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© Asia Media Partners Pte Ltd
I.E. YOUR TITLE SLIDE
SEEKING SPONSORSHIP MASTERCLASS
© Asia Media Partners Pte Ltd
Caveat
• If – no, when – you adopt our industry principle that propositions should be tailored to each buyer, then there’s no such thing as a truly templated deck!
• However, here is a pagination that includes all the fundamental elements that ASN believes should be in a pitch document >>
© Asia Media Partners Pte Ltd
SCENE SETTER
• “Sizzle reel”• Inspiring quote• (maybe a killer data point)• Remember F-E-E-S. Don’t jump in
© Asia Media Partners Pte Ltd
BACKGROUND CREDENTIALS OF THE PLATFORM (& SPORT/RIGHTS OWNER)
• Past proven successes, &/or• Past ROI, &/or• Media platform(s), &/or• Testimonial
© Asia Media Partners Pte Ltd
3 KEY SELLING POINTS/USPs OF YOUR ASSET
• 1• 2• 3
• + a rationale for why it works for the client (customised)
© Asia Media Partners Pte Ltd
3 KEY SELLING POINTS/ USPs OF YOUR ASSET
• Planning Illustration: Alternate1
What the platform stands
for
What the sponsor stands
for
Synergy between your
platform & sponsor
© Asia Media Partners Pte Ltd
3 KEY SELLING POINTS/USPs OF YOUR ASSET
• Planning Illustration: Alternate2
From via To
A sport with no results on the international stage
Your investment to be put towards athlete training
A nation that can be proud of international results
An unhealthy nation The health data app your sponsorship will create
A healthier, conscious nation
An unheard-of pastime (with a measurable
consumer benefit of xyz)
The content platform your sponsorship will create
An alternative pastime (that promotes xyz consumer benefits
© Asia Media Partners Pte Ltd
DATA
• (Pre) Valuation (if available)• Demographics• (could merge Price in here to show forecast ROI)• Anything is better than nothing!
© Asia Media Partners Pte Ltd
RIGHTS & BENEFITS PACKAGE
• The basics, broken down– E.g. on-site, online, in media, broadcast etc.)
• CUSTOMISED ACTIVATION SOLUTIONS• Price (RANGE)• Do NOT go down the Platinum, Gold, Silver route…
© Asia Media Partners Pte Ltd
COMMERCIAL PARTNER STRUCTURE
• I.e. the family of sponsors, expected or known
© Asia Media Partners Pte Ltd
HOW IT COMES TOGETHER / CONCLUSION
• Repeat ‘F.E.E.S”– “Why you should do this”
• Repeat your USPs and why it works for the target sponsor
© Asia Media Partners Pte Ltd
APPENDIX
Could contain details of:• Media distribution• Star ‘protagonist’ profiles• Past sponsor case study (can be promoted if it
creates a strong story)
1313© Asia Sponsorship News
PAGINATION: What must I include in my main presentation
TITLE SLIDEArtwork or dramatic imagery
SCENE SETTER“Sizzle reel”
Inspiring quote(maybe a killer data point)
BACKGROUND CREDENTIALS OF THE PLATFORM (&
RIGHTS OWNER)Past proven successes
Past ROIMedia platform(s)
3 KEY SELLING POINTS/USPs OF YOUR ASSET
+ why it works for the client (customised)
DATAPre-valuation (if available)
Demographics(could merge Price in here to
show forecast ROI)
RIGHTS & BENEFITS PACKAGE
Basics, broken downPRICE (RANGE)
COMMERCIAL PARTNER STRUCTURE
HOW IT COMES TOGETHER / CONCLUSION
“Why you should do this”
APPENDIXE.G. Media distribution
Star profilesPast sponsor case study