A Report on
Gandhi Shilp Bazar
13th – 22nd July 2015
International Lace Trade Centre, Narsapur, Andhra Pradesh
Organized by:
Export Promotion
Council for Handicrafts
Sponsored by:
Development Commissioner (Handicrafts)
(Ministry of Textiles, Govt. of India)
Fact Sheet
Name and Type
of Event Gandhi Shilp Bazar (Marketing Event)
Date 13-22 July 2015
Venue International Lace Trade Centre. Narsapur, Andhra Pradesh
Organized by Export Promotion Council for Handicrafts (EPCH)
Sponsored by O/o Development Commissioner (Handicrafts), Ministry of
Textiles, Govt. of India
Sanction Order Number M-12014/29/2015-16/MD, Dated: 08/06/2015
No. of
participants 69
Participants from
Andhra Pradesh, Assam, Bihar, Delhi, Jharkhand, Karnataka,
Kerela, Maharashtra, Odisha, Punjab, Tamil Nadu, Telangana, West
Bengal
Product Range
Mirror Embroidery, Kasuthi Work , Bead Jewellery, Wood Inlay ,
Lacquerware, Handmade Agarbathi , Stone Carving , Bamboo
product , Wood Carving , Sea shell craft , Terra cotta , Flute
(Musical Instrument) , Jute , Fibre craft , Glass toys , Fur dolls &
Embroidery Crochet Lace , Kalamkari, Artificial Jewellery,
Madhubani Painting, handloom , Paper Machie
Export Promotion Council for Handicrafts (EPCH) was established under
Companies Act in the year 1986-87 and is a non-profit organisation, with an object
to promote, support, protect, maintain and increase the export of handicrafts. It is
an apex body of handicrafts exporters for promotion of exports of Handicrafts
from country and projected India's image abroad as a reliable supplier of high
quality of handicrafts goods & services and ensured various meausres keeping in
view of of observance of international standards and specification. The Council
has created necessary infrastructure as well as marketing and information
facilities, which are availed both by the members exporters and importers. The
Council is engaged in promotion of handicrafts from India and project India's
image abroad as a reliable supplier of high quality handicrafts.
The Council is run and managed by team of professionals headed by Executive
Director. The Committee of Administration consists of eminent exporters,
professionals. The Export Promotion Council for Handicrafts has a rarest
distinction of being considered as MODEL COUNCIL that is self-sustaining and
where all the promotional activities are self-financed.
Council's continued pursuit of excellence and the objective of achieving the
hallmark of quality assurance by extending excellent services to all the members
and stake holders has led the Council to become an ISO 9001 : 2000 certified
organization.
About Organization:
The handicrafts industry has over the years contributed significantly to the employment
and foreign exchequer of the country. , handicrafts sector is an important employment
generative sector engaging over 7 million artisans belonging to weaker sections of the
society including women folk. In addition to the high potential for employment, the
sector is highly labour intensive and decentralized being spread all over the country in
rural and urban areas. India is a multi-culture country and each state contributing through
one or more crafts and demand of the handicrafts products in the domestic as wells as
international market is varied and huge .
In order to bridge the gap between marketing & promotion, office of Development
Commissioner (Handicrafts ), Ministry of Textiles , Govt. of India through marketing
support & services scheme is making an effort to enhance the access of artisans and
exporters to various market and creating an awareness about handicrafts amongst
consumers & public at large both in domestic and international market .To provide the
direct marketing outlets to the craftsperson living in far flung, remote and hilly areas by
inviting them for participation in various marketing events/bazars in different cities for
augmenting their sales. Gandhi Shilp Bazar provides the direct marketing platform to the
artisans/SHGs/entrepreneurs from various parts of the country to promote their products
and make sales. Gandhi Shilp Bazar is organized in different cities of the country.
