FY 2014 Proposed Section 16 - Community Development - City of … · 2013. 2. 26. · approach to bring the employee share to 5%. City of Alexandria –FY 2014 Proposed Budget 16-2

Operating Agencies

COMMUNITY DEVELOPMENT

Office of Housing ........................................................................ 16-2 Planning and Zoning ................................................................... 16-14 Economic Development Activities ............................................... 16-25 Office of Project Implementation ................................................. 16-33

City of Alexandria – FY 2014 Proposed Budget 16-1

Office of Housing

Mission Statement: The mission of the Office of Housing is to preserve and expand decent, safe and affordable housing opportunities for City residents, primarily low & moderate-income families; to monitor compliance with fair housing laws and requirements for relocation assistance to tenants displaced by condominium conversions; to facilitate compliance with state and local laws affecting landlord tenant rights & responsibilities; and to encourage residential and commercial revitalization.

Expenditure and Revenue Summary

Highlights

• In FY 2014, the proposed General Fund budget increases by $100,128 or 6.0%.

• FY 2014 personnel costs increase by $160,945, or 9.6%. A majority of this increase is due to the addition of a Beauregard Small Area Plan related Housing Relocation Advisor II position with a total cost of $83,609. The remaining increase of $77,336, will pay for increased benefit costs and the 1% increase in General Government pay scale to offset the 1% shift in the VRS contribution rate from the employer to the employee. This is the second year of a phased approach to bring the employee share to 5%.


Expenditure By Classification

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

% Change

2013-2014

Personnel $1,547,781 $1,683,599 $1,844,544 9.6%

Non-Personnel 7,920,688 4,922,505 7,778,954 58.0%

Capital Goods Outlay 0 0 0 0.0%

Total Expenditures $9,468,469 $6,606,104 $9,623,498 45.7%

Less Revenues

CDBG, NSP and Home New Revenue $770,639 $980,032 $980,032 0.0%

CDBG, NSP and Home Carryover Revenue 1,288,008 1,682,784 585,069 -65.2%

CDBG, NSP and Home Program Income 536,897 186,000 222,448 19.6%

ARRA New Revenue 0 0 0 0.0%

ARRA Carryover Revenue 75,280 0 0 0.0%

Housing Trust Fund New Revenue - Earmarked* 298,175 993,966 1,960,000 97.2%

Housing Trust Fund New Revenue - Not Earmarked 0 0 565,000 N/A

Housing Trust Fund Carryover Revenue - Earmarked* 1,933,800 595,477 870,000 46.1%

Housing Trust Fund Carryover Revenue - Not Earmarked 0 0 542,977 N/A

Affordable Housing Bonds - Earmarked* 0 0 1,600,000 N/A

Other 2,832,994 0 0 N/A

Total Designated Funding Sources $7,735,793 $4,438,259 $7,325,526 65.1%

Net General Fund Expenditures $1,732,676 $2,167,845 $2,297,972 6.0%

Total Department FTE's 17.3 15.0 16.0 6.7%

*Reflects $4,430,000 prev iously earmarked by City Council through the Braddock and Beauregard Small Area Plans for affordable housing w ithin those plan areas.

Office of Housing

Highlights, continued

•FY 2014 total non-personnel costs increase by $2,856,449, or 58.0% . Of this $52,849 impacts the General Fund and is due to an increase in rent of $10,446, as well as a $42,403 increase in the resources available for affordable housing projects from the dedicated real estate tax rate, due to slight increases in assessments. The remaining increase of $2,806,067 is part of the $4,430,000 that has already been earmarked by City Council action will be used for the Beauregard and Braddock Small Area Plan affordable housing implementation.

•The dedicated 0.6 cents of the City’s real estate tax rate, which supports affordable housing is projected to be continued into FY 2014. A portion of the dedicated funds are allocated to existing and projected debt service on City issued bonds whose proceeds have been, or will be, used for affordable housing.


Selected Performance Measures

Office of Housing



FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

# of participants served in home buyer training and education opportunities 151 0 0

Total # of households receiv ing homeownership loans 36 8 6

Total # of rehabilitation loan or grants obligated 13 12 13

# landlord tenant disputes mediated 1,215 1,000 1,000

% of tenant issues successfully resolved 96% 95% 95%

# of affordable units pledged by developers 61 10 10

# of Lending projects financed (counted at City loan approval) 1 2 3

Leadership & Management Support

Services10%

Home Ownership3%

Housing Rehabilitation

14%

Landlord Tenant6%

Affordable Housing Development & Preservation

67%

FY 2014 Proposed Expenditures by Program

Office of Housing

Activity Level Summary Information

Housing Programs and Activities Dept Info


Leadership & Mgmt Support ServicesLeadership & General ManagementGrant & Financial Management

Home OwnershipLending & Loan ManagementCounseling & TrainingSales & Marketing

Housing RehabilitationFinancing & Loan/Grant ManagementCounseling & TrainingSales & Marketing

Landlord Tenant RelationsLandlord Tenant Mediation & EducationFair Housing Enforcement & Education

Affordable Housing Development & Preservation

Securing & Fostering Affordable Unit DevelopmentLending

Department Contact Info703.746.4990http://alexandriava.gov/housing/

Department HeadMildrilyn Davis, [email protected]

Department StaffHelen McIlvaine, Deputy DirectorMelodie Seau, Division Chief, Landlord Tenant Relations

Shane Cochran, Division Chief, Program Implementation

Eric Keeler, Division Chief, Program Administration

Sean Christensen, Fiscal Officer

Expenditure By Program

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

% Change

2013-2014

Leadership & Management Support Services* $1,018,080 $954,217 $967,665 1.4%

Home Ownership $2,195,220 $309,584 $263,443 -14.9%

Housing Rehabilitation $785,162 $1,147,785 $1,330,656 15.9%

Landlord Tenant $341,578 $437,014 $542,540 24.1%

Affordable Housing Development & Preservation $5,128,429 $3,757,504 $6,519,194 73.5%


Authorized Positions (FTE's) by Program

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

% Change

2013-2014

Leadership & Management Support Services 5.4 5.3 5.3 0.0%

Home Ownership 4.2 0.8 0.8 0.0%

Housing Rehabilitation 2.3 1.9 1.9 0.0%

Landlord Tenant Relations 3.4 3.3 4.3 30.3%

Affordable Housing Development & Preservation 2.0 3.7 3.7 0.0%

Total full time equivalents (FTE's) 17.3 15.0 16.0 6.7%

Expenditure Summary

*FY 2011 figure includes Housing Master Plan and ARHA Strategic Plan.

Staffing Summary

Leadership & Management Support Services Program

The goal of Leadership and Management Support Services is to administer departmental resources effectively, and to work effectively with members of the public and with state and regional bodies to heighten awareness of Alexandria's housing goals, in order to advance the realization of the City's affordable housing goals.

