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There’s little doubt that this global work-from-home experiment will change the way many of us work forever. We have adapted to remote working. So when we return, it will be with new skills and different expectations. How will your employees, colleagues, and leaders be changed? What does the Great Return look like for them? Grail Insights identified five worker personas likely to emerge in a post-COVID world.
WORK STYLE REMOTE WORK CHALLENGES
TOOLS AND SOLUTIONS PREFERRED COMMUNICATION CHANNELS
INFORMATION RESOURCES
WORK STYLE REMOTE WORK CHALLENGES
TOOLS AND SOLUTIONS PREFERRED COMMUNICATION CHANNELS
INFORMATION RESOURCES
WORK STYLE REMOTE WORK CHALLENGES
TOOLS AND SOLUTIONS PREFERRED COMMUNICATION CHANNELS
5 Worker Personas for a Changed Workplace
GET READY FOR THE GREAT RETURN
PREPARE FOR A FOREVER CHANGED WORKFORCE
Scheduled in-person meetings with team members
-Impromptu face -to-face conversations withcolleagues
Phone: Yes, they still use their phone for phone calls
Early to the office and keeps regular hours
Only works from home when sick (or waiting for the cable guy)
Not a digital native, so digital productivity platforms don’t come easily
Travels heavily to meet with clients and develop new business relationships
Values in-person meetings
Doesn’t feel productive and in charge in a WFH environment
Uncomfortable with online collaboration tools
Takes short or no breaks during the day, impacting health
Anxious about limited networking and business generation opportunities
Simple technology solutions without “bells and whistles”
Consistent work hours with predictable meeting times
-Limited unscheduled, “pop in” live video calls
Time and focus management solutions
Conferencing solutions with an easy way to restrict video feed
Meet the “Office Oracle” a married Gen X employee in a senior executive role. Plays tennis. Watches cable TV. Has grown
children. Recently bought a boat.
THE OFFICE ORACLE
WHAT THE GREAT RETURN LOOKS LIKE FOR THE WFH NATIVE
Remote working suits them; they will look for opportunities to do
more of it
After learning how to support clients remotely, travel (and
travel expenses) will likely decrease
Increased focus on cementing personal relationships and remote
networking
Increased career opportunities; geography is no longer
a limiter
Face-to-face meetings with office colleagues, both scheduled and impromptu
Chat and Text with colleagues for quick response and resolution
Calling and video conferencing for complex issues
Video -conferencing applications
Online calendar that is easily integrated across various devices
Cloud-native collaboration drive
Company communication platform
Meet the “WFH Native.” A Millennial mid-level employee. City dweller. Avid traveler (pre-COVID). Career-minded. Has a plan,
but plans change. Loves their dog. Probably a rescue.
THE WFH NATIVE
Always on email
Team members who are struggling with WFH
Stress of a high workload due to low productivity of team members
Limited networking and business generation opportunities
Generalized social isolation
Dog barks during conference calls
Not an “8 -5” type
Coordinates with the team online
The boss is chill with their need for flexibility
Frequent business traveler; missing facetime with clients
Frequently works from home
Social Media Active web search Free trialsTechnology blogs
Social Media Active web search Free trials
WHAT THE GREAT RETURN LOOKS LIKE FOR THE NEWBIE
Will they return? Learning geography is not a career barrier; they may be exploring other
opportunities while working from home
Leveraging social networks for identifying career guidance
and opportunities
Back to school for an advanced degree?
Face-to-face meetings with office colleagues, both scheduled and impromptu
Chat and Text with colleagues for quick response and resolution
Office communication and collaboration tools
Scheduled in-person meetings with team members
Task management tools
Wearable gadgets (like smart watch) that integrates with an online calendar
Stress buster and relaxation applications
Self -learning online resources
Meet “The Newbie,” a freshly-minted Gen Z graduate, sharing an apartment with friends. A gadget lover. Plays video games.
Goes out on weekends (pre COVID).
THE NEWBIE
Always on email
Decrease in attention span
Reduced productivity and concentrationRecently onboarded and new to corporate culture
New work colleagues are becoming new friends
Likes to take breaks and takes part in office activities
Feeling socially isolatedWorks from the office, sometimes late
Technology blogs
-
WHAT THE GREAT RETURN LOOKS LIKE FOR THE JUGGLER
Increased use of video teleconferencing
solutions
Decreased expenses for client travel, since they too are embracing remote work
solutions
More professional development through online conferences and
training sessions
Having learned how to work effectively with other freelancers
and remote teams, sees more opportunity ahead
Face-to-face meetings with office colleagues, both scheduled and impromptu
Chat and Text with colleagues for quick response and resolution
A frequent work-from-homer; has an impressive home office setup
On a long-term contract
Works across time zones and is comfortable with flexible schedule
Balancing homeschooling with the ‘do not disturb’ work schedule
Kid noise during live meetings, even from a dedicated home office
Anxious about limited networking and business generation opportunities
Capability to share calendars within family
File sharing platforms to access files across multiple devices
Always on emailTime management solutions
Video conferencing solution with background noise cancelling capability
Meet “The Juggler,” a Millennial with three kids at home. Married to a busy entrepreneur. PTA parent. Home chef.
Wine lover (ya know, kids).
THE JUGGLER
Social Media Active web search Free trialsTechnology blogs
Expanded career options in a time where remote work is increasingly considered just
“work”
WHAT THE GREAT RETURN LOOKS LIKE FOR THE ARTIST
Discovering that some virtual collaboration tools work well;
might work remotely more often
Rethinking how to optimizeoffice time for in-person
creative work, like whiteboarding
Considering a co-working space as an alternative for
ad-hoc brainstorming
More open to hiring remote freelancers
Face-to-face meetings with office colleagues, both scheduled and impromptu
Manages the corporate design team
Frequently conducts in-person whiteboarding brainstorming sessions
Works mostly from the office to collaboratewith the team
Virtual collaboration and communication tools for screen sharing and collaborating workstreams spread across team members
Online whiteboarding tools
All -in-one tools for project management, task management, and time management
Meet “The Artist,” a Gen X employee, married with one child. Homebody. Paints, draws, gardens. Dreams of opening a
design firm.
THE ARTIST
INFORMATION RESOURCES
Social Media Active web search Free trials
Maybe it’s time to start that independent
design firm?
Inefficient brainstorming sessions
Fragmented team communication
Workstreams spread across team members makes managing timelines difficult
Limited networking and business generation opportunities
Tell us what new skills your workforce is acquiring. What tools are they embracing and how is this changing their expectations and your needs, both short and long term? We’d love to help your organization prepare for the Great Return.
Contact us about our flexible solutions at [email protected]
Scheduled in-person meetings with team members
Chat and Text with colleagues for quick response and resolution
WHAT THE GREAT RETURN LOOKS LIKE FOR THE OFFICE ORACLE
Ready to return, but they will likely WFH more often
Will reduce travel, having realized that some types of
meetings are fine online
Will scout beyond geographic boundaries for talent; more open to hiring freelancers and contractors
Has realized they could work remotely/consult into retirement;
may just give it a go!
Missing mentoring and regular guidance
WORK STYLE REMOTE WORK CHALLENGES
TOOLS AND SOLUTIONS PREFERRED COMMUNICATION CHANNELS
INFORMATION RESOURCES
WORK STYLE REMOTE WORK CHALLENGES
TOOLS AND SOLUTIONS
Technology magazines
INFORMATION RESOURCES
Blogs and articles on how to use technologyfor increased productivity
Tutorials on video-sharingplatform such as YouTube
PREFERRED COMMUNICATION CHANNELS
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