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16-18 JUNE 2015 THE SWEDISH EXHIBITION & CONGRESS CENTRE, GOTHENBURGWWW.WORLDOFCOFFEE-NORDIC.COM
EXH
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OR B
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URE
GET READY FOR WORLD OF COFFEE GOTHENBURG 2015
Championing Speciality Coffee on the World Stage
World of Coffee is Europe’s greatest coffee gathering and one of the world’s
pre-eminent coffee events, bringing thousands of coffee professionals and
enthusiasts together over three days for a celebration of speciality coffee.
The event is owned and organised by the Speciality Coffee Association of Europe
(SCAE), the membership association for the speciality coffee industry that
represents the interests of 2,600 members around the world.
ABO
UT
WO
RLD
OF
CO
FFEE The Swedish Exhibition & Congress Centre,
where World of Coffee will be held in 2015, forms part of the stunning Gothia Towers hotel complex
overlooking the Liseberg Amusement Park
“What is great about SCAE’s World of Coffee is that, as the
premier speciality coffee event, there is so much on offer for
the coffee community to enjoy. Over the last few years, the
show has grown in stature and size, consistently bringing
together over 5,000 visitors, 200 exhibitors and 1,000
competitors, all under one roof. Whether you’re hoping to
expand your business network, you’re keen to keep up-to-date
with innovative trends, or you’re here to witness the finest
coffee professionals on the World Championship stage, what
better setting to do it in than World of Coffee?
“This year’s staging in Gothenburg places the show at the
heart of the world’s biggest coffee consumer market, and at
the centre of Europe’s Nordic region. Gothenburg is not just
beautiful, it’s a vibrant, trendy city, full of life and culture, and
its speciality coffee market is ever-increasing, appealing to
older and younger audiences alike.
“So come and soak up the atmosphere, immerse yourself in
the culture, and take part in the coffee community’s greatest
annual showpiece that is World of Coffee.”
David Veal
Executive Director SCAE
The Essential Show for Industry Suppliers
The hottest ticket in the global coffee calendar, World of Coffee provides you with an
essential platform to promote your products and services directly to top HoReCa sector
buyers.
Close to two-thirds (61.7%) of the 8,250 visitors who attended World of Coffee Rimini 2014
planned to purchase from the 200 exhibitors at the show as a direct result of their visit.
The two predominant reasons for attending World of Coffee Rimini 2014 were to see new
products (76.4%) and meet new suppliers (58.3%). An impressive 96.5% of attendees
reported that their visit was ‘worthwhile’ or ‘very worthwhile’.
View our short video of World of Coffee 2014 here www.worldofcoffee-nordic.com to see
why visitors and exhibitors felt the show was such a success and to find out why you should
join the party in Gothenburg in 2015.
WH
Y E
XH
IBIT
?
Top reasons for visiting World of Coffee Rimini 2014
61.7% Of visitors will purchase as a result of their visit to the event
To see new products
To meet new suppliers
Networking opportunities
61.7%
76.4%
58.3%
37.4%
Midsummer Nights’ Dream
In 2015, SCAE will bring the speciality coffee industry’s best suppliers and operators directly to
the doorstep of the planet’s most prolific coffee drinkers. No other people in the world drink more
coffee per capita than the denizens of Finland, Sweden and Norway and, with such a widespread
passion for coffee, it is little wonder that the Nordic industry has established itself as a leading
trendsetter in global coffee culture.
With its central location at the heart of the region, Gothenburg is the perfect host city for the
Nordic World of Coffee, bringing discerning coffee lovers from across Scandinavia and around
the world together for a three-day celebration of coffee during Midsummer Week. Their thirst
for coffee trends and desire to learn about the latest innovations in coffee make them the ideal
audience for Europe’s biggest coffee event. As SCAE’s largest ever exhibition, World of Coffee
2015 is one midsummer party not to be missed.
WH
Y G
OTH
ENBU
RG
?
