FY2011 ANNUAL REPORT - Waterloo Center for the Arts · AMERICAN COLLECTION Watkins Foyer/Longfellow Concourse Galleries Sponsored by Friends of the Art Center, IDCA, WCA, City of

FY2011 ANNUAL REPORT

225 Commercial StreetWaterloo, Iowa 50701-1313

Gallery HoursTuesday-Saturday 10:00 am - 5:00 pmSunday 1:00 - 5:00 pmMondays Closed to the Public

Phone (319) 291-4490Fax (319) 291-4270www.waterloocenterforthearts.orgwww.phelpsyouthpavilion.org

© 2011 Waterloo Center for the Arts. All Rights Reserved.The Waterloo Center for the Ar ts is supported in par t by the City of Waterloo, Iowa Ar ts Council,a division of the Iowa Department of Cultural Af fairs, Community Foundation of Northeast Iowa,City of Waterloo Hotel-Motel Tax Fund, and Friends of the Ar t Center.

2 | H ISTORY

pRaymond T. Forsberg Riverside Galleries | Alan Stringfellow exhibition.

MIS SION & C ONDENSED HIS T ORY

The Waterloo Center for the Arts’ purpose is to initiate and further awareness, appreciation

and support of the arts by a diverse audience. The Center is a municipal non-profit organization

dedicated to fostering community awareness and appreciation of the arts by acquiring, preserving,

exhibiting, and interpreting significant works of art. Operating under the direction of the Waterloo

Cultural and Arts Commission, the Center and its programs reflect the City of Waterloo’s

commitment to and support of dynamic arts and cultural opportunities.

RECENT HIS TORY (JULY 2010 – JUNE 2011)

Accomplishment/Historical information

• Renovated the west wing office area to create a public lounge

• BegananupdatedlightingprojectfortheSchoitzRooms,newwestwinglounge,etc

• VisitedtheBahamasonaresearchanddevelopmenttriptoplananupcomingexhibition

andsymposiumentitledMasterArtistsoftheBahamas

• StartedanUrbanGalleryprogramthisspringinthreedowntownstorefrontlocations

• Reachedover$100,000revenueinthePhelpsYouthPavilion

• DevelopednewpartnershipswithBrownUniversityandRhodeIslandSchoolofDesign

resultinginamajorexhibitionofHaitianartwork

• MovedfromhavingthelargestpubliccollectionofHaitianartworkintheUnitedStates

to now holding the largest collection in the world

• CommissionedSteveGerberichtocreateamemorialsculptureinhonor

ofDr.DalePhelps

• DanAnkrumbecamethenewcontractorfortheArtHouseCafé

• Learnmoreaboutourhistoryonlineatwww.waterloocenterforthearts.org.

HISTORY | 3

DIREC T OR ’S L E T T ER

IthasbeenagoodandproductiveyearattheWaterlooCenterfortheArts.

We completed some much needed remodeling in many areas from adding new public space and furnishings to sprucing up staff offices. And this is the time of year that our whole outside blooms like crazy — thanks to a staff horticulturist! The building is “looking good”!

We continue to be “wedding central” with a wedding reception scheduled every weekend — booked two years out! A good source of revenue for us and an affordablevenuefortheentirecommunity!Yes—WEDDINGS,WEDDINGS,ANDMOREWEDDINGShavetremendouseconomicimpactaswell!Justcountingthelast4Weddings,200Hotelroomswerebooked,withvisitorsfromover17states.

KentandItraveledtoNassau,Bahamastomeetartistsandfilmmakers,andbeginresearchanddevelopmentfortheMasterArtistsoftheBahamasexhibitionand symposium to be presented this fall. The exhibition and symposium support ourcollectionandexhibitionpoliciesandwillbringin15artistsandfilmmakerstoparticipate in a symposium and gala exhibition opening. The exhibition will then travelaroundthecountrystartingin2012.

Classes,workshops,publicprogramsandparticularlythePhelpsYouthPavilionhaveallenjoyedhealthyparticipationagainthisyearwithnewofferingsinallareas.

TheRiverfrontRenaissanceprojectsarewindingdownandwearelookingforward to not having construction surrounding us for the first time in almost sevenyears.WhenIamwritingthisletternextyear—wewillhaveexperiencedour first season of activity in the new Amphitheatre and have watched kids splashandplayinMark’sSplashPark—alladjacenttotheWaterlooCenterfortheArtsandlocatedonthenewlydedicatedArtsPlaza.

4 | D IRECTOR’S LETTER

WestartedanUrbanGalleryprogramthisspringinthreedowntown store front locations and are getting ready to install new exhibits this week.

WealsocommissionedSteveGerberichtocreateacommemorativekineticplaysculpturefortheYouthPavilioninmemoryofcommissionmember,DalePhelps—welookforward to its installation and dedication later this fall.

Threecommissionmembers–MaryAnnBurk,SteveShowers,andMikeBroshar–whohavebeenonthecommissionsinceitsinceptionin1999andwereinstrumentalinraisingfundsforthePhelpsYouthPavilionadditionwereawardedlifetimehonorary status and have been invited to continue to attend monthly commission meetings. Their service was invaluable to the development of the new Cultural and Arts Commission andtotheadditionofthePhelpsYouthPavilionthatopenedin2008.Manythankstoallthree!ThreenewcommissionerswereappointedbyMayorBuckClark;theyareformerMayorTimHurley,ScottCaweltiandKatySusong—wearedelightedtohaveallthreejoinus.

A40yearemployee,Registrar,MarleneAckermanretiredthispast year — she is very much missed by all, but continues to comebacktovolunteerherservices.ElizabethAndrewswashired to take her place and has hit the ground running! WelcomeElizabeth!

Yes,agreatyear;andmuchmoretocomeinthefollowingyear.Joinus!

CAMMIE SCULLY | D I R E C T O R

DIRECTOR’S LETTER | 5

6 | MAJOR ACCOMPLISHMENTS

pCeramic works from Clarence Alling: A Legacy in Art exhibition.

SNAPSHOT: A LOOK AT T HIS Y E A R’S M A JOR ACCOMP L ISHMEN T S

Visitorsservedinthebuilding 113,411

PhelpsYouthPavilionattendance 23,671

Exhibitionspresentedthroughoutthebuildingandacrossthenation 28

ArtworksaddedtotheWCAcollection,valuedat$315,220 404

Artists’workfeaturedintheHolidayArtsFestival 69

In-kindservicesandroomrentalsprovidedbytheWCA $32,825

Volunteers 179

Volunteerhourscontributed 2,268

Valueofvolunteerlaborfromvolunteers,interns,AARP, $55,076

CommunityServiceandFacilityWorkReleasestaff

Meetings,eventsandprogramshostedattheWCA 1,625

ContractgroupsmetattheWCAonaregularbasis 21

GuidedtoursofWCA 123

Generalobligationbondfundsreceivedforcapitalimprovements $64,605

Municipalsupportreceived(taxlevy) $854,878

Non-municipalsupportreceived $60,942

Earnedincome(classes,roomrentals,birthdayparties, $185,988

admissions, memberships, tours)

WCAMemberships 236

A R T S $84,408

Registrationsfeesforclasses/programs/events $14,183

RoomRentals $57,913

HolidayArtsFestival $9,484

Miscellaneous $2,828

PHE L PS YOU T H PAV IL ION $101,580

Admission $44,199

Membership $14,882

Tours $4,187

BirthdayParties $11,107

GiftStore $13,105

ArtHouseCafé(rent) $4,100

McElroyTrust(World’s Greatest Spring Break for Kids Support) $10,000

FY2011 MAJOR ACCOMPLISHMENTS | 7

E X HIBI T IONS

S TAT EMEN T OF PURPOSE

ExhibitionsandrelatedprogramsattheWaterlooCenterfortheArts:

(1)Present,complement,andenhanceunderstandingandappreciationoftheCenter’spermanent collection.

(2)Providethecommunitywithopportunitiesandresourcesforthestudy,enjoyment,participation in and appreciation of the arts.

(3)Arereflectiveofcommunityinterests,incorporatingideasandsuggestionsprovidedby aCollections/ExhibitionsAdvisoryCommittee.

(4) Are balanced with respect to artists’ gender, ethnicity and artistic medium.

