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GET COUNTED SONOMA!
iHAZTE CONTAR SONOMA!
COUNTED SONOMA!
iHAZTE CONTAR SONOMA!
TIMELINE OF ACTIONS
• Opt-in resolution
• Discover and learn
• HTC outreach strategic planning
January 29
• Standard agreement with CCC signed
• Building capacity and partnership with UWWC, CCC and USCB
March 27
• HTC outreach Strategy approved
• Gold Resolution
• SCCC kick off
• Preliminary outreach
April 5 to Now
COUNTED SONOMA!
iHAZTE CONTAR SONOMA!
HTC OUTREACH IN SONOMA COUNTY A unique fit with Sonoma County Goal 3: Invest in the Future.
▪ Based on the latest census estimates, approximately 7% of Sonoma County's current population
(or 36,382 people) lives in hard-to-count neighborhoods.
▪ 42,294 Limited English Proficient individuals who are native Spanish speakers. This number
represents 81.2% of the Limited English Proficiency population in the County.
▪ In 2010, 79.9% of the County's households mailed back their 2010 census questionnaire,
requiring costlier and more difficult in-person follow up to enumerate the remaining 20.1%.
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Sonoma County Census 2020
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GET COUNTED SONOMA!
iHAZTE CONTAR SONOMA!
SONOMA COUNTY HTC TRACTS
COUNTED SONOMA!
iHAZTE CONTAR SONOMA!
TOP 5 SONOMA COUTY HARD TO COUNT CENSUS TRACTS
Images captured from SWORD MAP For a detailed map of all census tracts, go to census.ca.gov/HTC-map
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ROSELAND Tract 1531.04
CA-HTC index: 86
• Population: 3910 • Neighborhood: Roseland • Top 3 HTC variables:
✓ Crowded unit ✓ Non High School Grad ✓ Renter occupied Units (
71% renters) • 2010 Low response rate: 31.4% • Latino % 64%.8
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NORTH WEST SANTA ROSA (MONROE) Tract 1529.03
CA-HTC index: 71
• Population:5355 • Neighborhood: Monroe (Piner Rd,
Santa rosa Creek to Guernville Rd) • Top 3 HTC variables:
✓ Non High School Grad ✓ Households receiving public
assistance ✓ Children under 5
• 2010 Low response rate: 28.3% • Latino % 56.1
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NORTH WEST SANTA ROSA (COFFEE PARK AREA) Tract 1528.02
CA-HTC index: 70
• Population: 7152 • Neighborhood: From Coffee Lane to
101 • Top 3 HTC variables:
✓ Crowded units ✓ Non family households ✓ Children under 5
• 2010 Low response rate: 28.3 % • Latino population 49 %
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CENSUS 2020
iHAZTE
THE SPRINGS Tract 1503.05
CA-HTC index: 58
• Population:6068 • Neighborhood: The Springs • Top 3 HTC variables:
✓ Non high school graduates ✓ Limited English Households ✓ Foreign born population
• 2010 Low response rate: 25.9 % • Latino % 68.6
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iHAZTE CONTAR SONOMA !
SOUTH EAST SANTA ROSA (BELLEVUE) Tract 1514.02
CA-HTC index: 58
• Population:9837 • Neighborhood: Bellevue • Top 3 HTC variables:
✓ Crowded units ✓ Non family households ✓ Households without
broadband access • 2010 Low response rate: 28.3% • Latino % 52.1
Shape your future START HERE>
United States •
Census 2020 United Way
of the Wine Country
GET COUNTED SONOMA!
CENSUS 2020
iHAZTE CONTAR SONOMA!
HTC OUTREACH SUPPORTERS IN SONOMA COUNTY
Two-pronged approach:
✓ SWORD oriented (TOP 5 tracts as recommended by CCCC)
✓ Historically undercounted communities
CCCC guided US Census Bureau supported SCCC enabled County partnership and ecosystem Community leaders
Strategic framework and process
Education resources Mobilization of Trusted Messengers
Leveraging County resources and relationships
Working with community leaders to get the word out
Resources Outreach partnership Coordination and alignment Full support of SOCO supervisors and Leveraging a cross departments: Human Services, Health section of sectors
Services, Permit Sonoma, etc. and stakeholders
--
–
COUNTED SONOMA!
iHAZTE CONTAR SONOMA!
OUTREACH IMPLEMENTATION PHASES Pre HTC outreach window: June
through December 2019 First outreach phase January March 2020
March to April 1st April 1st May 2020
Goals: Goals: Goals: Goals:
Raise awareness and educate Dispel concerns, ensure HTC Activate the count: ensure Sonoma Get Counted Sonoma! Further about Census 2020 communities know ways to get County is responding online activate the count!
counted and motivate participation in Census
Build SOCO census movement Ensure countywide mobilization to Ensure residents have access to Deploy Non response follow up and lock in CBOs support motivate HTC communities questionnaire assistance outreach
Messaging: Messaging Messaging Messaging
What is at stake with Census: Your data is safe Benefits and challenges It’s easy to get counted
It’s your right and your civic duty You deserve to be counted
There are many ways to get counted and your can respond to Census online as early as March 20th. Provide information on QAKs and QACs
You can still get counted. Here are the other options if you haven’t responded online. Everyone will get counted. Reemphasize messaging: Census is important, your responses are safe and confidential; everyone deserves to be counted
COUNTED SONOMA!
iHAZTE CONTAR SONOMA!
SONOMA COUNTY CENSUS 2020 TIMELINE
Feb 15, 2020 Jan to April 1, NRFU Sept 30, 2020
May 2019 2020 Implementati April 1 Final report SCCC launch HTC outreach on Plan Filing Census day to RPM
Now to Sept Feb 3 March 20 April 2 to 30, 2019 May 2020 Kick off of Early
Implementati NRFU QACs and response on plan Outreach QAKs
GET COUNTED SONOMA!
CENSUS 2020
MORE INFORMATION ABOUT SONOMA COMPLETE COUNT COMMITTEE
Visit our website:
www.GetCountedSonoma.org – www.HazteContarSonoma.org
Email us:
Connect with us on Social media
Facebook & Twitter: @countyofsonoma #getcountedsonoma
#census2020
#2020census
COUNTED SONOMA!
iHAZTE CONTAR SONOMA!
SONOMA COUNTY HTC DEMOGRAPHICS HTC variables % Specific to Sonoma County
Immigrants and foreign born 16.6% of Sonoma County residents
Linguistically isolated people 10.4 % of Sonoma County residents speak English “less than very well”
Persons who are not high school graduates 12.3% of Sonoma County residents
Persons who are unemployed 3.8% of Sonoma County residents
Number of vacant housing units in an area 8.6% of housing units are vacant in Sonoma County
Specific ethnic and minority populations 26.4% of Sonoma County residents are Hispanic or Latino of any race.
Other races account for 6.9% of total population.
Renters and children 5.2% of Sonoma County residents are children under 5 years old.
39.7% of housing units in Sonoma County are renter occupied.
Densely populated communities with multi-unit housing, 14.1% of Sonoma County households have receive supplemental security
public assistance characteristics income, cash public assistance and/or food stamp benefits for over 12 months
Native Americans living on tribal lands 1.1% of Sonoma County residents belong to a tribal community