Narsapur is an important location from the point of concentration of artisans, craft
persons, producers and exporting community of lace products. International Lace Trade
Center (ILTC) is developed by Export Promotion Council for Handicrafts with the
support of O/o Development Commissioner (Handicrafts) for the promotion of this mega
cluster. International Lace Trade Centre (ILTC) is an state of art venue located at
Narsapur comprising sales outlet, Open air Theatre, Administration Block , Conference
Halls/ Meeting Rooms, exhibition halls, Auditorium, Buyer/ Designer Guest House,
Kitchen & Dining to name a few facilities. It will provide market development and
Introduction
promotion activities with a view to create greater market exposure for the Cluster
artisans, exporters and entrepreneurs. The focus will be on enterprise development in the
Cluster, thereby providing opportunities to the local artisans groups and small
manufacturers to scale up business operations.
In an effort to provide direct access and trap the local domestic market Export Promotion
Council for Handicrafts (EPCH) organised the Gandhi Shilp Bazar at Narsapur. The
event is planned during this period keeping in view the Godavari Maha Pushkaralu (14-
24 July, 2015) , which happens
once in 12 year in this region .
During this period the
movement of the public and
visitors from other parts of the
south India is very high. As
such, Gandhi Shilp Bazar - a
exhibition-cum –sale event is
organized from 13 – 22 July, 2015 at International Lace Trade Centre, Rustumbada,
Narsapur, sponsored by O/o Development Commissioner (Handicrafts), Ministry of
Textiles, Govt. of India. This event will provide an excellent opportunity to the artisans
who came here to display from all parts of the country to make the direct sale to the
consumers.
Export Promotion Council for Handicrafts is organized Gandhi Shilp Bazar at Narsapur from
13th to 22nd July 2015 was formally inaugurated on July 15, 2015 at International Lace Trade
Centre, Rustumbada, Narsapur, West Godavari District, Andhra Pradesh.
About Gandhi Shilp Bazar
The Gandhi Shilp Bazar was inaugurated by the chief guest Shri Samir Kumar Biswas, IAS,
Development Commissioner (Handicrafts) along with Shri Rakesh Kumar, Executive
Director – EPCH,
Shri GVK Rama
Rao, President All
India Lace Exporter
Association,
participating artisians
and member
exporters. Mr. K. N.
Tulsi Rao welcomed
to Chief Guest, Shri
Rakesh Kumar,
President, All India Lace Exporter Association, member exporters, Lace association members
and all artisans. In his welcome address he said that, ILTC is the jewel of Narsapur and
events such as Gandhi shilp bazaar will not only increase the marker but also provides a
moral boost to the artisans and exporters.
The exhibition-cum-sale event started with the lamp lighting.
Shri Rakesh Kumar addressed the gathering and informed that the ILTC is the one of its kind
facility not only in Andhra Pradesh but in entire South India in such a huge area. He also said
EPCH will initiate many
more activities in
Narsapur area in the
coming time such as
initiating skill program
in East and West
Godavari. He also
mentioned that they are
considering to set-up a
Dyeing unit at Narsapur
because people from
Narsapur area have to travel a long distance for dyeing purpose. He also requested to the
exporters, NGO, artisans to form a working committee to run the ILTC effectively and act as
an active stakeholder. He also mentioned that we have to make ILTC not only as a national
lace hub but as international hub.
In his inaugural address Mr. Samir Kumar Biswas, IAS, Development Commissioner
(Handicrafts) informed that O/o DC(H) will provide all support to this sector to compete in
the international market
and facilities at ILTC
should be utilized by
every artisans and support
ILTC to become as a
national hub . He
suggested that Narsapur
lace should work in the
direction to obtain GI
CERTIFICATION. GI
Certification will provide a new and bigger brand image at both national and international
level and soon there will be training programs in east and west Godavari. Mr. Biswas also
mentioned that there is huge demand of lace product in domestic market so we need to focus
on that.
Shri GVK Rama Rao, President,
All India Lace Exporter
Association thanked the chief
guest and the Council efforts in
promoting this area.
The event started with the ribbon
cutting by the chief guest, after
that they made a visit to all the
shops and interacted with the
artisans and shown a great interest in the products on display. He appreciated the way the
shops are made and the facilities available. On the occasion Shri Biswas and Shri Rakesh
Kumar made a tree plantation.