COMMUNIT Y PA R T NERSHIPS

AEA267,AmeriCorps,BrownUniversity,ClearLakeArtCenter,CommunityFoundationofNortheastIowa,DubuqueMuseumofArt,FriendsoftheArtCenter,HawkeyeCommunityCollege,IowaDepartmentofCulturalAffairs,IowaArtsCouncil,IowaWatercolorSociety,JesseCosbyNeighborhoodCenter,MainStreetWaterloo,MetropolitanCommunityCollege,MuscatineArtCenter,NicoleSmithGallery,RhodeIslandSchoolofDesign,UniversityofNorthernIowa,UNI-CUE,WaterlooCommunitySchools,WaterlooPublicLibrary

T HIS F ISCA L Y E A R: The Center presented 28 unique exhibits throughout its building and beyond.

H A I T I A N COL L EC T ION Ongoing

Reuling-Feldman,LanglasLoft,

Rotary-Lichty

SponsoredbyFriendsoftheArtCenter,IDCA,

City of Waterloo

PRIN T S BY BE T T Y L A DUK E 7/1/09 – 8/31/10

WestGallery,LongfellowConcourse

SponsoredbyFriendsoftheArtCenter,IDCA,WCA,

City of Waterloo

8 | EXHIB IT IONS

POR T R A I T S OF H A I T I : PHO T OGR A PHS 1/1/10 – 8/31/10

BY BIL L BOL L ENDOR F CreativeConnectionsGallery


City of Waterloo

F IE S TA : A ME x IC A N CE L EBR AT ION 2/1/10 – 8/31/10

McElroyJuniorArtGalleryIII


City of Waterloo

WAT E R L OO A L L-SCHOOL A R T 3/3/11 – 3/27/11

E x HIBI T ION LawReddingtonGallery


WaterlooCommunitySchools,CityofWaterloo

A R T ON W HE E L S: SK AT EBOA RDS 3/31/10 – 9/23/10

BY JUNO K E R R & PE T E F E R R E L LongfellowConcourseGallery


City of Waterloo

A R T IN L IF E / L IF E IN A R T: 4/16/10 – 8/29/10

NE W A DDI T IONS T O T HE ME x IC A N ForsbergRiverside&Law-ReddingtonGalleries

F OL K A R T COL L EC T ION SponsoredbyFriendsoftheArtCenter,IDCA,

WCA,CommunityFoundationofNortheastIowa,

City of Waterloo

V I VA ME x ICO: PHO T OGR A PHS 4/16/10 – 6/31/11

BY BA RBA R A GOODBODY EastGallery


City of Waterloo

PA IN T E D PAGE S: CHIL DR EN ’S BOOKS 10/1/10 – 6/31/11

IL L US T R AT E D BY IO WA A R T IS T S McElroyJuniorArtGalleryIII


City of Waterloo

EXHIB IT IONS | 9

K A R L Z E RBE : 19 6 0 ’S 10/1/10 – 1/23/11

ForsbergRiversideGalleries


City of Waterloo

GR A N T W OOD COL L EC T ION 2/11/11 – 6/31/11

LanglasLoftGallery


City of Waterloo

SE L EC T IONS F ROM T HE A F RIC A N 2/11/11 – 6/31/11

A ME RIC A N COL L EC T ION WatkinsFoyer/LongfellowConcourseGalleries


City of Waterloo

T HE A R T OF A L L EN S T RINGF E L L O W 2/1/11 – 4/24/11


SponsoredbyFriendsoftheArtCenter,IDCA,

WCA,NicoleSmithGallery, City of Waterloo

RICH A RD D. KOPP : 2/1/11 – 4/24/11

A R T W I T H A T W IS T ForsbergRiversideGalleries


City of Waterloo

F ROGGIE W EN T A’ COUR T ING: 5/21/11 – 6/31/11

IL L US T R AT IONS BY M A RIE CreativeConnectionsGallery

C A MIL L E L EN T SCH SponsoredbyFriendsoftheArtCenter,IDCA,WCA,

City of Waterloo

ROGE R BA R T L E T T: SE RIE S 6 3 5/20/11 – 6/31/11



City of Waterloo

CL A R ENCE A L L ING: A L EG AC Y IN A R T 5/20/11 – 6/31/11

LawReddingtonGallery

FriendsoftheartCenter,IDCA,WCA,CityofWaterloo

10 | EXHBIT IONS

EXHBIT IONS | 11

IO WA WAT E RCOL OR SOCIE T Y 11/16/10 – 1/16/11A NNUA L E x HIBI T ION WestGallery/LongfellowConcourse FriendsoftheArtCenter,IDCA,WCA,IowaWatercolor

Society, City of Waterloo

Additional exhibitions presented outside of the Waterloo Center for the Arts:

WA L L S OF FA ME : POR T R A I T S OF OngoingCE DA R VA L L E Y HE ROE S BY CityHallGallery

PACO ROSIC SponsoredbyWCA,CityofWaterloo

IL L UMIN AT E D T R A DI T IONS OngoingW H E R E W E G AT H E R JesseCosbyNeighborhoodCenter

SponsoredbyWCA,CityofWaterloo

MO T HE RS, ME RCH A N T S & M A MBOS 10/19/10-11/19/10 MetropolitanCommunityCollege,OmahaNE WCA, Metropolitan Community College, City of Waterloo

R E F R A MING H A I T I : A R T, 2/23/11 – 5/29/11 HIS T OR Y & PE R F ORM AT I V I T Y BrownUniversity&RhodeIslandSchoolofDesign, WCA, City of Waterloo

1/31/10 – 3/7/10

BerrieArtCenter,RamapoCollege,Mahwah,NJ SponsoredbyWCA,HaitianArtSociety,Ramapo College, City of Waterloo

TWELVE VIEWS OF WATER: 4/25/10 – 8/8/10 WORKS BY NANCY PURINGTON DubuqueMuseumofArt WCA,MuscatineArtCenter,DubuqueMuseumofArt, City of Waterloo

10/5/10 – 11/14/10 ClearLakeArtCenter WCA,MuscatineArtCenter,ClearLakeArtCenter, City of Waterloo

PUBL IC A R T COL L EC T ION Ongoing Variousdowntownlocations FriendsoftheArtCenter,WCA,IDCA,CityofWaterloo

C OL L EC T IONS

S TAT EMEN T OF PURPOSE

In fulfilling its role in the community, the Waterloo Center for the Arts collects, preserves and interprets significant works of art. To this end, a continued program of selective acquisitions is pursued. While acquisition, preservation and interpretation of the permanent collection are the responsibilities of the Waterloo Center for the Arts and theWaterlooCultural&ArtsCommission,theCommunityFoundationofNortheastIowaholdsthetitletothecollection.Eachyearwestrivetobuildourcollectionthroughnewacquisitionofworksofartwithinourcollectionpriorities:

THIS FISCAL YEAR: The Center acquired 404 pieces of artwork, valued at $315,320For a list of the WCA’s new acquisitions, contact the Waterloo Center for the Arts.Acquisitions to the collection were made possible by these donors:

Clarence Alling VirginiaPhelps,wifeofDr.GardnerPhelps

Strang&BailyEndowments LoreeRackstraw

LorraineBastian-Jones ChristaSaffran

JanetFeldman Dean&GeraldineSchwarz

MerryElizabethFoss KentShankle

FriendsoftheArtCenter NicoleSmith

Ann&EdwardGessen UteStebich

LarryKent CommunityFoundation

RichardD.Kopp&LoisAnnKopp ofNortheastIowa

Akkie Martens Acquisition Fund

MatthewMorris&FrankSvehla

Noël,Victoria,&DoréNewell

Midwest Art 57 AmericanDecorativeArts 100

InternationalFolkArt 9 6 PublicArt 4

Mexican Folk Art 43 Haitian/Caribbean Art 142

StudyCollection 0 Other 5

12 | COLLECTIONS

PHELPS YOUTH PAVILION

STATEMENT OF PURPOSE

Art launches a world of wonder, discovery and learning!ThePhelpsYouthPavilionprovideseducationalopportunitiesforyouthtodevelopskillsandexplore art appreciation, aesthetic awareness, art history, and cultural diversity through visualandexperientialactivities.InJuniorArtGalleriesIandIIpermanentexhibitsengageandinspirevisitorsofallages,eveninfantsandtoddlers.TheexhibitsinJuniorArtGalleryIIIchangethroughouttheyear,givingvisitorsexposuretoavarietyofartistsbycombininghands-on elements with a more traditional museum experience.

Visitorscanenjoynearly40hands-onexhibitareasthroughoutthePhelpsYouthPavilion.

