Gartner Portals, Content & Collaboration Summit 2013 · OPTIMIZING SHAREPOINT HOT TOPICS EARLY-BIRD DISCOUNT Register by March 1 and save $300. 2 Gartner Portals, Content & Collaboration

Gartner Portals, Content & Collaboration Summit 2013April 29 – May 1San Diego, CAgartner.com/us/pcc

CREATING EXCEPTIONAL USER EXPERIENCES

ADVANCING SOCIAL COLLABORATION

EXPLOITING UNSTRUCTURED CONTENT

MIGRATING TO MOBILE APPLICATIONS

OPTIMIZING SHAREPOINT

HOT TOPICS

EARLY-BIRD DISCOUNT Register by March 1 and save $300

Gartner Portals, Content & Collaboration Summit 20132

Engage at the Nexus of Social, Mobile, Information and CloudExceeding expectations with every engagement The nexus of forces — the convergence of social, mobile, information and the cloud — is revolutionizing the way we interact with employees, customers and constituents.

At Gartner Portals, Content & Collaboration Summit 2013, April 29 – May 1, in San Diego, CA, we’ll paint a comprehensive picture of what’s changed and what’s ahead, and give you the tools, insights and best practices to deliver exceptional user experiences. You’ll get pragmatic essentials, such as optimizing SharePoint, deriving business value out of unstructured content and crafting new practices to make social and mobile more secure. You’ll also get big-picture thinking about portal innovations, as well as help in making customers and constituents want to use social collaboration and in migrating to mobile platforms. Join us to modernize what you’ve got, understand what’s ahead, deliver exceptional user experiences and transform your workplace.

New year — New reasons to attend

• Newvenueandlocation:ManchesterGrandHyatt,SanDiego,CA

• Pervadingfocusonhowthenexusofforcesisrevolutionizingtheportals,content and collaboration space

• FascinatingkeynoteswithUXexpertDonNormanandbusinessvisionary and artist Erik Wahl

• All-newworkshops,clinics,debates,GartnerMagicQuadrants,speednetworkingsessions…evenaGartneranalyst“showandtell”

• Real-worldcasestudiesofinnovationsandbestpracticescoveringuserexperience, content management, collaboration and mobility

GarTNEr PrEdICTS

By 2014, refusing to communicate with customers via social channels will be as harmful as ignoring emails or phone calls is today.

By 2014, Apple will be as accepted by enterprise IT as Microsoft.

Visit gartner.com/us/pcc for agenda updates and to register 3

Engage at the Nexus of Social, Mobile, Information and Cloud

Excellent. Learned

a lot of valuable

things. Many thought-

provoking ideas.

Nowjustneedto

do something with

all this info! Cindy PaulVice President, Director of Global Enterprise TechnologyLeo Burnett2012 PCC summit attendee

The year’s most valuable conference for all topics critical to employee, customer and constituent engagementDiscover new thinking, not found anywhere elseOurconferenceagendadeliversoriginal,just-releasedresearchontoday’shottesttopics.Getreadytoexperiencean“aha”momentthatdeepensyourunderstanding and takes you to the next level of engagement.

Experience dynamic learningTherealvalueofGartnersummitsisnotjustwhatyoulearnbuthowyou learn it. Designed to meet your experience level and information needs, our summitsofferavarietyofdynamic,interactiveformats:tutorials,analyst-userroundtables,workshops,Gartneranalystandguestkeynotes,facilitatednetworking opportunities and more.

Build and expand your networkInteractwithyourpeersfromtheworld’sleadingorganizations.Networking is the single most effective way to make new contacts, learn from others and validate your plans against what your peers are doing.

Leverage our analyst researchOur 890 analysts publish thousands of pages of original, unbiased research annually and engage in 319,000 one-to-one client interactions each year. Access their knowledge and expertise on-site and be sure to book time with them in private, 30-minute analyst consultations.

4 Keynote Sessions

5 Meet the Analysts

6 Agenda Tracks

7 Session Descriptions

8 Agenda at a Glance

14 Solution Showcase

15 Registration and Pricing

TaBLE OF CONTENTS


KEYNOTE SESSIONS

Guest keynotes

Engage at the Nexus of Social, Mobile, Information and Cloud

The forces reshaping computing are keenly felt at the heart of this conference. Together, social, mobile, content and the cloud force enterprises to rethink how they communicate with and serve employees, customers and constituents. Getasenseoftechnology’sfutureaswelookatthenexusofforces.

Your Engagement action Plan for the Next 12 Months

Afterawhirlwindthreedays,anensembleofGartneranalystswillsendyouonyour way with key recommendations and action plans for optimal engagements during the next 12 months. We highlight key recommendations you may have missedinothersessionsthroughouttheconference.Theresult:astraightforward,bulleted road map for how to leverage the nexus of forces to optimize your engagements with and among employees, customers and constituents.

Gartner keynotesChris HowardManaging Vice President

don NormanCofounder, The Nielsen Norman Group, Best-Selling Author

Erik WahlGraffiti Artist, Author, Entrepreneur and Philanthropist

Emotional design: Total User Experience

It’s all about emotion. To the scientist, emotion has many complex facets. Don Normanshowshowemotioncanbetreatedasthreedifferentcomponents,each having very different implications for design, for business and for your customers. The visceral level is innate and common across cultures. The behavioral level is learned and different for everyone. Reflection, the highest level, is all about image and memory. Perform badly here, and it can take years to recover.