Shri Biswas and Shri Rakesh
Kumar had interactive session
with the local exporters and
taken their view on the design
development and the dyeing
facility. Shri Rakesh Kumar had
announced the working office
space at ILTC on the request of
the President, All India Lace
Exporter Association for the
association.
First time this kind of
mega event organized
in this location which
was appreciated by all
age group of people.
This 10 days event
becomes a hotspot for
many people for every
day. People from
Narsapur, Palakol,
Bhimavaram and from
many other places visited to the event.
Due to the Pushkara Mela lakhs of people visited Narsapur and they were not being able
to resist visiting the event and enjoyed the same. This event attracted thousands of people
from many places.
Event concluded on 22nd
July 2015 with the hope for organizing such event in future.
Event stated on 13th
of
July 2013 in presence of
Hon’ble Minister
Panchayti Raj, Govt. of
Andhra Pradesh,
Hon’ble Member of
Parliament, Narsapur,
Hon’ble Member of
Legislature, Narsapur,
Palakol and Achanta, Assistant Director, Maktg.& Service Extn. Centre, Office of
DC (Handicrafts) and local exporters.
More than a lakh people visited to the event during 10 days of the event.
People enjoying the Gandhi Shil Bazar, organized at ILTC, Narsapur
Revenue Divisional Officer watching craft during Gandhi Shilp Bazar
Highlight of the Gandhi Shilp Bazar:
69 exhibitors/artisans from 13 States of India participated in the events
More than 50 crafts displayed during the event.
Most attractive items were, handloom & textiles, Jewellery, Sandal wood
products, Terracotta product, wooden toys, paintings, etc.
Aprox. total sale at the end of the event was Rs. 11,50,000.00
Live sketching by one of the artisans attracted many visitors.
Free transportation facilities arranged for the visitors from Narsapur Railway
Station, Bus Stand and Ferry Point (Godavari Ghat)
Free accommodation facilities to all the exhibitors/artisans during the events
Crafts
The Council has done extensive promotion campaign utilizes a range of communication
channels, such as Placing of hoardings, banners, Mike announcement in city and
adjoining area, pamphlets distribution through newspaper and volunteer , TV
advertisement, Newspaper advertisement and blog.
Banner
Hoarding
Promotion Material, Directory & Supplement
Newspaper Ad
Pamphlet
Participants Directory
Gandhi Shilp Bazar in News
Mr. Prasad, Manage, Bank of India Dr. K. Venugopala Rao, Narsapur
Shyamanad Jha, Artisan, Jharkhand Mr. Murari Lal Agarwal, Artisan, WB
Dr. K Bhaskara Narayana, Narsapur Mr Nayar Pasa, Artisan, Karnataka
Local Lace Exporter, Narsapur
Visitors / Participants Comments
This event made Narsapur very
proud and we are happy to be
part of this event.
Well planned event. This
helped us to know about the
different craft of our country.
We have participated in
several events but here we
got the best facilities.
This is the first event in Narsapur;
people are still able to understand
the crafts. Next event will more
successful than this.
Happy to see this kind of event
organized in Narsapur, nice
facilities and colorful products.
I will be happy to be part of
future events at ILTC.
More such events should be
organized at ILTC, Narsapur.
This will promote local craft.
Sl. No.
Name and Address Name of the Craft ID Number Gender Category
1
Smt. T. Lakshmi 127, Roadier Mill Street, Mudaliarpet Pondicherry - 4
Art Candle POPCC010969 F OBC
2
Shri. Nayar Pasha, S/o. Kamal Pasha, # 2570/1, K.R. Park Road, Lashkar Mohalla, Mysore, Karnataka
Handmade Agarbathi KAMYC012791 M MT
3
Sh. B. Venkateswarlu S/o Shri Vishwanatham Akanavari Thota, Mogalthur Mandal West Godavari District, AP - 534280
Crochet Lace APVIC00052168 M Gen
4
Shri. A. D. Willyam Kumar, S/o. Doreraj, # 50, Church Road, Kodandarama Layout, Hawarthpura, Channapatna, Ramanagar Dist., Karnataka
Lacquerware KAMYC009973 M HT
5
Munirokaiah Muniyappa Doddi Lolagalta Channa Patna Bangalore
Wood Ware KAMYC001696 M ST
6
Shri. S.Gopalakrishnan, S/o. Sri. A.Sugumaran, 2/747/I, Nachipalayam Road, Nagalingapuram,Koduvai – P.O, Tirupur Dist. 641 660, Tamil Nadu
Door Mat & Floor covering
TRIP 71875 M OC
7
Shri. R.Anbalagan, 25, Karunanithi Nagar, SIHS Colony, Airport, Coimbatore. Tamil Nadu
Navathanya Dolls TSNLM002324 M OBC
List of Participants
Sl. No.
