Healthy and Nutritious is Always Delicious!

Gardens To GoWe are a nonprofit organization working with the

support of Home Depot and Burpee Seeds.

Our mission is to develop and promote affordable, healthy lifestyles by empowering the students and families within New Jersey Public Schools through

sustainable educational programming.

Values● PROMOTE DIVERSITY

○ Through a collaborative process that creates a sense of togetherness by establishing a high level of teamwork and support within the community

● MENTOR○ By embracing innovation through cooperative learning

● INSPIRE○ To consistently and effectively motivate children, families,

and their community

Values

● PROMOTE SUSTAINABILITY:○ Through the development of lasting lifestyle changes that

become inherent for the future of children and families

● COMMITMENT○ To the dedication to educate and empower communities to

strive for healthier lifestyles

Our 3 W’s

Who?We are a diverse group of health conscious individuals sharing the common desire to educate communities about the importance of

sustainable gardening and proactive lifestyles.

Our 3 W’s

What?We deliver innovative programs to middle schools for areas in need

to educate and demonstrate fun and engaging ways to increase healthy habits.

Our 3 W’s

Why?We are doing this because obesity rates have more than doubled in the past 35 years. At the same time we are seeing more and more

low income areas fall victim to food deserts.

Source: http://obesityepidemicwrtg3090.blogspot.com/

Trenton’s Needs

● 1 supermarket serves 84,500 people

● 2.4% of Trenton’s food assets offer healthy food

● 34% of Trenton residents do not own a vehicle

Source: http://cues.rutgers.edu/trenton-isles/pdfs/Capstone_Final_Report.pdf http://www.trentonhealthteam.org/wp-content/uploads/THT-CHNA-2013-July.pdf

Trenton’s Health Statistics

Source: http://cues.rutgers.edu/trenton-isles/pdfs/Capstone_Final_Report.pdf

Trenton’s Public Schools

● 20 public schools ○ 7809 students ○ 3 high schools ○ 4 middle schools ○ 13 elementary

schools

Our Goals● Implement healthy living educational programs

● Decrease Trenton childhood obesity rates● Increase amounts of personal gardens

● Involve youth community in improving their own health

● Make gardening and health foods interesting

Program DesignI. Assemblies

A. Educational Programming

II. Classroom KitsA. Gardens To Go Lesson PlanB. Home Depot/Burpee Seeds Gardening KitC. Recipes

III. Club/Mentorship ProgramsA. After/during school Gardens To Go club

1. Gardening, cooking, education

AssembliesOutline:

1. Why Do We Eat?2. What Foods Do We

Need?3. U R What U Eat4. What is in Fruits and

Veggies?5. What’s a Snack?6. How To Wash Veggies

What Foods Do We Need?The Five Food Groups:

1. Grains2. Veggies3. Fruits4. Dairy5. Protein

What’s A Snack?● A snack helps you from

getting too hungry in between meals

● This prevents you from “over-eating”

● Healthy snacking keeps your blood sugar levels even.

How To Wash Vegetables● First thing you need to do is wash

your veggies.● Rinse in salt water for a few

minutes then gently swish in cool water until you do not see any more dirt

● Eat them while they are fresh● Veggies have a short shelf life● The health benefit in vegetables

declines with time.● Best way to store them is in a wet

paper towel inside a ziploc

Handouts for Students● Language: English on the front and

Spanish translation on the back

● MyPlate Snack Tips for Kids

● U R What U Eat

● Five Food Groups● Included on the next slide

Handouts:

Kits● Schools receive a kit with useful information including:

○ A gardening manual○ Lesson plans/ Curriculum ○ Seeds ○ Parent and community resources○ Recipes○ Information about Gardens to Go Program

Classroom work- 8 week programBasic Goals

Practical Goals: Educational Goals:

Nutrition Improving diets Value healthy food & meal preparation

Cross Curriculum Reinforce the following areas of the curriculum: environmental science, home economics, & science

Active, hands on experience

Life Skills Help children survive & thrive in the world

Better able to- plan, make decisions, collaborate, take responsibility, explain & persuade, etc.

