERATION: SANTA BOOTS

For veteran and active duty families in need, the holidays can be particularly difficult. Thanks to a national partnership between the Boot Campaign’s Santa Boots program and two other national nonprofits serving the military—Armed Services YMCA and Operation Homefront—80 military families in 27 states received “surprise” holiday gift packages with customized gifts valued at more than $500 for their entire family.

80Military families received

surprise gifts

The Santa Boots effort spanned

27 STATES

V E T E R A N O U T R E A C H

VETERAN AMBASSADORS

Veteran Ambassadors are deployed nationwide to raise awareness for the Boot Campaign mission, educate Americans on why it’s important to give back, and use the platform to tell their personal stories of service and sacrifice.

In 2017, we bolstered our ranks, welcoming five new Veteran Ambassadors. We now have a total of 26 veterans who continue to share their stories and spread the mission of the Boot Campaign among all Americans.

y Chris AugerU.S. Navy

y Zachary BellUSMC

y Jason BorneUSMC

y Marcus BurlesonUSMC

y Cassandra CantinU.S. Army

y Bobby DoveU.S. Army

y Brian GrilliU.S. Navy

y Aaron HaleU.S. Army

y Michael HardgroveU.S. Army

y Bobby HenlineU.S. Army

y Christina HessU.S. Army

y Dewaine HillU.S. Army

y Ryan LamkeUSMC

y Sarah LucasU.S. Army

y Joni MarquezU.S. Air Force

y Jake McCormackUSMC

y Michael McFarlandU.S. Navy

y Tatiana McGillUSMC

y Omar MilanUSMC

y Johnny MorrisUSMC

y Ricky RaleyU.S. Army

y Daniel SchraderU.S. Army

y Brent TaylorUSMC

y Danielle VaughnU.S. Air Force

y John WoodieU.S. Army

y Billy Ray YatesU.S. Army

O U R S U P P O R T E R S

THANK YOUA&I Services, Inc.Adestes Group, Inc.AlbertsonsJoe AlcalaAlliance Beverage Allstate Insurance Allways Autogroup, LTDHussam AlnesrDenise AnguishAtascosa County A&M ClubAtlas Credit Co., Inc.Sherilyn BadilloBank of OklahomaRodney BardwellSamantha BarrettoR.H. BarringerTim BayerBDCD Inc.Amanda BeardTiffany BedwellJohn BillheimerJay BirdwellJason BlackRyan BlairBlue Bonnet Palace, Inc.Bodycote 173William “Bill” F. BonnellKristi BonnerJason BorneBorne Innovations, LLCGreg & Myra BrandenburgAlexa B. BrascettaMargaret BrelsfordBristol-Myers Squibb Brooks Pipe and SupplyBruggere Family FoundationDavid BruneBulldog Security Services Ernest CagleCallaway Collision Camden Property TrustBrian CampR.J. CarnsCavender’sRandy Childress Jeremy ChristopherKelley ClarkThe Constantin FoundationJohn CormieMichael CotugnoCody CowanCharles CrumCTCCultural Arts District

of Sulphur Springs Randy CuppForrest DaigleKirsten DaviesCole & Beth DavisSusan DavisMario DeTomasiJordan DiBiaseDilullo Transport, Inc.

Dustin M. DobraskiWilliam Douglas IVDurdach Bros., Inc.Christi DurdenDXC Foundation East Texas UndergroundLyle EasthamEastham Drilling Inc.Eighth Ward Beneficial Assoc.Robin EisslerElf on the ShelfEmbry Law PCChris EmilianoKendra EppersonDavid ErnstRobert ErnstErnst JewelersET Health UnderwritersKenneth EvansRich FancherJeanne FanningFaust DistributingBill Fick FordFifth Generation, Inc. – Tito’sPatrick FloydThe Floyd FoundationFore Machine Company, Inc.Pam FoxFrank B. Fuhrer DistributingRonald GandyAlisha GarrettShawn GastonGateway College Prep PTODale GentzGive With LibertyGlazer’s Beer & BeverageGlobal Financial PartnersGlobal Gift FundGolf Tournament For America’s

HeroesGraphic Business SolutionsTim GregorySteven HaglerErica HallmarkBryan HarlanMiles HarrisHDE, LLC Heineken USABob L. Herd FoundationHeroes RaceDavid HerrmannHerson-Stirman Family

FoundationHewlett Packard EnterpriseHigginbothamHollywood’s Productions, Inc.Hooey LLCDennis Ray HooverHP EmployeesHubbard Middle School #44Dianne HughesJohn & Pamela Hughes IdleRye, LLC

Infinite Hero FoundationIrvine Police Assoc.J.W. Hughes Excavation, Inc.J5D EnterprisesBrian JarvieJCH Crenshaw, LLCAnnabel JonesTommy JonesJack JorgensonKaplanKEG 1 O’NealKicker Insures Me AgencyJames KingMichele KookenMendy KopeckiKramer Beverage Co. LLCRobert KressKraig KronerScotty KyleL.T. Verrastro Inc.L. LadouceurLand of the Free FoundationLandscapers PrideLandvisionsKelly A. LansfordPatrick LeatherwoodLend LeaseCarla LewisCharles LinnThe Looper FoundationBarbara LoweCourtney LoweryHelen MajorA Major Funding Ryan D. MastersMaverick Region Porsche Club

of AmericaCallie McCainJ.B. McCollumRobert McCoySandy D. McCrayMcDaniel Family LPAndrew McGeeEd McGuireJohn McKeownSteve McWilliamsStephen H. Means O.D.