Name and Address Name of the Craft ID Number Gender Category
8
Sh. Kadimpally Pandu S/o K. Daveedu, 14-20-10, Hostel Street, Yagarlapalli, Tadepalligudem, W.G.Dist., AP-534102
Patch Work DCH/VJY/6267 M SC
9
D.Shervavath(Servaiah) # 6-109..Ramnagar, Post&Mandal: Boodhan pochampally. Dist: Nalgonda.
Misc (Pochampally items)
APWAR000451 M OBC
10
Shri P Ravi, S/o Raju H No: 11-1-9-209/b, Near New Baptist Charch, Hyderabad
Jewellery APHYC007208 M SC
11 Shri. Suresh P.K Peringath (H), Arattupuzha P.O, Thrissur, Kerala
Bamboo Mat Painting KETRC006868 M OC
12
Shri. R.Saravanan, S/o. Sri. Rajamani, No. 40, Narikuraver Colony, Pethanaickanpalayam, Palani – P.O, Dindigul Dist. Tamil Nadu
Bead Jewellery DGL 51797 M OBC
13
Mrs. Safia Begum Integrated Development Trust 20-4-403, Bangalore Highway Anantapurum, Andhra Pradesh - 515001
Handicrafts EPCH Member /
Exporter F MT
14 Shri Murari Lal Agarwal Liluah, Howrah, West Bengal
Imitation Jewellery WBBRD001431 M OC
15
Sh. A. Sambasiva Rao Indiranagar, APSP Police Camp Road D. No. 5/165/B56, Mangalagiri - 522503 Guntur Dist. A. P
Artistic Textiles APVJW000253 M OBC
Sl. No.
Name and Address Name of the Craft ID Number Gender Category
16
PRAME ELA H.No: 2-66, Post: Upparapally. Mandal:Vardhannapet, Dist.-Warangal.
Misc. (Textiles) APWAC024044 F OBC
17
Shri Balaji No. 3, Valasa Street, Officer Lane, Vellore - 632001, Tamil Nadu
Leather craft TNCHE000963 M SC
18
Shri.K.Vadivel, No.12/66, Kacheri Road, Kottaram, Kanyakumari District, Tamil Nadu
Sea Shell 62932 / 20904 M OC
19
Smt. Shobha S Ajjivadayarmath Subhash Chowk, Doddapet, Ranibennur – 581 115, Haveri District, Karnataka
Kasuthi Work KAMGC000654 F OC
20 Shri Krishnadhan Das Patuli, Burdwan, West Bengal
Dhokra Casting WBBRD001675 M SC
21
Shyamanand Jha Salri Basti ,Near Bank colony Adityapur, Jamshedpur Jharkhand
Madhubani Painting JHRAN002224 M OC
22
Ramakrishna Paramahamsa & Co Seetharampuram, W.G.Dist Andhra Pradesh, India
Lace Craft EPCH Member /
Exporter M Company
23
Sri.A. Kaliyappan, 4/149A, Balamore Road, Off: Illathar Road, Putheri,Nagercoil-629001, Kanyakumari District, Tamil Nadu
Sea shell craft/ Terra cotta
62932-288 M OC
Sl. No.