THIS F ISCAL YE AR, 2 3, 6 71 V ISITORS E XPLORED THE PHELPS YOUTH PAVILION.[

pMcElroy Junior Art Gallery III | Painted Pages: Children’s Books Illustrated by Iowa Artists.

PHELPS YOUTH PAVIL ION | 13

[

NEW INSIDE THE PAVILION WithsupportfromtheGuernseyCharitableFoundation,weintroducedfournewexhibits:Mirror Mirror, Wild Art, This Is What An Artist Looks Like, Make Some Noise and also renovated the exhibits My Own Art Museum and KIDStructure.

AddedsafetyfeaturestoClimb&CrawlStairway

Digital display in Art’s Workshop now showcases upcoming programs

InstalledautomaticshadesonthewindowsinJAGItoprotect exhibits and enhance the visitor experience

McELROY JUNIOR ART GALLERY l

ARTISTS STUDIO VisionsandVersions WhatIf/WhyNot

PicturePerfect MolaMania

BLAST FROM THE PAST Prof.PaintspotzTimeMachine ANewView

Diggin’Art TagYourself

ArtintheDark

CARRIBEAN KINDER ISLAND Catch&CountFishingBoat GreatStartsBookNook

FingerFunDigitalPainting SkyMagicMobile

TropicalToddlersPlayhouse FeetBeatSteelDrum

LivingColorsAquarium Tap-TapTaxi

Hand&SandActivityTable TinyTotsTidePool

GRANT’S FARM ‘RoundtheFarmActivityBarn Hattie’sGarden

Learn-A-LotSchoolHouse HayPlayLoft

MakeaScene Milk&MooCow

14 | PHELPS YOUTH PAVIL ION

McELROY JUNIOR ART GALLERY ll

CLIMB AND CRAWL STAIRWAY

ART’S WORKSHOP ModernMastersGallery

ThisisWhatAnArtistLookslike

FUNSTAGE & PUPPET PLAYHOUSE Mirror,Mirror MakeSomeNoise

CREATIVITY ACROSS CULTURES Where in the World?

Mexico,India,Ghana,China,andIranPavilions

GreatExplorationsReadingCorner

CONSTRUCTION ZONE BrightLightsBuildingBlocks BigBlockCity

DreamIt,DesignIt KIDStructure

SmallHouseDollhouse

OUR GALLERY FacetoFacePortraits

pARTnersDrawingStation

McELROY JUNIOR ART GALLERY III

FIESTA! A MExICAN CELEBRATION February2,2010-August31,2010

Inthisexcitinghands-onexhibit,visitorsexploredthe

celebrationsofMexicothroughavarietyofartforms:

music,dance,cuisine,andtradition.Objectsfrom

the museum’s permanent collection enhanced the

experience and included masks, costumes, ceramics,

statuaryandcrafts.VisitorslearnedaboutMexico’s

politicalholidaysandtheoriginoftheirflag;they

experienced Mexican culture through hands-on activities

thatfeatured:piñatas,PapelPicado,Catrinapaperdolls,

DayoftheDeadOffrenda/Altar,sugarskull,quinceanera,

invitation station, the Mexican Hat dance, Frida’s Kitchen,

beadedmasks,andLasPosadas.Inarelatedartactivity

for school tour groups, students created their own faux

Amate bark painting.


PAINTED PAGES: Children’sBooks September 1, 2010 - August 31, 2011

IllustratedbyIowaArtists Children’sbookscametolifeinthisexhibitionthat

focusedonillustrationsbyIowaartistsGaryKelley,Jeni

Reeves,BonnieKolocandChaveevahBanksFerguson.

Original illustrations were displayed and hands-on

activitiesenhancedtheexperience.Visitorscompiledan

“AllAboutMe”book,colorsorted,exploredJewishfood

traditions, participated in storytelling, a music activity,

a memory game, read in the book nooks, cut out paper

dolls, learned about manners, made birthday cards, played

a glockenspiel, dressed up and danced, experienced

classicalmusicandtheBlues,beadedanecklace,wrote

ashortstory,andworkedonpuzzles.Inarelatedart

activity for school tour groups, students participated in

reader’s theatre.

SPECIAL PROGRAMS

The Pavilion offers special programs throughout the year to make every visitor’s experience a memorable one!

DOLLAR DAYS On the third Thursday of each month,thePhelps

YouthPaviliondiscounteditsadmissionto$1/personand

stayedopenuntil8:00pm.ThePavilionofferedseveral

specialDollarDayseventsthroughouttheyear:

HOLIDAY DOLLAR DAYS WehavecontinuedaspecialtraditioneverySundayinDecember-$1admissionwithadonateditemfortheNortheastIowaFoodBank.



WORLD’S GREATEST SPRING March 12-20, 2011

BREAK FOR KIDS RJMcElroyTrustsponsored$1admissionfor9daysat6

Waterlooattractions!Participatingattractionsincluded:

PhelpsYouthPavilion,BluedornScienceImaginarium,

IowaVeteransMuseum,SullivanBrothersIowaVeterans

Museum,GroutMuseumofScienceandHistory,the

NationalWrestlingHallofFame/DanGableWrestling

Museum,BlackHawkChildren’sTheatreandYoung

Arena.

12,636Totalattendanceatallvenues(4,391attendance

atPhelpsYouthPavilion)

SPECIAL PROMOTIONS EverySunday HalfPriceSundays halfpriceadmission

September12 Grandparent’sDay Freeadmissionfor

Grandparents

May8 Mother’sDay FreeadmissionforMoms

June19 Father’sDay FreeadmissionforDads

NOON YEAR’S EVE PARTY December 31, 2010This new family fun day was a great way for kids to ringinthenewyear!SpecialNewYear’scrafts,snacks,games,singingAuldLangSyneandaballdropat12:00/NOONmadethepartyfestive!Craftsincludeda2011banner,resolutionmagnet,NewYear’scrown,noisemakers, and a countdown clock. This program was included in the cost of visitors’ daily admission. There were176participants.

BLUE STAR MUSEUMS PARTNERSHIP WCAjoinedthisprogramforthefirsttimeinMay2011.

ThisisapartnershipwiththeNationalEndowmentforthe

Arts,BlueStarFamilies,andmorethan1,300museums

across America to offer free admission to all active

dutymilitarypersonnelandtheirfamiliesMemorialDay

throughLaborDay.

DROP-IN DAYS NewthisyearwerethemedDrop-inDays.Families

had the opportunity to get creative with flowers, magic,

flags and more. All activities were free and included

in visitors’ daily admission.

November4-5,2010 Mummys,Kitty’s&Kings

January12,2011 SnowyDayGetAway

February11,2011 Lovebirds&Other

Feathered Friends

April7,2011 SpringHasSprung

May5,2011 Moms,Mums&Magic

May8,2011 Mother’sDay

June9,2011 Fathers,Flags&Fun

June19,2011 Father’sDay

SCHOOL INVOLVEMENT AllPavilionexhibitsandactivitiesreinforceeducational

standards and benchmarks. The Center had tour

participationfromschoolsacrossEasternIowa(including

CedarRapids,Dyersville,IowaFalls,WestUnion,Marion,

Marshalltown and Hampton).

SCHOOL TOURS ToursofthePavilionbroughtclassroomcurriculumto

life with hands-on learning! Tours and programs offered

experiences that celebrated cultural diversity and explored

the connections between individuals, communities,

cultures and ideas. Transportation funding was available

throughagrantfromtheRJMcElroyforallyouth-related

tours.

SurveyTour: GeneraltourofthethreegalleriesinthePavilion

led by a docent

FocusTour: Focustoursweredocent-led,standards-basedexperiences

focusedonaspecifictopicandexhibitofthePavilionwith

arelatedhands-onartactivity.Focustouroptionsincluded:

GradesK-3–WhereGrantWoodStood.

Grades4-5–Puppets,Performances,&Plays

AllGrades–HaitianArtAdventure


AllGrades–PaintedPages:Children’sBooks

IllustratedbyIowaArtists

AllGrades–Fiesta!AMexicanCelebration

GROUP TOURS Groupsof12ormoresuchasscouts,after-school

programs, sororities/fraternities, college classes,

businesses, and retirement communities can explore

thePavilion’shands-onexhibits.

$3/person Tour

$5/person Tour&CraftActivity

THIS FISCAL YEAR:123school/grouptourstookplace,giving4,108visitorsauniquehands-

on tour experience.