The art of Vision

As the business landscape changes, leaders must foster a steady stream of disruptive strategies and unexpected solutions to stay ahead. To thrive, executives and entrepreneurs need to rethink the habits that have made them successful, and challenge the conventional wisdom and industry models that have defined their world. Through this entertaining keynote, Erik Wahl uncovers new ways to make your organization more creative, innovative and profitable. But, more so, he helps attendees see the need to become better storytellers, both inside and outside the organization.

Private consultations with a Gartner analyst provide targeted, personalized advice to help you plan proactively and invest wisely. Your take-away: actionable solutions that speak specifically to your situation. As a Gartner conference attendee, you are entitled to two private, 30-minute consultations with an analyst of your choice (preregistration required).

MEET ONE-ON-ONE WITH a GarTNEr aNaLYST

Whit andrewsVice President and Distinguished Analyst, Conference Chair


MEET THE aNaLYSTS

Tom austin Ian Finley

Whit andrews

Mick MacComascaigh

Brian Blau Mike Gotta

Mark r. Gilbert

Karen M. Shegda

Matthew W. Cain Chris Howard

Hanns Koehler-Kruener

Nikos drakos

Ken Parmelee

Carol rozwell

Gartneranalystsdrawonthereal-lifechallengesandsolutionsexperiencedbyclientsfrom12,400distinct organizations worldwide.

SOCIaL MOBILITY

Mark driver Jim Murphy david Mitchell Smith

Gene Phifer

andrew Walls

ray Valdes

Brian Prentice

USEr ExPErIENCE aNd POrTaLS

CONTENT MaNaGEMENT

By 2016, over 50% of mobile apps deployed will be hybrid.

David Mitchell Smith Vice President and Gartner Fellow

By the end of the decade, we believe cloud email will account for about 65% of the enterprise email market.

Tom Austin Vice President and Gartner Fellow

For more information, Gartner clients can reference “The Gartner Position on Cloud Email”

For more information, Gartner clients can reference “Predicts 2013: Mobility Becomes a Broad-Based Ingredient for Change”


User Experience Platforms and Portals Intuitive and uncluttered software, Web and portal experiences — user experience(UX)—winsinthemarket.Unfortunately,poorUXdesignremainsthenormformostbusinessapplicationsoftware.TheUXplatform(UXP),anaturalevolutionofthevenerableportal,willhelpyoucreateexcitingUXforyournexusapplications.

• Creating exceptional user experiences

• Developing unbound portals

• Understanding the five graphs of the modern Web

• Mobilizing your portal strategy

Governing and Exploiting Content Freshopportunitiesareinjectingnewlifeintoenterprisecontentmanagement(ECM)andthewayorganizationsderivevaluefromcontent. To do this, however, you must effectively govern content usage, understandhowbesttoderiverealvaluefromthecontent“chaos” and hone your strategies to achieve a higher return on information.

• Exploiting unstructured content for business value

• Optimizing SharePoint• Recognizing and leveraging the unique

nature of mobile content• Getting the best deal for, and most out

of, your ECM and WCM systems

Social Collaboration Collaboration is now mobile, cloud-based, contextual and social. We help business and IT leaders responsible for collaboration and social initiatives to optimize their investments, regain the trust of business stakeholders and engage individuals both inside and outside the organization.

• Getting users to adopt social collaboration

• Creating social media policies and risk mitigation plans

• Harnessing social to drive innovation• Understanding how to profit from

Gen4 collaboration

The Mobile Organization By year’s end, the number of smartphones and tablets will exceed the number of PCs, yet few organizations are ready for this reality. We examine how mobility will revolutionize how you engage with employees, customers and constituents, heralding a world of opportunity for business and society, but introducing an array of risk and compliance issues, as well.

• Empowering mobile workforces securely• Migrating to mobile platforms• Managing the ever-widening array of

mobile devices• Evaluating public vs. private app

stores, and your next steps

aGENda TraCKS

Hot topics by track

Notable session formatsAnalyst-user roundtablesThesetopic-drivenend-userdiscussionsaremoderatedbyGartneranalysts. Learn what your peers are doing around particular issues and acrossindustries(preregistrationrequired).

End-user case studies Hear“thisishowwemadeithappen”insightfromend-userexecutiveswho are enhancing their customer and constituent engagements daily. The latest case study information will be added to the agenda as it’s confirmed at gartner.com/us/pcc.


SESSION dESCrIPTIONS

Preconference Sessions

T1. Tutorial: How New Platforms, Channels and deployment Models affect the design of User Experience

Userexperiencedesignhasneverbeenmore important, nor has it ever been so difficult to master. Compounding the challenge is a host of new platforms, channels and deployment models. We look at how these dynamics are impacting user experience design.

Ray Valdes

N1. Speed Networking: Getting Social With Fellow attendees

Attendees get a chance to connect, network and discuss with their peers the issues most relevant to them. After an initial introduction, participants are paired for a quick conversation on mutual topics of interest, then each participant moves on to do the same with someone else. Those pairs who would like to continue their conversations after the session’s finished will have a chance to do so.

Whit Andrews, Nikos Drakos

TraCK a

User Experience Platforms and Portals

a1. The Five Graphs of the Modern Web

The competitive dynamics of the consumer Internet sector are shaped by five data models. The social graph is the most visible, but others have equivalent power.

