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GBA Meeting. 1 October 2009. Agenda. Brand Statement Update [:15] Diversity Update [:10] Class Gift [:10] Real World Conversations [:10] GBS Newsletter [:5] Open Discussion [:10]. Brand Statement Update. GBA. Initial Launch: Purpose: Initial feedback and buy-in - PowerPoint PPT Presentation
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Agenda
• Brand Statement Update [:15]• Diversity Update [:10]• Class Gift [:10] • Real World Conversations [:10]• GBS Newsletter [:5]• Open Discussion [:10]
Brand Statement Update
Initial Launch:• Purpose: Initial feedback and buy-in• Date: TBD (Aiming for week of October 19th)• Who: 1st and 2nd Years
Final Launch:• Purpose: Rollout final product and have pin ceremony• Date: TBD (Aiming for week of October 19th)• Who: 1st and 2nd Years
GBA
Initial Launch Rollout• Introduction [Jeff Davis]
• Recap Lead Week (World Café, Questions, etc.)• Introduce Brand Statement Team
• What affects the brand? [Maria Jaramillo and Ying Huang]• Who are the stakeholders?• Examples of bad brand etiquette involving each stakeholder
• Goizueta Brand Statement Ceremony [Brand Statement Team]• Purpose• Execution
• Pin Design Introduction• Goizueta Oath [Brand Statement Team]
• Read the oath• Accountability in Action [Brand Statement Team]
• Brand Council Introduction• Increased Transparency
• Feedback