Office of Housing

Program Totals

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

% of All Funds Budget 10.8% 14.4% 10.1%

Total Expenditures $1,018,080 $954,217 $967,665

CDBG, and Home New Revenue 206,178 167,143 168,141

CDBG, and Home Carryover Revenue 108,721 0 0

Affordable Housing Bonds and Dedicated Revenue Carryover 102,756 0 0

Net General Fund Expenditures $600,425 $787,074 $799,524

Program Outcomes

% of activ ities achiev ing target serv ice levels 60% 100% 100%

LEADERSHIP & GENERAL MANAGEMENT – The goal of Leadership and General Management is to ensure

the efficient administration of departmental activities, provide support to City-appointed citizen bodies,

provide input to regional or statewide housing bodies, and inform the public about housing issues and

Office of Housing programs.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $569,844 $596,486 $606,163

FTE's 1.6 1.6 1.6

# of departmental FTEs supported 17.0 15.0 16.0

# of activ ities managed 10 10 10

# educational presentations made 21 20 20

GRANT AND FINANCIAL MANAGEMENT – The goal of the Grant and Financial Management Activity is to

secure, monitor, and report on federal, state and local funds for housing and community development

activities in order to provide adequate funding for housing programs.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $448,236 $357,731 $361,502

FTE's 3.8 3.8 3.8

$ amount of federal funds awarded $1,957,643 $980,032 $980,032

# of federal applications and reports produced 12 10 10

% funding sources administered within budget 100% 100% 100%

Activity Data


Home Ownership Program

The goal of the Homeownership Program is to provide financing, training, and counseling in order to make home ownership possible for low and moderate income Alexandria residents and workers.

Office of Housing

Program Totals

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


Total Expenditures $2,195,220 $309,584 $263,443

CDBG, NSP and Home New Revenue 545,685 0 0

CDBG, NSP and Home Carryover Revenue 470,742 0 0

CDBG, NSP and Home Program Income 180,089 61,000 61,000

Housing Trust Fund New Revenue 123,175 61,500 65,000

Housing Trust Fund Carryover Revenue 458,977 150,000 100,000

Other Non-Federal New Revenue 0 0 0


Program Outcomes

% of lender-ready applicants receiv ing City loan assistance 74% 30% 30%

LENDING & LOAN MANAGEMENT – The goal of the Lending and Loan Management Activity is to provide

home purchase loans to low and moderate income Alexandria workers and residents in order to improve

their economic stability.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $2,012,960 $283,911 $237,521

FTE's 3.3 0.4 0.4

Total # of households receiv ing homeownership loans 36 8 6

Cost per household receiv ing homeownership loan $55,916 $35,489 $39,587

% of loans closed within 60 days of receipt of loan package 100% 100% 100%

Expenditures $69,013 $0 $0

FTE's 0.4 0.0 0.0

# of participants served in home buyer training and education opportunities 151 0 0

Cost per participant served $457 $0 $0

% of prescreened applicants completing home buyer training curriculum 42% 0% 0%

SALES AND MARKETING – The goal of the Sales and Marketing Activity is to place eligible buyers in

committed long term affordable units in order for the community to remain economically diverse. FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $113,247 $25,673 $25,922

FTE's 0.5 0.4 0.4

# of sales units placed under contract (including resale) 0 8 4

Cost per unit under contract NA $3,209 $6,481

% of units under contract within 6 months of listing NA 100% 100%

FY 2014

Proposed

FY 2013

Approved

Activity Data

COUNSELING & TRAINING – The goal of the Counseling and Training Activity is to provide home buyer

training and education opportunities to low and moderate income Alexandria workers and residents in order

to improve their readiness for home ownership.

FY 2012

Actual


Housing Rehabilitation Program

The goal of the Housing Rehabilitation Program is to provide finance, consulting and project management in order to improve the quality of the City's existing housing stock and maintain accessible, decent, safe and sanitary housing for low income City residents.

Office of Housing

Program Totals

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


Total Expenditures $785,162 $1,147,785 $1,330,655

CDBG and Home New Revenue 0 464,867 460,877

CDBG and Home Carryover Revenue 301,039 440,817 575,069

CDBG and Home Program Income 356,808 125,000 125,000

ARRA Carryover Revenue 75,280 0 0

Housing Trust Fund New Revenue 0 0 0

Housing Trust Fund Carryover Revenue 52,035 3,000 54,500

Net General Fund Expenditures $0 $114,101 $115,209

Program Outcomes

% of applicants with improved housing conditions 100% 100% 100%

FINANCING & LOAN/GRANT MANAGEMENT – The goal of Financing and Loan/Grant Management is to

provide home rehabilitation loans to low income Alexandria home owners to improve the condition or

accessibility of their housing. Accessibility improvements are available to Alexandria renters.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $785,162 $1,147,785 $1,330,655

FTE's 2.3 1.9 1.9

Total # of rehabilitation loan or grants obligated 13 12 13

Total # of home rehabilitation loan subordinated 4 4 4

Cost per loan transaction $46,186 $71,737 $78,274

% of non-lead based projects completed within 6 months of contract execution 80% 90% 90%

% of lead based projects completed within 9 months of contract execution 100% 90% 90%

Activity Data


Landlord Tenant Relations Program

The goal of Landlord Tenant Relations is to mediate disputes, provide counseling, referrals, and information regarding the rights and responsibilities of both landlords and tenants in order to foster positive relations and prevent evictions where appropriate.

Office of Housing

Program Totals

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


Total Expenditures $341,578 $437,014 $542,540

CDBG and Home New Revenue 18,776 11,383 12,034

CDBG and Home Carryover Revenue 11,948 10,000 10,000


Program Outcomes

% of tenant issues successfully resolved 96% 95% 95%

LANDLORD TENANT MEDIATION & EDUCATION – The goal of Landlord Tenant Mediation and Education is

to provide information and mediation to landlords and tenants based on legal rights and responsibilities,

and to provide oversight of condominium conversions in order to enhance the understanding of landlord

and tenant rights and responsibilities, resolve disputes satisfactorily, and ensure compliance with state and

local laws regarding condominium conversion.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $279,769 $376,067 $477,632

FTE's 2.6 2.6 3.6

# landlord tenant disputes mediated 1,215 1,000 1,000

# of clients served for information and referral 3,000 4,000 4,000

Program cost per 1,000 Alexandria rental units $8,835 $11,876 $15,083

Expenditures $61,809 $60,947 $64,908

FTE's 0.8 0.8 0.8

# testing reports completed 1 1 1

Cost per housing unit in the City $394 $388 $406

% positive evaluation by participants of training 100% 100% 100%

FY 2014

Proposed

FY 2013

Approved

Activity Data

FAIR HOUSING ENFORCEMENT & EDUCATION – The goal of Fair Housing Enforcement and Education is to

eliminate housing discrimination through testing, training of housing industry professionals and educating

consumers regarding their fair housing rights.