Ray Valdes

a2. Panel: designing apps for the Work People really do by Using Information They Need

Soundssimpleenough:Designyourapplications for the work people really do, using the information they really need. Truth is, that’s very difficult. We discuss best practices for getting it done.

Brian Blau, Mike Gotta, Brian Prentice

a3. How disruptive Vendors are Threatening Your Incumbent Vendors

The nexus of forces is disrupting the IT industry’s status quo. Some vendors that have best represented and taken advantage of these forces includeApple,Google,AmazonandFacebook.Wedelveintothesedisruptive forces, how the disruptive vendors are affecting the established enterprise vendors and how enterprise IT strategies will need to change as a result.

David Mitchell Smith

a4. Case Study: Your Next Intranet — Combining Portal and Social disciplines to Improve Business Processes

Companies are using social approaches to improve employee engagement, often utilizing social to enhance or replace existing portal technology. We discuss how companies can use social and portal technologies together to improve business productivity and performance.

Jim Murphy

a5a. To the Point: The Nexus of Forces — driving Innovation

The forces of the nexus, which are not easily controlled by IT, are pushing themselves to the forefront of IT spending and evolving quickly. IT organizations must balance security

against access, and continue to meet the expectations of individuals who are more technology-savvy than ever before. IT leaders will need to reconsider — and maybe even rebuild — IT’s capabilities.

David Mitchell Smith

a5b. To the Point: The Modern Web

Web technologies continue to advance rapidly.InnovationslikeHTML5,HTTP2and the semantic Web already demand attention, and will soon greatly impact your IT strategies. The challenge is to discern which of these innovations are ready for prime time, and which need more time to mature.

Gene Phifer

a6. Panel: The Secret Life of digital design agencies

Digital design firms are becoming centralplayersinUXwork,particularlyas marketing departments engage with them for customer-facing mobile and Web solutions. Design agencies are nothing like IT organizations when it comes to approach, processes and people. We interview two senior executives from leading design agencies to explore these differences and give attendees a unique insight into this world.

Moderated by Brian Prentice

a7. Open development Inside the Enterprise

We examine what IT leaders can learn from open source, social networking and crowdsourcing trends to build more-agile development teams, and to adopt best practices capable of meeting the demand for IT solutions on“Internettime.”

Mark Driver

Continued on page 10 �


aGENda aT a GLaNCE

SUNDAY, APRIL 28 2:30p.m. Registration3:00p.m. T1. Tutorial:HowNewPlatforms,ChannelsandDeploymentModelsAffecttheDesignofUserExperienceRay Valdes4:30p.m. N1. SpeedNetworking:GettingSocialWithFellowAttendeesWhit Andrews, Nikos Drakos

MONDAY, APRIL 297:00a.m. Registration and Attendee Breakfast8:15a.m. K1. Gartner Opening Keynote Engaging at the Nexus of Social, Mobile, Information and Cloud Chris Howard, Managing Vice President9:15a.m. NetworkingBreak

Track aUser Experience Platforms and Portals

Track BGoverning and Exploiting Content

Track CSocial Collaboration

Track dThe Mobile Organization

analyst-User roundtables Workshops, Clinics and Magic Quadrant Theaters

9:45a.m. A1.TheFiveGraphsoftheModernWeb Ray Valdes

B1. TheNewEnterpriseContentManagementScenario Mark R. Gilbert

C1.HarnessingtheBeast:HowtoProfitFromGen4Collaboration Matthew W. Cain, Mike Gotta

D1. The Mobile Scenario Ken Parmelee AUR1. Why an App Isn’t an Application Brian Prentice

AUR2.SelectingandNegotiatingthe Best WCM System for Your Online Channel Optimization Initiative Mick MacComascaigh

W1.Workshop:BuildDevelopmentCommunitiestoBuildBetter Software Mark Driver (10:00–11:30a.m.) 11:00a.m. A2.Panel:DesigningAppsfortheWorkPeopleReally

DobyUsingInformationTheyNeedBrian Blau, Mike Gotta, Brian Prentice

B2.SharePoint2013:AdvancementsandImpacton Portals, Content Management and Collaboration Jim Murphy

C2.Debate:YouSaySocialAnalytics,ISayBigBrotherSurveillance Tool Carol Rozwell, Andrew Walls

D2.CaseStudy:GoneMobile—SwitchingFromPCstoDevicesIan Finley

AUR3.GettingSharePointandEnterpriseSocialNetworkingApplications to Work Together Nikos Drakos

AUR4. Best Practices in Mobile Content Strategy and Management Hanns Koehler-Kruener

12:00p.m. Attendee Lunch and Solution Showcase Dessert Reception2:00p.m. A3.HowDisruptiveVendorsAreThreatening

YourIncumbentVendorsDavid Mitchell SmithB3.Panel:AnswerstotheMostCommonContentManagementQuestionsFromGartnerInquiries Hanns Koehler-Kruener, Mick MacComascaigh, Karen M. Shegda

C3.DesignConsiderationsforSocialNetworkingApplications Mike Gotta, Carol Rozwell

D3.HowMobileChangesEverything,andWhat to Do About It Tom Austin

AUR5.HowtoConductYourOwnWebsite Review Ray Valdes

AUR6. Best Practices for Licensing and Deploying Microsoft 365 Matthew W. Cain

MQ1. MagicQuadrantTheater:MobileDeviceManagement Ken Parmelee (1:25–1:45p.m.)W2.Workshop:YourNextVersionofSharePoint—IntheCloudorNot?Mark R. Gilbert (1:30–3:00p.m.)

