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Healthy and Nutritious is Always Delicious!
Gardens To GoWe are a nonprofit organization working with the
support of Home Depot and Burpee Seeds.
Our mission is to develop and promote affordable, healthy lifestyles by empowering the students and families within New Jersey Public Schools through
sustainable educational programming.
Values● PROMOTE DIVERSITY
○ Through a collaborative process that creates a sense of togetherness by establishing a high level of teamwork and support within the community
● MENTOR○ By embracing innovation through cooperative learning
● INSPIRE○ To consistently and effectively motivate children, families,
and their community
Values
● PROMOTE SUSTAINABILITY:○ Through the development of lasting lifestyle changes that
become inherent for the future of children and families
● COMMITMENT○ To the dedication to educate and empower communities to
strive for healthier lifestyles
Our 3 W’s
Who?We are a diverse group of health conscious individuals sharing the common desire to educate communities about the importance of
sustainable gardening and proactive lifestyles.
Our 3 W’s
What?We deliver innovative programs to middle schools for areas in need
to educate and demonstrate fun and engaging ways to increase healthy habits.
Our 3 W’s
Why?We are doing this because obesity rates have more than doubled in the past 35 years. At the same time we are seeing more and more
low income areas fall victim to food deserts.
Source: http://obesityepidemicwrtg3090.blogspot.com/
Trenton’s Needs
● 1 supermarket serves 84,500 people
● 2.4% of Trenton’s food assets offer healthy food
● 34% of Trenton residents do not own a vehicle
Source: http://cues.rutgers.edu/trenton-isles/pdfs/Capstone_Final_Report.pdf http://www.trentonhealthteam.org/wp-content/uploads/THT-CHNA-2013-July.pdf
Trenton’s Health Statistics
Source: http://cues.rutgers.edu/trenton-isles/pdfs/Capstone_Final_Report.pdf
Trenton’s Public Schools
● 20 public schools ○ 7809 students ○ 3 high schools ○ 4 middle schools ○ 13 elementary
schools
Our Goals● Implement healthy living educational programs
● Decrease Trenton childhood obesity rates● Increase amounts of personal gardens
● Involve youth community in improving their own health
● Make gardening and health foods interesting
Program DesignI. Assemblies
A. Educational Programming
II. Classroom KitsA. Gardens To Go Lesson PlanB. Home Depot/Burpee Seeds Gardening KitC. Recipes
III. Club/Mentorship ProgramsA. After/during school Gardens To Go club
1. Gardening, cooking, education
AssembliesOutline:
1. Why Do We Eat?2. What Foods Do We
Need?3. U R What U Eat4. What is in Fruits and
Veggies?5. What’s a Snack?6. How To Wash Veggies
What Foods Do We Need?The Five Food Groups:
1. Grains2. Veggies3. Fruits4. Dairy5. Protein
What’s A Snack?● A snack helps you from
getting too hungry in between meals
● This prevents you from “over-eating”
● Healthy snacking keeps your blood sugar levels even.
How To Wash Vegetables● First thing you need to do is wash
your veggies.● Rinse in salt water for a few
minutes then gently swish in cool water until you do not see any more dirt
● Eat them while they are fresh● Veggies have a short shelf life● The health benefit in vegetables
declines with time.● Best way to store them is in a wet
paper towel inside a ziploc
Handouts for Students● Language: English on the front and
Spanish translation on the back
● MyPlate Snack Tips for Kids
● U R What U Eat
● Five Food Groups● Included on the next slide
Handouts:
Kits● Schools receive a kit with useful information including:
○ A gardening manual○ Lesson plans/ Curriculum ○ Seeds ○ Parent and community resources○ Recipes○ Information about Gardens to Go Program
Classroom work- 8 week programBasic Goals
Practical Goals: Educational Goals:
Nutrition Improving diets Value healthy food & meal preparation
Cross Curriculum Reinforce the following areas of the curriculum: environmental science, home economics, & science
Active, hands on experience
Life Skills Help children survive & thrive in the world
Better able to- plan, make decisions, collaborate, take responsibility, explain & persuade, etc.
