Gandhi Shilp Bazar

A Report on

Gandhi Shilp Bazar

13th – 22nd July 2015

International Lace Trade Centre, Narsapur, Andhra Pradesh

Organized by:

Export Promotion

Council for Handicrafts

Sponsored by:

Development Commissioner (Handicrafts)

(Ministry of Textiles, Govt. of India)

Fact Sheet

Name and Type

of Event Gandhi Shilp Bazar (Marketing Event)

Date 13-22 July 2015

Venue International Lace Trade Centre. Narsapur, Andhra Pradesh

Organized by Export Promotion Council for Handicrafts (EPCH)

Sponsored by O/o Development Commissioner (Handicrafts), Ministry of

Textiles, Govt. of India

Sanction Order Number M-12014/29/2015-16/MD, Dated: 08/06/2015

No. of

participants 69

Participants from

Andhra Pradesh, Assam, Bihar, Delhi, Jharkhand, Karnataka,

Kerela, Maharashtra, Odisha, Punjab, Tamil Nadu, Telangana, West

Bengal

Product Range

Mirror Embroidery, Kasuthi Work , Bead Jewellery, Wood Inlay ,

Lacquerware, Handmade Agarbathi , Stone Carving , Bamboo

product , Wood Carving , Sea shell craft , Terra cotta , Flute

(Musical Instrument) , Jute , Fibre craft , Glass toys , Fur dolls &

Embroidery Crochet Lace , Kalamkari, Artificial Jewellery,

Madhubani Painting, handloom , Paper Machie

Export Promotion Council for Handicrafts (EPCH) was established under

Companies Act in the year 1986-87 and is a non-profit organisation, with an object

to promote, support, protect, maintain and increase the export of handicrafts. It is

an apex body of handicrafts exporters for promotion of exports of Handicrafts

from country and projected India's image abroad as a reliable supplier of high

quality of handicrafts goods & services and ensured various meausres keeping in

view of of observance of international standards and specification. The Council

has created necessary infrastructure as well as marketing and information

facilities, which are availed both by the members exporters and importers. The

Council is engaged in promotion of handicrafts from India and project India's

image abroad as a reliable supplier of high quality handicrafts.

The Council is run and managed by team of professionals headed by Executive

Director. The Committee of Administration consists of eminent exporters,

professionals. The Export Promotion Council for Handicrafts has a rarest

distinction of being considered as MODEL COUNCIL that is self-sustaining and

where all the promotional activities are self-financed.

Council's continued pursuit of excellence and the objective of achieving the

hallmark of quality assurance by extending excellent services to all the members

and stake holders has led the Council to become an ISO 9001 : 2000 certified

organization.

About Organization:

The handicrafts industry has over the years contributed significantly to the employment

and foreign exchequer of the country. , handicrafts sector is an important employment

generative sector engaging over 7 million artisans belonging to weaker sections of the

society including women folk. In addition to the high potential for employment, the

sector is highly labour intensive and decentralized being spread all over the country in

rural and urban areas. India is a multi-culture country and each state contributing through

one or more crafts and demand of the handicrafts products in the domestic as wells as

international market is varied and huge .

In order to bridge the gap between marketing & promotion, office of Development

Commissioner (Handicrafts ), Ministry of Textiles , Govt. of India through marketing

support & services scheme is making an effort to enhance the access of artisans and

exporters to various market and creating an awareness about handicrafts amongst

consumers & public at large both in domestic and international market .To provide the

direct marketing outlets to the craftsperson living in far flung, remote and hilly areas by

inviting them for participation in various marketing events/bazars in different cities for

augmenting their sales. Gandhi Shilp Bazar provides the direct marketing platform to the

artisans/SHGs/entrepreneurs from various parts of the country to promote their products

and make sales. Gandhi Shilp Bazar is organized in different cities of the country.