3:15p.m. Solution Provider Sessions4:30p.m. A4.CaseStudy:YourNextIntranet—Combining

Portal and Social Disciplines to Improve Business Processes Jim Murphy

B4. The Myths and Realities of Mobile Content Management Karen M. Shegda

C4.DisruptiveResearchFromtheGartnerMaverickIncubator Tom Austin

D4.Debate:TheEnterpriseAppStore Ian Finley, Ken Parmelee

AUR7.LessonsofHowYouTubeCanInspireBusinessValueFromVideoContentManagement Whit Andrews

AUR8. Best Practices for Making Social Work for Your Organization Carol Rozwell

5:30p.m. Solution Showcase Reception MQ2.MagicQuadrantTheater:HorizontalPortals Gene Phifer (5:45–6:05p.m.)

6:20p.m. MQ3.MagicQuadrantTheater:ECMandWCM Mick MacComascaigh (6:20–6:40p.m.)

TUESDAY, APRIL 307:00a.m. RegistrationandBirdsofaFeatherNetworkingBreakfast8:15a.m. K2. Guest Keynote Emotional Design: Total User Experience Don Norman, Cofounder, The Nielsen Norman Group, Best-Selling Author9:15a.m. NetworkingBreak9:45a.m. Solution Provider Sessions 11:00a.m. A5a. TothePoint:TheNexusofForces—Driving

Innovation David Mitchell SmithB5a. TothePoint:GenerateCustomerLoyaltyandReduce Costs With Customer Communications Management Karen M. Shegda

C5a. TothePoint:Engagification—ApplyingGamingTechniques to Increase Social Adoption Carol Rozwell

D5a. TothePoint:ContenttoGo Hanns Koehler-Kruener

AUR9. Best Practices in InformationGovernance Mick MacComascaigh

AUR10. GettingEnthusiasticSupportFromYourSecurityTeamWhen It Comes to Social Andrew Walls11:35a.m. A5b.TothePoint:TheModernWebGene Phifer B5b.TothePoint:BeyondGoogleandSiri—How

SearchWillFuelInformationInnovation Whit Andrews

C5b.TothePoint:SociallyEnabledBusinessApplications—Finding,FollowingandFilteringWhatMatters Nikos Drakos

D5b.TothePoint:MobilizingYourPortalStrategy Jim Murphy

12:00p.m. Attendee Lunch and Solution Showcase Dessert Reception2:00p.m. A6.Panel:TheSecretLifeofDigitalDesignAgencies

Moderated by Brian PrenticeB6.CaseStudy:PreparingAheadoftheChaosofGlobalSharePointandECMDeployments Mark R. Gilbert

C6.Cloud-BasedOfficeSystems:Googlevs.Microsoft Tom Austin

D6.Panel:TheMobileWorkspace—Connect,Share, Collaborate … and Collide Whit Andrews, Matthew W. Cain, Mike Gotta, Ken Parmelee

AUR11.TheUXP:APlatformApproach to Websites, Portals and Mobile Apps Gene Phifer

AUR12. Evaluating and Debating Public vs. Private App Stores Ian Finley

MQ4.MagicQuadrantTheater:SocialSoftware Mike Gotta(12:15–12:35p.m.)W3.Workshop:PurposefulCommunication—CriticalSkills for Business Justification and Influence Carol Rozwell (1:30–3:00p.m.)

3:15p.m. Solution Provider Sessions4:30p.m. A7. Open Development Inside the Enterprise

Mark DriverB7.TheFutureofWebContentManagement:Beyondthe Web Is the Whole Experience Mick MacComascaigh

C7.CaseStudy:SocialCollaborationNikos Drakos D7. Ten Mobile Apps That Are Changing the World Ian Finley

AUR13. Best Practices in Enterprise Content Management Mark R. Gilbert

AUR14. Best Practices in Mobile Portal Design Jim Murphy

CNC1. ContractNegotiationClinic:EnterpriseContentManagement Karen M. Shegda

5:30p.m. HospitalitySuites

WEDNESDAY, MAY 17:00a.m. RegistrationandBirdsofaFeatherNetworkingBreakfast8:00a.m. A8. Social Math for Digital Marketers Brian Blau B8. Quiz:QuiteInterestingFactsAboutPortals,

Content and Mobile Technologies Chris Howard, Mick MacComascaigh, Ken Parmelee, Ray Valdes

C8. Panel:ASocial“ShowandTell”Tom Austin, Nikos Drakos, Mike Gotta, Carol Rozwell

D8. Panel:TheFutureofWorkina Mobile World Moderated by David Mitchell Smith

AUR15. Portal Innovations Jim Murphy

AUR16. Steps and Best Practices for Developing a Mobile Strategy Ian Finley

9:15a.m. Solution Provider Sessions10:15a.m. K3. Gartner Closing Keynote Your Engagement Action Plan for the Next 12 Months Whit Andrews, Vice President and Distinguished Analyst, Conference Chair11:30a.m. K4. Guest Keynote The Art of Vision Erik Wahl, Graffiti Artist, Author, Entrepreneur and Philanthropist