“Gothenburg is extremely proud to welcome World of Coffee. With its central location, it is an excellent city to do business with all Nordic markets. Coffee, and the show itself, really unites people and our aim is to offer an unforgettable event, with the city as an extended arena. High-quality and sustainable solutions are keys to success and that is what Gothenburg stands for.”Lennart Johansson
Director, Gothenburg Convention Bureau
The Biggest Show in History
The Nordic World of Coffee 2015 promises to be the greatest show in the
event’s 15-year history, bringing 10,000 visitors to Gothenburg for the three-day
exhibition.
With more than 60% of the available space pre-booked by exhibitors during
World of Coffee 2014, demand is high for remaining stands as the industry gears
up for a bumper Nordic show.
Along with 2,500sq.ft of exhibition space, World of Coffee will feature a busy
programme of events, including SCAE’s hugely popular education programme
of workshops and seminars, the inaugural Re:Co coffee summit, and no less than
five top international coffee competitions (World Cup Tasters Championship,
World Coffee Roasters Championship, World Latte Art Championship, World
Coffee in Good Spirits Championship and the World Brewers Cup).
The event will also include the SCAE Excellence Awards, New Products of the
Show Awards, SCAE’s Annual Photography Competition, a new trends zone,
plus an exciting Nordic Market showcasing local food and beverage producers.
CO
MIN
G U
P IN
20
15
96.5% OF ATTENDEES REPORTED THAT THEIR VISIT TO WORLD OF COFFEE RIMINI 2014 WAS ‘WORTHWHILE’ OR ‘VERY WORTHWHILE’.
Pernilla Olow-Gard, Local Project Manager,
Nordic World of Coffee 2015
“With long, bright days and coffee loving people like nowhere else, the Nordic coffee community is getting ready to host the best World of Coffee show to date. Gothenburg is the perfect location for it – it has the attractions of a large city but yet everything is within walking distance. It is also only a few hours away from the three Scandinavian capitals. We look forward to welcoming you to World of Coffee 2015 in Gothenburg!”
Promoting Coffee to the Wider Community
While embraced as a key gathering for members
of the coffee community, World of Coffee
appeals to more than baristas, café owners and
coffee industry suppliers. The show provides
restaurateurs, publicans, hoteliers, caterers and
food and beverage operators an opportunity to
learn more about coffee and find out how a top
quality, efficient coffee service can handsomely
boost profits in all hospitality and catering
businesses.
Along with leading coffee producers, World of
Coffee also attracts suppliers of bean-to-cup
and coffee pod machines, grinders, roasters, bar
equipment, pastries and confectionery.
Visitor Profile
- Baristas
- Cafés & Coffee Shop Proprietors and Managers
- Hoteliers
- Restaurateurs
- Caterers
- Food & Beverage Managers
- Franchisors and Franchisees
- Forecourt and In-Store Caterers
- Roasters
WH
O W
ILL
ATT
END
?
Attracting Thousands to Gothenburg
SCAE is rolling out an extensive marketing
campaign in the build up to World of Coffee,
working closely with our global media
partners in order to attract thousands of
coffee professionals from around the world to
Gothenburg for the three-day show.
Our international media partners are:
In tandem with our international marketing
campaign, SCAE Chapters in Sweden, Finland,
Denmark, Norway and Iceland have devised
their own national marketing plans, raising the
profile of World of Coffee across the Nordic
region and ensuring that the world’s biggest
coffee consumers are well represented at the
greatest coffee show on earth.
BOOK YOUR STAND TODAYWWW.WORLDOFCOFFEE-NORDIC.COM FOR BOOKINGS
JENS H THOMSEN T: +45 30238775, UK OFFICE: +44 (0)1245 426060, E: [email protected]
GARRET BUCKLEYT: +353 (0)1 8460020, M: +353 (0)86 2465093, E: [email protected]
Cover photo: WEBS - America’s Yarn Store yarn.com
16-18 JUNE 2015THE SWEDISH EXHIBITION & CONGRESS CENTRE, GOTHENBURGWWW.WORLDOFCOFFEE-NORDIC.COM
