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GBA Meeting 1 October 2009

GBA Meeting

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GBA Meeting. 1 October 2009. Agenda. Brand Statement Update [:15] Diversity Update [:10] Class Gift [:10] Real World Conversations [:10] GBS Newsletter [:5] Open Discussion [:10]. Brand Statement Update. GBA. Initial Launch: Purpose: Initial feedback and buy-in - PowerPoint PPT Presentation

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Page 1: GBA Meeting

GBA Meeting

1 October 2009

Page 2: GBA Meeting

Agenda

• Brand Statement Update [:15]• Diversity Update [:10]• Class Gift [:10] • Real World Conversations [:10]• GBS Newsletter [:5]• Open Discussion [:10]

Page 3: GBA Meeting

Brand Statement Update

Initial Launch:• Purpose: Initial feedback and buy-in• Date: TBD (Aiming for week of October 19th)• Who: 1st and 2nd Years

Final Launch:• Purpose: Rollout final product and have pin ceremony• Date: TBD (Aiming for week of October 19th)• Who: 1st and 2nd Years

GBA

Page 4: GBA Meeting

Initial Launch Rollout• Introduction [Jeff Davis]

• Recap Lead Week (World Café, Questions, etc.)• Introduce Brand Statement Team

• What affects the brand? [Maria Jaramillo and Ying Huang]• Who are the stakeholders?• Examples of bad brand etiquette involving each stakeholder

• Goizueta Brand Statement Ceremony [Brand Statement Team]• Purpose• Execution

• Pin Design Introduction• Goizueta Oath [Brand Statement Team]

• Read the oath• Accountability in Action [Brand Statement Team]

• Brand Council Introduction• Increased Transparency

• Feedback

Page 5: GBA Meeting

Gender

Males = BlueFemales = Red

Page 6: GBA Meeting

Nationality

Domestic = RedInternational = Blue