Product Overview | Turn Audience Suite 1

Turn Audience SuiteGain a complete picture of your audiences.

Introducing Audience SuiteTurn® Audience Suite, built on the Turn Cloud Marketing Platform, is optimized for audience-first marketing. It is a comprehensive data management platform (DMP) that makes it easy to locate, target, and understand the audiences you need to reach. Use Audience Suite to:

• CentralizeofflineandonlinedataonthesecureTurnplatform• Bringinadditionaldatafrombest-of-breedvendors• Developrichcustomerprofilesthroughasingledashboard• Forecastaudienceswithconfidencebeforecommittingtotactics• Takeadvantageofindustry-leadingreach• Usereal-timedatatotakeactioninrealtime• Workthewayyouwantthroughintuitivefeatures

Digital marketers today understand that an audience-first marketing approach is the best waytooutpacethecompetition.Data centralization is the first step in developing a real conversation withconsumers.

Audience Suite is one of three applications offered on thepowerfulTurnCloudMarketingPlatform.YoumayuseAudienceSuitebyitselfandtransferdatatoawiderangeofthird-partymarketingplatformsinjustafewsteps.Foracomprehensiveaudience-firstsolution,useAudienceSuitewithTurnCampaignSuite,ahigh-performance demand-side platform (DSP) used to plan and execute campaigns; and Turn DataMine™ Analytics, a robust analytics tool built for marketers that lets you use all your data to gain unique competitive insights.

Turn AudienceSuite

Turn CampaignSuite

Turn DataMineAnalytics

Turn Platform

Datapoursinfrommultipleconsumertouchpoints—fromofflinesourceslikecatalogs, call centers, point-of-sale, and CRM systems to online sources like data fromvideo,mobile,andsocialcampaigns.Youcanalsotapcustomresearchandthird-partydatatoobtainevenmoredetailsaboutyouraudiences.Butifallthisdata is locked in silos, you can’t combine it to develop reliable audience segments.

Centralizingthedatahelpsyougainacomprehensiveviewofyouraudiencesandaccurately refine your segments. Intelligent, dynamic tools make it easy to unlock deeper insights about your audiences—in real time—so that you can engage in meaningful,personalizedinteractionswithconsumers.Andthatdrivesastrongincrease in ROI.

Audience Suite Drives Results

200%

50%

226%

more targetable user profiles for a top-three programmatic agency

ROI for the leading site for buying and selling cars and auto parts

brand loyalty increase for a leading CPG company

Product Overview | Turn Audience Suite 2

AudienceSuite:WorkflowTheAudienceSuiteworkflowisentirelyflexible,soyoucanworkinthewaythat’sbestforyourbusiness.BecausetheTurnplatformdeliversintelligent,real-timedatamanagement,youhavethepowerofinsightateverystepoftheprocess.

Centralize Data

Gain a deeper understanding of your audience profiles and their engagement withyourbrand.BecauseAudienceSuitecentralizes your data and combinesitwithbest-of-breed third-party and custom data, you benefit from an exceptionally accurate,real-timeviewof your audience.

Segment and Target

Outpace your competitors by creating precisely targeted segments that are based on the behaviors of an industry-leading number of anonymous user profiles. Audience Suite uses real-time data to dynamically adjust segments and audience contactpoints.Formorereach, expand your audienceswithrobustlookalike modeling.

Take Action

Send your data directly from Audience Suite to third-party marketing platforms:

• Marketingautomationsystems

• CRMsystems• Websitepersonalization

systems• Inventorysources(publishers,networks,auction markets)

• Demand-sideplatforms• Digitalandoffline

planning tools• CMSpartners

Measure Results

Use convenient preset reports in Audience Suite forareal-timeviewofhowyourcampaignsandaudiences are performing. Foradeeperanalysisofyour audience segments, use DataMine Analytics to writecustomqueries.

CentralizeData

Segment andTarget

TakeAction

MeasureResults

Second-PartyData

First-PartyData

Third-PartyData

Centralize and Organize DataIntegrated View

Withasingle,elegantinterface,AudienceSuitemakesiteasytoworkwithamixofyourowncustomerdataand data from best-of-breed vendors. Quickly create taxonomies that make sense for your business as you bringinnewdata.

Manage all your data sources in one place, build audience segments that make sense for your business, and take action immediately. The integrated Turn console puts youincontrolofeverydecision,withreal-timeviewsthat help you accurately forecast results.

TIP: After select-ing segments and targets in Audience Suite, use Turn Campaign Suite to execute your campaign in real time.

