Gerd Meier Zu Köcker & Helmut Kergel

European CommissionEnterprise and Industry

Sep 29, 2010 – 2-4 pm

Agency Kompetenznetze Deutschland

Helmut Kergel, Gerd Meier zu Köcker

Brainstorming-Session:

Indicators for

cluster management excellence


Slide 2 European Commission

Enterprise and Industry

13 project partners develop a meaningful set of quality

indicators assessment procedures for the evaluation and

documentation of Cluster Management Excellence

A PRO INNO Europe Initiative to raise

the excellence of Cluster Management in the EU

Project run time:

September 2009 - August 2012

Project coordinator: International Center for

Competitiveness, IESE Business School


Slide 3

Project Overview


Development of indicators

for assessing the

cluster management

Excellence

Working Group 2


Slide 4

Aim of this Brainstorming-Session

Broad presentation of indicators considered to be important when

assessing the cluster management excellence (indicators, where

the project partners have agreed on)

Prioritization of these indicators by the broad public

Discussion of open issues which might be further to be integrated

(work in small groups?)

Providing an opportunity to propose additional indicators


Slide 5

Proposed Agenda:

The European Cluster Excellence Initiative of the EU

Indicators for assessing cluster management excellence

• Presenting indicators being already agreed within the project (20 min)

• Q&A session (10 min)

• Public prioritization/de-priorizitation of excellence indicators

• Introduction to the max. 4 questions to be discussed in small groups (5 min)

Short Break

• Group Work (30 min)

• Reports from the group (4x 5 min)

Wrap-Up


Slide 6

The cluster actors

Focus of the Indicators – the Shell Model

Cluster

managementand its

personnel

Framework condition of the cluster

The entire industrial domain

1

3

2

Level 1 and level 2 (where

necessary) are the focus!


Slide 7

Characteristics of Quality Indicators

Focused on level 1 or level 2 of the shell model

Method of measurement of the parameter(s) of the indicator

shall be clear (not to be presented in public yet)

Lower value threshold defined (not to be presented in public

yet, however not being the only sufficient negative finding

when assessing the cluster management excellence)


Slide 8

Domains of Quality Indicators

1 Structure of the cluster (level 2)

2 Typology, governance, cooperation (levels 1 and 2)

3 Financing cluster management (level 1)

4 Strategy, objectives, services (level 1)

5 Achievements, recognition (level 1)

Domains according to the result of WP 1.1 of the project (screening of methods being

used in various countries to assess quality criteria of clusters)

During the brainstorming session today, only indicators shall be presented, which are

fully discussed within the ECEI consortium


Slide 9

Indicators Domain 1:

Structure of the Cluster (level 2)

1.1.1 Composition of the cluster – Member count in member

categories

1.1.2 Composition of the cluster – Member count altogether

1.2 Regional concentration of the cluster members


Slide 10

Indicators Domain 2 (1):Typology, Governance, Cooperation of the Cluster

2.1 Cluster management maturity

2.2.1 Quantity of human resources for cluster management – only approval by WG

required, issue was discussed already in general

2.2.2 Qualification of human resources for cluster management

2.2.3 Life long learning aspects for the human resources for cluster management

2.2.4 Stability and continuity of human resources for the cluster management


Slide 11

Indicators Domain 2 (2):Typology, Governance, Cooperation of the Cluster

2.3.1 Membership fluctuation – partners resigning membership

2.3.2 Membership fluctuation – new members

2.4 Clarity of roles in the context of decision-making

2.5 Direct contacts between cluster management and the cluster members

2.6.1 Degree of cooperation between members

2.6.2 Key actor involvement


Slide 12

Indicators Domain 3:

Financing Cluster Management

3.1 Prospects of the financial resources of the cluster

management

3.2 Cluster membership fee for partners existing


Slide 13

Indicators Domain 4 (1):

Strategy, Objectives, Services of the Cluster

4.1.1 Process of strategy-building – evidence base

4.1.2 Process of strategy-building – written format of strategy

4.1.3 Process of strategy-building – action plan for implementation

4.1.4 Process of strategy-building – controlling instruments

4.1.5 Process of strategy-building – strategy update periods


Slide 14

4.2 Assessment of strategy

Cluster Strategy Matrix to be completed between strategic

geographical foci and general strategic lines of the cluster

A total of 100 points shall be distributed within the matrix according

to the strategic importance of every field of the matrix

The results are to be interpreted to determine the main strategic

lines (strategic pillars) of the cluster




Slide 15

Other 3

Other 2

Generating commercial business

local regional national European Inter-

national

Information and Experience Exchange

Cooperation with cluster members (in general)

R&D

Qualification, Training, Human Resources Services

Entrepreneurship

Marketing and PR

Other 1

Other 3

Other 2

Generating commercial business

local regional national European Inter-

national

Information and Experience Exchange

Cooperation with cluster members (in general)

R&D

Qualification, Training, Human Resources Services

Entrepreneurship

Marketing and PR

Other 1

Cluster Strategy MatrixGeographic focus

Ge

ne

ral str

ate

gic

line

s=

str

ate

gic

pill

ars

of

the

clu

ste

rstr

ate

gy

100 Points to be distributed

according to

strategic importance


Slide 16



(4.3 Focus of Strategy (definition of max 6 pillars))

- not to be discussed today -

(4.4.x Services)

- see discussion later -

4.5 Specific working groups active


Slide 17



4.6.1 Cluster communication strategy/concept/actions internal

4.6.2 Cluster communication strategy/concept/actions external

4.6.3 Cluster website(s)


Slide 18


Achievements, Recognition of the Cluster

5.1.1 Cluster visibility and recognition – member-specific

requests

5.1.2 Cluster visibility and recognition – domain/cluster

specific requests

5.1.3 Cluster recognition in publications etc.


Slide 19


Achievements, Recognition of the Cluster

5.2.x Success stories

5.3.1 Customer satisfaction survey – within membership

5.3.2 Customer satisfaction survey – beyond the cluster members


Slide 20

Open issues for discussion

during this session:

1. Effectiveness, efficiacy of cluster management: How to assess and measure?

2. Value chain coverage by the members of the cluster: Dies this have relevance

for the cluster management excellence? How can the value chain coverage be

measured in a manner valid and comparable for all industrial sectors?

3. How to measure outputs and effects of actions/services stimulated by the cluster

management?

4. Any items missing, which shall be assessed in the context of determining the

excellence of cluster management? How can the items be measured?


Slide 21

Sep 29, 2010 – 2-4 pm

Agency Kompetenznetze Deutschland

Helmut Kergel, Gerd Meier zu Köcker

c/o VDI/VDE Innovation + Technik GmbH

Berlin/Germany

[email protected]

[email protected]

Brainstorming-Session:

Indicators for

cluster management excellence

Documents

Gerd Meier Zu Köcker & Helmut Kergel