Craig School of Business 5245 N Backer Ave Fresno, CA 93740TEL: 1-800-Golden-B

goldenbeardynasty

@GoldBearDynasty

visit us at goldenbeardynasty.co.nr

Presented by: BA175 Class of Fall 2015

Sponsors:

In 2015, twenty-eight International Business students from Fresno State were assigned to develop a business idea into what could be a reality. Their passion and commitment led to the possibility of ex-porting California's high quality wine to China. As a result, the brand Golden Bear Dynasty was born.Dynasty was born.

Class ProfileThe BA175 class is structured to encourage innovation and creativity while learning and applying tools and techniques of inter-national business.

Disclaimer: We are not an actual start up company look-ing for investors. We are a class applying concepts and knowledge in the format of a company seeking investors.

GOLDEN BEARDYNASTY

China’s Wine Market

The luscious Merlot wine is sourced from experienced California wine brokers: • The Ciatti Company • Allied Grape Growers

• Turrentine Brokerage

Full service bottling takes place at Bravo Bottling using glass bottles supplied by Freud Containers & Supplies.

The flavors and aromas are secured with corks by E.C Kraus and elegantly adorned with capsules from Midwest Supplies. Embracing the story behind Golden Bear Dynasty are the labels printed by Label Art of Cali-fornia.

Cases from Spirite Shipper caress the bottles in groups of 12 and then pedestaled with pallets from Perez Pallets. Once final packaging is completed, Decision Logistics will ship out of Oakland, CA over to Shanghai.

Distribution contracts: • Shanghai Yiguo E-Commerce • Vinodine Wines • Eastern Empire Distributing • Summergate Fine Wines & Spirits

China will then be introduced to California’s unique China will then be introduced to California’s unique wine-ality through a bottle of Golden Bear Dynasty.

“Committed to operational stewardship from vine to glass”

INCOME STATEMENT• Revenue: $96,000• Operating Costs: $52,520o Shipping & Transportation• Net Profit: $52,433

BALANCE SHEETo Source of Funds� Cash: $280,000� Need: $200,000

After the first year, Golden Bear Dynasty will sow a net profit of $1.1 million in the yellow indication above. The orange displays the present value of the income, showing a 15% discount value. The red shows the cumulative Pres-ent Value and by year five the figures shown is $3.3 mil-lion.

China overtook France and Italy last year as the world’s largest consumer of red wine. The country, in-cluding the wine hub of Hong Kong, consumed a total of 1.9 billion bottles.

The wine market maintained double-digit growth from 2005 – 2010, and it should grow faster than any other alcoholic beverage sector in the upcoming five years. With consumption rising at 10% – 15% per year it can be tempting for producers, whose traditional markets are currently stagnant.

In 2014, California wine exports amounted to $71 million in revenue making China the fourth largest export market. With California being a popular destina-tion for Chinese tourists and investors, many have grown interested in the signature taste.

Market entry into China’s wine industry will be primarily through sale agents and distributors. After entry, Golden Bear Dynasty will seek to connect with the market using e-commerce (TMALL, JingDong Mall), mobile applications (wechat), and commercials to nuture the brand’s presence in China.

Marketing to China

Product Proposal Golden Bear Dynasty has chosen Merlot as the first style of wine to introduce to the Chinese Wine In-dustry. With the Chinese preference for red wine due to the perception of good luck, we believe the Merlot is a suitable style of wine for the inspired palate. SWOT

•$280k initial investment•Unique Culture: passion & dedication•Targeting Chinese’s growing middle class•U.S. products appeal to the Chinese market•• professions and cultural backgrounds foster insightful ideas

• Entering an un- known market• lack of extensive funding•$280k has to cover start-up and mar keting expenses•No brand recogni- tion•Stockholders have limited experience in establishing and running a business

• GBD might cannot deal with fast paced growth•28 employees in start-up phase is expensive and can cause problems•Other lead foreign •Other lead foreign wineries: French and Australian•China’s Domestic wine companies•Wine industry is new in China

•Young and innova tive employees•Contract with mutiple vineyards to source Wine•Young Wine Market in China•E-commerce