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Summer training at GS Autos , Ludhiana
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Summer Training Project On
G.S.Auto International
early 1940s 1982 Government of India established
Maruti Udyog Limited (MUL)
Introduction Auto Parts Industry
India seen as a significant player entry of new vehicles ACMA - turnover of the auto component
industry is being estimated at around US$ 19.2 billion in 2009-10
Today's Scenario
agency for the Indian Auto Component Industry
exchange of information represents over 479 companies
ACMA
G.S.Autos International Limited
Customer satisfaction Growth world class quality preferred supplier to
OEM’s
VISION
Quality is a mission
MISSION
started long back in 1938 Founder, Baba Gurmukh Singh ji sons Giani Bhagat Singh (Former Chairman-
G.S. group) and S. Jagat Singh (Former MD- G.S. Group
HISTORY
Mr. Jasbir Singh Ryait (Current Chairman & CEO, G.S. Auto) and Mr. Surinder Singh Ryait (Current MD, G.S. Auto)
G.S. Auto Comp (P) Ltd G.S. Automotives (P) Ltd G.S. Foods
GROUP COMPANIES
Automotive Components Manufacturers Association of India (ACMA)
Society of Automotive Engineers, USA Confederation of Indian Industry (CII)
Memberships
Engineering Export Promotion Council Auto Parts Manufacturers Association,
Ludhiana (APMA) Institute of Professional Innovators, Detroit
Machined Parts:◦ King Pin set◦ Spring Pins◦ Shackle Bolts◦ Check Nuts
Product Range
◦ Axle Studs◦ U-Bolts◦ Centre Bolts◦ Miscellaneous Bolts and Genuine Nuts
◦ Wheel Bolts◦ Spindle Damper◦ Shock Absorber Pin◦ High Nuts
Forged Parts
◦ Castle Nuts◦ Hex Nuts◦ Flange Nuts◦ Washer Type Nuts
◦ Customized Aluminum Bronze Parts of Different Sizes (Bushes)
Non Ferrous Cast Components:
◦ Spring Hanger Shackle/Bracket◦ Engine Mounting◦ Base Plates◦ Threaded Rings
Ductile Iron Cast Components:
Tata Motors Ashok Leyland Volvo Mahindra & Mahindra
MARKET
Maruti Udyog Limited Swaraj Mazda Eicher Motors Delphi
◦ Germany◦ United Kingdom◦ Holland◦ Saudi Arabia◦ Morocco◦ Egypt◦ Iran◦ Belgium
Export Market
◦ Malaysia◦ Singapore◦ USA◦ Denmark◦ South Africa◦ UAE◦ Switzerland
NAME DESIGNATION
Mr. Jasbir Singh Ryait Chairman and Whole Time
Director
Mr. Surinder Singh Ryait Managing Director
Mrs. Dalvinder Kaur Ryait Director
TOP EXECUTIVES
Mrs. Amarjeet Kaur
Ryait
Director
Mr.Makhan Singh Director
Mr. Sewa Singh Director
SWOT
◦ All India Presence◦ Well organized Distribution system◦ Better Organized as compared to Competitor’s ◦ Good Quality Products and good product range◦ OEM Support
Strengths
◦ Prices are high as compared to other manufacturers
◦ Cannot Target the End users.
Weaknesses
◦ Growing Market◦ Explore new markets abroad◦ Difficult business environment for SME’s player◦ Trailer Market is Growing Rapidly
Opportunities
◦ New Entrants at Local and Regional Levels◦ Increasing Prices of Steel◦ Foreign Competition
Threats
Research
“Competitive Analysis Of Suspension Bushes In Ludhiana
Market”
Title
To do the comparative analysis of suspension bush of G.S.Autos in Ludhiana market.
To study the various factors which affect the buying decision of distributors and retailers
To study the awareness level of distributors / retailers of G.S.Autos .
Objectives Of Research
Research DesignThe research design of this project is
descriptive
Data collection methodsThe required information was gathered from
both Primary and Secondary Sources.
RESEARCH METHODOLOGY
SAMPLING DESIGNUniverse Universe for this research project is all the
persons who are dealing in suspension bush.
PopulationThe people in Ludhiana are considered as
population who are dealing in suspension bush.
Sampling technique In this study convenience sampling of time
and is adopted