SUNDAY, APRIL 28 2:30p.m. Registration3:00p.m. T1. Tutorial:HowNewPlatforms,ChannelsandDeploymentModelsAffecttheDesignofUserExperienceRay Valdes4:30p.m. N1. SpeedNetworking:GettingSocialWithFellowAttendeesWhit Andrews, Nikos Drakos

MONDAY, APRIL 297:00a.m. Registration and Attendee Breakfast8:15a.m. K1. Gartner Opening Keynote Engaging at the Nexus of Social, Mobile, Information and Cloud Chris Howard, Managing Vice President9:15a.m. NetworkingBreak

Track aUser Experience Platforms and Portals

Track BGoverning and Exploiting Content

Track CSocial Collaboration

Track dThe Mobile Organization

analyst-User roundtables Workshops, Clinics and Magic Quadrant Theaters

9:45a.m. A1.TheFiveGraphsoftheModernWeb Ray Valdes

B1. TheNewEnterpriseContentManagementScenario Mark R. Gilbert

C1.HarnessingtheBeast:HowtoProfitFromGen4Collaboration Matthew W. Cain, Mike Gotta

D1. The Mobile Scenario Ken Parmelee AUR1. Why an App Isn’t an Application Brian Prentice

AUR2.SelectingandNegotiatingthe Best WCM System for Your Online Channel Optimization Initiative Mick MacComascaigh

W1.Workshop:BuildDevelopmentCommunitiestoBuildBetter Software Mark Driver (10:00–11:30a.m.) 11:00a.m. A2.Panel:DesigningAppsfortheWorkPeopleReally

DobyUsingInformationTheyNeedBrian Blau, Mike Gotta, Brian Prentice

B2.SharePoint2013:AdvancementsandImpacton Portals, Content Management and Collaboration Jim Murphy

C2.Debate:YouSaySocialAnalytics,ISayBigBrotherSurveillance Tool Carol Rozwell, Andrew Walls

D2.CaseStudy:GoneMobile—SwitchingFromPCstoDevicesIan Finley

AUR3.GettingSharePointandEnterpriseSocialNetworkingApplications to Work Together Nikos Drakos

AUR4. Best Practices in Mobile Content Strategy and Management Hanns Koehler-Kruener

12:00p.m. Attendee Lunch and Solution Showcase Dessert Reception2:00p.m. A3.HowDisruptiveVendorsAreThreatening

YourIncumbentVendorsDavid Mitchell SmithB3.Panel:AnswerstotheMostCommonContentManagementQuestionsFromGartnerInquiries Hanns Koehler-Kruener, Mick MacComascaigh, Karen M. Shegda

C3.DesignConsiderationsforSocialNetworkingApplications Mike Gotta, Carol Rozwell

D3.HowMobileChangesEverything,andWhat to Do About It Tom Austin

AUR5.HowtoConductYourOwnWebsite Review Ray Valdes

AUR6. Best Practices for Licensing and Deploying Microsoft 365 Matthew W. Cain

MQ1. MagicQuadrantTheater:MobileDeviceManagement Ken Parmelee (1:25–1:45p.m.)W2.Workshop:YourNextVersionofSharePoint—IntheCloudorNot?Mark R. Gilbert (1:30–3:00p.m.)

3:15p.m. Solution Provider Sessions4:30p.m. A4.CaseStudy:YourNextIntranet—Combining

Portal and Social Disciplines to Improve Business Processes Jim Murphy

B4. The Myths and Realities of Mobile Content Management Karen M. Shegda

C4.DisruptiveResearchFromtheGartnerMaverickIncubator Tom Austin

D4.Debate:TheEnterpriseAppStore Ian Finley, Ken Parmelee

AUR7.LessonsofHowYouTubeCanInspireBusinessValueFromVideoContentManagement Whit Andrews

AUR8. Best Practices for Making Social Work for Your Organization Carol Rozwell

5:30p.m. Solution Showcase Reception MQ2.MagicQuadrantTheater:HorizontalPortals Gene Phifer (5:45–6:05p.m.)

6:20p.m. MQ3.MagicQuadrantTheater:ECMandWCM Mick MacComascaigh (6:20–6:40p.m.)

TUESDAY, APRIL 307:00a.m. RegistrationandBirdsofaFeatherNetworkingBreakfast8:15a.m. K2. Guest Keynote Emotional Design: Total User Experience Don Norman, Cofounder, The Nielsen Norman Group, Best-Selling Author9:15a.m. NetworkingBreak9:45a.m. Solution Provider Sessions 11:00a.m. A5a. TothePoint:TheNexusofForces—Driving

Innovation David Mitchell SmithB5a. TothePoint:GenerateCustomerLoyaltyandReduce Costs With Customer Communications Management Karen M. Shegda

C5a. TothePoint:Engagification—ApplyingGamingTechniques to Increase Social Adoption Carol Rozwell

D5a. TothePoint:ContenttoGo Hanns Koehler-Kruener

AUR9. Best Practices in InformationGovernance Mick MacComascaigh

AUR10. GettingEnthusiasticSupportFromYourSecurityTeamWhen It Comes to Social Andrew Walls11:35a.m. A5b.TothePoint:TheModernWebGene Phifer B5b.TothePoint:BeyondGoogleandSiri—How

SearchWillFuelInformationInnovation Whit Andrews

C5b.TothePoint:SociallyEnabledBusinessApplications—Finding,FollowingandFilteringWhatMatters Nikos Drakos