BIRTHDAY PARTIES ThePavilionwastheperfectplacetocreatespecial

birthdaymemories!PartieswerescheduledSaturdays

at11:00amand3:00pmandSundaysat2:00pm,with

four party packages to choose from. This fiscal year, the

pavilionhosted68birthdaypartieswith1,315guestsin

thefolloingccategories:

Mini-Party($100) 21

Kit($140) 34

Caboodle($260) 12

WholeKitandCaboodle($600) 1

Preschool Story Preschoolersandparentsenjoytimetogetherwithage

& Craft Time appropriate, entertaining stories and related, hands-on

activities.ThisprogramwasheldWednesdaysat11:30am

andwasincludedwithpaidadmissiontothePavilion.

Trolley Kids Children,ages7-14rodetheTrolleyordroppedinto

participateinafree1-hourartactivityeveryTuesday

andThursdaybetween10am-4pmthroughoutJune&

July.Participantsalsoreceiveddiscounted($3/person)

admissiontothePhelpsYouthPavilion.642children

participated in Trolley Kids programming this year.


CLASSES & WORKSHOPS


To provide a diverse array of educational and cultural opportunities to people of all ages, abilities and socio-economic backgrounds.

The classes and workshops held at the Waterloo Center for the Arts are created to interpret the Center’s permanent collection as well as to utilize all of the great spaces throughouttheCenter,includingthePhelpsYouthPavilion,Ceramics,DigitalArtsandVisualArtsStudios.

THIS FISCAL YEAR: 1,285 people participated in our classes/workshops. Below lists all of this year’s offerings:

JULY – AUGUST 2010

YOUTH & FAMILY ChalkitUp IntrotoDrawing

ClayCreations Little&BigClayBuddies

ClayMagic Puppets!Puppets!Puppets!

CupcakeCritters StitchItTogetherTry-It

FamilyTree Story&CraftTimefor

FantasyAnimalsofMexco Pre-Schoolers

Folk Arts Workshop Toymaker

Fun Food From Florence Trolley Kids

IntrotoDigitalPhotoCamp

ADULTS & TEENS ArtintheOutdoors IllustratorClickabout

ATC’s-ArtistTradingCards IntrotoDreamweaver

BallroomDancing JustGlazeIt!

Batik OpenStudio

BeginningScreenprinting Wheelthrowing&

BeginningStainedGlass Handbuilding

Clay in the Classroom ‘Zines (Teen)

ComicBook&MagnaDrawing

DigitalArtsCamp

EncausticPainting

FloralDesignwithaMagicalTouch

20 | CLASSES & WORKSHOPS

SEPTEMBER – DECEMBER 2010

YOUTH & FAMILY AmericanGirlSeries:Addy,Rebecca LeonardotheTerrible

Boy’sOvernight:OregonTrail Monster

BuddyUpforArtAdventures: SpookyCupcakeFun

Drawing,Painting,PaperMagic StitchaSpookySpider

ClayMagic Story&CraftTimefor

DrawYourOwnDigitalComicBooks Pre-Schoolers

Fairy Houses Tree Weaving

FamilyYoga Write&IllustrateYour

Girl’sOvernight:LauraIngallsWilder OwnDigi-Story

Holiday Around the World

IntrotoDigitalPhotographyforKids

Kids’HolidayCooking:

GingerbreadHouse,HolidayCookies,

Homemade Fudge

ADULTS & TEENS ATCs-ArtistTradingCards Pilates

ArtfulLastMinuteGifts StainedGlass:

Batik Beginning&

BeginningDrawingforTeens Intermediate

DrawinginMultipleMedia WatercolorPainting

EncausticPainting Sampler

FrenchCookingBasics Wheel-a-thon!

LifeinBalanceYoga(2sessions) Wheelthrowing&

Oil&AcrylicPainting Handbuilding:Beginning

OpenStudio &Intermediate/Advanced

EarlyOutWednesdays:Ceramics(4sessions)

EarlyOutWednesdays:DigitalArtsStudio(4sessions)

CLASSES & WORKSHOPS | 21

FEBRUARY – JUNE 2011

YOUTH & FAMILY AliceinWonderland MikeFink:AnAmerican

Amazing Monoprint Folklore Hero

ArtSparkAdventuresCamp(2sessions) Mother’sDaySurprise

Boy’sOvernight:OregonTrail OliviaFormsaBand

BreakfastwiththeEasterBunny PaintYourOwn

BuddyUpForArtAdventures: Glassware

Monsters,Bugs,&ThingswithWings PaintingPaloozaI&II

ClayMagic Story&CraftTimefor

FairyHouses Pre-schoolers

Father’sDay“BestDad”Trophy SummerDigiExplorers

FromLanterns&LightningBugs TeddyBearPicnic

Girls’Overnight:LauraIngallsWilder TheArtofAllen

Good‘AyeMates! StringfellowWorkshop

Hooray!It’sClay(2sessions) TrolleyKids

IntermediateDigitalPhotographyforKids

IntermediateDrawing

IntrotoDrawing(2sessions)

ADULTS & TEENS ATC’s–ArtistTradingCards MosaicMasterpieces:

BronzeMetalClayJewelry BirdHouses

ClayandtheWheel: OpenStudio

AnIntroductiontoPottery PaintinginOils

ComicBook&MangaDrawing &Acrylics(2sessions)

CookingwithLiquidNitrogen ScottishCountry

DigitalPhotography DanceClub

EarlyOutWednesdays: StainedGlass

CeramicsStudio (2sessions)

EarlyOutWednesdays: TeenSketchbookStudio

DigitalArtsStudio) TheEssentialPhotoshop

ExploringPreciousMetal- Wheelthrowing&

ClayJewelry Handbuilding:Beginning

IntroductiontoScottishCountry &Intermediate

Dance(2sessions) (2sessions)

22 | CLASSES & WORKSHOPS

LearningtoSee: WireWrappedJewelry

AnIntroductiontoDrawing

CreatingSignatureDishes:

(ClassesalaCarteBarbequeRibs,

ChickenMarsala,MashedPotatoes

andRicePilaf,PanRoastedChicken,

Risotto)

CLASSES & WORKSHOPS | 23

pCulturefest 2011 | Phelps Youth Pavilion craft activity booth

PROGRAMS & EVENTS


To provide a variety of cultural experiences and entertainment, both affordable and accessible, to patrons of all ages, abilities and socio-economic backgrounds.

This includes outreach opportunities, where the Center provides programming throughout the community based on its programs, collections, and exhibitions (ie - presentations, workshops, educational sessions, exhibits, loaned collections, consultation, festivals/parades).

THIS FISCAL YEAR: The Center offered 39 unique programs and events to the community.

4 Youth/Family

23 Teen/Adult

10 Outreach

15 Galleryreceptions/talks

YOUTH/FAMILY

BREAKFAST WITH SANTA December11,2010

SantaandhisreindeerstoppedbyWCAforalittlepre-

Christmasvisit!Hundredsofvisitorsenjoyedalightbreakfast,

holidaywish-listmakingandphotoswithSantaandArt,the

paintbrush kid. Admission included all the fun plus all day

admissiontothePhelpsYouthPavilion!

CAREER ACADEMY February24,2011

WaterlooEastandWestHighSchoolfreshmenstudents

enrolledintheArts,BusinessandCommunicationCareer

Academy spent half the day with WCA staff, learning about

theireducation,jobexperiencesandrolesattheArtCenter.The

students then ate lunch and watched a Waterloo Community

Playhouseperformancebeforereturningtoschool.125

Studentsparticipatedinthisevent.

24 | PROGRAMS & EVENTS

CULTUREFEST & March3,2011

ALL-SCHOOL ART Culturefest featured live student performances, demonstrations,

ExHIBIT OPENING cultural displays and international food samplings, and targeted

middle school students and their families. The evening was

sponsoredinpartbytheWaterlooCommunitySchools

and Tyson Fresh Meats as well as many other community

organizations.ArtbystudentsingradesK-12inWaterloo’s

public and parochial schools was exhibited in The annual All

SchoolArtExhibitionthatopenedthatnight

BREAKFAST WITH April16,2011

THE EASTER BUNNY TheEasterBunnyhoppedovertotheWCA!Hundreds

ofvisitorsenjoyedalightbreakfast,holidaycraftsandphotos

withtheEasterBunnyandArt,thePaintbrushKid.Admission

includedallthefunplusalldayadmissiontothePhelps

YouthPavilion!

TEEN ADULT

ROOFTOP JAZZ & BLUES July3,2010

Annual fundraiser sponsored by the Friends of the Art Center,

featuredlivemusicbyTheEdEastQuartet,foodvendors,anda

greatviewoftheJayceesdowntownfireworks.

