GEORGIA DEPARTMENT OF BEHAVIORAL HEALTH AND

DISABILITIES

COMMUNITY PREVENTION ALLIANCE WORKGROUPS

COMMUNITY MOBILIZATION TRAINING

August 2012Peachtree City, GA

Maxine FullerFacilitator

MODULE 1: INTRODUCTION TO THE WORKSHOP

Workshop Purpose and Learning Objectives

Participant Experience Exercise

Workshop Agenda2

Workshop Purpose

To enhance the capacity of the Community Prevention Alliance Workgroups to mobilize diverse communities to prevent the onset and impact of alcohol abuse and misuse.

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Learning Objectives Identify the importance, benefits, and challenges of

community mobilization.

Describe a six-step model of community mobilization.

Conduct a community assessment and determine organizational readiness

Define effective strategies for planning, implementing, sustaining, and evaluating community prevention initiatives.

Understand how to use effective presentations to mobilize diverse community resources and volunteers.

Network and share knowledge, skills, and experiences4

Participant Experiences

What experiences have you had mobilizing communities to address alcohol use and abuse or other social issues?

What made those experiences successful? 

What was challenging about those experiences?

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Workshop Agenda Introduction to the Workshop

Overview of Community Mobilization

Assessing Readiness and Resources

Outreach and Commitment

Implementation, Sustainability, and Evaluation

Closing Activities

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MODULE 2: OVERVIEW OF COMMUNITY MOBILIZATION

Community

Community Mobilization

Elements of Community Mobilization

Benefits and Challenges of Community Mobilization

A 6-Step Community Mobilization Model

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Community

People living together with common interests that bind them together, including:

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Beliefs

Values

Traditions

Language

Race

Religion

Culture

Occupation

Geography

A capacity building process through which community members, groups, and organizations plan, implement, and evaluate sustainable programs and activities in a participatory manner to achieve an agreed upon goal.

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Community Mobilization

Vision Local resource Leadership Research Locally driven Partnerships Funding

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Elements of Community Mobilization

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Benefits of Community Mobilization

Awareness and support.

New volunteers

Change and transformation

Public pressure to change

New energy

Opportunities to partner

Effective change strategies

New leaders

Sustainability and long-term commitment

Positive change

Community ownership

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Tension about power and authority

Backlash

Non existent leadership skills

Personal commitment

Hidden issues and institutional biases

Less important

Status-quo mindset

Skills training

Target population

Requires resources

Challenges of Community Mobilization

Step 1: Assessing Organizational Readiness

Step 2: Identifying Community Resources

Step 3: Researching Potential Partners

Step 4: Promoting and Agreeing

Step 5: Planning, Implementation, and Sustainability

Step 6: Monitoring and Evaluating13

6-Step Community Mobilization Model

MODULE 3: ASSESSING MODULE 3: ASSESSING READINESS AND RESOURCSREADINESS AND RESOURCS

Step 1: Organizational ReadinessPrevention Infrastructure Assessment

Step 2: Identifying Community ResourcesIdentifying Community Policies and PracticesAssessing Community Programs

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Organizations need to assess their policies, processes and structure as indicated by a clearly defined mission, goals and values, stability of leadership, and strengths/ weaknesses.

Most effective and far-reaching partnerships engage various levels of the organization in substantive activities.

Staff must possess skills to support the organization’s mission and goals

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Step 1:Organizational Readiness

Activities:

Conduct an organizational assessment (i.e., participant's organization)

Conduct a context assessment (opportunities/threats in the environment; history of partnering, etc.)

Define partnering expectations (what do you want or expect to gain from partnering)

Assess partnering skills

Establish a clear direction

Skills:

Planning and aspects of strategic planning

Research and Analysis

Self-assessment

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Step 1: Organizational ReadinessActivities and Skill Requirements

Prevention Infrastructure

Assessment Exercise

Work in CPAW teams

Answer questions about your organization’s:

Human Resources

Structure & Processes

Technical Resources

Cultural Competency

Fiscal Resources

Material Resources

Gaps

Record responses

15 Minutes to complete the exercise 17

Activities:Research NetworkConduct analysis of perspective partnersExplore/share needs and resourcesExplore/share mutual ground/goals

Skills:CommunicationNetworking Research and AnalysisMarketingAssessmentSelf-assessment

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Step 2: Identifying Community ResourcesActivities and Skill Requirements

Community Policies and Community Policies and Practices ExercisePractices Exercise

Work in CPAW Teams Identify policies and procedures that

address one or all of the State’s priorities

Explain local cultural adaptations Identify gaps Identify other issues and barriers 10-15 minutes to complete exercise

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Community Programs Community Programs ExerciseExercise

