Gateway Project

a place to come, a place to stay

[IN]CITY 2016 | UC BERKELEY |ARYEH COHEN | KATIE DEAL | NAREG GOURDIKIAN | JIA YUAN I N S T RU C TO R S : G I N E T T E W E S S E L | R I C K KO S | A L I S O N E C K E R | A A RO N W E LC H | E R I C A N D E R S O N | DAV I D KO O

UC BERKELEY GATEWAY

For the Future Gateway Area to become a “place to come, a place to stay,” it must:

INTRODUCTION

Facilitate accessible, convenient, and safe transportation both in and around the area.

Create pedestrian-driven, profitable, and engaging programming for a diverse array of people.

Use a human-scale facade and functional design to create a beautiful architectural landmark.

GOALS

Project sites

Peripheral sites

Corridors

Nodes

LEGEND

N

CLIENTEmily Marthinsen - Assistant Vice Chancellor

and Campus Architect, UC Berkeley

MISSION Develop a design proposal for the western

entrance to UC Berkeley at University Avenue and Oxford Street. Unlock potential for an active interface between campus and local community.

STATEMENT OF PURPOSE Using urban design principles, we seek to

analyze existing conditions and propose an alternative vision for The Gateway Area through

pedestrian mobility improvements, structural replacements and additions, programmed public

space, and retail options.

TIMELINE

Crescent Lawn Constructed as

part of John Galen Howard Master Plan

University Hall Constructed

Springer Gateway Constructed

Request for Proposals (RFP) for Gateway Hotel

[site of Mike’s Bikes, Enterprise, Brazil Cafe]

2129 Shattuck Hotel (Bank of America site);

Gateway Hotel;New University Hall

Early 1900s 1959 1964 Nov. 2015 Projected: 2017 - 2020

0 ft 500 ft 1000 ft

MOBILITY

URBAN FORMPROGRAMMING

THE GATEWAY AREA AND ITS VICINITY



UC BERKELEY GATEWAYTHE PEDESTRIAN EXPERIENCE

HOW DO YOU GET AROUND? Cars are generally good about looking out, but it can be a little scary

crossing [Oxford at Addison] since there’s no traffic light.-Justin, UC Berkeley Student5-lane, 80-foot right of way on Oxford

Thin bike lanes shared with parking spaces

No crossing signal at Oxford and Addison

MOBILITY

“This lawn never felt very social - it feels like a buffer between the school and the town. It’s more like a wel-come mat for the campus than a social space, but it has potential for being a connector instead.”

-Rachel, Oakland Resident

WHAT DO YOU DO?PROGRAMMING

Sit on Crescent Lawn

Eat and sit at Brazil Cafe

Walk through to Downtown or campus destinations

Limited activity & options

WHAT DO YOU SEE?

“[U Hall] is probably the ugliest thing the university has, but I guess it works. Most people don’t know what it is unless they’re sending checks there. And see that blue sky above the museum? That’s gonna be gone after they finish that hotel. The Downtown Berkeley skyline is really about to change. -Charles, Long-time Berkeley Local

“[U Hall] is boring and ugly, but not enough to make us

not come here.”

-Berkeley High Students, Crescent Lawn

URBAN FORM

BAMPFA, Li Ka Shing Center, We Work Berkeley

Crescent Lawn, Mike’s Bikes

University Hall, Enterprise Rent-a-Car



UC BERKELEY GATEWAYMOBILITY

Increase safety with lighting, signs, designated lanes for road users not traveling in

vehicles.

SAFETY FEATURES

Visually distinguish area as a landmark, add visual interest to street, increase

pedestrian safety.

CREATIVE CROSSWALKS

Enhanced safety features for pedestrians and bicyclists

Beautification: make the road aesthetically pleasing

Wayfinding: landmarks, major roads, districts

Increased pedestrian activity through increased parking

Help pedestrians and vehicles find landmarks

and places of interest with ease.

WAYFINDING

27,599

8,799

23,856

24,750

10,061 14,898 18,408

PRECEDENTS & INSPIRATION

Despite traffic in and around The Gateway Area, few pedestrians remain there as a final destination.