FY 2012

Actual


Affordable Housing Development & Preservation Program

The goal of Affordable Housing Development and Preservation is produce and preserve a range of permanent affordable housing types for low and moderate income Alexandria workers and residents in order to promote a diverse and vibrant community.

Office of Housing

Program Totals

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


Total Expenditures $5,128,429 $3,757,504 $6,519,194

CDBG and Home New Revenue 0 336,639 338,980

CDBG and Home Carryover Revenue 395,558 1,231,967 0

CDBG and Home Program Income 0 0 36,448

ARRA Carryover Revenue 0 0 0

Housing Trust Fund New Revenue 175,000 932,466 2,460,000

Housing Trust Fund Carryover Revenue 1,422,788 442,477 1,258,477

Affordable Housing Bonds and Dedicated Revenue Carryover 2,730,238 0 1,600,000

Other Non-Federal Carryover Revenue 0 0 0


Program Outcomes

% of all residential/mixed-use development activ ity resulting in committed affordable units 50% 33% 33%

SECURING & FOSTERING AFFORDABLE UNIT DEVELOPMENT – The goal of Securing and Fostering

Affordable Unit Development is to work with private developers to facilitate commitments of funds for

affordable housing and/or commitments of on-site affordable units in new developments, and to provide

affordable housing developers technical assistance, project oversight, and construction supervision, as

required, to ensure that all available financial resources are leveraged to maximize opportunities for quality

affordable housing production.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $270,638 $319,779 $3,973,542

FTE's 1.3 1.7 1.7

# of affordable units pledged by developers 61 10 10

# of units resulting from technical assistance prov ided by the City 0 30 47

Total # of affordable units (rental & sales) pledged or receiv ing city technical assistance 61 40 57

$ contributed to Housing Trust Fund by developers $350,000 $900,000 $2,460,000

% of affordable units of total units developed 0% 100% 100%

Expenditures (1) $4,857,791 $3,437,725 $2,545,652

FTE's 0.7 2.0 2.0

# of projects financed (1&2) 1 2 3

# of units committed (1&2) 10 56 40

Average loan amount committed per unit financed $30,000 $61,388 $63,641

% of loans approved or denied within 60 days of application 100% 100% 100%

(2) Counted at City loan approval

(1) FY 2012 expenditures includes funds for 14 condominium replacment units related to the James Bland Replacement units. FY 2013 includes a potential project for

which funds would have to be carried over from FY2012. FY2014 includes funds set aside for the Braddock Metro Area Plan. The Plan calls for 50% of developer

contributions received in the area to be reserved to fund replacement housing sites .

FY 2014

Proposed

Activity Data

LENDING – The goal of Lending is to provide City-secured funds to non profit development organizations

and private developers to subsidize the costs of producing and/or preserving affordable rental or special

needs housing.

FY 2013

Approved

Note: This activ ity includes funds reserv ed for Beauregard Small Plan Area housing units in FY 2014.

FY 2012

Actual


Office of Housing


FY 2014 Housing Program Sources and Uses

Program

Home Ownership

Housing

Rehab. Landlord Tenant

Affordable Housing

Development &

Preservation

Leadership & Mgmt Support

Services

Activity

(Uses)

Funding (Sources) .

Lending & Loan

Management

Counseling &

Training

Sales &

Marketing

Financing &

Loan/Grant

Management

Landlord

Tenant

Mediation &

Education

Fair Housing

Enforcement &

Education

Securing &

Fostering

Affordable

Development Lending

Leadership &

General

Management

Grant & Financial

Management Totals

CDBG

New Grant 0 0 0 460,877 0 12,034 0 0 38,489 94,836 606,236

Program Income 25,000 0 0 125,000 0 0 0 0 0 0 150,000

Carryover 0 0 0 575,069 0 10,000 0 0 0 0 585,069

25,000 0 0 1,160,946 0 22,034 0 0 38,489 94,836 1,341,305

One Loan Nine HPRLP

Loans

One RAMP

Loan

One Testing

Round

HOME

New Grant 0 0 0 0 0 0 338,980 0 34,816 373,796

Program Income 36,000 0 0 0 0 0 0 36,448 0 0 72,448

Carryover 0 0 0 0 0 0 0 0 0 0 0

36,000 0 0 0 0 0 0 375,428 0 34,816 446,244

One Loan One

Project

Financed

GENERAL FUND

New 11,521 0 25,922 115,210 406,027 42,874 260,138 151,542 567,674 231,850 1,812,758

Dedicated Revenue 0 0 0 71,605 0 0 385,520 0 0 457,125

New HOME Match 0 0 0 0 0 0 0 28,089 0 0 28,089

11,521 0 25,922 115,210 477,632 42,874 260,138 565,151 567,674 231,850 2,297,972

Admin Support

for

Homeownership

Program

TBD units

placed

under

contract

1,000

disputes

mediated &

4,000

clients

served

10 Developer

Pledged Units

HOUSING TRUST FUND

New 65,000 0 0 0 0 0 1,500,000 960,000 0 0 2,525,000

Carryover 100,000 0 0 54,500 0 0 613,404 574,000 0 0 1,341,904

HOME Match (Carryover) 0 0 0 0 0 0 0 71,073 0 0 71,073

165,000 0 0 54,500 0 0 2,113,404 1,605,073 0 0 3,937,977

Four Loans Three Mini-

RAMP Grants

Beauregard

Funds

Two

Projects

Financed

GO BONDS FOR BEAUREGARD0 0 0 0 0 0 1,600,000 0 0 0 1,600,000

ALL FUNDS 237,521 0 25,922 1,330,656 477,632 64,908 3,973,542 2,545,652 606,163 361,502 9,623,498

Notes: $460K of the new HTF will be allcoated to the Braddock Fund and $374K of the HTF carryover funds are in the the same fund.

$3.6 million of the HTF and Bond funds are allocated for Beauregard.

Office of Housing

Miscellaneous Information


Proposed Housing Trust Fund (HTF) expenditures for FY 2014 include a new allocation of up to $864,000 in estimated carryover Housing Trust Fund monies for the following programs:

$314,000 Housing Opportunities Fund $50,000 Rebuilding Together Alexandria

$500,000 Beauregard Small Area Plan Housing Fund$864,000 Total

In addition to the estimated Housing Trust Fund carryover monies, new projected Housing Trust Fund revenue received in FY 2014 will be used to supplement the following programs:

$279,000 Housing Opportunities Fund: Alexandria Housing Development Corporation (AHDC) $221,000 Housing Opportunities Fund: Not yet designated

$1,500,000 Beauregard Small Area Plan Housing Fund $460,000 Braddock Metro Small Area Plan Housing Fund

$2,460,000 Total

Office of Housing

Supplemental Requests


Activity Supplemental Request FTE's

FY 2014

Proposed

Landlord Tenant Mediation and Education Relocation Advisor II 1.0 $83,670

This initiative will add a Relocation Advisor II position to primarily manage the Beauregard Small Area Plan relocation

process. The relocation process will assist displaced households to relocate to safe and affordable housing that aligns with

the households needs. In FY 2014 the main body of work for this position will be to begin to develop better tenant

information through a detailed survey to begin establishing the databases, and to apply the proposed tenant relocation

scoring criteria in order to prioritize tenants for eventual relocation once redevelopment becomes imminent.

