Generic Sponsorship Proposal NEW

7/21/2019 Generic Sponsorship Proposal NEW

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PROJECT 2014-2015:

Ten events.

Two cities.


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Multiple

opportunities.


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Following on from the success ofearlier events and this years two-dayProject:Digital Disruptionconference, AUT University,

the US Embassy and SMNZ arepartnering again to deliver theProjectevent series.

ThroughProjectConnect,a newquarterly networking event seriesand the annualProject 15conference,

theProject event series will providea platform for diverse people andnetworks to converge, collaborate andcatalyse something new and different.

In 2015 theProjectwill focus ontaking New Zealand innovation global.Over two days, 16 - 17 April, at theflagship Project 15 conference, more

than a dozen international and localpresenters will come together to sharetheir knowledge and expertise around

how New Zealand Inc can continue todevelop and export diverse and unique

products and services to global markets.

Its been 10 years since the Facebookphenomenon and only a few years sinceYouTube was purchased by Google for$1B. Much has changed over that timeand that pace of change continues toaccelerate. Technology has reshaped thelook and form of 21st century business.

What will the business landscapelook like in two, three, five years and

what do you need to do now to preparefor this uncertain future? The riseof SMAC-smart companies (Social,Mobile, Analytics (Big Data) and Cloud)is changing the way businesses andconsumers use software applications. Theco-creation economy is shifting how we

purchase versus share goods and services.And, The Internet of Things (IOT) willchange how we manage everything.

TheProject event series will delve intothe near future of all these trends. Howwill they continue to shift? How will they

evolve and change? And what will we seecoming our way over the next few years asnew technologies, new business modelsand new market strategies emerge?

Whatever your industry or interest,theProjectoffers a rare chance to meetbusiness people working on the nextcutting edge and to learn from theirsuccesses and failures. Together, wecan make better business sense of ourshifting and evolving digital world.

Lets continue to connect the dots and

see what we can create.

Warm Regards,

INTRODUCTION

Programme Chair

HAL JOSEPHSONProgramme ChairProject 15


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KEY DATA

Series Format

Equal parts inspiration andenlightenment, theProject eventseries provides valuable insights

that will help New Zealandcompanies take their ideas to

the world.

Attendees will hear from, connectand network with world-classinternational and local speakers.

They will meet future businesspartners, collaborators andco-conspirators and be exposed

to ideas that will re-invent theirapproach to everything.

PROJECT CONNECT QUARTERLY EVENTS

In December 2014 we will launch theProject Connectquarterly event seriesin Auckland and Wellington. Thesequarterly presentation and networkingfunctions will focus on different aspectsof the theme forProjectplus provide

the opportunity for the greaterProjectcommunity to come together. Theseevents will foster dialogue forward and

build theProjectcommunity in thelead up to mid-Aprils annual thought-leadership conference.

PROJECT 15 ANNUAL CONFERENCE

TheProject 15annual conference willtake place 15 -17 April 2015.

On Wednesday, 15 April,Project 15willbegin with a speakers-meet-sponsorshalf-day welcome function. This willinclude short presentations and aroundtable followed by a VIP receptionfor all attendees plus invited guests.

Additionally, in the evening, key sponsor

contacts and all speakers will be invitedto a get-to-know each-other-betterhosted welcome dinner.

On Thursday, 16 April,Project 15willdeliver a one-day thought leadershipconference event focusing on takingNew Zealand innovation global. Past

themes have included social media,the rise of the mobile, internet anddigital disruption.Project 15speakers

will focus on the issues and challengesentrepreneurs, companies andindustries face as well as key successfactors and lessons learned. At theconclusion of the programme, attendees

will gather in the main forum area ofthe Sir Paul Reeves Building for theConnecting the Dots networkingfunction. Over canaps and fine NewZealand wine and beer, conference

attendees will discuss the highlightsof the day and make more connections

than a super-sized Lego set.

On Friday, 17 April, selected presenterswill deliver a series of workshops andseminars where attendees can delvemore deeply and interactively intospecific areas of interest plus have moredialogue time withProject 15presenters.

This years unique structure will allowfor more interaction with presentersas well as opportunity to delve deeperinto specific action plans and nextsteps. By bringing together innovators,entrepreneurs and world-class minds

from the Pacific Rim and further afield,our goal is to create new synergies,initiate new strategies and fashion greatnew ideas into practical plans that will

benefit New Zealand.

