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Gamification Arif Yassine Arif,Yassine@gmail,com

Gamification

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Page 1: Gamification

GamificationArif Yassine

Arif,Yassine@gmail,com

Page 2: Gamification

Definition

« The application of concepts and techniques from games to other area of activity » Oxford university press

« Gamification is the process of using game concepts to engage users » Gabe zichermann.

“…The use of game mechanics and dynamics like badges, leaderboards, and actions can be useful for improving motivation and learning in informal and formal settings.”

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Why we need Gamification

Engage users Showing a path for mastery

and Autonomy Motivate people for task

considered Boring Engage Collaboration and

Competition Create Loyalty program Motivate learnability Make things FUN!

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Gamification is appliable everywere

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Understanding Game Theory

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What is the relation between these games?

WORLD OF WARCRAFT DUNGEON & DRAGON

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Commun points

Players Context, referent pleasure, a conflict Univers Plot Rules that defines:

Limitations of the games and the ressources that the player needs

Objectives assigned to the Player Procedures to reach it Win/loose consequences

Challenge resulted from conflict to satisfy the objectives

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Game definition

Players Dynamic system=>Game behavior=> Game experience Difined with rules That produce comparable result (reward, Win/loose

condition) Wich the player is emotionaly attached That gives senstation of player dependence=> Player

responsability and choice Mais sans effets incontrôlés sur la vie réelle (notion de

cercle magique)

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Magic Circle

Game

Real world

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Historic

Antiquity

1980: the Begining of Gamification

2000: First social

games

Today: Gamificatio

n use for solving

problems

Futur: trough an gamified

existence?

http://www.elgamificator.com/gamification/histoire

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Antiquity

To subsist in a terrible hunger, the lydiens create dice, ossicles, ball game and other games types to deceive thier hunger by playing one day, and

eating the second day, during 18 years. Told by Herodote

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1980: Begining of Gamification

Status loyalty In 1981, United Airlines launched

its AAdvantage program: flying with United Airlines did earn points that travelers could exchange against free flights, and exotic vacation .

FFP: Frequente Flyer Programs Points Rewards Status Competition and community

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2000 : Social Games

Social Games Revolution!!

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Resolve problem and Save the world

http://www.youtube.com/watch?v=iynzHWwJXaA

Mechanics used: Points Rewards Status Competition and

community

The Speed Camera Lottery Get people to obey the speed limit by making it fun

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Today

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Future

To an gamified existence ?

+100

+5000

+80+20 000

+100 000+

1

+ 500 000

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Controversy

http://www.youtube.com/watch?v=4PkUgCiHuH8

+100

+5

+50

+80

+20

+1

Gamepocalypse Idea: « Every second of your life, you are actually playing a game in someway » Jesse Schell

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Gamification Method

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Smart Gamification

1. Know’s who’s playing2. Build positive emotion into your

core activity loop3. Design for 3 key’s stages of your

players lifecycle4. Build a system that’s easy to

learn and hard to master5. Use progress mechanics to light

the way toward learning & mastery

6. As players progress, increase the challenge and complexity

7. Embrace intrinsic motivators like power, autonomy and belonging

Amy Jo Kim

7 core concept for creating compelling Experiences

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Bartle player category

http://en.wikipedia.org/wiki/Bartle_Test

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What Woman and Man likes according to Jesse Schell

Women Man

Emotion Domination & Mastering

Real world Competition

Mothering Destruction

Dialogues and textual puzzles

Spatial puzzles

Learning by example Learning by experimentation (testing)

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Game Mechanics Games Dynamics

Points Reward

Levels Status

Challenges Achievement

Virtual Goods and space Self-Expression

Leaderboards Competition

Gifts and charity Altruism

Gamifiyed Mechanics

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Point System loop

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Extrinsic /Intrinsic motivation

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Flow

Maintain the player Flow

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And dont forget Fun !

Games are not fun Because they’re games, but when they are well-designed

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But first…

We do have problem’s too? Maybe we should need to gamify our structure!!

Page 29: Gamification