Name and Address Name of the Craft ID Number Gender Category
24
Sri V. Brahmeswara Rao S/0 Late V. Anjaiah Near Indira Gandhi Statue Lakshmipuram, Challapalli Mandal Krishna Dist. Andhra Pradesh
Jewellery APVIJ001721 M OC
25
Shri Kampati Machi Raju S/o Satanarayana Kodamachili X, Achanta Mandal West Godavari Dist. AP
Emoroidered & Crochetted Goods
APVIJ0003995 M OC
26 Smt. Saroj Bahan Adalatganj, Patna, Bihar
Madhubani Painting BHPTC610442 F OC
27 Smt. Krishna Bahan Adalat Ganj, Patna, Bihar
Misc.(Applique) BHPTC061419 F OC
28
Smt. Veligatta Sitamahalakshmi W/o Durga Rao Chodidukkulu, Ward No. 10 Pedana, Krishana Dist. AP
Beed Jewellery DCH/VJA8478 F OBC
29 Bonthu Sekhar, Palagummi, Amalapuram, EG Dist., AP
Wood Carving APVIC057579 M SC
30 Shri Sunil Majhi Babnan, Hooghly, West Bengal
Chikan Embroidery WBHGH000134 M SC
31
Chukkala Rama Lakshmi H.No.32-11-2/7-A, RCM Church, Mogalrajpuram, Vijaywada, Krishna Dist., AP-520010
Embroidery APVIC052332 F OC
32
Shri G Shreeram Sharma S/o Late Mangilal Slarma H No: 14-6-91, Chudi Bazar, Begum Bazar, Hyderabad
Pearls Jewellery APHYD003739 M Gen
Sl. No.
Name and Address Name of the Craft ID Number Gender Category
33
Shri Sanjay Sharma H no: 21-4-395, Petlabuy Charmahel, Near City College, Hyderabad
Imitation Jewellery
APHYC023710 M Gen
34 Shri Amal Das Seuj Nagar, Beharbari, Guwahati , Assam
MISC ASGUT002434 M Gen
35 Smt. Anu Saikia Das Beharbari, Guwahati, Assam
Hand Printed Textile Scarves
ASGUT000569 F Gen
36
Sh. K P P. Subash, S/o. Punna Rao, 88 Vidyadarapuram, D.No.76, Labour Colony, VIJAYAWADA
Artistic Agarbathi
APVJW000143 M Gen
37
J. Sathya Narayana Murthy, S/o Gulabi Rao, D.No. 1-114, Gumparru Yelamanchili Mandal, W.G.Dt.
Crochet Lace APVIJ004978 M OC
38
A.Subramanysam, 9-298, Vannier Block, Gandhi Road , Opp. to Syndicate Bank, Chittoor.
Brass work APTPC 001518 M OBC
39 Shri Sadul Rajesham 34A/1/13, Geeta Nagar Solapur, Maharashtra
Textiles (Handloom) MHABC0008467 M OBC
40 Shri Ch. Satyanarayana Seetharampuram, Narsapuram Andhra Pradesh
Emoroidered & Crochetted Goods
APVIC057290 M OC
41
Mr. K . Krishnamurthy Radhakrishna & Co D. No. - 1-124, Vinayak Street Seetharamapuram, West Godawari Dist. Andhra Pradesh
Lace and Carpet Exporter M OC
42 Suresh Prasad kharadi Near Udasi Ashram, Dhantoli, Nagpur, Maharashtra
Wooden Toy MHNAC-001198 M OBC
Sl. No.
Name and Address Name of the Craft ID Number Gender Category
43 Smt. V. Vasantha Bangalore, Karnataka
Imitation Jewellery KAMYCO12860 F ST
44 Smt. Shaila Kishore Bangalore, Karnataka
Hand Embroidery KAMYC008707 F OC
45
Mr. Surendranath Acharya S/o Loknath Acharya Lalitapahandi, Gop, District - Puri, Odisha
Patta Painting ORBNR014250 M OC
46
Ms. Padmini Jena W/o Ajay Kumar Pradhan Narayani Chowk, Old Town, Bhubaneswar, Odisha
Applique ORBNR011674 F SC
47
Shri. Amith Kumar, S/o. Chandrasena, 1st Pakshirajapura, Ummathur, Hanagodu, Mysore District., Karnataka
Tribal Jewellery KAMYC011592 M ST
48 Shri. Arumugan.S Aiswariya Nivas, Kaniyrkode, Kuthanpilly, Thrissur, Kerala
Embroidery KETRC017535 M OBC
49 M. Kumaraswamy H.No: 11-28-255. Kothawada,Warangal.(TS)
Carpet &other floor coverings
APWAC032475 M OBC
50
Smt. Sagayaselvi Jnanasambandam Nagar, 1st Street, Muthupillaipalayam, Pondicherry
Jewellery POPCC008377 F OBC
51 Smt. Amudha V Bangalore, Karnataka
Jewellery DCHRDTDC/BLR/082 F SC
52
E.SURYANARAYANA Post: Koyyalagudem, Manda:Choutuppal, Dist: Nalgonda.