Oxford Street is a major thruway, and facilitates travel for a high volume of cars, trucks, and public transit.

N

LEGEND

Street cross-sectionA A’

Direction of traffic

0 ft 500 ft 1000 ft

Parking

PEDESTRIAN TRAVEL PATTERNS VEHICULAR TRAVEL PATTERNS

A’A

TAKEAWAYS

ASIDEWALK PARKING/BIKE MEDIAN PARKING/BIKE SIDEWALK

18’ 12’ 10’ 10’ 8’ 10’ 10’ 10’ 12’ 7’A’

Inviting, visually distinctive street for pedestrians and

vehicles. Creates a stage for local artists.

MEDIAN ART

To achieve successful mobility, The Gateway will need:

There are bike lanes, but their location within parking lanes can be intimidating to bicyclists. Pedestrians are deterred by limited wayfinding, high vehicle traffic, and few places to stop and enjoy the street. These conditions trump physical accessibility.

OXFORD STREET

A’A

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LEGEND

A A’

Direction of foot trafficStreet cross-section

N



UC BERKELEY GATEWAY

TERRACED BUILDING UTILIZED ROOF SPACE TRANSPARENT 1ST FLOOR OPEN PUBLIC SPACE

Preserve viewshed; allow more light to pass through to street.

Take advantage of available square footage.

Allow visibility from street to encourage interest and activity.

Provide a “meeting spot” through large, social space.

WEWORK

BAMPFA

LI KA SHING

UNIVERSITY HALL

URBAN FORM

To achieve a successful urban form, The Gateway will need:

TAKEAWAYSTo ensure that University Hall is in harmony with its environment.

To make the building a focal point for the University and City of Berkeley.

To create more intimate, dynamic space on first floor.

To create public-serving space.

0 ft 500 ft 1000 ft

LEGEND

N

University Hall - “Shadow Monster “

Dull façade

Crescent Lawn - “Welcome mat“

P R E S E N T P I P E L I N E

PRECEDENTS & INSPIRATION

CREATING A LANDMARK

1

2

3

4

SUCCESS STORIES IN THE AREA THE OPPORTUNITY

U Hall’s location gives it the ability to become a natural landmark. But the building’s current form doesn’t harness

this potential.

These buildings attract a large array of students, visitors, and locals. Their interesting facades and

structures create a sense of place, while distin-

guishing themselves as “destinations” through their physical forms.

3

1 2 4

16-Story Bank of America Site

University Hall Demolition

6-Story Hotel on Gateway Site

Building Footprint



UC BERKELEY GATEWAY

Combine social and retail space; bring art, culture, food, and drink together to draw a

wide range of custormers.

PROGRAMMING“I never really sit on this grass. Whenever I pass through, there are just a few couples. The lawn needs some improvement like benches.”-Fan, UC Berkeley

Student

“I’m just walking back from a restaurant on Center. My car’s on University.”-Rachel, Oakland

Resident

“We’re on our way to check out BAMPFA.”-Visiting Couple

Uni

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Oxford Street

Cent

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Alls

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Way

Addi

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0 500 1000 ft

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12

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45

Varied and inclusive retail and dining options for all target groups.

Strong campus culture within space and programming.

Publicly-accessible, ground-level amenities.

Creation of “destination” with sidewalk programming, place-making.

To achieve successful programming, The Gateway will need:

TAKEAWAYS

Brazil Cafe & Mike’s Bikes University Hall Center Street David Brower CenterSpringer CrescentFeatures

Admin. & Academic

Retail & Dining

Art & Events

Study & Work Space

Sidewalk Seating

Overall Success

Create inviting environment for dining, indoor-to-outdoor seating.

URBAN GARDEN RESTAURANT ON-CAMPUS COMMERCIAL SPACE

Provide mixed-use space on-campus, open throughout a 24-hour period.

PRECEDENTS & INSPIRATIONCOMBINED PROGRAMMING

54321



UC BERKELEY GATEWAY

U HALL - UNIVERSITY & OXFORDU HALL

Replace University Hall with new structure, including:

Terraced form to increase viewshed.

Transparent ground level to increase eye-level engagement.

Contemporary design to fit both Downtown surroundings and campus style.