Mission Statement: The mission of Planning and Zoning is to involve the community in creating a shared vision for Alexandria’s future, and to ensure that all new development reflects this vision.

Planning & Zoning

Highlights

• In FY 2014 the General Fund budget increases by $139,452 or 2.5 %.

• In FY 2014, the personnel budget increases by $292,150 or 5.3%. The increase is attributed to a higher cost of benefits and the 1% increase in the General Government pay scale to offset the 1% shift in the VRS contribution rate from the employer to the employee. This is the second year of a phased approach to bring the employee share to 5%.

The personnel budget increase is also due to the addition of one full time Urban Planner III in the Development Division. The new position is created to support increases in development review related activities and to maintain or enhance current levels of service in the department. Additionally, one existing Urban Planner III position equivalent ($120,295) will be funded with Permit Center fees reflected as Special Revenue Funds. The Department of Code Administration is projecting to have sufficient revenue to support this position, as well as the cost of one Urban Planner II position ($95,683 in FY 2014) – funded in FY 2013; both of which will work in support of the City’s multi-department Permit Center. Funding the position with special revenue results in a reduction to Planning & Zoning’s General Fund budget of $120,295. Special Revenue will also fund 1 FTE hired for half of FY 2014 ($52,820) to support GIS functions related to on-going implementation of the City’s Permit Plan System.

•Total non-personnel costs increase by $19,676 or 8.8% due to an adjustment to maintain current levels of service ($18,000) related to GIS software capabilities to support Cityworks, CAD and GARI - which are programs used throughout the City - as well as an increase in office space leasing costs ($1,676) for the GIS functions of the department.

•The proposed budget increases the revenue budget for land use and development fees by $422,000, due to increases in base fee rates for development cases and increases to the maximum cap charged on development cases. These fee increases will better align service with cost of administration, ensuring that the department can meet the needs of applicants, as well as offset the addition of the one Urban Planner III for development review.


FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

% Change

2013-2014

Personnel $5,302,967 $5,506,083 $5,798,233 5.3%

Non-Personnel 385,091 223,363 243,039 8.8%

Capital Goods Outlay 0 0 0 0.0%


Less Revenues

Internal Service $0 $0 $0 0.0%

Special Revenue Fund 112,557 96,424 268,798 178.8%

Total Designated Funding Sources $112,557 $96,424 $268,798 178.8%

Net General Fund Expenditures $5,575,501 $5,633,022 $5,772,474 2.5%

Total Department FTE's 47.5 48.0 50.0 4.1%



Planning & Zoning

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

# of items docketed 23 35 30

# of development reviews 215 250 225

# of Neighborhood Planning initiatives in progress 5 5 5

# of items docketed for PC, BAR, and BZA (excluding development items) 208 260 200

# of administrative zoning applications processed 88 100 100

# of Historic Preservation administrative applications processed 253 350 300

% of targets met* 86% 92% 92%

* reflects department-wide average

Leadership and Management Support

Services13%

Neighborhood and Community Planning

17%

Development Review26%

Land Use Regulatory Services29%

Geographic Information15%

FY 2014 Proposed Expenditures by Program


Geographic Information SystemsData DevelopmentApplication and User Support

Leadership & Mgmt Support ServicesLeadership & General Management

Neighborhood and Community PlanningSmall Area Plans, Special Studies &

Citywide ProjectsPlan Implementation

Development Review

Plan & Development Review

Land Use Regulatory ServicesAdministrative Support to P&Z Boards and Commission

Zoning Administration Historic Preservation

Department Contact Info703.746.4666http://alexandriava.gov/planning/

Department HeadFaroll Hamer, [email protected]

Department StaffCicely Woodrow, Management Analyst [email protected]

Planning & Zoning Programs and Activities Dept Info

Planning & Zoning

Expenditure and Staffing Summary


FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

% Change

2013-2014

Leadership and Management Support Services $889,716 $859,683 $808,755 -5.9%

Neighborhood and Community Planning 1,076,981 1,003,788 1,047,227 4.3%

Development Review 1,347,034 1,420,394 1,552,139 9.3%

Land Use Regulatory Services 1,624,179 1,667,135 1,749,296 4.9%

Geographic Information 750,148 778,446 883,855 13.5%



FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

% Change

2013-2014

Leadership and Management Support Services 6.2 6.0 6.0 0.0%

Neighborhood and Community Planning 7.7 8.1 8.1 0.0%

Development Rev iew 11.5 11.3 13.1 15.9%

Land Use Regulatory Serv ices 16.1 16.6 15.8 -4.8%

Geographic Information 6.1 6.1 7.0 16.2%

Total FTE's 47.5 48.0 50.0 4.1%

Staffing Summary*

Expenditure Summary

*Columns may not total due to rounding.


Leadership and Management Support Services Program

The goal of Leadership and Management Support Services is to provide assistance to planning staff, other department staff, and the public by keeping people informed about important planning activities.

Planning & Zoning

Program Totals

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed



Less Revenues $0 $0 $0


Program Outcomes

% of program targets met 100% 100% 100%

LEADERSHIP AND GENERAL MANAGEMENT – The goal of Leadership and Management Support Services is

to set strategic goals for the department, manage the department and staff efficiently to achieve those goals,

and provide assistance to other City staff and the public through communication about important planning

activities

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $889,716 $859,683 $808,755

FTE's 6.2 6.0 6.0

Citizen, Council and Freedom Of Information Act (FOIA) requests processed 438 375 425

Activity Data


Neighborhood and Community Planning Program

The goal of the Neighborhood and Community Planning Program is to work with City residents to create neighborhood plans, and to build consensus on a vision for the future that reflects community goals and expectations.

Planning & Zoning

Program Totals

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed



Less Revenues $112,557 $0 $0

Net General Fund Expenditures $964,424 $1,003,788 $1,047,227

Program Outcomes

% of targets met 100% 100% 100%

SMALL AREA PLANS, SPECIAL STUDIES & CITYWIDE PROJECTS – The goal of Small Area Plans, Special

Studies & Citywide Projects is to create a plan for an identified area that provides a vision and formulate

recommendations for implementation to improve the quality of the community.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $627,691 $545,509 $566,373

FTE's 3.8 4.2 4.2

# of Neighborhood Planning initiatives in progress* 5 5 5

PLAN IMPLEMENTATION – The goal of Plan Implementation is to improve the quality of the community by

implementing the approved small area plans.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $449,290 $458,279 $480,854

FTE's 3.8 3.8 3.8

# of Plan Implementations in progress * 4 5 5

*The planning initiatives for FY 2012 were: Beauregard, Waterfront, Potomac Yard, Public Engagement Process, and Wayfinding.

