G'Brand.guidelines & Design.2012

7/31/2019 G'Brand.guidelines & Design.2012

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d e s I g n e d b y : g ’ b

brand corpor

Guidelines a

G ’ b r a n d



conteTa

03C o r p o r a t e / B ra n d i d e n t i t y What’s

04i n v e s t i n B r a n d i d e n t i t y ?

Why

05IdealsB r a n d i d e n t i t y

06meanIng

07Case-studIes

08 vIet CapItal bank

13foreIgn tradeunIversIty (ftu)19

tva (vtv)

25hafIC(handICo fInanCe)

28 geleX Corp.



Cor

Corporat/Brad Idtity i t ac yo pt orward, ay

i prit, i wbit, i t or o oo, bi card, t-

trad, ad otr atria. Ao it i t ia rprta-

tio o a oraizatio, icdi it oo, di, typac

ad coor, a w a it pioopy.

What is a brand?

Brad i t proi, t bi ida, t rptatio ad xpc-

tatio tat rid i ac ctor’ id abot t prodct

ad/or t copay. It i a powr yt itaib at.

Brad i abot ai a otioa coctio. Pop a

i o wit brad. Ty trt t, dop tro oyaty,

by t, ad bi i tir priority.T brad i ort-

ad: it tad or oti ad dotrat it ry day.

Bradi d to b t xci priw o bi cor prodct ad itittio.

What is brand identity?

Wi brad pa to t id ad t art, brad idtity

i taib ad appa to t . Brad idtity i t

ia ad rba xprio o a brad. Idtity pport,

xpr, coicat, ytiz, ad iaiz t

brad. It i t ortt, att, ot biqito or o

coicatio aaiab. Yo ca it, toc it, od it,

ar it, watc it o. I

brad ar ad bid

coicatio. O a

wbit, ro adrti

ia, brad idtity

.

T d or cti b

priat ctor, ro

tio to bi ta

t. T bt b

dirtiatd, ai

ad aab.

Rcoitio bco

to. Brad idtity i Brad idtity i a a

id, itd i, ad

t ridr o t a

IDENTITYCORPORATE/BRANDWHAT’S

The BRAnD Is The nuCleus O sAles AnD

mARkeTIng ACTIvITIes WhICh ResulTs In

InCReAseD AWAReness AnD lOYAlTY When

mAnAgeD sTRATegICAllY



Cor

BRAND IDENTITY?INVEST INWHy

Why invest in brand identity?

T bt idtity prora body ad adac t co-

pay’ brad by pporti t dird prcptio. Tidtity copa ry taib xprio o t brad

ad bco itriic to a copay’ ctr-a cotat

ridr o it cor a ad it rita. T ar i at t

piac o a bradi pyraid; w t ctor it,

rcoitio coort ad oyaty ad t t ta or a

a.

A tar idtity dotrat ratr ta dcar a iq

poit o iw, ro t itrac o a wbit to t di o

a prodct to t carity o a PowrPoit prtatio. Di

do a a dirc.

Compelling reasons to invest in brand

identity

m f c

T ctor cod b ayo ro a pro byi ot-

war o t Itrt to a aiy byi it frt o i t

brb, ro a bi aar rpoib or iri a

w accoti fr to a rba dopr ooi or a

arcitct. Copi brad idtity prt ay copay,

ay iz, aywr wit a idiaty rcoizab, ditic-

ti, proioa ia

tity p aa t p

at it ro it coptior t ctor ad

ad bft. A w pro

ca dit a ctor

copa t

rbr or a paca



Cor

make it easy For the sales ForCe to sell

Wtr it’ t CeO o a oba coorat coi-

cati a w iio to t board, a frt-ti trprr

pitci to tr capita fr, or a facia adior crati

a d or itt prodct, ryo i i. no-

proft oraizatio, wtr d-raii or oiciti w

otr, ar cotaty i a w. stratic brad

idtity wor acro dir adic ad ctr to

bid a awar ad drtadi o a copay ad

it trt. By ai itic iib, cti idtity

to cary coicat a copay’ iq a

propoitio. T corc o coicatio acro ari-

o dia- ro a adrtii capai to a bi card

to a a prtatio-d a tro ia to t ctor

abot t ar i oc o a copay.