Tie & Dye APWAC022369 M OBC
53 Kotta Sri Laxmi Village: Pasaladni, Narsapur , West Godavari District, AP
Emoroidered & Crochetted Goods
APVIC020550 F OBC
Sl. No.
Name and Address Name of the Craft ID Number Gender Category
54
Thoutam Shiva Kumar Raghavendra Handloom Weavers MAC Society Ltd. # 13-4-2012, Mattewada, Warangal.
Cotton Durry APWAC031135
Society M OBC
55
Mr. Ch. V. Prasad Vishnupriya Textiles 3-38, S.S. Reddy Nagar, 2B Almsguda, Saroornagar Mandal R.R. Dist., Hyderabad
Handloommmm Cotton Ikta Fabric, Made-ups,
Dress Materials & Kalamkari Block Hand
Printed Fabric
EPCH Member / Exporter
M OC
56
Thota Surya Prakash Rao D. No. - 1-65, Vinayak Temple St. Seetharamapuram (North), W.G. Dist., Andhra Pradesh
Lace Exporter M
57
K Kolanu Satya Kumari House No. 1-B9, Sitharamapuram West Godavari Dist. AP
Misc. APWAC010308 F OC
58
Shri K Samuel, S/o K Puspanadham H No: 1-9-243/201, Ashirvad Appartement, Ram Nagar, Hyderabad
Imitation Jewellery
APHYC007695 M SC
59 Ms. Nisha Begum C/o Smt. Lalita Bahan Adalat Ganj, Patna, Bihar
Misc.(Hand Embroidery)
BHPTC045017 F OC
60 Ramesh Bajaj AF-328/5, Mansarovar Garden New Delhi - 110015
Jewellary DLNDl007558 M OC
61
Sh. Vinod Kumar S/o Mool Chand R/o 106, Gali No. 17B, 1st Floor Village Khajori Khas, Delhi
Jewellery DLNDL005894 M OC
62
Parvathi Bai M/s Sandur Kushala Kala Kendra, Kudligi - Bellary Road, Sandur – 583119, Bellary District, Karnataka
Mirror Embroidery KAMGL000088 F SC
Sl. No.
Name and Address Name of the Craft ID Number Gender Category
63 Shri Gourang Katual Nuapatna, Tifiria, Cuttack, Odisha
Embroidery ORBNR014450 M OBC
64
Sh. Arun Kumar Bajaj H.NO: 3934/3, Maria Street Raghu Majra Patiala, Punjab Pin: 147001
Embroidery and Crochet Goods
PNHSC021472 M OBC
65 Dasari Vijaya Prasad, 5-27, Jinnuru Chakereugunta, Poduru, WG Dist., AP
Dry Flower APVIC058132 M SC
66
Sh.Kasmuddin Ansari S/o Shagir Ansari H.No 1052, Jama Masjid Bazar Chatli Qubar, Delhi-110006
Zari & Zari Goods DLNDL000418 M MT
67
Sh. Lalit Kumar S/o Raj Pal Sharma R/o 1/27, Roop Nagar, Delhi-110007
Jewellery DLNDC027948 M Gen
68
KOTA ASHOK # 5-50, Post & Mandal: Kodakandla. Dist: WARANGAL.
Handprinted Textiles Scarves.
APWAC024624 M OBC
69
Smt. V Tanooja F No: GB, Ashiyna Appatement, Saint Maris Lane, Secunderabad-25
Paper Machie APHYC023734 F BC