Product Overview | Turn Audience Suite 3

ImportaWideRangeofSources

Online website,search,and performance data

Offline CRM, POS, call center, direct marketing, email, TV buys

Device laptop, tablet, PC, mobile

Channel video, mobile, social, display

DataConnect

The DataConnect™ feature in Audience Suite lets you bringinawiderangeofdatafromonline,offline,device, and channel sources. Onboarded data is stored inasecure,high-availabilitydatawarehouse;youretainownershipofyourdataandsetpermissionsfor access. In addition, Turn receives no personally identifiable information (PII) and assigns anonymous IDs to each data profile.

Custom Data API

Accesstoproprietarydatafromaspecificcompanycanprovideyouwithinsightsyoucan’tgetinanyotherway.This“second-party”dataletsyoucreatehighlydifferentiatedsegments.Forexample,afinancialservicescompanycouldcontract for data from a luxury hotel chain to more precisely target prospects for a high-net-worthcreditcard.Second-partydataisalsousefulforregionswherethird-party data is sparse.

The Audience Suite custom data API helps you find the audience that your competitors can’t see. Negotiate the terms and pricing that fit your requirements, then use the API tocombinethissecond-partydatawithyourotherdatasources.

Turn AlwaysOn Data

TurnAlwaysOn™ is an extensive open marketplace of more than 50 preintegrated third-party data providers. Take advantage of these partner relationshipstoexploremoreaudiencedata,blenditwithyourown,andgeneraterichcompositeviewsofyouraudiences.Justpointandclicktotestthird-partydatasourcesandseewhichonesgiveyouthebestcompositeviewofyouraudiences.

Audience Extender

Audience Suite assesses the size of the audience for a given segment in a given campaign. If you see that the audience is too small for the reach you need, Audience Extenderletsyoumine—withasingleclick—alargesetofavailabledatafornewprospects.Thisfeatureuseslookalikemodelingtoidentifyprospectswholookand behave like your best customers.

Centralize and Organize Data

Product Overview | Turn Audience Suite 4

TheBestMatchRateAnywhereAudienceSuiteoffersamatchratewithCampaign Suite data that is close to 100%, withzerocookiedrop-off.IfyoucombineAudienceSuitedatawithdatafromothermedia platforms, Turn offers a match rate that is the best in the industry.

Audience Forecaster

Understandingtheactualsizeofanaudience,aswellasthecostofreaching thataudience,iscriticaltoasuccessfulcampaign.AudienceForecastertakestheguessworkoutofaudiencesizing.

AudienceForecasterusesadvancedalgorithmstoaccuratelypredictaudienceresponse, so you can revise and resize segments until you achieve the best balance of focus and reach. See the total addressable market that matches your segmentation rules, and easily adjust your campaign parameters—before you commit ad spend.

Flextag

Manageyourfirst-partydatacollectionwithFlextag™, a point-and-click data capture tool that lets you collect eventdatafromaudienceinteractionsonyourwebsite.WithnoneedfortechnicalknowledgeorintensiveITdepartmentsupport,youcansyncallyourwebsitedataevents—suchasbrowsing,searching,carting,and buying—for a better understanding of customer behaviors and more precise targeting.

TouseFlextag,clicktoplaceadatacollectiontaginthefooterofawebpage,thenclickthepageelementsyouwanttotrack.Youcaneasilymakechangesasthepageevolvesorasyourcriteriachange.BecausetheFlextagdata you collect feeds into the Turn platform, you can instantlyuseitwithotherAudienceSuitedatatorefineyour understanding of the target audience.

Centralize and Organize Data

Segment and TargetIndustry-Leading Reach and Scale

Audience Suite offers an extensive dataset that includes an industry-leading number of prospective customers,withatroveofdataconnectedtotheiranonymous cookie IDs. A majority of these profiles are updated daily based on user activity, so you have the competitive advantage of seeing customer profiles that are accurate and up-to-the-minute. The result? Yourmarketingfunnelcanbeupto30percentlargerwithTurnthanitwouldbewithastandaloneDMP.

Dynamic Segmenting

Afteryou’vedefinedyoursegments,instantlyactivatethemacrossvideo,mobile,social,anddisplaychannels.BecauseAudienceSuitemoves users in and out of segments depending on their behaviors, you can have confidence that the right people are seeing the right thing at the right time.Segmentsreflectaccurateuserprofilestoenhancecross-sell,up-sell,retention,andlifetimevalueefforts.

Product Overview | Turn Audience Suite 5

Measure ResultsPreset Reports

Audience Suite includes convenient preset reports that youcanviewatanytimefromthedashboard.Thesereports are based on real-time data, so you can be sure thatyou’realwaysseeinganup-to-the-minutesnapshotof your audiences and campaigns.