Planning initiatives for FY 2014 may include: Eisenhower West, Gen-On, and North Old Town

*The plan implementations for FY 2012 were: Wayfinding, Arlandria, Braddock Road, and King Street Retail.

The FY 2014 plan implementations include: Arlandria, Beauregard Corridor, Braddock, Landmark/Van Dorn, and Waterfront.

Activity Data


Development Review Program

The goal of the Development Review Program is to retain and enhance Alexandria’s quality of life by ensuring that development proposals are consistent with the Master Plan and Zoning Ordinance, consist of quality building design, urban design and site planning, and provide an overall public benefit.

Planning & Zoning

Program Totals

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed



Less Revenues $0 $96,424 $215,978

Net General Fund Expenditures $1,347,034 $1,323,970 $1,336,161

Program Outcomes

% of targets met 60% 95% 95%

PLAN & DEVELOPMENT REVIEW - The goal of Plan and Development Review is to ensure that high quality

development meets regulatory obligations and involves the community at the formative stage of each project.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $1,347,034 $1,420,394 $1,552,139

FTE's 11.5 11.3 13.1

# of items docketed 23 35 30

# of permits reviewed 810 650 725

% of permits reviewed by scheduled date 95% 95% 95%

% of preliminary plans docketed within 90 days 95% 95% 95%

# of development rev iews 215 250 225

Activity Data


Land Use Regulatory Services Program

The goal of the Land Use Regulatory Services Program is to administer and enforce zoning and subdivision regulations, review and approve construction permits and business licenses for compliance with the Zoning Ordinance, and respond to citizen complaints and inspect property for zoning compliance.

Planning & Zoning

Program Totals

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed





Program Outcomes

% of scheduled targets met 90% 95% 95%

ADMINISTRATIVE SUPPORT TO P&Z BOARDS AND COMMISSION – The goal of Administrative Support to

Boards and Commission is to manage dockets, publish staff reports and materials, maintain official meeting

minutes and case files, and prepare and certify legal notices for the Planning Commission, Board of

Architectural Review, and Board of Zoning Appeals.*

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures** $552,897 $599,899 $308,575

FTE's** 5.4 2.9 2.8

# of items docketed for PC, BAR, and BZA (excluding development items) 208 260 200

Activity Data

*In FY 2013 the Permit & License Rev iew activ ity was renamed Administrative Support to P&Z Boards and Commission to create an activ ity that more accurately reflects

the Department's work supporting the planning and zoning boards and commissions. For FY 2013, FTEs associated with the zoning enforcement and administration

functions of the department previously budgeted in Permit & License Rev iew have been reallocated to the Zoning Administration Activ ity .

**FTE's in FY 2013 reflect only the new Administrative Support activ ity . Prior year expenditures and FTEs represent the prior Permit & License Rev iew activ ity which

included some expenditures and FTE's associated with zoning functions that were reallocated to the Zoning Administration activ ity in FY 2013. FY 2014 expenditures reflect

corrected expenditures adjustment for the FY 2013 reorganization.


Land Use Regulatory Services Program, cont.

Planning & Zoning

ZONING ADMINISTRATION – The goal of Zoning Administration is to ensure compliance with the Zoning

Ordinance and applicable regulations through review and approval of permit and license applications, review

of grading plans, and enforcement of provisions of the ordinance, regulations, and special use permits.* FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $573,748 $519,578 $875,929

FTE's 6.4 8.4 7.9

# of administrative zoning applications processed 88 100 100

# of permits/licenses/grading plans processed 4,474 3,100 3,500

# of customers served 24,873 21,000 22,000

# of zoning enforcement activ ities 1,257 750 1,000

HISTORIC PRESERVATION – The goal of Historic Preservation is to maintain the high quality, reputation

and character of the City's historic buildings, and to ensure compliance with historic district requirements

through the review and approval of applications for changes to structures in the City's historic districts.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $497,534 $547,658 $564,792

FTE's 4.4 5.4 5.2

# of Historic Preservation administrative applications processed 253 350 300

# of Historic Preservation permits processed 1352 950 950

# of Historic Preservation special projects in process 5 4 4

*FY 2014 expenditures, FTEs and performance measures reflect the reorganization related to the department's zoning enforcement and administration functions that were

previously associated with the Permit & License Rev iew activ ity .

Activity Data

Activity Data


Geographic Information Program

The goal of the Geographic Information Program is to enable the City to improve communication and decision-making to ultimately better serve the public through the innovative use of Geographic Information Systems Technology.

Planning & Zoning

Program Totals

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed



Less Revenues $0 $0 $52,820


Program Outcomes

% of targets met 80% 70% 70%

DATA DEVELOPMENT – The goal of the Data Development activity is to create and maintain the City’s

geospatial infrastructure, the City’s definitive source for geographic information. This system models real

world features and the relationships between them to provide the foundation for Division’s User Support

Activities.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $244,292 $251,544 $259,814

FTE's 2.0 2.0 2.0

# of data layers maintained 95 95 107

APPLICATION AND USER SUPPORT – The Goal of the Application and User Support activity is to ensure

departments such as Planning and Zoning, Public Safety, Real Estate Assessments, and Transportation and

Environmental Services can fulfill critical aspects of their missions through an array of geospatial tools

including applications, studies and maps.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $505,856 $526,902 $624,041

FTE's 4.0 4.0 5.0

# of City staff users accessing the GIS 650 700 800

# of GIS applications supported 19 19 20

# hits on GIS internet map server application 65,500 70,000 70,000

# of GIS projects in process 5 5 5

Activity Data


Adjustments to Maintain Current Service Levels

Summary of Budget Changes

Planning & Zoning

FY 2014 Proposed Budget Reductions

FY 2014 Proposed Supplemental Requests

Activity Reduction FTE Impact

FY 2014

Proposed

Development Review Program Fund portion of Program with

Special Revenue

0.0 ($120,295)

In FY 2014 one existing Urban Planner III FTE will be funded by Permit Center fees reflected in the Special Revenue

Fund. This change reduces the General Fund budget for Planning & Zoning by $120,295 in FY 2014. Code is

projecting to have sufficient revenue to support departmental operations and this position equivalent, which currently

supports Permit review activity. This position will become part of the permit center expanded operations.