Narsapur is an important location from the point of concentration of artisans, craft

persons, producers and exporting community of lace products. International Lace Trade

Center (ILTC) is developed by Export Promotion Council for Handicrafts with the

support of O/o Development Commissioner (Handicrafts) for the promotion of this mega

cluster. International Lace Trade Centre (ILTC) is an state of art venue located at

Narsapur comprising sales outlet, Open air Theatre, Administration Block , Conference

Halls/ Meeting Rooms, exhibition halls, Auditorium, Buyer/ Designer Guest House,

Kitchen & Dining to name a few facilities. It will provide market development and

Introduction

promotion activities with a view to create greater market exposure for the Cluster

artisans, exporters and entrepreneurs. The focus will be on enterprise development in the

Cluster, thereby providing opportunities to the local artisans groups and small

manufacturers to scale up business operations.

In an effort to provide direct access and trap the local domestic market Export Promotion

Council for Handicrafts (EPCH) organised the Gandhi Shilp Bazar at Narsapur. The

event is planned during this period keeping in view the Godavari Maha Pushkaralu (14-

24 July, 2015) , which happens

once in 12 year in this region .

During this period the

movement of the public and

visitors from other parts of the

south India is very high. As

such, Gandhi Shilp Bazar - a

exhibition-cum –sale event is

organized from 13 – 22 July, 2015 at International Lace Trade Centre, Rustumbada,

Narsapur, sponsored by O/o Development Commissioner (Handicrafts), Ministry of

Textiles, Govt. of India. This event will provide an excellent opportunity to the artisans

who came here to display from all parts of the country to make the direct sale to the

consumers.

Export Promotion Council for Handicrafts is organized Gandhi Shilp Bazar at Narsapur from

13th to 22nd July 2015 was formally inaugurated on July 15, 2015 at International Lace Trade

Centre, Rustumbada, Narsapur, West Godavari District, Andhra Pradesh.

About Gandhi Shilp Bazar

The Gandhi Shilp Bazar was inaugurated by the chief guest Shri Samir Kumar Biswas, IAS,

Development Commissioner (Handicrafts) along with Shri Rakesh Kumar, Executive

Director – EPCH,

Shri GVK Rama

Rao, President All

India Lace Exporter

Association,

participating artisians

and member

exporters. Mr. K. N.

Tulsi Rao welcomed

to Chief Guest, Shri

Rakesh Kumar,

President, All India Lace Exporter Association, member exporters, Lace association members

and all artisans. In his welcome address he said that, ILTC is the jewel of Narsapur and

events such as Gandhi shilp bazaar will not only increase the marker but also provides a

moral boost to the artisans and exporters.

The exhibition-cum-sale event started with the lamp lighting.

Shri Rakesh Kumar addressed the gathering and informed that the ILTC is the one of its kind

facility not only in Andhra Pradesh but in entire South India in such a huge area. He also said

EPCH will initiate many

more activities in

Narsapur area in the

coming time such as

initiating skill program

in East and West

Godavari. He also

mentioned that they are

considering to set-up a

Dyeing unit at Narsapur

because people from

Narsapur area have to travel a long distance for dyeing purpose. He also requested to the

exporters, NGO, artisans to form a working committee to run the ILTC effectively and act as

an active stakeholder. He also mentioned that we have to make ILTC not only as a national

lace hub but as international hub.

In his inaugural address Mr. Samir Kumar Biswas, IAS, Development Commissioner

(Handicrafts) informed that O/o DC(H) will provide all support to this sector to compete in

the international market

and facilities at ILTC

should be utilized by

every artisans and support

ILTC to become as a

national hub . He

suggested that Narsapur

lace should work in the

direction to obtain GI

CERTIFICATION. GI

Certification will provide a new and bigger brand image at both national and international

level and soon there will be training programs in east and west Godavari. Mr. Biswas also

mentioned that there is huge demand of lace product in domestic market so we need to focus

on that.

Shri GVK Rama Rao, President,

All India Lace Exporter

Association thanked the chief

guest and the Council efforts in

promoting this area.

The event started with the ribbon

cutting by the chief guest, after

that they made a visit to all the

shops and interacted with the

artisans and shown a great interest in the products on display. He appreciated the way the

shops are made and the facilities available. On the occasion Shri Biswas and Shri Rakesh

Kumar made a tree plantation.