CRESCENT COURTYARD

Open-air cafe, sidewalk seating at University & Oxford.

Social patio at Addison & Oxford.

PROGRAMMINGCal Campus Store/Visitor Center at Crescent entrance.

Rooftop patio with table seating, outdoor performance space.Benches and seating sculptures on Crescent Lawn.

U HALL - UNIVERSITY & OXFORD

OXFORD ST.

Designated Bike Lane on southbound Oxford.

Protected Bike Lane on northbound Oxford.

Street Parking removed on northbound Oxford.

Crosswalk lighting added at Addison & Oxford.

Pedestrian wayfinding signs added at entrance of Crescent.

Added parking facility behind University Hall.

SIDEWALK PARKINGMEDIAN

landscapingBIKE LANE SIDEWALK

16’ 8’ 10’ 10’ 8’ 9’ 10’ 10’ 6’ 15’2’

BUFFER

6’

BIKE LANE

ENVISIONING THE GATEWAY

URBAN FORM

MOBILITY



UC BERKELEY GATEWAY

Increases bike safety and accessibility.

Beautifies the area and creates enjoyable walking experience.

Enhances night time pedestrian safety.

Preserves green space on Historic Springer Gateway.

Mitigates shadow and provides visual

connection to Downtown Berkeley.

Activates the ground floor

with street-level transparency and outdoor

seating.

Provides green space and connection to BAMPFA

Outdoor Screen.

Provides space for Campus Visitor Center and Cal Campus Store.

Creates dynamic “meeting place” for multiple forms of social interaction;

potential performance space.

Displays the city’s and campus’ cultures through rotating artwork.

Provides diverse range of price points, store

types, and hours open.



UC BERKELEY GATEWAYACHIEVING THE GOAL

A PLACE TO COME,

A PLACE TO STAY + += ACCESSIBLECONVENIENT

SAFE

HUMAN-SCALEFUNCTIONAL

BEAUTIFUL

PEDESTRIAN-DRIVENPROFITABLEENGAGING

CHALLENGES

UNSUCCESSFUL PROGRAMMING

TRAFFIC

COST

CONSTRUCTION

HOTEL[GATEWAY SITE]

CRESCENT

U HALL

PROPOSED SOLUTIONS

COMMUNITY INPUT

PUBLIC SERVICE ANNOUNCEMENTS

PHASING

= Short-Term Programming

= Construction

= Demolition

SITE TIME

2018 2020 2022 2024 2026 2028

Overcoming the cost of demolition, construction, & publicizing the new Gateway Area.

Matching programming to interests across range of demographics, price points, & hours open during the day.

Preserving green space, guaranteeing safe pedestrian walkways, limiting interference to surrounding businesses & residences.

Improving efficiency of Oxford Street while balancing needs of transit, pedestrians, & bicyclists.

PHASING

REVENUE GENERATION

= Completion

Invest in revenue-generating retail and performance space that will have an acceptable breakeven period.

Survey students, visitors, and Berkeley residents [especially in 1/4 mile radius] to find out what programming best suits their schedules, budgets, and needs.

Time demolition and construction to preserve pedestrian and vehicular accessibility; and to minimize impact of physical obstruction.

Inform public of construction sites, dates of road closure, alternatives to driving [detours, transit, biking routes, etc.]

EXAMPLESU HALL: Pop-up retail in storefronts Gallery space for students Movie nights with BAMPFA Kiosk vendors in open space CRESCENT: Food festivals with mobile vendors Low-cost lighting to enable prolonged use Monthly arts and culture event series Rotating art installations along paths Theatrical, musical, dance performances Temporary seating and tables

PROPOSED

IMPROVEMENTS:

GOALS:

Lit Pedestrian Signals

Protected Bike LaneIncreased Parking

Colorful Crosswalks

Wayfinding

HOW?

Public AmenitiesPreserved Viewshed

Highest Standards:Sustainability, Resilience

Unification of All Sites

Green Space

HOW?

First Floor Retail

Social and Cultural Events

Wide Array of Options: Activity, Pricing, Hours

Office Space

Visitor’s Center

Open Public Space

HOW?

LEGEND

Documents

Gateway Project