GENERAL CREDENTIALS & POSITIONING

Who we are ..

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Our Strategy

To present the most important three points to our clients which achieve success, develop and growth in his business:

Achieving the highest degree of quality All Procedures comply with the BHBIA Guidelines - Every project

receives hands-on senior-level management; enabling you to spend more time supporting your client.

Follow the timelines Be in time & save the time as possible Reduce Costs as possible • Competitive prices

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Backg round

MedicalOne is a FULL SERVICE Healthcare/Pharma Market Research Agency run by a team of highly dedicated medical professionals offering a complete range of Quantitative and Qualitative research services across the entire Middle East & North Africa.

MedicalOne Conduct a healthcare and pharmaceutical market research among medical and healthcare professionals (Physicians, Pharmacists, Radiologists, Physiotherapists and Nurses), hospitals managers and key opinion makers, patients, consumers and public.

MedicalOne manage operations across Cairo, Saudi Arabia & MENA region from field resources or partners in all of the Middle East.

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Experience Across The Region

GCC United Arab Emirates Saudi Arabia Bahrain Qatar Kuwait Oman

Levant Lebanon Syria Jordan

Other Middle East Yemen Iraq

North Africa Egypt Morocco Algeria Tunisia Sudan

Our Se rv ice s …Ful l Ope rat ion

Field Set-up Solutions

Screener design, sampling, recruitment advice, pre-testing, pilots and translations

Expert Project Management services

Dedicated central coordination of national market healthcare/pharma projects across all methodologies

Quantitative Fieldwork Solutions

In-office Face-to-Face interviewing, online interviews and CATI

Quantitative Deliverables: Final data file

Qualitative Fieldwork Solutions

Recruitment, moderation, IDIs (central locations and in-office) and focus groups

Qualitative Deliverables: Digital recordings, transcripts, Top line Reports.

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Our Se rv ice s …Ful l Ope rat ion

Desk Research

Including internet research, field observation visits, mystery visits and mystery calls

Pharmacy mystery shopping.

Mystery visits to target pharmacist inside his pharmacy

Data Processing

Data editing, data entry and data tabulation

Quality Control

Call Backs – Parallel Listening – Recording - Viewing

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OTC / Rx markets / Medical devices

Patients’ opinions and usage habits

Physicians’ therapy and prescription habits

Satisfaction studies (e.g. cooperation with medical representatives(

Name, packaging and commercial concept testing

Pharmacy mystery shopping

Name, packaging and commercial concept testing

Research into pricing and reimbursement schemes

Pre-market launch studies

Pharmacists’ recommendations

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Experience

Therapy area expertise

Respondent Type Methodology

Quatntative Qualitative Both HCPs Consumers/Patients BothConfidential

Stage1

Interviewer

(100%)

• Check error in questionnaires

• Reassure if respondents respond correctly & faithfully

Stage2 Supervisor

(100%)

• Revision of questionnaires resposes

• Spot responses that go against common sense

• Cross check responses

Stage3 Verification

Team

(30%)

• Confirm errors through telephone verification (about

30%)

• Conduct visit verification.

Data Control and Verification System

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Our Services Helped HealthCare Clients in:-

Identifying the strength and weakness areas and opportunities in their business. Better strategic Plans. Getting answers to their un-answered questions. Identifying the market gaps . Assessing the potential of the Medical and pharmaceutical Marketplace . Understanding how their customers use their product (Usages & Attitudes). Positioning their product among their different targets . Understanding the market and its evolution. Identifying the price-demand relationship for their products. Evaluating relevant strategies and develop strong ground base for their

brands. Testing their promotional campaign through concept and detail aid testing. Tracking the effectiveness of their sales force’s detailing process

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Background information on Saudi healthcare system

The Ministry of Health of Saudi Arabia (MOH) supervises the healthcare both in the public and the private sector/ manages the country‟s health care system (strategic planning, formulating health policies, health services programs).

Healthcare facilities in the kingdom are designed to benefit both the public and the private sector employees (preventive, curative, emergency, prenatal, rehabilitative healthcare)

There are approximately 60% MOH hospitals, 30% private and 10% other semi-government hospitals.

Primary health care centers and clinics present in remote areas provide emergency, preventive, and other basic services while big hospitals and specialized treatment facilities are present in all urban locations.

Patients may self- refer, get referred by PCPs to specialist (in and out of hospital).

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Prescription Restrictions in Saudi Arabia

The government provides free healthcare to Saudi nationals

employed in the government sector, so there is no restrictions in prescription governmental and semi-governmental hospitals.