Shri Biswas and Shri Rakesh

Kumar had interactive session

with the local exporters and

taken their view on the design

development and the dyeing

facility. Shri Rakesh Kumar had

announced the working office

space at ILTC on the request of

the President, All India Lace

Exporter Association for the

association.

First time this kind of

mega event organized

in this location which

was appreciated by all

age group of people.

This 10 days event

becomes a hotspot for

many people for every

day. People from

Narsapur, Palakol,

Bhimavaram and from

many other places visited to the event.

Due to the Pushkara Mela lakhs of people visited Narsapur and they were not being able

to resist visiting the event and enjoyed the same. This event attracted thousands of people

from many places.

Event concluded on 22nd

July 2015 with the hope for organizing such event in future.

Event stated on 13th

of

July 2013 in presence of

Hon’ble Minister

Panchayti Raj, Govt. of

Andhra Pradesh,

Hon’ble Member of

Parliament, Narsapur,

Hon’ble Member of

Legislature, Narsapur,

Palakol and Achanta, Assistant Director, Maktg.& Service Extn. Centre, Office of

DC (Handicrafts) and local exporters.

More than a lakh people visited to the event during 10 days of the event.

People enjoying the Gandhi Shil Bazar, organized at ILTC, Narsapur

Revenue Divisional Officer watching craft during Gandhi Shilp Bazar

Highlight of the Gandhi Shilp Bazar:

69 exhibitors/artisans from 13 States of India participated in the events

More than 50 crafts displayed during the event.

Most attractive items were, handloom & textiles, Jewellery, Sandal wood

products, Terracotta product, wooden toys, paintings, etc.

Aprox. total sale at the end of the event was Rs. 11,50,000.00

Live sketching by one of the artisans attracted many visitors.

Free transportation facilities arranged for the visitors from Narsapur Railway

Station, Bus Stand and Ferry Point (Godavari Ghat)

Free accommodation facilities to all the exhibitors/artisans during the events

Crafts

The Council has done extensive promotion campaign utilizes a range of communication

channels, such as Placing of hoardings, banners, Mike announcement in city and

adjoining area, pamphlets distribution through newspaper and volunteer , TV

advertisement, Newspaper advertisement and blog.

Banner

Hoarding

Promotion Material, Directory & Supplement

Newspaper Ad

Pamphlet

Participants Directory

Gandhi Shilp Bazar in News

Mr. Prasad, Manage, Bank of India Dr. K. Venugopala Rao, Narsapur

Shyamanad Jha, Artisan, Jharkhand Mr. Murari Lal Agarwal, Artisan, WB

Dr. K Bhaskara Narayana, Narsapur Mr Nayar Pasa, Artisan, Karnataka

Local Lace Exporter, Narsapur

Visitors / Participants Comments

This event made Narsapur very

proud and we are happy to be

part of this event.

Well planned event. This

helped us to know about the

different craft of our country.

We have participated in

several events but here we

got the best facilities.

This is the first event in Narsapur;

people are still able to understand

the crafts. Next event will more

successful than this.

Happy to see this kind of event

organized in Narsapur, nice

facilities and colorful products.

I will be happy to be part of

future events at ILTC.

More such events should be

organized at ILTC, Narsapur.

This will promote local craft.

Sl. No.

Name and Address Name of the Craft ID Number Gender Category

1

Smt. T. Lakshmi 127, Roadier Mill Street, Mudaliarpet Pondicherry - 4

Art Candle POPCC010969 F OBC

2

Shri. Nayar Pasha, S/o. Kamal Pasha, # 2570/1, K.R. Park Road, Lashkar Mohalla, Mysore, Karnataka

Handmade Agarbathi KAMYC012791 M MT

3

Sh. B. Venkateswarlu S/o Shri Vishwanatham Akanavari Thota, Mogalthur Mandal West Godavari District, AP - 534280

Crochet Lace APVIC00052168 M Gen

4

Shri. A. D. Willyam Kumar, S/o. Doreraj, # 50, Church Road, Kodandarama Layout, Hawarthpura, Channapatna, Ramanagar Dist., Karnataka

