GCommerce / nSight Ginger Estep & Jami Timmons

October 29, 2014

Ginger EstepAccount Executive

GCommerce Solutions

YOUR PRESENTERS

Jami TimmonsPresident & Chief Product

OfficernSight

INTRODUCTION

• We are very excited to be here with our new strategic partner nSight.  We see great value in the data nSight has to offer. 

• Traditional business intelligence reports, like the STR report, benchmark historical performance and future booked revenue.  

• Based on the very specific data that can be learned from the nSight platform your marketing efforts can be highly targeted and effective.

NSIGHT: LARGEST DATABASE OF TRAVEL SHOPPING

An unprecedented view who is looking

and booking your hotel or destination

on third-party sites

NSIGHT CAN ANSWER THESE QUESTIONS FOR HOTELS

How is my hotel

performing online against competitors?

In which source

markets should I be marketing?

How is rate impacting

market share?

On what dates is my

hotel under-performing?

Main Dashboard

How is my hotel

performing online against competitors?

Source Profile Module

In which source

markets should I be marketing?

Conversion Data Module

How is rate impacting

market share?

Demand Data Module

On what dates is my

hotel under-performing?

NCOMPASS MONTHLY REPORTING – MAKES TAKING ACTION EASYFOR HOTELS

• Raise or lower rates for future arrival periods

• Design marketing campaigns based on lead times

• Adjust OTA ads, rates and inventory allocations

• Refine ads, remarketing and Google PPC campaigns

• Engage email campaigns to loyal guests in market

• Customize web and social content to target personas

Customized Approach

GCommerce

GCommerce has always believed in a customized approach for our clients. nSight compliments our approach to marketing with real time data to accelerate our already targeted approach to driving revenue online.

How do we use it?

Our Approach

• Email Marketing- Segmentation to deliver content that is relevant, timely and dynamic

• Display Advertising- Drive qualified online consumers to our website

• Social Media Advertising- Advantaging all of the existing targeting capabilities.

Key Takeaways

Consumer Demand Redefined

• Platform marries the best practices from business intelligence (BI) and data management with the unique demands of hotel revenue management and marketing.

• Solution is customized to your hotel

• Data is actionable and can impact future demand before it is lost

Questions & Answers

Q & A

• At this time we welcome any questions. Please type them into the GoToMeeting pane and we will respond to each.

For more information visit our website at http://www.gcommercesolutions.com/nsight-partnership/

Or contact your GCommerce account executive

Thank you