RIVERSIDE CAFÉ Monthly summertime series featuried live music and,

gourmet catered luncheons by Moment in Thyme Catering, were

heldonthe3rdWednesdayofeachmonth(June-September)

6/16/10 Washut-MerzDuo

7/21/10 BetseyKratoska,pianist

8/18/10 KaraRewerts,pianist

9/15/10 frjeecheverria,guitarist

PROGRAMS & EVENTS | 25

JAZZ ON THE CEDAR SERIES Monthly summertime series featuring an evening of live music

withbeveragesandfoodavailableforpurchase;heldonthe4th

Wednesdayofeachmonth(June–September).

7/28/10 Equilateral OliveGarden

8/25/10 GalacticCowboyOrchestra Randall’sCatering

9/22/10 ScotJonTrio Randall’sCatering

6/22/11 EdEastLatinJazz RedLobster

&FamousDave’s

HCC CERAMICS PROGRAM August2010-May2011

TheCenter’sCeramicsStudioishometoallCeramicscourses

offered by Hawkeye Community College.

FILM SERIES CinemaattheCenterfortheArts:FilmNoir

ParticipantsweretransportedbacktoHollywoodinthe

1940’s/50’swheretheprivateeye,gangsterandfemmefatal

mingledandthehard-boiledcrimedramawasking.Inthis

5-partfilmseries,theintriguinggenreoffilmnoirandits

many facets were explored.

4/5/11 Laura (1944)

5/3/11 Out of the Past(1947)

6/7/11 The Big Sleep(1946)

7/5/11 Caught (1957)

8/2/11 Mildred Pierce(1945)

PERFORMANCE ART Four-part series featured an international cast of performance

SERIES: VERTIGO 2010 artistsl;sponsoredinpartbytheUniversityofNorthernIowa,

theFairyGodfatherFund,UNICollegeofHumanities&Fine

ArtsandStella’sGuestHouse.

10/8/10 FaithJohnson

10/15/10 LewisColburn

10/29/10 TonySchwensen

11/5/10 PaulWaddell


HOLIDAY ARTS FESTIVAL November13-14,2011

Annual arts festival featured artwork for sale from the finest

Midwest artists working in wood, metal, clay, glass, print,

paintingandmore.Itwastheperfectwaytostartholiday

shopping!LunchwasavailablefromtheArtHouseCafé.The

FriendsoftheArtCenterhostedanArtist’sPartytheevening

ofSaturday,November13th,featuringmusicbySharonAnway.

Thisyear’sfestivalfeatured69artists.

WINTER MUSIC SERIES This new program featured well-known, local bands and

served as a fundraiser to support the Center’s expanding

programs and exhibits. This concert series was held on Friday

nights,7:00-11:00pm.Foodwasavailableforpurchaseby

Randall’sCatering.SponsoredbytheFriendsoftheArtCenter.

1/7/11 Dynaflows

2/11/11 BobDorr&theBlueBand

3/4/11 Checker&theBluetones

COME AS YOU ART April1,2011

Aneveningofdancing,diningandminglingwithCedarValley

artists and the legends of art was sponsored by the Friends

of the Art Center. Music was provided by Milk and Honey,

there was also live artmaking, complimentary appetizers,

cash bar, silent auction, and more! At the event patrons

purchased original canvas artworks created by local celebrities,

artists and students. Three original artworks were also created

during the event by local artists and then auctioned off at the

end of the evening.

GROUP TOURS VisitorsofallagesenjoyeduniquetoursoftheCenter’s

galleries.Scouts,after-schoolprograms,sororities/fraternities,

college classes, businesses, and retirement communities

enjoyedlearningabouttheCenter’scollectionsandexhibits.

$3/person Tour

$5/person Tour&CraftActivity


ARTIST GALLERY TALKS & RECEPTIONS

The community was invited to meet and greet our featured

artists. The receptions included gallery talks and/or tours of

the exhibitions. Friends of the Art Center sponsored and

hostedthefollowingreceptions/gallerytalks:

October28,2010 MariaZerbeNortonGalleryTalk-Karl Zerbe 1960s

November4,2010 ArtistPanelDiscussion-Art & the Environment:

Where We Gather

November7,2010 Scott Cawelti & Friends.Localsongwriter,musicianand

columnistScottCaweltiwrotemusictocomplimentacollection

ofJamesHearst’spoetry.Scottandseverallocalvocalists/

musicians performed his original music.

April3,2011 Richard Kopp: Art With a Twist

April14,2011 GaryKelley-BookReading

April17,2011 GaryKelly-GalleryTalk:Painted Pages

April22,2011 EarthDayFilmFestival-SponsoredbytheCedarRiverFestival

Group,WCAandGroutMuseum

April30,2011 JeniReeves-GalleryTalk:Painted Pages

May3,2011 NicoleSmith-GalleryTalk:Allen StringfellowExhibition

May12,2011 ChaveevahBanksFerguson-GalleryTalk:Painted Pages

May15,2011 ChaveevahBanksFerguson&JeffreyFerguson-BookReading

May19,2011 Roger Bartlett: Series 63-GalleryTalk

May21,2011 Frogelletto & Miss Mousie: Froggie Went a ‘Courtin

PerformancebyMarieCamilleLentsch

June2,2011 Clarence Alling: A Legacy in Art - Dean Schwarz

June17,2011 Urban Gallery Opening Reception & Workshop


OUTREACH

Peet Junior High Ongoing

Art activities offered in after school programs

Wartburg College November10,2010

CuratorandEducationDirectorparticipatedin

a panel discussion

Masonic Temple December4,2010

WCA instructed creation of fanals for visitors to Main

StreetWaterloo’sLightstheNightholidayactivities;

Waterloo West High School December10,2010

DigitalArtsLectureforselectartstudentsinagraphic

design class

Hudson Public Library Januray19,2011

Educationstaffreadabookandledchildrenina

related “dragon” craft

University of Northern Iowa March7,2011

DepartmentofArt,portfolio-prepworkshop

Child & Baby Expo of Iowa April9,2011

Providedchildren’sactivitiesforparentsandfamilies

My Waterloo Days June3-4,2011

ParticipatedintheparadeandartactivitiesintheKids

Zone

Hawkeye Community College June24,2011

Offered craft activities during the American Cancer

Society’sRelayforLifeevent

Sturgis Falls June25-26,2011

ProvidedartactivitiesintheKidswayTent


ROOM RENTALS


To offer creative spaces, quality services and affordable pricing in our room rental program.

The Waterloo Center for the Arts offers a scenic river setting with easy access for visitors, featuringspacesdesignedforcozymeetingsorlargebanquets.Guestsenjoyedthechanging displays of art throughout the Center and pleasant outdoor spaces overlooking the Cedar River. Renting a space at the Center offers amenities such as catering through the ArtHouseCafé(orguestsmayprovidetheirowncatering),beverageservice,AVequipment,piano, risers, tables, chairs, light and sound equipment, art-based programming for a unique team-building experience, kids’ activities and educational programming.

TheCenterhostedseveralmajorcommunityeventssuchastheWoodcarversShow, CoinClubShow,Gem&MineralShow,QuiltShow,andtheJuniorLeagueFallFundraiser.The room capacities listed below may vary based on room setup.

Room Capacity

Dykeman Conference Room 6

Short Conference Room 10

Media Gallery 20

Visual Arts Studio 35

Rotary Room 25

Hurwich Room 30

Law Court Theatre 125 (theatre seating)

Watkins Grand Foyer 125

Petersen Town Hall 150

Schoitz River Room(s) I-III 50-250

Hope Martin Theatre 368 (theatre seating)

Rotary Rooftop Deck 125 (outdoors)

Riverwalk Sculpture Plaza 150 (outdoors)

Hurley/McCoy Rooftop Deck 100 (outdoors)

THIS FISCAL YEAR, THE CENTER HOSTED 1,625 MEETINGS, EVENTS/PROGRAMS, INCLUDING 27 WEDDINGS/RECEPTIONS, AND 21 CONTRACT GROUPS.

30 | ROOM RENTALS

[ ]

GIFT STORE


The Gift Store provides arts and educational materials to support and enhance the Center’s collections, exhibitions and programs.

Merchandise includes handmade artwork by artists working in ceramics, glass, fiber and metal,plusawideselectionofchildren’stoys,books,games,andpuzzles.TheStoreoffersspecialdiscountstotourgroups,WaterlooCommunityPlayhousetheater-goers,ArtHouseCafédiners,andhostsbooksignings,specialeventsandspecialevents.