Activity Adjustment FTE Impact

FY 2014

Proposed

Application & User Support Increased software licensure cost 0.0 $18,000

The FY 2014 Budget provides an additional $18,000 to maintain current services related to GIS software capabilities

to support Cityworks, CAD and GARI - which are programs used throughout the City. The adjustment is due to

increased licensure costs for ESRI software that provides the basis for the three City computer programs.

Activity Supplemental Request FTE Impact

FY 2014

Proposed

Development Review Program One new Urban Planner III 1.0 $95,420

Application & User Support One new GIS Analyst III 1.0 $0

Development applications are projected to increase into FY 2014, necessitating the addition of a development review

position to maintain current departmental performance levels, specifically in regard to processing time. The cost of

this position will be offset in the General Fund with increased revenue budget for land use and development fees.

The cost of this position in FY 2014 is $52,820 and will be funded by Permit Center fees reflected in the Special

Revenue Fund. While the personnel impact is the addition of one FTE, the position is only funded for one half of FY

2014. This position will support GIS functions related to on-going implementation and maintenance of the City's

Permit Plan System - which is integral to the performance and on-going operation of the City's multi-departmental

Permit Center.



Planning & Zoning

Proposed Fee Adjustments

Activity Fee Adjustment

FY 2014

Proposed

Zoning Administration Land Use & Development Fee Revenue Adjustment $422,000

The positive real estate and development trend for FY 2013 is projected to continue into FY 2014. As a result,

revenue collections from the City's land use and development fees is anticipated to increase. The increase in revenue

shown will also come due to fee increases proposed, including increases in base fee rates for development cases

and increases to the maximum cap charged on development cases These fee increases will better align service with

cost of administration, ensuring that the department can meet the needs of applicants. Some fees for smaller

projects would also be decreased to better align with the level of service provided by the City.


Economic Development Activities

Mission Statement: Economic Activities encompasses City contributions to organizations that provide economic development activities that benefit Alexandria residents.

FY 2014 Proposed Organization Summary Information (reflects City and non-City funding)

Highlights

• The FY 2014 proposed budget increases the City’s overall General Fund contribution to economic development activities by $244,772 or 5.1%.

• The General Fund contribution to ACVA increases by $248,655 or 8.5%. This increase is attributed to $88,655 in current services adjustments related to salary and benefit cost increases and higher lease expenses, a $200,000 increase in the Destination Advertising Campaign, and the elimination of $15,000 for operation of the Visitor Center during non-peak seasonal periods. $25,000 in one time funding for King Street banners was included in FY 2013 and is not part of the FY 2014 proposed budget. The increased funding for the Destination Advertising Campaign serves to generate overnight stays in Alexandria by targeting a key demographic within a 5-hour drive through strategic advertising placements and is expected to generate at least $500,000 in additional City revenues. In addition, some international advertising will be initiated in key markets, in a joint program with other jurisdictions.

• The General Fund contribution to AEDP decreases by $1,087 or 0.7%. The net decrease includes a current service adjustment of $38,914 related to salary and benefit cost increases as well as higher lease and management costs. The FY 2014 proposed budget eliminates $25,000 in funding for the Greater Washington Initiative marketing program – which is no longer occurring – as well as $15,000 in funds for business façade improvements in the Arlandria neighborhood.

• The General Fund contribution to SBDC’s budget reflects three changes. First, the SBDC proposed budget includes a current service adjustment of $24,592 related to salary and benefit cost increases as well as higher lease costs. Second, the FY 2014 proposed budget eliminates $49,288 due to operational efficiencies implemented in the agency. This decrease is more than offset by $60,000 in FY 2014 CIP IT Plan funding for a website overhaul to improve client processing, education and outreach, as well as leveraging support from AEDP.

• First Night Alexandria ($45,000) is funded at FY 2013 levels in the FY 2014 budget. The Marketing Fund has been reduced by $50,000 from FY2013 levels, to $135,000, however the fund will now be allowed to carryover fund balances of up to $50,000 per year.

• The FY 2014 proposed budget adds funding for King Street Holiday Lights ($71,900) as a new Economic Development Activity. This funding was previously allocated to Recreation, Parks & Cultural Activities, which will remain responsible for installing and maintaining the Holiday Lights.

Expenditure By Program*

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

% Change

'13 to '14

Alexandria Convention and Visitors Association (ACVA) $3,017,580 $3,114,028 $3,374,683 8.4%

Old Town Marketing and Advertising Banners (ACVA) $0 $25,000 $0 -100.0%

Alexandria Economic Development Partnership (AEDP) $1,473,587 $1,692,520 $1,680,945 -0.7%

Alexandria Small Business Development Center (SBDC) $443,201 $406,171 $418,974 3.2%

Marketing Fund $176,346 $185,000 $135,000 -27.0%

First Night $45,000 $45,000 $45,000 0%

Holiday Lights (New FY 2014) $0 $0 $71,900 100.0%


Less: Revenues and Retained Earnings $296,315 $626,767 $640,778 2.2%

Total General Fund Expenditures $4,859,399 $4,840,952 $5,085,724 5.1%

*The funding above reflects the total investment in Economic Development activities, including City General Fund contributions, federal grants,

membership fees, retained earnings, Industrial Development Authority fees and other income. Program expenditures show n are those submitted to

the City in organizational f inancial statements. The City General Fund expenditures includes all General Fund support to each agency. SBDC 2012

Actuals are reported by Calendar Year (CY 2011)




Alexandria Convention & Visitors AssociationAlexandria Economic Development Partnership, Inc.Alexandria Small Business Development CenterFirst Night AlexandriaMarketing FundHoliday Lights

Alexandria Convention and Visitors AssociationPatricia Washington, President and [email protected]

Alexandria Economic Development Partnership, Inc.Val Hawkins, President and [email protected]

Alexandria Small Business Development CenterBill Reagan, Executive [email protected]

Economic Development Activities Contact Information

FY 2014 Proposed Expenditures by Organization

Alexandria Convention and

Visitors Association

(ACVA), 58.9%

Alexandria Economic

Development Partnership

(AEDP), 29.4%

Alexandria Small Business

Development Center (SBDC),

7.32%

Marketing Fund, 2.4%

First Night, 0.8%

Holiday Lights, 1.3%



ACVA Program

The goal of the Alexandria Convention and Visitors Association is to generate tourism and conventions that increase business revenues and City taxes, as well as promote the City of Alexandria and its assets.

