GET MAXIMUM RESULTS FROM YOUR MAILFREE INSIGHTS AND TOOLS TO HELP YOU MAKE MORE MONEY.

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CALL ON THE POWER OF MARKETREACH TO BOOST MARKETING EFFECTIVENESS

STRATEGY

MEDIADATA

INSIGHTSTOOLS

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We’re a dedicated team of specialists with a unique set of skills, tools and free services to help you make money. Our data planners and media specialists are on hand to enhance your marketing strategy through mail. So your campaigns get the best results possible.

Pick our brains for free. Call us on 0800 014 2368 or visit mailmen.co.uk

DATA, STRATEGY & MEDIAOur team work with brands and their agencies to boost mail performance as part of the media mix.

INSIGHTSOur ongoing research seeks to understand why mail delivers more powerful 1-to-1 relationships. What is it that makes this a pivotal moment in the customer journey, and how can marketers benefit?

TOOLSWe have access to insights, creative and planning tools, all of which help you to generate the best results for your campaign.

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People value things they can touch, display, share and keep. Which means mail has never been more appreciated.

Our team of experts use their skills and experience to help all kinds of companies get the maximum performance from mail in the modern marketing mix. They know that mail makes online, broadcast and other print communications more valuable. And that makes mail more powerful too.

OUR EXPERTS ARE HERE TO HELP AND IT WON’T COST YOU A PENNY

MAIL IS EVEN MORE RELEVANT IN THE DIGITAL AGE

1. IPA TouchPoints 2016. 2. Royal Mail MarketReach, Mail and Digital Part 2, Quadrangle 2014. 5

DATA, STRATEGY & MEDIAOur team can make an immediate impact. We have media specialists around the country, divided into industry sectors, so they know your sector well. They work alongside our expert media and data planners to take our tools and knowledge and apply them to your specific business brief.

We even offer free workshops in media planning and delivery. That means you can produce great results at all stages of the customer journey.

INSIGHTSFor deep insights, get access to our extensive range of research reports as well as working with our Media Specialists to draw on research tools like the Target Group Index (TGI) and IPA TouchPoints.

of consumers open at least some of their mail immediately.190of people were influenced to buy online as a direct result of receiving mail.287

TOOLSTake a look at the Mail ToolKit and you’ll see insights, case studies, research reports, statistics and more, to help improve marketing performance. Our Insight Engine can also give you a greater understanding of how mail can affect your audience. Plus, you can work with our Media Specialists to test the creative review tool that uses 3M’s Visual Attention Eyetracker software. Mark up areas of interest (AOI) that match your key headlines or images, and see the attention each area will get. Or use our Catalogue Critique Tool for a guide to the most effective design and content.

%

%

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Customers of all ages and life stages engage with and respond to mail – even people who are big users of digital.

MAIL CAN INCREASE ROI

MAIL IS VALUED BY ALL KINDS OF CUSTOMERS

23%

22%

26%

27%

26%

*All statistics above from IPA TouchPoints 6 2015.

FLEDGLINGS: Adults living at home with their parents

SHARERS: Adults living in shared accommodation

COUPLES: Adults living together, no children

OLDER FAMILIES: Couples with at least one child in secondary school

EMPTY NESTERS: No longer have children at home, one or both work

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30%YOUNGER FAMILIES: Couples with children, primary age or younger

32%OLDER RETIREES: Living on income from pensions/investments

ON AVERAGE, 27% HAVE BOUGHT FROM ADDRESSED MAIL IN THE LAST 12 MONTHS*

If you’re looking for a channel that can help boost profit, then putting mail in the mix is a sure-fire way to bring more money into your business.

12In fact, including mail in the marketing mix can boost ROI by %3

3. Royal Mail MarketReach, BrandScience 2014: advertiser cases including mail versus cases without mail. 4. Royal Mail MarketReach, Ethnographic Quant, Trinity McQueen 2014. 5. Royal Mail MarketReach, IPA Databank Meta-analysis, Peter Field 2013: cases including mail versus cases without mail.