make it easy to build brand equity

T oa o a pbic copai i to icra arodr

a. A brad, or a copay’ rptatio, i coidrd to

b o o t ot aab copay at. sa co-

pai ad o-proft oraizatio ao d to bid brad

qity. Tir tr cc i dpdt o bidi pbic

awar, prri tir rptatio, ad podi tir

a. A tro brad idtity wi p bid brad qity

tro icrad rco

aty, wic i tr p

maar wo iz

copay’ brad a

bttr at it. Ty ar

brand identity ide

Rard o t iz

, tr ar crtai

idtiti. Ty od tr

i abot aci a

w prodct or ric

rr, or crati a r

an eFFeCtive bran- B bod, orab,

- B idiaty rco

- Proid a car ad c

- Coicat t co

- B ay protctab

- ha dri a

- Wor w acro d

PRODuCTs ARe CReATeD In The

ACTORY. BRAnDs ARe CReATeD In

The mInD.

IDEALSBRAND

IDENTITY



Cor

T bt brad tad or oti-a bi ida, a tratic poitio, a dfd t o a, a oic tat tad

proc bca it i a ida tat i coyd tro a ybo, a word, or a actio. It’ t DnA o brad id

tioa ad aid dpr ai. udrtadi wat a ar rprt accrat rcoitio. A ar wotr poy prid.

ni wa t odd o ictory.T oo, a

abtractio o aw, did by CaroyDa-

ido, wa a appropriat ad ai

ybo or a copay tat artd ri

o. T “jt do it” capai co-

icatd c a tro poit o iw to t

tart art tat t ai o t ybo

od ito a batt cry ad way o i or a

tir ratio.

T mrcd-Bz bradar wa oriiay

did to rprt ic o ad, at

a, ad i t air. I 1909, t ar wa

ritrd a a tr-poit tar, ad ix yar

atr it wa t i a circ. T ar a co

to b yoyo wit xry, i pror-

ac, ad xcc.

Ciar

tad o

rdo

to p w

add a t

actrizd

rat war

d c

ad xp

Meaning



Case-s



CorCor

VIET CAPITAL BANK

CORPORATEBRAND IDENTITY

“a logo is the point oF entry to the brand.”

Brad coor coicat bot brad poitioi ad brad

proaity. To r accrat ad coitt coor rprta-

tio acro a dia, Pato, 4-coor proc, ad Wb-cr

a a b proidd.

vIeT CAPITAl BAnk Blue

CmykC: 100, m: 80, Y: 0, k: 30

rgbR: 0, g: 55, B: 123

vIeT CAPITAl BAnk ReD

CmykC: 0, m: 100, Y: 100, k: 20

rgbR: 196, g: 22, B: 28



Cor

VIET CAPITAL BANK

CORPORATEIDENTITy faces



Cor

VIET CAPITAL BANK

BUSINESS CARDSbusiness Cards are important.

W yo ar ooi or way to proot a bttr ia or yor

bi or yor i yor co proio, do’t oroo t

rit o a ip two ic by tr ad a a ic pic o papr.

Ato t bi card i a i iz, it ca a a ajor i-

pact o t iprio yo i to to yo t. D to it a

iz ad frt iprio typ o ipact, it i ry iportat to a

t rit ioratio o yor bi card.



Cor

VIET CAPITAL BANK

STATIONARY



Cor

VIET CAPITAL BANK

ATM & SIGNBOARDS



Cor

FOREIGN TRADEUNIVERSITY (FTU)

BRAND IDENTITY


Brad coor coicat bot brad poitioi ad

brad proaity. To r accrat ad coitt coor

rprtatio acro a dia, Pato, 4-coor proc, ad

Wb-cr a a b proidd.