ABOVE: A mixologist from Stolen Rum preparing

cocktails at the Connect The Dots networking

cocktail function // April 2014


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The Audience

TheProject event series targetsthe change agents that are puttin gNew Zealand on the map when it comes

to the strategic, creative and commercialimplementation of digital technologiesand business innovation which offerssponsors a rare opportunity to connect

with early adopters, innovation drivers,vanguard thinkers and pioneeri ngspirits from a diverse range of industriesand backgrounds.

From bold young start-ups to establishedbusiness es, from IC T executivesto techno logy en trepren eurs, frommarketers to manufacturers, from appdevelopers to investors, theProject

brings together a unique audience,hungry for a better understanding of

todays opportunities and tomorrowspossibilities. The Projectwill fosterputting global trends into action,to enable New Zealanders and the

companies they lead to innovate andprosper on a global stage.

EachProject Connectquarterlyevent will attract an audience of150+, with theProject 15conferencein April 2015 expected to attract anattendance of 400+.

350+ REGISTERED ATTENDEES IN 2014.

TRENDED WORLDWIDE ON TWITTER.

9 OUT OF 10 DELEGATES WOULDRECOMMEND THE EVENT TO OTHERS.


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Sir Paul Reeves Building, Governor Fitzroy Place, Auckland, NZ

KEY DATA

Venue

TheProjectwill make the most ofthe state-of-the-art facilities on offerin Aucklands newest conference

venue, including two stunninglecture theatres and a massive 5mx 3m video wall. TheProjectis aone-of-a-kind event series that willhave attendees buzzing long after

the conference is over.

Designed to reflect what studentsaround the world want from theirlearning spaces, the Sir Paul ReevesBuilding and the areas within it areflexible, contemporary and invitecollaboration. It reflects AUTs positionas The University for the Changing

World, and features one of the mostcontemporary media teaching andlearning spaces in this hemisphere.

With its impressive 12-storey towerand glass-roofed atrium, the Sir PaulReeves Building is right at the heart

the AUT city campus, connecting thesurrounding buildings, including theBusiness School, by way of GovernorFitzroy Plaza. This building is rich withstudent-centred learning and socialspaces and houses the most advancedcommunications school in the country.


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AUT University and theevent partners have a large,

well connected audience andmarcomms infrastructure that will

be utilised to engage with potentialprospects online, socially, throughdirect marketing channels and

via a concerted PR campaign.Partnerships with relevant media

organisations will provide furtherexposure in the lead up to andduring events in the series.

The 2014Project: Digital Disruptionconference enjoyed widespread mediacoverage. Highlights included liveinterviews with four of the highest

profile speakers on TV3sFirstlinebreakfast show, interviews with keynotespeaker Cameron Gawley inNBRandStopPressand interviews with anotherof the keynote speakers, Macon Phillips,onNine-to-NoonandPublic Address.

#Projectdisrupt was trending on Twitterin Auckland by 10.30am on Day One and

was trending in New Zealand by midday.It eventually trended at number onein New Zealand and went on to trend

worldwide on Day Two.

Overall, The 2014Project: DigitalDisruptionconference reachedmany hundreds of thousands of NewZealanders through a variety of mediachannels, including:

TELEVISION AND ONLINE

Four separate interviews with keynotespeakers on TV3sFirstlinebreakfastshow in the lead-up to the conference

Mediaworks online campaign on 3 News,TV3, George FM, Mai FM, RadioLive andThe Edge delivering more than 325,000

total streams/impressions (total ratecardvalue $6,500)

Idealogonline and solus EDM campaignmore than 50,000 impressions (totalratecard value $500)

Public Addresscampaign deliveringmore than 180,000 impressions (totalratecard value $3,500)

Mi9network campaign deliveringmore than 390,000 impressions (totalratecard value $7,500)

Campaigns on Facebook, LinkedIn andGoogle Adwords (total spend $4,000)

Widespread coverage on key online news

outlets and blogs including NBR,Idealog,StopPress, StuffandPublic Address.

RADIO

Interviews with keynote speakers onNine-to-NoonandRadioLive

A Mediaworks radio campaign onGeorge FM, Mai FM and RadioLive(total ratecard value $11,395).

Right, from top: Volunteers, delegates, and

the main auditorium in the Sir Paul Reeves

Building, AUT University // April 2014

Marketing & MediaCoverage


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THE PROJECT 2014 WAS AN AMAZING

EVENT FILLED WITH ABSOLUTE EXPERTS WHO

REPRESENTED A GOOD CROSS SECTION OF

GLOBAL THINKING. WELL DONE!