Campaigns that included mail were 27% more likely to deliver top-ranking sales performance and 40% more likely to deliver top-ranking acquisition levels than those that didn’t.5

This is helped by the fact that advertising mail is kept for 17 days on average, door drops for 38 days and bills and statements for 45 days. So it could prompt brand recognition for longer, encouraging more sales.4

DAYSDAYSDAYS 453817

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Uncover how your audience interacts with mail. Power up our Insight Engine and search by life stage, gender, age or socio-economic group.

We’ve crunched the numbers, analysed the data and found the relevant facts on how they respond, to help make your mail campaign more powerful.

7. Royal Mail MarketReach, Mail and Digital Part 2, Quadrangle 2014.6. Royal Mail MarketReach, Mail Stories, Quadrangle 2016.

Royal Mail MarketReach, Ethnographic Quant, Trinity McQueen 2014.

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31%Living Room

18%Hallway

5%Study Bathroom

6%Dining Room

51%Kitchen

3%Bedroom

1%

Mail is shared. It is passed from person to person. Our survey found that 42% of consumers share or talk about mail with friends, family or colleagues.6

SEE HOW MAIL TRAVELS AROUND THE HOMETake a look where mail is displayed in a typical household.

MAIL IS THE ULTIMATE WORD OF MOUTH TOOL

0% – 15%16% – 30%31%+

Discover how the Mail ToolKit can drive the difference at a commercial, campaign and audience level. It contains intelligent views, rock-solid stats, case studies, research reports and engaging slides. And our Insight Engine is designed to give you a greater understanding of how audiences interact with mail.

Visit mailmen.co.uk/toolkit

DISCOVER NEW WAYS TO CONNECT WITH YOUR AUDIENCE

said they have connected with a business online as a direct result of receiving mail.786 %

Search ‘MarketReach Insight Engine’.

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To enjoy these offers, call us on 0800 014 2368 or visit mailmen.co.uk/incentives

Take up our offers to help boost your ROI. All offers are also available from your chosen mail or door drop media provider.

SAVE MONEY WITH MAIL

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We’ll bring the festive cheer with up to 20% off new or additional volumes all through December.

Christmas campaigns?If you’re new to Door to Door, or haven’t used it for the past 18 months, you could be eligible for a special discount offer on your first six months of distributions.11

New to door drops?

8. 15% postage credit available to new users only on first three mailings. Minimum volume thresholds apply. 9. Send new incremental volume of 250,000 items or more over a 12-month period and you’ll receive a 15% postage credit on the incremental volume. 10. 30% discount on business mail; 15% on advertising mail. Incremental volume of 10,000 items must be mailed within a six-month period. Discount applied as postage credit on qualifying incremental volume.

SAVE

15%OFF

Mail new prospects, test different offers or try a new format. Explore what works best for your audiences, at up to 30% off.10

Money off testingSAVE 30%

If you’re a first-time user, here’s a hand to get started. Use our free services to create effective mail and get 15% postage credit on your first three campaigns.8

New to mail?

CATALOGUE OFFER

• Add more pages

• Pay your postage with 3rd party inserts

• Use better quality paper with a better feel

• Add your own inserts

Get more from your catalogues

LOW PRICESON HEAVY DELIVERIES

MAIL OFFERS DOOR DROP OFFERS

GET UP TO

20%OFF

On heavier deliveries, you can now send more for less:

Here’s a great chance to test new things and boost that growth. Target new customers for less – just increase your mailings and get 15% off postage.9

Mailing higher volumes?

11. Discounted rates apply to your first door drop distribution and any distribution within 6 months of the first.

SAVE MONEY ON YOUR NEXT CAMPAIGN 15%

OFF

If you are planning on growing your use of door drops talk to us or your door drop media provider about available offers.