Audience Syndicator

Share your audiences across your marketing channels, email,websitepersonalization,anddigitalmedia.One-click audience distribution makes it easy to test various inventorypartners—withoutduplicatingefforts.UseAudience Syndicator to send your data to:

• Inventorysources(publishers,networks, auction markets)

• Demand-sideplatforms• Mediadeliveryplatforms• Contenttargeters• Digitalandofflineplanningtools• CMSpartners

Take Action Campaign Suite

ToexecuteyourcampaignwithoutleavingtheTurnconsole,useTurnCampaignSuite.Thesoftwareconnectsyouinrealtimetovirtuallyeveryonlineimpressionacrossvideo,mobile,social,anddisplayinventorysources,aswellastodirectpublisher sites. Cross-channel marketing has never been easier.

Turn DataMine Analytics

Whenyou’rereadytodivedeeperintoyourdata,TurnDataMineAnalyticsoffers a full-featured set of tools for everything ranging from point-and-click queries toadvanceddatamodeling.BecauseitsitsontopoftheTurnplatform,DataMineAnalytics unlocks the value of all the data that is continuously generated in Audience Suite and Campaign Suite.

Segment and TargetPersonalization

ThepersonalizationfeaturesinAudienceSuiteensurethatyouraudiencewillseeexactlythecreativeyouneedthemtosee,whenyouwantthem toseeit.Withsite-sidepersonalization,AudienceSuitefeedsdatatocontentmanagementsystemsthatbuildwebpagesontheflyforeachconsumer,includingcontentthatappearsonyourwebsite,onlandingpagesfromkeywordsearches,andevenonyourcompany’ssocialnetworkpages.YoucanalsouseAudienceSuitedatatodrivepersonalizedemailcampaignsandpushsegmentdatatoyourmediapartners.

Campaignspush segmentdata to mediapartners/DSPs

Social Mediapersonalized viewsof company social

media pages

Web Pagessite-side

personalizationfor custom content

Custom Emailpersonalizedcreative usingsegment data

Paid Searchcustomized

landing pagesa�er click through

Audience Suite Data

Product Overview | Turn Audience Suite 6

The Turn Advantage

Unsurpassed size and reach

Exceptional performance

Unique insights

Deep integration

Global focus

The Turn Cloud Marketing Platform produces extraordinary results through every step of your marketing process.

Contact UsWe’reeagertotalkwithyouaboutyourbusinessrequirements.ContactaTurnsalesrepresentativetodaytolearnhowwecanhelpsolveyourdigitalmarketingchallenges.Youcanreachusatsales@turn.com.

Turn Inc. | Corporate Headquarters: 835MainSt.RedwoodCity,California94063 +1(650)353-4399

turn.com | @TurnPlatform

©2014TurnInc.Allrightsreserved.TurnandtheTurnlogoareregisteredtrademarksofTurnInc.AlwaysOn,DataConnect,DataMine,andFlextagaretrademarksofTurnInc.Othertrademarksaretrademarksoftheirrespectivecompanies.Allservicesaresubjecttochangeordiscontinuancewithoutnotice.Turnmakesnoguaranteeabouttheaccuracyorcompletenessofthecontentinthispresentation or the performance of any campaign or data. Turn expressly disclaims responsibility for any errors, omissions, or inaccuracies herein. April 2014

About Turn

Turndeliversreal-timeinsightsthattransformthewayleadingadvertisingagencies and marketers make decisions. Our cloud applications and Internet-scale architectureworktogethertoprovideacompletepictureofcustomers,executecross-channelcampaigns,andconnectwithaworldwideecosystemofmorethan100 partners. Turn is headquartered in Silicon Valley and provides its platform, products,andservicesworldwide.

Turn Client ServicesForthebestpossiblemarketingperformance,ourexpertclientservicesteamcancollaboratewithyourteamtoprovideguidanceonmarketingstrategyandexecutionbefore, during, and after every online campaign.

Theseexperiencedanalystscanhelpwithanythingfrommulti-touchattributionandcross-channel reporting to audience prioritization and segment analysis. They can also deliver onsite training, so that your staff is equipped to take full advantage of the powerfulcapabilitiesintheTurnplatform.

HalfoftheglobalmonetizableInternetflowsthroughtheTurnplatform,withcookiepoolsupdatedcontinuously.Findyouridealcustomersthroughanydeviceorchannelbyusingrichprofiledataonmorethan99percentofNorthAmericanconsumers.

The blazing-fast Turn platform leverages machine learning to drive marketing efficiency, reduce complexity—and produce results. Turn is the industry leader in delivering ROI for Global 2000 brands and agency holding companies.

Bycombiningcomprehensivedatawithpowerfulanalytics,Turngivesmarketers a strong competitive advantage through a deeper understanding of their customers, data, and media strategies.

Turn combines data management, programmatic buying, and analytics applications inasingle,real-timeplatformformaximumpowerandeaseofuse.Oneloginputsyou in control of every aspect of your marketing activity.

Turnmanagesadspendin19officesacrossfivecontinents.