D5b.TothePoint:MobilizingYourPortalStrategy Jim Murphy

12:00p.m. Attendee Lunch and Solution Showcase Dessert Reception2:00p.m. A6.Panel:TheSecretLifeofDigitalDesignAgencies

Moderated by Brian PrenticeB6.CaseStudy:PreparingAheadoftheChaosofGlobalSharePointandECMDeployments Mark R. Gilbert

C6.Cloud-BasedOfficeSystems:Googlevs.Microsoft Tom Austin

D6.Panel:TheMobileWorkspace—Connect,Share, Collaborate … and Collide Whit Andrews, Matthew W. Cain, Mike Gotta, Ken Parmelee

AUR11.TheUXP:APlatformApproach to Websites, Portals and Mobile Apps Gene Phifer

AUR12. Evaluating and Debating Public vs. Private App Stores Ian Finley

MQ4.MagicQuadrantTheater:SocialSoftware Mike Gotta(12:15–12:35p.m.)W3.Workshop:PurposefulCommunication—CriticalSkills for Business Justification and Influence Carol Rozwell (1:30–3:00p.m.)

3:15p.m. Solution Provider Sessions4:30p.m. A7. Open Development Inside the Enterprise

Mark DriverB7.TheFutureofWebContentManagement:Beyondthe Web Is the Whole Experience Mick MacComascaigh

C7.CaseStudy:SocialCollaborationNikos Drakos D7. Ten Mobile Apps That Are Changing the World Ian Finley

AUR13. Best Practices in Enterprise Content Management Mark R. Gilbert

AUR14. Best Practices in Mobile Portal Design Jim Murphy

CNC1. ContractNegotiationClinic:EnterpriseContentManagement Karen M. Shegda

5:30p.m. HospitalitySuites

WEDNESDAY, MAY 17:00a.m. RegistrationandBirdsofaFeatherNetworkingBreakfast8:00a.m. A8. Social Math for Digital Marketers Brian Blau B8. Quiz:QuiteInterestingFactsAboutPortals,

Content and Mobile Technologies Chris Howard, Mick MacComascaigh, Ken Parmelee, Ray Valdes

C8. Panel:ASocial“ShowandTell”Tom Austin, Nikos Drakos, Mike Gotta, Carol Rozwell

D8. Panel:TheFutureofWorkina Mobile World Moderated by David Mitchell Smith

AUR15. Portal Innovations Jim Murphy

AUR16. Steps and Best Practices for Developing a Mobile Strategy Ian Finley

9:15a.m. Solution Provider Sessions10:15a.m. K3. Gartner Closing Keynote Your Engagement Action Plan for the Next 12 Months Whit Andrews, Vice President and Distinguished Analyst, Conference Chair11:30a.m. K4. Guest Keynote The Art of Vision Erik Wahl, Graffiti Artist, Author, Entrepreneur and Philanthropist

Agenda as of January 22, 2013, and subject to change

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Save $950 on the standard price when you attend both summits in one week! Visit gartner.com/us/pcccrm for more information.

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a8. Social Math for digital Marketers

Understandingsocialcustomers and their online behavior is neither easy nor intuitive. Digital marketers need analytics to better leverage the connected nature of social interactions. We examine techniques used in social analytics (e.g., graph analysis, social network analysis, universal dashboard KPIs, visualizationandanalyticrecursion) to take apart the complex nature of social interactions and engagement and turn that into useful strategies.

Brian Blau

TraCK B

Governing and Exploiting Content

B1. The New Enterprise Content Management Scenario

We’llrevealtheall-newGartnerenterprise content management (ECM)scenario,delvingintothefutureof traditional content management, Webcontentmanagement(WCM),

and the governance and exploitation of all forms of unstructured content inside and outside the enterprise.

Mark R. Gilbert

B2. SharePoint 2013: advancements and Impact on Portals, Content Management and Collaboration

Enterprises are calling on SharePoint to handle a wide variety of workloads and tasks, including portals, content management, collaboration, social, business intelligence and search. We examine advancements in SharePoint 2013, and discuss the implications within and across various disciplines.

Jim Murphy

B3. Panel: answers to the Most Common Content Management Questions From Gartner Inquiries

HowdoIgovernmySharePointinstallation, and what should I add toit?Howdomysearch,Web,andmobilestrategiesrelatetoECM?ThesethreeGartneranalyststakeabout 2,000 client calls a year on content management. Learn from them what everyone is asking about, and how to deal with it.

Hanns Koehler-Kruener, Mick MacComascaigh, Karen M. Shegda

B4. The Myths and realities of Mobile Content Management

The rapid rise of tablets is accelerating the push for mobile content applications and processes. However,thenotionthatfull-featuredECM is available on mobile devices is flawed. We discuss what is feasible in mobile content management, from mobile capture to process interaction, plus help you understand the benefits and opportunities as well as mitigate the risks.

Karen M. Shegda

B5a. To the Point: Generate Customer Loyalty and reduce Costs With Customer Communications Management

Customer communications management represents a strategy and market of applications for the creation, delivery, storage and retrieval of outbound and dynamic customer communications. We provide IT and business leaders insight and advice to improve and transform customer communication management for business innovation, ROI and competitive advantage.