Open Tuesday – Saturday 10:00am – 4:00pm, Sunday 1:00 – 5:00pm

FALL SALE October11-16,2010

HOLIDAY SALE November13-14,2010,duringHolidayArtsFestival

WINTER SALE December13-18,2010

SPRING SALE March12-19,2011

BOOK SIGNING March16,2011,guestauthor:JoanneSchafer

BOOK SIGNING April14,2011,guestauthor:RichardKopp

THIS FISCAL YEAR: the Gift Store featured 240 artists and brought in $13,105 total revenue

GIFT STORE | 31

ARTHOUSE CAFÉ


The ArtHouse Café served daily lunches and provided catering services for the Center.

TheArtHouseCaféwelcomedChefDanAnkruminJuly2010asthecontractortorunthedailycaféandtooffercateringservices.Overthepastyear,Danexpandedhiscatering business, continued to offer a unique and local foods menu, specialized in vegan entrees, and was recognized with several prestigious awards. His luncheon menu included homemade soups, salads, desserts, vegan and vegetarian options. ChefDanprideshimselfonusingasmanylocalproductsaspossible.HiscreativecateringandmonthlyspotlightfeaturesonKWWL-TVincreasedtheprofileoftheArtHouseCaféinthecommunity.TheCaféalsobeganofferingmonthly‘pop-updinners’inMay2011–thesewereverysuccessful,featuringanarrayofnew menus and experiences.

Open Tuesday – Saturday 11:00am – 2:00pm

32 | A RTHOUSE CAFÉ

FRIENDS OF THE ART CENTER


Friends of the Art Center is an organization dedicated to volunteerism and financial support and promotion of cultural programs, events, exhibitions, collections of the Waterloo Center for the Arts.

LedbyavolunteerBoardofDirectors,theFriendsoftheArtmakethingshappenattheWaterlooCenterfortheArtsby:

n SupportingtheCenter’svisiontobetheculturalcrossroadsforvisitorsofallages

n StrengtheningtheimpactofculturalopportunitiesintheCedarValley

n SupportingtheCenter’sdiverseprogramming,fromhostinggallerytalksandartexhibition

receptions to underwriting classes and events

n Supportingfreeandlow-costartsprogramming,makingtheartsaccessibletoeveryone

n Annually awarding two competitive art scholarships to graduating high school seniors through

theRaymondT.ForsbergMemorialandMarilynS.HurleyMemorialScholarshipFunds

n PurchasingworksofartfortheCenter’spermanentcollection

n SponsoringandcoordinatingeventssuchasComeAsYouArt,RooftopJazz&Blues,the

WinterMusicSeries,andartistreceptions

THIS FISCAL YEAR:theFriendsoftheArtCenterraised$45,374($17,600eventsand$27,774alcoholsales)tosupporttheCenter’smission.

FR IENDS OF THE ART CENTER | 33

34 | MEMBERSHIP

MEMBERSHIP


Membership to the Waterloo Center for the Arts supports the Center’s educational mission, collections, and exhibition programing.

Thisyearwecombinedourtwomembershipprograms(PhelpsYouthPavilionPassportsand Friends of the Art Center membership) into one simple Waterloo Center for the Arts membershipprogram.Bycombiningthebenefitsofthesetwoprograms,newandcurrentmemberswererewardedwithmorebenefitsanddiscounts;andencouragedtoparticipatein more than one of our programs. We also introduced a Corporate Membership program this year to broaden our reach to the business community.

INDIVIDUAL/FAMILY MEMBERSHIPS

Become a member for unlimited access to high-quality arts experiences and great benefitsforyourentirefamily!JoiningtheWaterlooCenterfortheArtsmembershipprogramgivesyoudiscountsandfreeadmissiontothePavilionandhundredsofother museums, among other great benefits!

MEMBERSHIP LEvELS:

$65 Individual$100 Family/Grandparent$150 FamilyDuo$250 FamilyDuoPlus$500 Patron

TheWaterlooCenterfortheArtsalsoparticipatesintheNorthAmericanReciprocalMembershipProgram-wheremembersattheFamilyDuoPluslevelandabovecanreceivefreeadmissiontomorethan350museumsacrosstheUS.

ThePhelpsYouthPavilionisalsoaproudmemberoftheAssociationofChildren’sMuseum’sReciprocalMembershipProgram-whichgivesourmembersattheFamilyDuolevelandabovefreeadmissiontohundredsofchildren’smuseumsacrosstheworld.

VOLUNTEERS | 35

CORPORATE MEMBERSHIPS

TheBusinessofArt:WCAcorporatemembershipgivesareabusinesses/organizationsacreativeperk.Itgivesbusinessesandtheiremployeesrewardingbenefits and directly supports the Center’s educational mission, collections, and exhibition programming.

MEMBERSHIP LEvELS:

$1,000 LevelI Upto50employees$2,000 LevelII Upto100employees$3,000 LevelIII Upto200employees$4,000 LevelIV Upto300employees$5,000 LevelV Upto400employees$6,000 LevelVI 401+employees

THIS FISCAL YEAR: 236 individuals/families benefited from our membership program.

VOLUNTEERS


volunteers are key to making the operations, events and programs at the Waterloo Center for the Arts happen.

A varietyofopportunitiesexistforpeopleofallinterestsandabilities:

We areanewmemberoftheVolunteerCenteroftheCedarValley,anorganizationwhohelps publicize our volunteer opportunities. They bring people and the community together involunteereffortsthatbenefiteveryone.

THIS FISCAL YEAR: TheCenterutilized179volunteerscontributing2,578hours,resultinginavalueof$59,076ofvolunteerlabor.Theestimateddollarvalueofvolunteertimefor2010is$21.36perhour.

36 | VOLUNTEERS

n Cultural and Arts Commissionn Committees:

- Collections/ExhibitionsCommitteeofWCA and Community Foundation of NortheastIowa

- BuildingandGroundsCommittee

- EducationCommittee

- Marketing/DevelopmentCommittee

- PublicArtCommittee

- VisitorServicesCommittee

- WaterlooCommunityPlayhouse/

WaterlooCenterfortheArtsJointCommittee

n FriendsoftheArtCenterBoardofDirectorsn BirthdayBuddyn CommunityServiceWorkersn Docent/TourGuiden FacilityWorkReleaseProgramn Internshipsn Assistants:

- GalleryAssistant

- GiftStoreAssistant

- PhelpsYouthPavilionAssistant

- Office Operations

- SpecialEvent/ProgramAssistant

COMMUNICATION


The Center strives to effectively design, promote, and publicize the Waterloo Center for the Arts’ collections, exhibitions, programs, and events to a diverse audience.

With the ever-changing world of communication, the Center strives to utilize both traditional and unique approaches.

PRINT/DIRECT MAILAnnualReport Brochures

Flyers Rack Cards

PressReleases Posters

PSAs School/daycareflyers

Travel/welcomecenterrackcards WaterlooCommunityPlayhouseprograminserts

ONLINE

Weutilizeavarietyofonlineresourcestopromoteourexhibits,programsandevents:

Emaildistribution www.iowaartscouncil.org

www.waterloocenterforthearts.org www.cedarfallstourisum.org

www.phelpsyouthpavilion.org www.easterniowatourism.org

www.cityofwaterlooiowa.com www.associationofmidwestmuseums.com

www.travelwaterloo.com www.acm.org

www.traveliowa.com www.narm.com

www.wcfcourier.com www.iowamuseums.org

www.kwwl.com www.silosandsmokestacks.org

events.desmoinesregister.com www.wegoplaces.com

www.haitianartsociety.org

www.facebook.com (“Waterloo Arts” and “Waterloo Center for the Arts”)

www.tweeter.com(“WCA_PYP”)

OTHER

Billboards Communitypresentations

Discountcoupons Communitydonations

MovieTheatreadvertising TV(publicaccess&cable)

Radio Articles and media stories

WCA Marquee

COMMUNICATION | 37

Our websites have been great tools for disseminating information to members and potentialvisitors,andhavegarneredattentionfromthousandsofindividuals.Belowaresomewebsitestatistics:

THIS FISCAL YEAR:TheCenterplaced47printadvertisements,mailed18directmailpiecestoamailinglistof4,556patrons,placed3billboards,emailed25e-newsblasts to1,603patrons,andutilized455local,regional,andnationalmediaoutlets todistribute75pressreleases.

