Embed Size (px)
DESCRIPTION
The publication/product should be adaptable, so interchangeable if one thing needs to come and be swapped with another. The publication was to be part of a larger promotional bundle to bring together lots of different elements under one roof and use size and format to bring it all together. BRIEF The print run will be 500 and the finished product to be sent to people within the creative industry. The budget to be kept as low as possible.
Citation preview
BRIEF
Design an exhibition guide for artists up and coming exhibition, ‘In the Shadow of the Hand,’ that is going to be held in October 2011 at Leeds college of Art’s Vernon Street site located in the city centre.
CONCEPT
Keeping it local. Garry was keen to access local printers that specialise in recycling and eco printing.
AUDIENCE
The print run will be 500 and the finished product to be sent to people within the creative industry. The budget to be kept as low as possible.
RESOLUTION
The publication was to be part of a larger promotional bundle to bring together lots of different elements under one roof and use size and format to bring it all together.
The publication/product should be adaptable, so interchangeable if one thing needs to come and be swapped with another.
Folder
The folder has been a really important element to the brief. It is integral to hold together all the interchange-able contents. The format was based around an adapted standard folder by Paperback.
PRODUCTION SPECIFICATIONS
Stock
Folder- Grey Board- 450gsm.Catalogue- Context Natural- 100gsmCover- Mid grey- 270gsm
Printing process
Folder- Digital-printCatalogue- Black and white laser jetCover- Black and white laser jet
SPECIFICATIONS
Folder
Document594 mm / 420 mm
Capacity7 mm
PRODUCTION SPECIFICATIONS
Stock
Newsletter- Newsprint- 45 gsmStationary- Off white sugar paper- 100gsmBusiness card- Hairy Manilla lightweight Card 280gsm
Printing process
Stationary- Off white sugar paper- 100gsmBusiness card- Hairy Manilla lightweight Card 280gsm
Typefaces
Griffo Classico used throughout the whole of the branding and is the only typeface used for the brief.
Exhibition guide
The exhibition guide allowed us to be experimental with Garry Barkers drawings. The body of text and archive of images were treated
GRID SPECIFICATIONS
Folder
Document Margins, gutter & columns Top 10 mm/ Inside 17 mm Bottom/Inside 14 mm 14 mmGutter 4 mm Columns 6
Document208 mm / 170 mm
Stationary
The stationary was kept simple and printed on 100% recycled sugar paper to illustrate Garry Barkers sustainability values.
Newsletter
The format for the newsletter enables the reader to read the publication in quarters at their leisure. Each quarter works individually. The final print will be printed at A2 so the scale down is a little hard to read at A3 but still works.
Web presence
The web presence for Garry Barker was not a require-ment with the brief, however after looking at Garry’s original website, I decided that using the designed identity alongside the bought typeface would be an ideal continuation of the brief.