Clubs● Post 8 week program● Extracurricular● Evaluation of program● Mentorship and leadership opportunities to maintain

commitment to gardens● Student Volunteers

○ Work with schools and townships○ Maintain In school programs○ Promote a healthy community ○ Recruitment

Logic Model

Marketing Strategy ● Extend invitations to community members and teachers to

inform them about our program● Outreach letters sent to middle school students’ homes ● Brochures ● Gardens to Go Application● Use of Social Media● Gardens to Go Website ● T-shirts

Ndeye Gueye

Gardens to Go ApplicationContent:

● Tips for successful gardening ● Assembly tour schedule● Nutritional advice ● “Healthy Recipe of the Week”

*Available for both iPhone and Android phones

Ndeye Gueye

Social Media

- Instagram is a visual-social media platform, just like snapchat.

- Instagram shows photos and videos from the program specifically.

- Almost 95 percent of Instagram users also use Facebook.

Kristi Mobus

Facebook

- This is the biggest social media network on the Internet, both in terms of total number of users and name recognition.

- Can link other social media pages for followers.

- Can “like” or follow page to get notified for upcoming events.

Kristi Mobus

University HelpRutgers University & The College of New Jersey- offers internships to students in various fields of work to help work the program. Students in return will be granted the internship hours for completion of degree.

Kristi Mobus

SponsorshipHome Depot- donates all gardening tools to help program succeed. Also, always makes a large contribution to fundraising events.

Burpee Seeds- donates all the seeds for the program and for each kit. Ultimate goal is “to help promote the beauty of nature.” A company started in 1881, designated to continuously bringing innovation to the seed market.

Kristi Mobus

FinancesBridget ZhongIsha Tendolkar

Finances● Transportation

○ School bus via means of transport = $4,500 for purchase● Educational models

○ Kits prices include:■ Plastic boxes

● Rivera Middle School: 554 students● Kilmer Middle School: 430 students● Hedgepeth William Middle School: 666 students● Dunn Middle School: 269 students

= 1,919 students x $3 per box = $5,757

■ Seeds will be funded by Burpee Seeds

Total Spent: $10,257.00Bridget Zhong

Finances Assembly

● Trenton Public Schools is willing to compensate Gardens-To-Go ○ $5,000 per school for each educational assembly that we host

● $5,000 x 4 public schools = $20,000 additional profit ○ Used to finance additional future projects and amplify our

current model

Bridget Zhong

Finances

Paid:Salaried:

● $60,000 for CEO, Devesh● $50,000 for Program Director, Jasmine● $55,000 for Finance Director, Bridget

Hourly:● Bus Driver ($12/hr) ~$1,440 per year● Nutrition Consultant ($100/hr) ~$1,600 per

year

Total Spent:$168,040

Unpaid:Volunteer Staff

● 3 Research volunteers● 2 PR volunteers● 1 Finance volunteer

Student Interns:● 3 Tech Student Interns= unpaid, course credit● 1 Photography Student Intern= unpaid, course

credit● 10 High School Student Interns= unpaid

Total Saved:$398,200

Staffing

Isha Tendolkar

Fundraisers ● Creation of an event that promotes our non-profit organization

and its initiative○ Event idea: Partnering up with Rutgers University to rent out a large space

to create a 7-course meal that features locally sourced, farm-to-table

ingredients■ Cost of hiring a personal chef and kitchen staff for the night: $3,500■ Cost of hiring a DJ: $500■ Sell tickets for $120 per person -- aim for 250 attendees: $30,000

● $30,000 - $3,500 - $500 = $26,000 PROFIT

Bridget Zhong

FinancesMarketing

Brochures:● 8.5" x 11" Tri-fold, 2,000 prints= $374.99

T-shirts: ● 2,000 T-shirts: $150 x 20 bundles of 100 t-shirts= $3,000

Website Domain:● $96 per year= $96.00

Maintenance of Mobile App:● $9.99 per month (200,000 push notifications) = $119.88 per year

Total Spent:$3,590.87

Isha Tendolkar

Finances

Cumulative Totals:

Total Spent: $181,887.87

Total Raised: $46,000

Total Saved: $398,200

Funds Available: $114,112.13

Isha Tendolkar

Summary

Vision of Gardens to GoTo create a lasting healthy initiative through the use of education and gardening. A movement that will reach all corners of America, while simultaneously

battling the adverse effects of obesity and food deserts.

Devesh Patel

In the pipeline● Spread the movement nationwide

○ 5-10 year growth plan● Gain additional sponsorships● Expand industry● Make America healthy again

Devesh Patel

Healthy and Nutritious is

Always Delicious!