Cor


BRAND colours



Cor


UNIVERSITYIDENTITYTYPEFACES

Corporate typeFaCes

Typorapy pay a ajor ro i t idtity yt o ori Trad

uirity. T coitt ad coordiatd o typac, totr

wit otr ia t, .. t loo, ybo, coor ad baic

di cocpt, wi tabi a caractritic ty or t uirity.



Cor


Namecard

W yo ar ooi or way to proot a bttr ia or yor bi-

or yor i yor co proio, do’t oroo t rit o

a ip two ic by tr ad a a ic pic o papr. Ato t

bi card i a i iz, it ca a a ajor ipact o t ipr-

io yo i to yo t. D to it a iz ad frt iprio

typ o ipact, it i ry iportat to a t rit ioratio o yor

bi card.



Cor


SIGNBOARDS



Cor


POWERPOINTPRESENTATION



Cor

TVA (VTV)

CORPORATeBRAND IDENTITY


Brad coor coicat bot brad poitioi ad brad pro-

aity. To r accrat ad coitt coor rprtatio acro a

dia, Pato, 4-coor proc, ad Wb-cr a a b

proidd.



Cor

TVA (VTV)

CORPORATeBRAND COLOURS

Corporate Colours


proaity. To r accrat ad coitt coor rprtatio

acro a dia, Pato, 4-coor proc, ad Wb-cr a

a b proidd.

tints

sap Pato tit prcta bradow.

p C

p CCmykC: 0, m: 40, Y: 100, k: 0

rgbR: 250, g: 166, B: 26

CmykC: 0, m: 0, Y: 0, k: 50

rgbR: 147, g: 149, B: 152



Cor

TVA (VTV)

CORPORATEIDENTITy faces



Cor

TVA (VTV)

BUSINESS CARDS

business Cards are important.

W yo ar ooi or way to proot a bttr ia or yor

bi or yor i yor co proio, do’t oroo t

rit o a ip two ic by tr ad a a ic pic o papr.

Ato t bi card i a i iz, it ca a a ajor ipact

o t iprio yo i to yo t. D to it a iz ad

frt iprio typ o ipact, it i ry iportat to a t rit

ioratio o yor bi card.



Cor

TVA (VTV)

letter head



Cor

TVA (VTV)

STATIONARY



Cor

HAFIC (HANDICO FINANCE)






a a b proidd.

CmykC: 0, m: 100, Y: 100, k: 10

rgbR: 215, g: 25, B: 32

CmykC: 100, m: 70, Y: 20, k: 0

rgbR: 0, g: 91, B: 148



Cor


BUSINESS CARDS

W yo ar ooi or way to proot a bttr ia or yor bi

or yor i yor co proio, do’t oroo t rit o a ip

two ic by tr ad a a ic pic o papr. Ato t bi

card i a i iz, it ca a a ajor ipact o t iprio yo i

to yo t. D to it a iz ad frt iprio typ o ipact, it

i ry iportat to a t rit ioratio o yor bi card.



Cor


STATIONARY



Cor

GELEX CORP.






a a b proidd.

CmykC: 0, m: 100, Y: 80, k: 0

rgbR: 237, g: 26, B: 59

CmykC: 0, m: 0, Y: 0, k: 30

rgbR: 188, g: 189, B: 92



Cor

GELEX CORP.

BUSINESS CARDS

W yo ar ooi or way to proot a bttr ia or yor bi-

or yor i yor co proio, do’t oroo t rit

o a ip two ic by tr ad a a ic pic o papr. Ato

t bi card i a i iz, it ca a a ajor ipact o t

iprio yo i to yo t. D to it a iz ad frt i-

prio typ o ipact, it i ry iportat to a t rit ioratio

o yor bi card.



Cor

GELEX CORP.

STATIONARY



Cor

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G'Brand.guidelines & Design.2012