Karen M. Shegda

B5b. To the Point: Beyond Google and Siri — How Search Will Fuel Information Innovation

Newsourcesofcontentareforcingchanges to enterprise search, and organizations are demanding richer ways to discover and present relevant insights across information assets. The result will be a better understanding of context, intentions and immediacy, which will mean new business opportunities. CIOs must plan for search capabilities to be at the core of their information infrastructure.

Whit Andrews


Continued from page 7


B6. Case Study: Preparing ahead of the Chaos of Global SharePoint and ECM deployments

We use a case study to understand best practices for planning, executing and overcoming the challenges of a SharePoint deployment that spans multiple geographies.

Mark R. Gilbert

B7. The Future of Web Content Management: Beyond the Web Is the Whole Experience

Web content management now dependsonadjacenttechnologies to derive and deliver value. Learn how to fit the elements together, and what new directions will develop, to capture and augment business value.

Mick MacComascaigh

B8. Quiz: Quite Interesting Facts about Portals, Content and Mobile Technologies

Stretch your understanding of the technologies and strategies in this category through an innovative walk through the data, predictions and future of the market. Ask and answer questions to understand where the market has been and where it’s going.

Chris Howard, Mick MacComascaigh, Ken Parmelee, Ray Valdes

TraCK C

Social Collaboration

C1. Harnessing the Beast: How to Profit from Gen4 Collaboration

The waves of mobile, social, consumerization and bring your own device(BYOD)presentchallengesandopportunities. You need a way to synthesize and exploit these forces.

Organizations can gain significant competitive advantage and reap process improvements via the judicioususeofGeneration4(Gen4)collaboration services.

Matthew W. Cain, Mike Gotta

C2. debate: You Say Social analytics, I Say Big Brother Surveillance Tool

Social analytics can boil the ocean of social and find valuable intelligence to produce better decisions. It can also strip away any semblance of privacy and expose personal lives to corporatescrutiny.So,whichisit:powerful tool for improvement, or Panopticonsurveillancetool?Orboth?Wedebatethatveryissue.

Carol Rozwell, Andrew Walls

C3. design Considerations for Social Networking applications

We discuss how application and echo statenetwork(ESN)architectureareimpacted by the social networking design considerations identified via ethnography and other design research methods (e.g., profiles, graphs,activitystreams,socialobjectsandsocialanalytics).

Mike Gotta, Carol Rozwell

C4. disruptive research From the Gartner Maverick Incubator

We take the wraps off several controversial and disruptive lines of previously unseen research straight outoftheGartnerMaverickincubator.This maverick medley reflects some ofthemostinnovativeworkGartneranalysts are doing.

Tom Austin

C5a. To the Point: Engagification — applying Gaming Techniques to Increase Social adoption

Learn how principles drawn from gaming can help increase the adoption

of social and collaboration systems inside and outside your enterprise.

Carol Rozwell

C5b. To the Point: Socially Enabled Business applications — Finding, Following and Filtering What Matters

Successful social Web applications rely on techniques that tame complex choices through filtering and recommendations extracted from the analysis of many individual choices. We look at how the same techniques, now appearing in business applications, will be used to make business events and information more collaborative, as well as easier to find, follow and filter.

Nikos Drakos

C6. Cloud-Based Office Systems: Google vs. Microsoft

Two of the most widely used cloud-based office productivity suites are MicrosoftandGoogle.Welookatthestrengths and weaknesses of each, and help you decide which, if either, works best for your organization.

Tom Austin

C7. Case Study: Social Collaboration

We study a large-scale collaboration initiative,detailingtheproject’s overallstrategyandobjectives,thetactics for user engagement and the business impact.

Nikos Drakos

C8. Panel: a Social “Show and Tell”

Inthisfast-movingsession,Gartneranalysts showcase an innovative concept, product or technology that supports or enhances collaboration, social interaction or engagement — explaining why it is important or relevant.

Tom Austin, Nikos Drakos, Mike Gotta, Carol Rozwell


TraCK d

The Mobile Organization

d1. The Mobile Scenario

Mobile devices and applications enable radical innovation, creating new business and workplace opportunities and new social habits andbehaviors.Networktechnologiessuch as LTE will gain popularity; operator, handset vendor and ecosystem battles will become more intense; and new types of mobile devices and applications will emerge.

Ken Parmelee

d2. Case Study: Gone Mobile — Switching From PCs to devices

The thought of moving completely to mobile devices is daunting. We look at howonecompanydidjustthatwithone set of its corporate users, and the challenges and benefits they found.

Ian Finley

d3. How Mobile Changes Everything, and What to do about It

Mobility has triggered a revolution in assumptions about user-facing systems, interfaces, ownership, governance, risk, app design and delivery, security, management, support,HR,compensation,procurement, payment and audit strategies. This session examines — and challenges — these assumptions. We also look at mobile content creation, and its impacts on knowledge infrastructure and collaboration.

Tom Austin

d4. debate: The Enterprise app Store

App stores are redefining how users source information and applications, but they are oriented toward the needs of consumers, not enterprises. We debate the pros and cons of embracing public app stores and enterprise app stores, and the implications for IT strategy and execution.

Ian Finley, Ken Parmelee

d5a. To the Point: Content to Go

BYOD has meant a proliferation of tablets and smartphones, as well as consumer-driven cloud content channels. As ECM vendors aggressively introduce mobile functionality to bring about this pervasiveness, how will the existing content channels play outintheenterprise?


d5b. To the Point: Mobilizing Your Portal Strategy

Mobile portals must deliver much of the same capability available to desktop users, plus provide unique capabilities pertinent to users on the move, all in a form that leverages mobile device capabilities and context signals. While mobility raises new challenges for portal initiatives, it also brings a world of new opportunities to improve user engagement and business value.