Program Totals

FY 2012

Actual*

FY 2013

Approved***

FY 2014

Proposed

Total Expenditures 3,017,580 3,139,028 3,374,683

Less Revenues $238,364 $226,000 $213,000

Use of/Contributions to Retained Earnings** -$19,754 $0 $0


Program Outcomes

Change in hotel transient lodging tax (6.5% ) 1.9% 6% 3.8%

Change in lodging fee ($1 per room per night) 2.4% 2% 1%

*Net General Fund Expenditures include $50,000 allocated in Council's Contigent Reserves

** Subject to change by ACVA in FY2013

*** Includes additional $25,000 for Banners in FY 2013 above the base contribution of $2,888,028.

CONVENTION SALES AND MEETING SUPPORT – The goal of Convention Sales and Meeting Support is to

attract conventions, meetings and other groups to the City to generate revenue, thereby reducing the tax

burden on residents.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


$ of actualized revenue for businesses including hotels $3,805,097 $4,000,000 $4,200,000

Qualified group tourism leads 850 1,000 925

ADVERTISING/MARKETING – The goal of the paid advertising campaign is to generate visitor spending

through leisure visitors, with an emphasis on overnight guests.FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


Total Lodging Tax Generated 11,519,776 $12,400,000 $12,871,200

Total Visitor Spending $711,000,000 $660,000,000 $769,017,600

Website Visits 1,009,128 1,000,000 1,525,801

ALEXANDRIA VISITORS CENTER AT RAMSAY HOUSE – The goal of the Visitor Center is to provide visitors

to the City with a central location to gather information and plan their visit.FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


Number of v isitors 79,755 78,000 80,000

PUBLIC RELATIONS – The goal of Public Relations is to generate earned media, and provide tourism

industry professional and marketing support.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


Total number of stories placed (print, online and broadcast) 609 800 800

TOURISM INDUSTRY SUPPORT – The goal of Tourism Industry Support is to provide networking and

professional development opportunities for Alexandria's tourism industry in order to improve their ability to

serve visitors to the City.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


Total jobs supported by v isitor spending (calendar year) 6,067 6,025 6,067

Number of members 350 350 350

Activity Data



Alexandria Economic Development Partnership, Inc.

The goal of the AEDP Program is to increase economic development activity that will result in a more equitable distribution of the real estate tax burden between commercial and residential properties and will ensure a sustainable economic future for Alexandria.

Program Totals

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


Retained Earnings ($140,468) $15,490 $0

IDA Funds $24,052 $50,000 $50,000

Other Funding $535 $208,376 $213,378

Net General Fund Expenditures* $1,589,468 $1,418,654 $1,417,567

Program Outcomes

% of real property tax base representing commercial property 43.2% 42% 42.9%

* FY 2012 Actual includes $200,000 in contingent reserves

MARKETING – The goal of Marketing is to promote Alexandria as a premiere location for business thereby

enhancing the City's tax revenue and increasing employment opportunities.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


FTE's 1.5 1.5 1.5

% increase in commercial tax base -0.7% 6.6% 2%

% increase in level of at-place employment 9.4% 4% 4%

Visits to Alexecon.org website 39,521 60,000 75,000

Alexecon.org page v iews 178,924 200,000 250,000

BUSINESS RETENTION & EXPANSION.- The goal of Business Retention and Expansion is to retain existing

businesses in existing or more suitable locations within the City, to maintain and expand the commercial tax

base and the City's employment opportunities, and to ensure a diverse quality of life for both the business

and residential communities.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


FTE's 1.5 1.5 1.5

# of jobs retained 1340 475 1000

Square feet of commercial space leased - retention or expansion 262,504 150,000 200,000

BUSINESS ASSISTANCE – The goal of Business Assistance is to provide Alexandria business with support,

in the form of grants, regulatory process expertise and general information, to enable them to function in full

compliance and awareness of the requirements and opportunities available to them. FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


FTE's 1.5 1.5 1.5

# of applications for Façade Improvement grants** 4 2 0

# of bond financing applicants & total bonds issued ($) 4/$26,105,000 N/A 3/$20,000,000

# of businesses assisted 210 200 300

** Façade Improvement program has been eliminated for FY 2014

Activity Data



Alexandria Small Business Development Center:

The Alexandria Small Business Development Center strengthens small businesses and promotes economic growth by providing quality services such as management consulting, educational programs and access to business resources.

Alexandria Economic Development Partnership, Inc., continued

BUSINESS ATTRACTION - The goal of Business Attraction is to work with property owners, developers, real

estate professionals, brokers and tenants to attract new businesses to the City that create new economic

activity and employment opportunities.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


FTE's 1.5 1.5 1.5

# of jobs attracted 6,165 2,000 3,000

Square feet of commercial space leased - new 1,757,171 300,000 300,000

Commercial (office) vacancy rate*** 15.3% 11% 14%

Commercial (office) average rental rate $30.45 $32.50 $32.00

*** FY 2012 Actuals are as of June 30, 2012. FY 2014 represents the projected vacancy rate for June 30, 2014.


Program Totals

FY 2012

Actual*

FY 2013

Approved

FY 2014

Proposed


Use of Retained Earnings* $0 $24,901 $0

Less Revenues $193,586 $102,000 $164,400


Program Outcomes

# of indiv iduals assisted 569 425 700

BUSINESS ASSISTANCE - INDIVIDUAL CONSULTATIONS - The goal of Business Assistance - Individual

Consultations is to provide individual and confidential guidance to existing business owners and new

entrepreneurs to help them solve problems, overcome obstacles, connect to resources, identify new

opportunities, and strengthen their potential for success and growth.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


FTE's 3.1 3.1 2.5

# of indiv iduals counseled/total conseling hours 350/1126 1,000 500/1500

Increased sales by client companies $19,030,811 $10,000,000 $20,000,000

Increased jobs (created and retained) 239/472 300 250/475

# of loans procured/value of loans by clients - with SBDC assistance** 17/$7,000,000 N/A 25/$10,000,00

BUSINESS ASSISTANCE - INDIVIDUAL INQUIRIES/INFORMATIONAL MATERIALS - The goal of Business

Assistance - Individual Inquiries/Information Materials is to provide timely answers to initial inquiries from

existing business owners and new entrepreneurs to help them with the issues that concern them and to help

determine what resources, including the SBDC, can be helpful to them.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed


FTE's 0.7 0.7 0.5

# of tailored start-up packets created and distributed 349 400 450

# of training events/attendees 37/680 41/1052 45/1125

Note: as of July 1, 2012 the SBDC has transitioned to a FY of July-June to align with the City 's FY. Many of the metrics

above are reported on a calendar year basis (2011 or 2012, if available)

*FY 2012 actual figures are reported by calendar year (CY 2011).

** This is a new measure for FY 2013

Activity Data


Other Economic Development Activities

Program Totals

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed




Program Outcomes

No Program Outcomes N/A N/A N/A

Marketing Fund - The Marketing Fund is a matching grant program designed to leverage private matching

dollars and increase cooperation and coordination among multiple businesses and organizations to promote

Alexandria as a destination for visiting, shopping, dining and doing business.

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed *


Non-City funding $0 $0 $0

City funding $176,346 $185,000 $135,000

* The Marketing Fund will be allowed carryover of fund balances up to $50,000 per year beginning in FY2014.