Work in CPAW Teams Identify programs that address the

State’s priorities Identify local cultural adaptations Identify gaps Identify other issues and barriers 10-15 minutes to complete the exercise

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MODULE 4: OUTREACH & COMMITMENT

Step 3: Research Potential Partners

Current Partner Review Exercise

Prospective Partner Identification Exercise

Step 4: Promotion and Agreement

Presentations

Presenter’s Skills

Role-Play Presentation Exercise21

Activities:Consider possible matchesAssess and analyze the match (criteria)Determine mutual goals, common ground, shared visionIdentify complementary resources and skillsIdentify partner benefitMake the "pitch"Secure agreement

Skills:PlanningAssessment and analysisDecision makingCommunicationSales and promotion

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Step 3: Research Potential PartnersActivities and Skill Requirements

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Current Partner Review Exercise Sector  Current Partners

 Business

 Education

 Healthcare

 Federal agencies

 Public health system

 Faith-based organizations

 Community and non-profit organizations

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Prospective Partner Identification Exercise

Name of the Perspective

Partner

Sources of Public, Print, and Website

Information

 Other Organizations That Might Provide Data

Key Informants and Direct Sources

          

     

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Step 4: Promotion & Agreement

Purpose of Presentation

oStimulate

oInform

oPersuade

oActivate

Audience Analysis

oSize of group

oAge/Sex

oEducation/Occupation

oCultural and ethnic occupation

oAttitudes/Values

oPast reactions to topic

oAudience challenges

oReason for attending

Presentation Openers

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Unusual fact

Personal experience

Quotation

Citing of an authority

Anecdote

Rhetorical question

Relevant joke

Visual aids

Reference to a current events

Story

Unusual definition

The Body of the Presentation

Identify main points

Organize main points

Make point, support it, restate it

The Presentation Closing

Presentation Closers

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The Presentation

Seating  Room size  Room temperature  Equipment Presenter/audience

materials  Protocol  Other

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Presentation Logistics Checklist

Eliminate weak words/phrases

Replace non-words with pauses

Use vivid language

Use simple and direct language

Be natural

Emphasize beginning and ending

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Platform SkillsThe Verbal Element

Volume

Pitch and inflection

Pace and rhythm

Emphasis

Pauses

Loosening up

Clarity of speech

Breath control30

Platform SkillsThe Vocal Element

Posture

Movement

Eye contact

Hand gestures

Facial expression

PowerPoint slides

Easel pad

Videos/DVDs

Handout materials

Props 31

Platform SkillsThe Visual Element

PresentationExercise

Read assigned case study

Prepare presentation

20-30 minutes to prepare 5-minute presentation

Criteria:

o At least one visual aid

o Only workshop facilitator provides feedback

o Participants will be the audience

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MODULE 5: PLANNING, IMPLEMENTATION, SUSTAINABILITY,

AND EVALUATION

Step 5: Planning, Implementation, and Sustainability

• Planning Activities

• Planning Skills

• Implementation Activities

• Implementation Skills

Step 6: Monitoring & Evaluation• Activities

• Skills

Action Planning 33

Planning Activities:Build Trust and RapportCommunicate and involve stakeholdersHonor and bridge differencesIntegrate and differentiate functionsDevelop a communication mechanismTest effectiveness of plan and roles and responsibilitiesManage pragmatic issues of working together

Planning Skills:Task AnalysisLeveraging differencesManaging and transforming conflictCommunicationOrganizational developmentTeam buildingAssessment 34

Step 5: Planning, Implementationand Sustainability

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Step 5: Planning, Implementationand Sustainability

Implementation Activities:

Maintain regular communication

Appreciate and recognize the partner(s)

Complete tasks and honor commitments

Monitor the climate and agreement

Stay engaged and involved

Evaluate progress

Implementation Skills:

Negotiation

Decision Making

Conflict Transformation

Communication

Evaluation and planning

Self- assessment

Step 5: Planning, Implementationand Sustainability

Sustainability Activities Sustainability Skills

Strategic long-term planning Planning

Ongoing Outreach Social Marketing

Fundraising Proposal Writing

Community Mobilization Organizing

Communications Public Relations

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Activities:

Assessment: self, partner, and partnership

Evaluate outcomes

Assess needs that might dictate additional partnership efforts

Skills:

Evaluation

Communication

Negotiation and decision making

Planning

Self-assessment 37

Step 6: Monitoring & EvaluationActivities and Skill Requirements

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Action Planning

Idea Action Date

implementedExpected

Result

     

     

     

     

     

     

     

     

     

     

Workshop Closing

Summary and Wrap-Up

Participants’ Expectations Review

Closing Comments

Workshop Evaluations

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THANK THANK YOU! YOU!

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