SAVE UP TO

10%OFF

SAVINGS ON LATE AVAILABILITY

We have a late availability offer for customers to add to existing campaigns. Minimum spend is £500 and you could be eligible for a reduced rate of 2.8p per item.

Adding to existing campaigns?

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DON’T JUST TAKE OUR WORD FOR IT, SEE THE BIG DIFFERENCE MAIL MAKESWe have over 200 case studies from all kinds of brands, showing that the closer you look, the clearer mail’s role becomes. The case studies below were sourced through our partners and are not owned by us. See the range of case studies at mailmen.co.uk/case-studies

12. DMA Award Entry 2016. 13. DMA Gold Winner 2013. 14. D&AD 2012 Citipost Mail 2012. 15. D&AD December 2015. 16. Direct New Ideas. 13

KIT KAT CHUNKY RESULTSKit Kat Chunky wanted to drive trial, so they mailed a postcard which looked like the notification card left behind when a package can’t be delivered. In the spoof, this was because Kit Kat Chunky was ‘too chunky for your letter box’. A weighty 87% of people whizzed round to their local newsagent to collect their package – a free Kit Kat Chunky14.

BANK OF NEW ZEALAND SHREDDED MORTGAGESMortgages in New Zealand are, for most people, the biggest financial commitment of their life. To demonstrate the savings available from their new type of mortgage, the Bank of New Zealand mailed high value customers real, shredded banknotes. That’s the money a customer could literally be throwing away. Calls rose by 12% as people rang in droves to ask for help to “shred my mortgage”15.

GOOGLE PARTNERS MORE DATAGoogle Partners is Google’s programme for marketing professionals and agencies. But people weren’t completing all their profile on sign-up and getting the most from it. For this busy audience, Google mailed a welcome break from work – a remote-controlled helicopter. It delivered a strong message that the more you practice with Google Partners, the better the experience. Completed individual profiles rose by 45%. That’s more benefits for partners, and more data for Google16.

SUNLIFE IRRESISTIBLE ROI

IKEA HOT SALES

SunLife wanted to reach online enquirers about their pet insurance quickly to convert them to purchase. Their pets were the key. Enquirers received personalised scented packs (mint for cats, bacon for dogs) about how their furry friend knew a good thing when they smelt it. Digital print triggered by an online quote allowed for mailings to go out incredibly quickly. During the campaign, sales rose by 21% achieving an ROI of 3.8:1 and getting tongues – and tails – wagging12.

Most UK homeowners have an outdoor space. With the hottest months on their way, IKEA wanted to get IKEA FAMILY members to rethink these spaces. Clever data identified these customers and created a series of accurate personalised weather forecasts. Using digital printing, weather-responsive, personalised mailers were sent, inspiring members to transform their garden. Store visits increased by 55% and sales rose by a blazing hot 34%13.

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GET SUCCESS THAT’S WORTH TALKING ABOUT

We are thrilled with the results from the first test, which were definitely boosted by the expert advice received from Royal Mail MarketReach.

Ben Farren, CEO & Founder, Spoke

Ashley Flint, Alder Hey Children’s Charity

By having a more focused and targeted approach we proved that mail is a key tool for driving income for the charity.

The team at MarketReach were instrumental in the success of this campaign, helping us by drilling into the data and delivering a more granular targeting approach.

Gill White, Group Product Manager, PDSA

Mail was crucial to our campaign. It enabled us to take the subversive nature of the campaign right into our audience’s hands and reach the key HR decision-makers with a message they couldn’t ignore.

Kit Altin, Planning Director, Leo Burnett (Business in the Community campaign)

Royal Mail, the cruciform and all marks indicated with ® are registered trade marks of Royal Mail Group Ltd. Royal Mail Group Ltd 2017. Registered Office: 100 Victoria Embankment, London EC4Y 0HQ. © Royal Mail Group Ltd 2017. All rights reserved.

Call us on 0800 014 2368 or visit mailmen.co.uk

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