For private sectors, majority of patients (approx 85%) have insurance coverage (Local and expats in private sector) and reimbursement status is extremely crucial when deciding to prescribe a treatment.

Physicians however „think twice‟ before prescribing expensive

non-covered medicines.

The only patients willing to pay for expensive medicines are The elite class who do not have insurance.

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Case Studies (1)

Project description : Understanding and assessing of current breast cancer treatment decision making process

Methodology : Qualitative (IDIs)

Markets and Audience : Oncologists across Cairo, Dubai, KSA

Project description : Prescription of Vitamin B Combinations

Methodology : Qualitative (FGs & IDIs)

Markets and Audience: Orthopaedists , Internists & GPs in KSA

Project description: Market

Assessment for a new Orthopedic Treatment Hospital

Methodology : Desk Research -Qualitative

Markets and Audience: KOLs – Physicians in KSA, Kuwait & Oman

Project description: Hepatitis C Market landscape Middle East

Methodology: Qualitative

Markets and Audience : Hepatologists and Gastroenterologists in KSA, UAE and Kuwait

Project description: Cardiac Diagnostic & Monitoring Devices Market Understanding

Methodology : Qualitative

Markets and Audience : Interventional Cardiologists, Electro Physiologist, and Purchasers in KSA.

Project description : Understanding of usage pattern of pneumococcal vaccines for children between paediatricians.

Methodology : Quantitative

Markets and Audience : Paediatricians. across Cairo & KSA

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Case Studies(2)

Project description : CLL and iNHL Patient waterfall and treatment pathway

Methodology : Qualitative (IDIs)

Markets and Audience : Haematologists/Oncologists across Cairo, Dubai, KSA and Kuwait

Project description : NPS – Medical Imaging Devices Annual Tracking Survey

Methodology : Quantitative(F2F & Tel. interviews)

Markets and Audience: C-Level Management – Radiologists – Oncologists and all other related specialists in KSA & UAE.

Project description: Hemophilia

Methodology : Qualitative (IDIs)

Markets and Audience: Haematologists, Oncologists and Hematologist – Oncologist in KSA.

Project description: Understanding of multiple sclerosis treatment pattern

Methodology: Quantitative (F2F)

Markets and Audience : Neurologists in KSA, UAE, Oman and Kuwait.

Project description: Understanding Asthma and COPD treatment pattern

Methodology : Qualitative (IDIs) followed by Quantitative (F2F)

Markets and Audience : Cardiologists & GPs in KSA, Lebanon and Algeria.

Project description : Pharmaceutical Companies Reputation Survey.

Methodology : Quantitative (Online Survey)

Markets and Audience : HCPs in KSA, Egypt, UAE, Kuwait, Lebanon and Algeria.

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Field Capabilities Qualified field staff with long healthcare field experience

Qualified interviewer in all regions.

Centre Location in main cities.

Research Facilities Two Group Discussion Rooms (42 sqm and 30 sqm)

Viewing room (one way mirror 4,6 x 2,2 m)

Audio-Video recording (Tape and DVD, recording all formats)

Clients lounge with internet access, Fax, Telephone, Plasma TV

Simultaneous translator facilities

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Hatim Ali (HealthCare Research Manager)

• Hatim has more than 15 years experience in HealthCare/Pharmaceutical market research, successfully managing both local market and multi-market research,

• He has been working in the contraceptives, Oncology, Diabetes Type II, Antidepressants,

Vaccines, Biological treatments, Orthopedic diseases, HCV, HBV, HIV, dermatology, Neurology and medical devices since he started healthcare market research,

• In addition, he is a skilled moderator and has moderated over 800 focus group discussions

and in-depth interviews. • Holds a Bachelor degree in Pharmacy and Pharmaceutical Science from Cairo University. • Has competency certificates from British HealthCare Intelligence Association in HealthCare

Research Legal and Ethical Guidelines and Adverse Events Reporting, • He is an ESOMAR member, Associated member in British HealthCare Intelligence

Association (BHBIA) and European Pharmaceutical Market Research Association (EphMra).

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Why MedicalOne

Experience across various sectors.

All “MedicalOne Market Research” Procedures comply with the

ICC/ESOMAR; International Code for Social and Marketing

Research Practice.

Professional scrutinizing of the research work at every step.

Team of experienced people to carry out the survey/ field work at

grass-root level.

Training and briefing of work team (interviewers, recruiters and data

entry)on each project specifications, scope and targets.

Recruitment of high profile respondents.

Scrutiny of data collected and random re-checks.

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MedicalOne Market Research

www.medicalone.co

info@medicalone.co