Lacquerware KAMYC009973 M HT

5

Munirokaiah Muniyappa Doddi Lolagalta Channa Patna Bangalore

Wood Ware KAMYC001696 M ST

6

Shri. S.Gopalakrishnan, S/o. Sri. A.Sugumaran, 2/747/I, Nachipalayam Road, Nagalingapuram,Koduvai – P.O, Tirupur Dist. 641 660, Tamil Nadu

Door Mat & Floor covering

TRIP 71875 M OC

7

Shri. R.Anbalagan, 25, Karunanithi Nagar, SIHS Colony, Airport, Coimbatore. Tamil Nadu

Navathanya Dolls TSNLM002324 M OBC

List of Participants

Sl. No.


8

Sh. Kadimpally Pandu S/o K. Daveedu, 14-20-10, Hostel Street, Yagarlapalli, Tadepalligudem, W.G.Dist., AP-534102

Patch Work DCH/VJY/6267 M SC

9

D.Shervavath(Servaiah) # 6-109..Ramnagar, Post&Mandal: Boodhan pochampally. Dist: Nalgonda.

Misc (Pochampally items)

APWAR000451 M OBC

10

Shri P Ravi, S/o Raju H No: 11-1-9-209/b, Near New Baptist Charch, Hyderabad

Jewellery APHYC007208 M SC

11 Shri. Suresh P.K Peringath (H), Arattupuzha P.O, Thrissur, Kerala

Bamboo Mat Painting KETRC006868 M OC

12

Shri. R.Saravanan, S/o. Sri. Rajamani, No. 40, Narikuraver Colony, Pethanaickanpalayam, Palani – P.O, Dindigul Dist. Tamil Nadu

Bead Jewellery DGL 51797 M OBC

13

Mrs. Safia Begum Integrated Development Trust 20-4-403, Bangalore Highway Anantapurum, Andhra Pradesh - 515001

Handicrafts EPCH Member /

Exporter F MT

14 Shri Murari Lal Agarwal Liluah, Howrah, West Bengal

Imitation Jewellery WBBRD001431 M OC

15

Sh. A. Sambasiva Rao Indiranagar, APSP Police Camp Road D. No. 5/165/B56, Mangalagiri - 522503 Guntur Dist. A. P

Artistic Textiles APVJW000253 M OBC

Sl. No.


16

PRAME ELA H.No: 2-66, Post: Upparapally. Mandal:Vardhannapet, Dist.-Warangal.

Misc. (Textiles) APWAC024044 F OBC

17

Shri Balaji No. 3, Valasa Street, Officer Lane, Vellore - 632001, Tamil Nadu

Leather craft TNCHE000963 M SC

18

Shri.K.Vadivel, No.12/66, Kacheri Road, Kottaram, Kanyakumari District, Tamil Nadu

Sea Shell 62932 / 20904 M OC

19

Smt. Shobha S Ajjivadayarmath Subhash Chowk, Doddapet, Ranibennur – 581 115, Haveri District, Karnataka

Kasuthi Work KAMGC000654 F OC

20 Shri Krishnadhan Das Patuli, Burdwan, West Bengal

Dhokra Casting WBBRD001675 M SC

21

Shyamanand Jha Salri Basti ,Near Bank colony Adityapur, Jamshedpur Jharkhand

Madhubani Painting JHRAN002224 M OC

22

Ramakrishna Paramahamsa & Co Seetharampuram, W.G.Dist Andhra Pradesh, India

Lace Craft EPCH Member /

Exporter M Company

23

Sri.A. Kaliyappan, 4/149A, Balamore Road, Off: Illathar Road, Putheri,Nagercoil-629001, Kanyakumari District, Tamil Nadu

Sea shell craft/ Terra cotta

62932-288 M OC

Sl. No.