Clubs● Post 8 week program● Extracurricular● Evaluation of program● Mentorship and leadership opportunities to maintain
commitment to gardens● Student Volunteers
○ Work with schools and townships○ Maintain In school programs○ Promote a healthy community ○ Recruitment
Logic Model
Marketing Strategy ● Extend invitations to community members and teachers to
inform them about our program● Outreach letters sent to middle school students’ homes ● Brochures ● Gardens to Go Application● Use of Social Media● Gardens to Go Website ● T-shirts
Ndeye Gueye
Gardens to Go ApplicationContent:
● Tips for successful gardening ● Assembly tour schedule● Nutritional advice ● “Healthy Recipe of the Week”
*Available for both iPhone and Android phones
Ndeye Gueye
Social Media
- Instagram is a visual-social media platform, just like snapchat.
- Instagram shows photos and videos from the program specifically.
- Almost 95 percent of Instagram users also use Facebook.
Kristi Mobus
- This is the biggest social media network on the Internet, both in terms of total number of users and name recognition.
- Can link other social media pages for followers.
- Can “like” or follow page to get notified for upcoming events.
Kristi Mobus
University HelpRutgers University & The College of New Jersey- offers internships to students in various fields of work to help work the program. Students in return will be granted the internship hours for completion of degree.
Kristi Mobus
SponsorshipHome Depot- donates all gardening tools to help program succeed. Also, always makes a large contribution to fundraising events.
Burpee Seeds- donates all the seeds for the program and for each kit. Ultimate goal is “to help promote the beauty of nature.” A company started in 1881, designated to continuously bringing innovation to the seed market.
Kristi Mobus
FinancesBridget ZhongIsha Tendolkar
Finances● Transportation
○ School bus via means of transport = $4,500 for purchase● Educational models
○ Kits prices include:■ Plastic boxes
● Rivera Middle School: 554 students● Kilmer Middle School: 430 students● Hedgepeth William Middle School: 666 students● Dunn Middle School: 269 students
= 1,919 students x $3 per box = $5,757
■ Seeds will be funded by Burpee Seeds
Total Spent: $10,257.00Bridget Zhong
Finances Assembly
● Trenton Public Schools is willing to compensate Gardens-To-Go ○ $5,000 per school for each educational assembly that we host
● $5,000 x 4 public schools = $20,000 additional profit ○ Used to finance additional future projects and amplify our
current model
Bridget Zhong
Finances
Paid:Salaried:
● $60,000 for CEO, Devesh● $50,000 for Program Director, Jasmine● $55,000 for Finance Director, Bridget
Hourly:● Bus Driver ($12/hr) ~$1,440 per year● Nutrition Consultant ($100/hr) ~$1,600 per
year
Total Spent:$168,040
Unpaid:Volunteer Staff
● 3 Research volunteers● 2 PR volunteers● 1 Finance volunteer
Student Interns:● 3 Tech Student Interns= unpaid, course credit● 1 Photography Student Intern= unpaid, course
credit● 10 High School Student Interns= unpaid
Total Saved:$398,200
Staffing
Isha Tendolkar
Fundraisers ● Creation of an event that promotes our non-profit organization
and its initiative○ Event idea: Partnering up with Rutgers University to rent out a large space
to create a 7-course meal that features locally sourced, farm-to-table
ingredients■ Cost of hiring a personal chef and kitchen staff for the night: $3,500■ Cost of hiring a DJ: $500■ Sell tickets for $120 per person -- aim for 250 attendees: $30,000
● $30,000 - $3,500 - $500 = $26,000 PROFIT
Bridget Zhong
FinancesMarketing
Brochures:● 8.5" x 11" Tri-fold, 2,000 prints= $374.99
T-shirts: ● 2,000 T-shirts: $150 x 20 bundles of 100 t-shirts= $3,000
Website Domain:● $96 per year= $96.00
Maintenance of Mobile App:● $9.99 per month (200,000 push notifications) = $119.88 per year
Total Spent:$3,590.87
Isha Tendolkar
Finances
Cumulative Totals:
Total Spent: $181,887.87
Total Raised: $46,000
Total Saved: $398,200
Funds Available: $114,112.13
Isha Tendolkar
Summary
Vision of Gardens to GoTo create a lasting healthy initiative through the use of education and gardening. A movement that will reach all corners of America, while simultaneously
battling the adverse effects of obesity and food deserts.
Devesh Patel
In the pipeline● Spread the movement nationwide
○ 5-10 year growth plan● Gain additional sponsorships● Expand industry● Make America healthy again
Devesh Patel
Healthy and Nutritious is
Always Delicious!