Kathy Cunningham, Director, Empire PR, Auckland Jean Walker, AUT University Library

THE HIGHLIGHT FOR ME WAS THE VARIETY OF

BACKGROUNDS AND DIFFERENT PERSPECTIVES THE SPEAKERS

HAD IT ENCOURAGED INTERESTING DISCUSSION AND

PROVIDED A RICH LEARNING EXPERIENCE.

Rebekah Foote and Guy Thompson interact

with Hungry Pixels by T.J. Grieg //April 2014


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OCTOBER

Announcement ofProject 15theme

NOVEMBER

Marketing campaign for firstProject Connect events

Ticketing promotion begins forProject 15

DECEMBER

FirstProject Connect events (Dec 03 Auckland/Dec 04Wellington) w/Dr. Alvy Ray Smith, (co-founder Pixar)

Pre-holiday 2-for-1 early bird ticketing promotion

First speaker announcement forProject 15conference

Marketing campaign for secondProject Connect events

JANUARY

Marketing campaign for secondProject Connect events

FEBRUARY

SecondProject Connectevents (mid-Feb) (speakerTBC)

Marketing campaign across radio, online and directbegins forProject 15 conference

Final speaker announcement forProject 15conference

MARCH

Marketing campaign across radio, online and directcontinues forProject 15 conference

APRIL

Marketing campaign across radio, online and directcontinues forProject 15 conference

15 - 17 APRIL 2015 PROJECT 15 CONFERENCE

Sponsors/VIP event and dinner (15 Apr)

Project 15 conference day 1 (16 Apr)

Connecting the Dots networking function (16 Apr) Project 15 conference day 2 workshops (17 Apr)

RIGHT: Speakers and Sponsors VIP reception

and dinner at Four Seasons // April 2014

ACTIVITY OVERVIEW

All Events


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2014 PARTNERS

AUT UNIVERSITY THE U.S. EMBASSY SOCIAL MEDIA NZ

Y & R NZ SAMSUNG 2 DEGREES Mi9 MEDIAWORKS

KEA THE AMERICAN CHAMBER OF COMMERCE NZ INNOVATION COUNCIL NZ TECHNOLOGY INDUSTRY ASSOCIATION

IDEALOG

GENCOM

Foundation Partners

Premier Partners

Ass oci ate Partne rs

Media Partner

Technology Partner

NZ TRADE & ENTERPRISE


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THE FOUNDATION PARTNERS

AUT UNIVERSITY

AUT University is a university forthe changing wo rld; an incre asinglypowerful force for learning an ddiscovery that promotes the wellbeingof people and their environments, and

provides them with opportunities toexpand and achieve their aspirations.

AUT is committed to h avingactive relationships nationally andinternationally with communities,industry, businesses and the professions,in the creation and exchange ofknowledge and in the application oflearning and research. A strong advocate

of innovative approaches to teaching,learning and research, AUTs learningenvironment encourages interaction

between studen ts and with theirlecturers.

AUT has four campuses: City (AucklandCBD), South (Manukau), North Shoreand Millennium Insti tute in Albany.

THE U.S. EMBASSY

The U.S. Embassy in New Zealand isone of the leading proponents of the U.S.Governments global digital outreachstrategy. The term 21st CenturyStatecraft is a philosophy developed

by Former Secretary of State HillaryClinton. It involves complementing

traditional foreign policy tools withnew instruments of statecraft that fullyleverage the networks, technologies, anddemographics of our interconnected

world.

TheProject 15 event series will furtherthe Embassys efforts to achieve

the Obama Admin istrations goal ofadvancing U.S. foreign policy diplomacyand development by bringing diversecommunities together to network moreefficiently and productively.

SOCIAL MEDIA NZ

SMNZ is one of Asia Pacifics leading andmost credible resources for social media,

tech and digital news and opinion. Theirwebsite i s a gathering place for theregions sharpest minds to di scuss, share,learn and push into the digital frontier.

With a diverse set of indus tries anddisciplines represented in discussionsaround different digital issues, SMNZsets out to make sense of the digital era.

CONTACT DETAILS

EXECUTIVE PRODUCER

Martin Bell

T: 09 921 9999 (ext 6705)

E: [email protected]

W: www.the-project.co.nz

PROGRAMME CHAIR

Hal Josephson

T: 021 158 9072



EVENT CO-ORDINATOR

Emily OHara

T: 09 921 9999 (ext 6246)



Documents

Generic Sponsorship Proposal NEW