Jim Murphy

d6. Panel: The Mobile Workspace — Connect, Share, Collaborate … and Collide

Mobility is now part of the daily ritual, affecting how workers connect, share and collaborate with one another, freelance contractors and external partners. While mobile is often an extension of an office environment, for others, it is the office. This panel

explores the dynamics of a collaborative mobile workspace, where consumer and enterprise applications collide.

Whit Andrews, Matthew W. Cain, Mike Gotta, Ken Parmelee

d7. Ten Mobile apps That are Changing the World

Apps can reveal new ways of doing business or fulfilling constituent needs. Devices can recognize geographical location and allow for new kinds of input, including audio, video and scanned codes or wireless connection. Learn from the most influential applications of mobile technology, and gain insights into how they will affect you.

Ian Finley

d8. Panel: The Future of Work in a Mobile World

We are all road warriors now, with mobile devices, mobile offices and public computing becoming the norm for many different kinds of work. Computing changed work, and now workers are changing computing. Whatwillitmeanto“work”inthefuture?Imagineyourowninthiswide-ranging conversation.

Moderated by David Mitchell Smith



analyst-User roundtables

aUr1. Why an app Isn’t an application

Brian Prentice

aUr2. Selecting and Negotiating the Best WCM System for Your Online Channel Optimization Initiative

Mick MacComascaigh

aUr3. Getting SharePoint and Enterprise Social Networking applications to Work Together

Nikos Drakos

aUr4. Best Practices in Mobile Content Strategy and Management


aUr5. How to Conduct Your Own Website review

Ray Valdes

aUr6. Best Practices for Licensing and deploying Microsoft 365

Matthew W. Cain

aUr7. Lessons of How YouTube Can Inspire Business Value From Video Content Management

Whit Andrews

aUr8. Best Practices for Making Social Work for Your Organization

Carol Rozwell

aUr9. Best Practices in Information Governance

Mick MacComascaigh

aUr10. Getting Enthusiastic Support From Your Security Team When It Comes to Social

Andrew Walls

aUr11. The UxP: a Platform approach to Websites, Portals and Mobile apps

Gene Phifer

aUr12. Evaluating and debating Public vs. Private app Stores

Ian Finley

aUr13. Best Practices in Enterprise Content Management

Mark R. Gilbert

aUr14. Best Practices in Mobile Portal design

Jim Murphy

aUr15. Portal Innovations

Jim Murphy

aUr16. Steps and Best Practices for developing a Mobile Strategy

Ian Finley

Workshops, Clinics and Magic Quadrant Theaters

W1. Workshop: Build development Communities to Build Better Software

Open source communities collaborate to build better software using social forums, such as when peer-reviewed code is built into the process, not tacked onto it. The principal benefit of adopting open source and agile methods is continuous product releases for Web and mobile applications. Attendees practice the open development methods to experience the benefits firsthand.

Mark Driver

W2. Workshop: Your Next Version of SharePoint — In the Cloud or Not?

As organizations evaluate how and when to migrate their SharePoint

implementations, the question emerges of whether or not to leverage the cloud. Participants work through an evaluation checklist of where and when the cloud makes sense, and when it doesn’t.

Mark R. Gilbert

W3. Workshop: Purposeful Communication — Critical Skills for Business Justification and Influence

As business gets social, leaders in all organizations must adapt their styles and skills for a new era of openness and participation. Workshop participants explore what these new skills are and how to acquire them.

Carol Rozwell

CNC1. Contract Negotiation Clinic: Enterprise Content Management

Enterprise content management projectsareoftenmultimillion-dollarinitiatives. You need to have a good understanding of the multitude of software licensing models, and be abletoprojectthecostsoftheECMproject.Weshowyouhowtoapproach contract negotiations, whether for initial ECM deployments, upgrades or consolidation.

Karen M. Shegda

MQ1. Magic Quadrant Theater: Mobile device Management

Ken Parmelee

MQ2. Magic Quadrant Theater: Horizontal Portals

Gene Phifer

MQ3. Magic Quadrant Theater: ECM and WCM

Mick MacComascaigh

MQ4. Magic Quadrant Theater: Social Software

Mike Gotta


IBM supports its clients, partners and its own operations in the evolution to becoming Social Businesses with cloud-based and on-premises software, services capabilities, and extensive expertise. IBM is also helping clients deliver exceptional Web experiences to their customers and partners by combining content management, social tools, advanced analytics, and mobile device support to help organizations engage moreeffectivelywiththeircustomers.Formoreinformationvisithttp://www.ibm.com/socialbusiness

With 15 years enterprise strength collaboration experience, IntraLinks empowers global companies to share content and collaborate with businesses partners without losing control over information. Through our platform, companies can share and work together outside of the firewall — while maintaining compliance with policies that mitigate corporate and regulatory risk.

Our innovative Software-as-a-Service solutions are designed to enable the exchange, management, and control of documents and content between organizations securely and compliantly. To learn more, visit www.Intralinks.com

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As market leader in enterprise application software, SAP helps companies of all sizes and industries run better.Frombackofficetoboardroom,warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 197,000 customers to operate profitably, adapt continuously, and grow sustainably.


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