24

Sri V. Brahmeswara Rao S/0 Late V. Anjaiah Near Indira Gandhi Statue Lakshmipuram, Challapalli Mandal Krishna Dist. Andhra Pradesh

Jewellery APVIJ001721 M OC

25

Shri Kampati Machi Raju S/o Satanarayana Kodamachili X, Achanta Mandal West Godavari Dist. AP

Emoroidered & Crochetted Goods

APVIJ0003995 M OC

26 Smt. Saroj Bahan Adalatganj, Patna, Bihar

Madhubani Painting BHPTC610442 F OC

27 Smt. Krishna Bahan Adalat Ganj, Patna, Bihar

Misc.(Applique) BHPTC061419 F OC

28

Smt. Veligatta Sitamahalakshmi W/o Durga Rao Chodidukkulu, Ward No. 10 Pedana, Krishana Dist. AP

Beed Jewellery DCH/VJA8478 F OBC

29 Bonthu Sekhar, Palagummi, Amalapuram, EG Dist., AP

Wood Carving APVIC057579 M SC

30 Shri Sunil Majhi Babnan, Hooghly, West Bengal

Chikan Embroidery WBHGH000134 M SC

31

Chukkala Rama Lakshmi H.No.32-11-2/7-A, RCM Church, Mogalrajpuram, Vijaywada, Krishna Dist., AP-520010

Embroidery APVIC052332 F OC

32

Shri G Shreeram Sharma S/o Late Mangilal Slarma H No: 14-6-91, Chudi Bazar, Begum Bazar, Hyderabad

Pearls Jewellery APHYD003739 M Gen

Sl. No.


33

Shri Sanjay Sharma H no: 21-4-395, Petlabuy Charmahel, Near City College, Hyderabad

Imitation Jewellery

APHYC023710 M Gen

34 Shri Amal Das Seuj Nagar, Beharbari, Guwahati , Assam

MISC ASGUT002434 M Gen

35 Smt. Anu Saikia Das Beharbari, Guwahati, Assam

Hand Printed Textile Scarves

ASGUT000569 F Gen

36

Sh. K P P. Subash, S/o. Punna Rao, 88 Vidyadarapuram, D.No.76, Labour Colony, VIJAYAWADA

Artistic Agarbathi

APVJW000143 M Gen

37

J. Sathya Narayana Murthy, S/o Gulabi Rao, D.No. 1-114, Gumparru Yelamanchili Mandal, W.G.Dt.

Crochet Lace APVIJ004978 M OC

38

A.Subramanysam, 9-298, Vannier Block, Gandhi Road , Opp. to Syndicate Bank, Chittoor.

Brass work APTPC 001518 M OBC

39 Shri Sadul Rajesham 34A/1/13, Geeta Nagar Solapur, Maharashtra

Textiles (Handloom) MHABC0008467 M OBC

40 Shri Ch. Satyanarayana Seetharampuram, Narsapuram Andhra Pradesh


APVIC057290 M OC

41

Mr. K . Krishnamurthy Radhakrishna & Co D. No. - 1-124, Vinayak Street Seetharamapuram, West Godawari Dist. Andhra Pradesh

Lace and Carpet Exporter M OC

42 Suresh Prasad kharadi Near Udasi Ashram, Dhantoli, Nagpur, Maharashtra

Wooden Toy MHNAC-001198 M OBC

Sl. No.


43 Smt. V. Vasantha Bangalore, Karnataka

Imitation Jewellery KAMYCO12860 F ST

44 Smt. Shaila Kishore Bangalore, Karnataka

Hand Embroidery KAMYC008707 F OC

45

Mr. Surendranath Acharya S/o Loknath Acharya Lalitapahandi, Gop, District - Puri, Odisha

Patta Painting ORBNR014250 M OC

46

Ms. Padmini Jena W/o Ajay Kumar Pradhan Narayani Chowk, Old Town, Bhubaneswar, Odisha

Applique ORBNR011674 F SC

47

Shri. Amith Kumar, S/o. Chandrasena, 1st Pakshirajapura, Ummathur, Hanagodu, Mysore District., Karnataka