38 | COMMUNICATION

www.waterloocenterforthearts.org

n 12,086webpagevisitsfrom58 countries/territories

n 8,455webpagevisitsfrom173cities inIowa.Thetop5citiesinclude:

- Waterloo(3,505visitors)

- CedarFalls(1,764visitors)

- CedarRapids(1,087visitors)

- DesMoines(362visitors)

- Waverly(219visitors)

n Top5referralsitesinclude:

- phelpsyouthpavilion.org(940visitors)

- ci.waterloo.ia.us(211visitors)

- waterloocvb.org(178visitors)

- cedarfallstourism.org(134visitors)

- artcyclopedia.com(97visitors)

www.phelpsyouthpavilion.org

n 11,200webpagevisitsfrom49 countries/territories

n 8,530webpagevisitsfrom196cities inIowa.Thetop5citiesinclude:

- Waterloo(2,880visitors)

- CedarFalls(1,894visitors)

- CedarRapids(1,243visitors)

- Waverly(379visitors)

- DesMoines(298visitors)

n Top5referralsitesinclude:

- waterloocenterforthearts.org(2,107visitors)

- waterloocvb.org(500visitors)

- childrensmuseums.org(464visitors)

- facebook.com(142visitors)

- google.com(101visitors)

FINANCE/SUPPORT


The WCA strives to be fiscally responsible and to diversify its funding sources.

FINANCIAL SUPPORT & REVENUE $60,942

FederalGrants $6,000

FoundationGrants $4,250

StateGrants $29,348

Municipal-HotelMotelGrants $8,000

IndividualGrants $5,888

AnnualCampaign $7,022

AnnualCampaign-EndowmentDonations $100

Grant support provided by: CommunityFoundationofNortheastIowa,R.J.McElroyTrust,Silosand

Smokestacks,VisionIowa,WaterlooCityCouncilDiscretionaryHotel-MotelFund,WaterlooConvention

&VisitorsBureauHotel-MotelTaxFund,TargetCorporation,BrownUniversity,HumanitiesIowa.

F INANCE / S UPPORT | 39

pSummertime at the Waterloo Center for the Arts.

ARTS $84,408

Registrationsfeesforclasses/programs/events $14,183

RoomRentals $57,913

HolidayArtsFestival $9,484

Miscellaneous $2,828

PHELPS YOUTH PAVILION $101,580

Admission $44,199

Membership $14,882

Tours $4,187

BirthdayParties $11,107

GiftStore $13,105

ArtHouseCafé $4,100

McElroyTrust-World’sGreatestSpringBreakforKidsSupport $10,000

CITY-TAx LEVY $854,878

FRIENDS OF THE ART CENTER SUPPORT $45,376

ComeAsYouArt,WinterMusicSeries,RooftopJazzandMiscellaneous $17,601

AlcoholSales $27,775

CAPITAL IMPROVEMENTS(GeneralObligationBonds) $64,605

BuildingMaintenance: Roof and fountain repairs $8,062

Improvements:Remodeled: west wing coffee room, counters, floors, walls; carpet in Short’s $56,543Conference Room, copy room & office area. Repairs to Schoitz room: LCD projector bulbs, large projector screen, track lighting system; Youth Pavilion: electric shades, toners, rings, padding; Other: expanded wireless access points, table carts, vacuum, collection storage materials, limestone coffee table, glass coffee tables, three color laser printers, large format scanner, emergency button for phones, sprinkler system, ice machine, dishwashers, backflow system for theatre, snow blowers, East Wing reception desk remodeled, expanded/repaired security camera system.

IN-KIND CONTRIBUTIONS $241,141

Totalvalueofin-kindroomrentalsweprovidedtocommunityorganizations $32,825

Totalvalueofin-kindlaborwereceived $104,158

Volunteers* $48,455

Interns(310hours)* $6,621

AARPProgram* $28,275

FacilityWorkReleaseProgram† $13,412

CommunityServiceWorkers† $7,395

* Based of Governor’s Wage of $21.36 † Based on minimum wage of $7.25

40 | F INANCE

ADDITIONAL IN-KIND CONTRIBUTORS

GIV ING BACK TO THE COMMUNITY | 41

AbbieSteere

Alicia Faust

AmandaGanier

Amy McConnell

Andrew McCormick

AngelaPease

BarbaraFedeler

BillGronen

BobDorr&theBlueBand

BonnieWinninger

BrennanTegeler

BryantMedhus

CammieScully

Carlos Aguero

Carolyn Carpenter

ChandlerGood

ChawnePaige

Checker&theBluetones

ChrissySchweiger

ChristaSaffran

Clarence Alling

Community Foundation

ofNortheastIowa

DanielleDohlman

Dean&GeraldineSchwarz

DeidraNoborikawa

DennisDuggan

DennisPeterka

DevinHanson

DianePeterka

DougTensen

Dynaflows

EastHighSchoolArtStudents

EdandAnnGessen

EmilySteere

EmilyTimmermans

ErinPilcher

FamousDave’s

Friends of the Art Center

GinaJames

Hank’sBait&Tackle

Hannah Rohrer

Hawkeye Community College

HorticultureDept.

Heidi Fuchtman

JanetFeldman

JessicaMurrow

JoanWebsterVore

JoanneMoore

JoeCook

JoeShinkey

JohannaKramer-Weston

JorgeRodriguez

JuliaPedersen

JulieRashUlven

Karla Flattery

Katie Hoobler

Katie Tunis

KatySusong

Keith&LeilaWelch

Ken Warren

KentShankle

LarryKent

LilliMeyers

LindseyKeast

LindseyShinkey

LoreeRackstraw

LoriDale

LorraineBastian-Jones

LynnMontague

Margaret Whiting

MarieCamilleLentsch

MatthewMorris&FrankSvehla

Maureen Hastings

Megan McRae

Megan Rash

MichelleBeal

MikeGuild

Milk & Honey

MitchellGrubb

Molly Anderson

MonicaEdecker

NancyNeessen

NicoleSmith

OliveGarden

PioneerPrinting

PittsburghPaint&Glass

QualityInn&Suites

Petersen&Tietz:Greenhouse

&GardenCenter

Randall’s Catering

RedLobster

RichardD.&LoisAnnKopp

Ronda Rapp

Rose Middleton

Scheels,CedarFalls

ShandaSteere

Stella’sGuesthouse&Gardens

StrangandBailyEndowments

StudioLGlassworks

TeriRuleSheehan

Terry Knapp

Terry Rice

The Family of Marie C. Cook

TheGreenspot(Manchester)

Tim Flynn

Tim Kuhlmann

UteStebich

WendyS.Miller

GIVING BACK TO THE COMMUNITY


WeGivetoYou.YouGivetoOthers.WeallGiveThanks.

n Wegavebacktolocalschoolsandnonprofitorganizations’fundraisersbydonating$2,960

fromthePhelpsYouthPavilionand$431fromtheGiftStore.n Schooltourparticipantsreceived$1offadmissioncouponforfuturevisitstothePavilion.n Withthehelpof126visitors,thePaviliondonated197poundsoffoodtotheNortheast

IowaFoodBankduringitsHolidayDollarDayspromotion,whereeverySundayinDecember

was$1/personadmissionplusanitemfortheNortheastIowaFoodBank.n Centerstaffdonated37toysfortheSalvationArmy’sAnnualToyDriveinDecember.n Donated$32,825inroomrentalstocommunityorganizationsn Staffprovidedprofessionalservicesintheirareaofexpertisetoavarietyoforganizations.n Wedonated3,300poundsofscrapmetaltoHabitatforHumanities’fundraiser.n We donated unused tables, chairs, other materials to city departments, Waterloo

CommunityPlayhouseandCommunityUnitedChildCareCenters.n Provided$9,192in-kindvalueindiscountedadmissionthroughourDollarDaysprogramn Discountedadmissionforschooltourgroupsto$1,resultingin$8,036in-kindvalueof

discounted admission value for these groups.