& Assoc.Wilbur MedleyThe David Nathan Meyerson

FoundationMicro FocusLynn MiddletonMike’s Hard LemonadeEdward G. Miller IIMobi Clean Inc.Mountain Primal Meat Co.Sheila MurrayTide MurrayMatthew MusbachPaul MyrickJim NashMichael Nash

Robert NashW.B. NelsonNewman’s Own Inc.Thomas Lloyd NicholsVirgil G. Nolde Jr.North End Wanderers

Athletic Assoc.Scott O’NealOK Entertainment, LLCOriglio BeverageOtten Johnson Robinson

Neff + Ragonetti PCOxfordPapillon Airways, Inc.Bradley ParkerDustin ParrishCarol PellecchiaJohn PerkinsPlano L&W LLCPlungerheadPrecision Camera & VideoPrecision Spine CarePure Inc.Anna QuartonRadian Guaranty Inc.The Ragan Management TrustRakowitz EngineeringRandy’s Cypress Creek Café Ranslem Capital LPKimberly RawsonDavid RebenstoreRednecks With Paychecks

Off-Road, LLCReebok InternationalDavid RhodesDavid RileyStephanie Jill RileyEric RobertsBradley Dale RobertsonHollie RoblesKevin RoehlThe Rogers FoundationAustin RohrDeborah RoosthDavid & Laura RoquemoreRoquemore’s HardwareVicki RoundtreeLinda RuddThomas RunyonLianne Hanson Sanchez, MDRudy SaucedoGinger SaundersMary V. SaundersRalph SauterAllison ScalesBill SchilzKim SchumannSCOUT Military Discounts, LLCService Lloyds Insurance Co.George Y. Siddons, Jr., D.V.M.George T. Simmons, Jr.Robert G. SkinnerSloane Street

Gary SmithJeff SmithWill SmithSmoke Hall Foods, L3CKelly SolomonRichard SolomonSonic ManagementSouthlan Custom Homes, LLCSouthside BankSouthwestern Golf

Association, Inc.Spoetzl Brewery – ShinerJohn SpradlinSpring GlassStarfish PPSState Farm FoundationBrandon SteeleSteely Lumber Co., Inc.Elizabeth StruckellSundance Square Mgmt. Superior FirearmsSherrill SwaimRebecca SyabKellie SzaboTampa Breakfast Sertoma ClubJeff D. TarbellTexas Refrigeration Inc.Texas Spine and Joint HospitalDavid TharpNicole ThibeaultThompson Pipe GroupThornberry Family Partnership William Marc TidwellTotal Energy ServicesTim TrabonThe Training Spot Inc.Tramonte Distributing Co.Chris TrawickTRUiST – UPS EmployeesTrusty Busty Holdings LLCStacey TuckTyler Neurosurgical Assoc., P.A. Tyler Turkey TrotUBSUBS AGUnited Healthcare Employees Veteran Energy, LLCVeterans United FoundationWagner CadillacMichael WahlWalters and Mason Retail, Inc.Jamie WebbRobert WeissmannWhale Capital LPJeffrey WhitakerCharles D. WilliamsonKaren A. WilsonNanci WrightZephyr Grill & BarZodiac Seats US LLC

®

ACCREDITEDCHARITY

give.org

ASSETS

Cash $1,292,490

Pledges Receivable $16,110

Inventory $133,250

Net Property & Equipment $18,096

Other Assets $2,485

TOTAL ASSETS $1,462,431

LIABILITIES

Accounts Payable $14,504

Other Current Liabilities $7,441

TOTAL LIABILITIES $21,945

TOTAL NET ASSETS $1,440,486

TOTAL LIABILITIES & NET ASSETS $1,462,431

STATEMENT OF ACTIVITIES

Contributions $1,897,693

Gifts In-Kind $57,296

Events Revenue $431,933

Boot & Merchandise Sales $341,463

Interest Income $1,961

TOTAL REVENUE & SUPPORT $2,730,346

PROGRAM SERVICES

TOTAL PROGRAM SERVICES $2,259,054

SUPPORTING SERVICES

Management & Admin $301,198

Fundraising $221,706

TOTAL SUPPORTING SERVICES $522,904

TOTAL EXPENSES $2,781,958

Change in Net Assets ($51,612)

NET ASSETS, Beginning of year $1,492,098

NET ASSETS, End of year $1,440,486

of the $2.7 million spent in 2017 went to our mission-driven programs.81%

F I N A N C I A L S T A T E M E N T

2017 FINANCIALS

A S O F D ECEM B ER 3 1 , 20 1 7

We are grateful for these passionate patriots who contributed more than $500 to Boot Campaign in 2017.