Tribal Jewellery KAMYC011592 M ST

48 Shri. Arumugan.S Aiswariya Nivas, Kaniyrkode, Kuthanpilly, Thrissur, Kerala

Embroidery KETRC017535 M OBC

49 M. Kumaraswamy H.No: 11-28-255. Kothawada,Warangal.(TS)

Carpet &other floor coverings

APWAC032475 M OBC

50

Smt. Sagayaselvi Jnanasambandam Nagar, 1st Street, Muthupillaipalayam, Pondicherry

Jewellery POPCC008377 F OBC

51 Smt. Amudha V Bangalore, Karnataka

Jewellery DCHRDTDC/BLR/082 F SC

52

E.SURYANARAYANA Post: Koyyalagudem, Manda:Choutuppal, Dist: Nalgonda.

Tie & Dye APWAC022369 M OBC

53 Kotta Sri Laxmi Village: Pasaladni, Narsapur , West Godavari District, AP


APVIC020550 F OBC

Sl. No.


54

Thoutam Shiva Kumar Raghavendra Handloom Weavers MAC Society Ltd. # 13-4-2012, Mattewada, Warangal.

Cotton Durry APWAC031135

Society M OBC

55

Mr. Ch. V. Prasad Vishnupriya Textiles 3-38, S.S. Reddy Nagar, 2B Almsguda, Saroornagar Mandal R.R. Dist., Hyderabad

Handloommmm Cotton Ikta Fabric, Made-ups,

Dress Materials & Kalamkari Block Hand

Printed Fabric

EPCH Member / Exporter

M OC

56

Thota Surya Prakash Rao D. No. - 1-65, Vinayak Temple St. Seetharamapuram (North), W.G. Dist., Andhra Pradesh

Lace Exporter M

57

K Kolanu Satya Kumari House No. 1-B9, Sitharamapuram West Godavari Dist. AP

Misc. APWAC010308 F OC

58

Shri K Samuel, S/o K Puspanadham H No: 1-9-243/201, Ashirvad Appartement, Ram Nagar, Hyderabad

Imitation Jewellery

APHYC007695 M SC

59 Ms. Nisha Begum C/o Smt. Lalita Bahan Adalat Ganj, Patna, Bihar

Misc.(Hand Embroidery)

BHPTC045017 F OC

60 Ramesh Bajaj AF-328/5, Mansarovar Garden New Delhi - 110015

Jewellary DLNDl007558 M OC

61

Sh. Vinod Kumar S/o Mool Chand R/o 106, Gali No. 17B, 1st Floor Village Khajori Khas, Delhi

Jewellery DLNDL005894 M OC

62

Parvathi Bai M/s Sandur Kushala Kala Kendra, Kudligi - Bellary Road, Sandur – 583119, Bellary District, Karnataka

Mirror Embroidery KAMGL000088 F SC

Sl. No.


63 Shri Gourang Katual Nuapatna, Tifiria, Cuttack, Odisha

Embroidery ORBNR014450 M OBC

64

Sh. Arun Kumar Bajaj H.NO: 3934/3, Maria Street Raghu Majra Patiala, Punjab Pin: 147001

Embroidery and Crochet Goods

PNHSC021472 M OBC

65 Dasari Vijaya Prasad, 5-27, Jinnuru Chakereugunta, Poduru, WG Dist., AP

Dry Flower APVIC058132 M SC

66

Sh.Kasmuddin Ansari S/o Shagir Ansari H.No 1052, Jama Masjid Bazar Chatli Qubar, Delhi-110006

Zari & Zari Goods DLNDL000418 M MT

67

Sh. Lalit Kumar S/o Raj Pal Sharma R/o 1/27, Roop Nagar, Delhi-110007

Jewellery DLNDC027948 M Gen

68

KOTA ASHOK # 5-50, Post & Mandal: Kodakandla. Dist: WARANGAL.

Handprinted Textiles Scarves.

APWAC024624 M OBC

69

Smt. V Tanooja F No: GB, Ashiyna Appatement, Saint Maris Lane, Secunderabad-25

Paper Machie APHYC023734 F BC

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Gandhi Shilp Bazar