STAFF AFFILIATIONS & COMMITTEES

The Waterloo Center for the Arts staff is involved with local and regional associations and organizationstofurtherthemissionoftheCenterinthecommunityandbeyond.Staffhas

beenaffiliatedwiththefollowingorganizations:

42 | G IV ING BACK TO THE COMMUNITY

American Advertisers Federation

American Association of Museums

Association of Children’s Museums

Association of Midwest Museums

CedarFallsTourism&Visitor’sBureau

CedarValleyCulturalAlliance:EducationCommittee

CedarValleyArboretum&BotanicalGardens

CedarValleyCoalition

CedarValley’sPromise:EarlyChildhoodEducationTaskForce,AfterSchoolTaskForce

CedarValleyRiverRenaissance

City of Waterloo

CommunityFoundationofNortheastIowa:ScholarshipCommittee

EasternIowaTourismAssociation

Friends of the Art Center

GreaterCedarValleyChamberofCommerce:Ambassadors,WingDing,TRCCommittees

HaitianArtSociety

InstituteofMuseumsandLibraryServices

IowaArtsCouncil:ArtistRoster,BoardofDirectors,ScholarshipCommittee

STAFF / B OARD / C OMMITTEE | 43

STAFF/BOARD/COMMITTEE LISTINGS

FULL-TIME EMPLOYEES

CAMMIE SCULLY PAULETTE HAWKENSONEXECUTIVE D IRECTOR F INANCE MANAGER

ELIZABETH ANDREWS JOHANNA KRAMER-WESTONREGISTRAR PUBL IC PROGRAM COORDINATOR

(FEBRUARY 2011 – PRESENT)

BRANDON CANNON MAUREEN NEWBILLMAINTENANCE V IS ITOR SERVICES MANAGER

CAROLYN CARPENTER CHAWNE PAIGEPHELPS YOUTH PAVIL ION MANAGER DIGITAL ARTS MANAGER

LONZO COLEMAN KENT SHANKLEMAINTENANCE SUPERVISOR CURATOR/ASSISTANT DIRECTOR

SHANNON FARLOW KENNETH WARRENDEVELOPMENT/MARKETING DIRECTOR PREPARATOR/TECHNICIAN

MICHAEL GUILD BONNIE WINNINGERFACIL IT IES MANAGER EDUCATION DIRECTOR

IowaDepartmentofCulturalAffairs

IowaDivisionofTourism

IowaMuseumAssociation:AdvocacyCommittee,DevelopmentCommittee

IowaPublicArtNetworkTaskforce

JuniorAchievementofEasternIowa

LeaveALegacyIowa

MainStreetWaterloo:DesignCouncil,Marketing/PromotionsCouncil

MuseumStoreAssociation

NorthAmericanReciprocalMembershipProgram

RiverfrontRenaissanceDesignCommittee

RotaryClub,downtownWaterloo:BoardofDirectors,FoundationDayCommittee

SilosandSmokestacks

VolunteerCenteroftheCedarValley

WaterlooCommunityPlayhouse&BlackHawk Children’s Theatre

WaterlooConvention&Visitor’sBureau:BoardofDirectors

WatrlooSchoolsAcademicAcademyAdvisory Committee

WESCOBoard (Waterloo Expo Services Corp.)

44 | STAFF / I N S T R U C T O R S / I N T E R N S

JenniferAllan

Kelly Anders

BrittanyChristopherson

LindseyChristopherson

Martha Claassen

DennisDuggan

Rick Foster

WilliamGronen

Kasandra Harrington

Maureen Hastings

LindsayKeast

Amy Kiefer

Angie Kramer

ElizabethKratoska

JoLynLennox

Hanna Mayhew

LynsieMaynard

Amy McConnell

Chase Miller

NancyNeessen

ElizabethPorter

Hannah Rohrer

DavidScott

MelissaSinnott

LindaStejskal

AntoinetteStoner

Corah Webber

MichelleByrd-Williams

PART-TIME EMPLOYEES

PennyAzbill

SharonAnway

EricBonzer

Azure Cross-Corell

SaraJayneCole

LoriDale

CarolDorr

GailGavlock

LindseyKeast

LisaMcClurg

Hannah Mayhew

NancyNeessen

WendyNiemeyer

PeggyNova

JeffOlsen

Hilda Ostby

KarenPotter

EricQuinn

DougReynolds

TeriRuleSheehan

ElizabethSparkman

KarenSummerson

CONTRACTED INSTRUCTORS

LindsayKeast

Melissa Murray

BeccaFagerlind

Marshall Allen

VOLUN T EER IN T ERNS

B OARD S / C OMMITTEES | 45

Rose Middleton | PRESIDENT

Kelly Anders

BobCoyle

JymGuyer

SarahGlascock

CatherineLeipold

LynsieMaynard

Andrew McCormick

Terry Rice

EdwardShannon

Cindy Wells

Carolyn Carpenter

JohannaKramer-Weston | STAFF

CammieScully | STAFF

FRIENDS OF THE ART CENTER BOARD

GolnarBuchanan|CHAIR

MaryAnnBurk

VickiCollum

ShannonFarlow | STAFF

Marsha Fisher

Megan Hannam

Wes Heitzman

Karol Rae Hoth

TomLanglas

SusanLewis

ChrisNelsonOlds

CammieScully| STAFF

KatySusong

AbbieVandenakker

MARKETING/DEVELOPMENT COMMITTEE

KarolRaeHoth|CHAIR

BillBlake

MikeBroshar|HONORARY MEMBER

MaryAnnBurk|HONORARY MEMBER

ScottCawelti

DavidDeeds

Tim Hurley

TomLanglas

BarbaraHeitzman

MarilynDeKoster

GolnarBuchanan

DiannePhelps

SteveShowers|HONORARY MEMBER

KatySusong

Carolyn Cole

CULTURAL & ARTS COMMISSION BOARD

SteveShowers | CHAIR

ElizabethAndrews | STAFF

KimBehm

MaryAnnBurk

BobCoyle

GeorgeDay

AnnEnderlein

JeanHall

Rosalyn Middleton

DiannePhelps


KentShankle | STAFF

TomStancliffe

Aaron Wilson

COLLECTIONS/ExHIBITIONS COMMITTEE

MikeBroshar|CHAIR

DodieDunn

MikeGuild | STAFF

DavidHildahl

Karol Rae Hoth

DannyKatz

TomLanglas


ChuckStillwill

WATERLOO COMMUNITY PLAYHOUSE/WATERLOO CENTER FOR THE ARTS JOINT COMMITTEE

46 | C OMMITTEES/PROFESSIONAL DEVELOPMENT

MarilynDeKoster| CO-CHAIR

BarbaraHeitzman| CO-CHAIR

Carolyn Carpenter | STAFF

Carole Hickens

DonnaHuff

LynsieMaynard

ChawnePaige | STAFF

JanRowray

KentShankle | STAFF

BonnieWinninger | STAFF

PROGRAMS/EDUCATION COMMITTEE

SteveShowers| CHAIR

MikeBroshar

BillBlake

KentShankle | STAFF

MikeGuild | STAFF


BUILDING & GROUNDS COMMITTEE

MarilynDeKoster| CO-CHAIR

BarbaraHeitzman| CO-CHAIR

MaureenNewbill | STAFF

BillBlake

ScottCawelti

VISITOR SERVICES/GIFT STORE COMMITTEE

Annual Haitian Art Conference

IowaMuseumAssociation

Developmentworkshop

IowaMuseumAssociation

Collections Care workshop

STAFF CONFERENCES & PROFESSIONAL DEVELOPMENT

DiannePhelps | CHAIR

NoelAnderson

BillieBailey

KevinBlanshan

MikeBroshar

DavidDeeds

PaulHuting

JimKerns

JeffKurtz

SusanLewis

ChawnePaige | STAFF

DanPerry

Craig Ritland

DougSchindel


KentShankle | STAFF

TomStancliffe

DarrellTaylor

MaryEllenWarren

PUBLIC ART COMMITTEE

| 47

pUrban Art Galleries Project: Marsh Place Gallery | Sculpture installation by artist Sarah Kolar.

FY2011 ANNUAL REPORT

225 Commercial StreetWaterloo, Iowa 50701-1313

Gallery HoursTuesday-Saturday 10:00 am - 5:00 pmSunday 1:00 - 5:00 pmMondays Closed to the Public

Phone (319) 291-4490Fax (319) 291-4270www.waterloocenterforthearts.orgwww.phelpsyouthpavilion.org

© 2011 Waterloo Center for the Arts. All Rights Reserved.The Waterloo Center for the Ar ts is supported in par t by the City of Waterloo, Iowa Ar ts Council,a division of the Iowa Department of Cultural Af fairs, Community Foundation of Northeast Iowa,City of Waterloo Hotel-Motel Tax Fund, and Friends of the Ar t Center.

Documents

FY2011 ANNUAL REPORT - Waterloo Center for the Arts · AMERICAN COLLECTION Watkins Foyer/Longfellow Concourse Galleries Sponsored by Friends of the Art Center, IDCA, WCA, City of