First Night Alexandria

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $45,000 $45,000 $45,000

Holiday Lights**

FY 2012

Actual

FY 2013

Approved

FY 2014

Proposed

Expenditures $0 $0 $71,900

Activity Data

**Holiday Lights funding has been transferred from the Recreation Parks & Cultural Activ ities budget to Economic Development for FY 2014. Recretion Parks & Cultural

Activ ities will remain responsible for light installation and maintenance.




Adjustments to Maintain Current Services

Expenditure Reduction

Agency Adjustment

FY 2014

Proposed

ACVA $88,655

AEDP $38,914

SBDC $24,592

Holiday Lights $71,900

This a transfer of funding previously included in the Recreation Parks & Cultural Activities Budget.

Personnel costs increase due to salary and benefits adjustment. Non-personnel costs increase by $3,000 to cover the inflationary-

based lease adjustment for office space, as well as a 3% increase office management expenses.

This adjustment will accommodate merit and benefit increases for existing staff, as well as the annual increase in occupancy costs

and organizational costs (eg. Insurance).

This increase provides for a merit increase to SBDC staff and covers SBDC's share of the increased cost for office space.

Agency Reduction Option

FY 2014

Proposed

ACVA Reduction to Visitor Center at Ramsay House ($15,000)

AEDP Cost Savings and Reduction to Business Assistance ($40,000)

SBDC Reduction to Small Business Consulting Services ($49,288)

Marketing Fund Reduction to Marketing Fund ($50,000)

This reduction reduces the Marketing Fund by $50,000 from FY2013 levels, to $135,000; however the fund will now allow carryover

of fund balances of up to $50,000 per year to ensure sustainability of the program.

This reduction results from closing the Visitors Center at 5pm (instead of 8pm) Sunday through Wednesday for 14 weeks beginning

early December through mid-March, in addition to augmenting paid staff with volunteers.

This reduction reflects the elimination of AEDP's participation in the Greater Washington Initiative Marketing Program. This program

has been terminated, resulting in savings to AEDP of $25,000. The reduction also includes elimination of $15,000 in funding the

Facade Improvement Program for Arlandria/ Enterprise Zone area properties.

This reduction reflects ongoing operational efficiencies to be implemented within the agency which will be balanced by synergistic

support from AEDP and offset by $60,000 in FY 2014 Capital Improvement IT Plan funding dedicated to an agency website overhaul.

This website overhaul will improve client intake performance through creation of an online portal for education and processing.



Summary of Budget Changes (Continued)

Supplemental Adjustment

Agency Adjustment

FY 2014

Proposed

ACVA Additional Investment for Destination Advertising $200,000

The Destination Advertising Campaign serves to generate overnight stays by targeting a high value audience within a five-hour drive

radius, through advertising in print, broadcast and digital media. A third-party ROI study commissioned by the City and ACVA in

2010 concluded that $1 spent on advertising resulted in $133 of visitor spending and $4 in tax revenue for the City. In last year’s FY

2013 budget, an additional $100,000 increased the program’s budget to the current level of $701,216 thus increasing the economic

impact of the campaign from $80 million to $93 million while generating $200,000 in revenue for the City. In FY 2014, the proposed

budget provides for a $200,000 increase to be invested in domestic advertising ($125,000), international advertising ($50,000)

(through a collaboration with the Capital Regional USA, the Northern Virginia DMOs, and Virginia Tourism Corporation), and

advertising for conventions and meetings ($25,000). The City anticipates the additional investment will be offset by at least

$500,000 in City general fund revenue generated. The additional investment will also increase the economic impact of the

campaign by at least $26.6 million in additional visitor spending.


Expenditure and Revenue Summary

Office of Project Implementation

Mission Statement: The goal of the Office of Project Implementation is to facilitate the work of City Departments, contractors and external governmental organization, from plan approval to project completion, ensuring the successful development and completion of the most complex and highest priority capital projects, to maximize the efficiency and benefit to all stakeholders. A primary focus of this Office is implementation of the City’s Waterfront Small Area Plan.

Highlights

• In FY 2014, the General Fund budget increases by $22,666, or 7.3%.

• In FY 2014, the personnel budget increases by $12,666, or 4.1%. The increase is attributed to a higher cost of benefits and the 1% increase in the General Government pay scale to offset the 1% shift in the VRS contribution rate from the employer to the employee. This is the second year of a phased approach to bring the employee share to 5%.

•In FY 2014, a $10,000 non-personnel budget is established. The Office of Project Implementation was created in FY 2013 as a Non-Departmental expenditure ($308,967). Staff expects the first full year of functional operation in FY 2014.


FY 2012

Actual *

FY 2013

Approved

FY 2014

Proposed

% Change

2013-2014

Personnel N/A $308,967 $321,633 4.1%

Non-Personnel N/A 0 10,000 100.0%

Capital Goods Outlay N/A 0 0 0.0%

Total Expenditures N/A $308,967 $331,633 7.3%

Funding Sources

Internal Service N/A $0 $0 0.0%

Total Designated Funding Sources N/A $0 $0 0.0%

Net General Fund Expenditures N/A $308,967 $331,633 7.3%

Total Department FTEs N/A 2.0 2.0 0.0%

* Office of Project Implementation was established in FY 2013


Office of Project ImplementationProject Implementation

Waterfront Small Area Plan Implementation

Department Contact Info703.746.4300

Department HeadVacant

Office of Project Implementation Programs and Activities Dept Info


Program Level Summary Information


FY 2012

Actual *

FY 2013

Approved

FY 2014

Proposed

% Change

2013-2014

Office of Project Implementation N/A $308,967 $331,633 7.3%Total Expenditures N/A $308,967 $331,633 7.3%


FY 2012

Actual *

FY 2013

Approved

FY 2014

Proposed

% Change

2013-2014

Office of Project Implementation N/A 2.0 2.0 0.0%

Total Authorized Posistions (FTE's) by Program N/A 2.0 2.0 0.0%


Expenditure Summary

Staffing Summary


Project Implementation:

The goal of the Project Implementation activity is to facilitate the implementation of high priority capital projects, including the recently adopted Waterfront Plan and flood mitigation and other complex capital plans.


Program Totals

FY 2012

Actual*

FY 2013

Approved

FY 2014

Proposed

Total Expenditures N/A $308,967 $331,633

Less Revenues N/A $0 $0

Net General Fund Expenditures N/A $308,967 $331,633

PROJECT IMPLEMENTATION – The goal of the Project Implementation activity is to facilitate the

implementation of high priority capital projects, including the recently adopted Waterfront Plan and flood

mitigation and other complex capital plans.

FY 2012

Actual*

FY 2013

Approved

FY 2014

Proposed

Expenditures N/A $308,967 $331,633

FTE's N/A 2.0 2.0



PAGE INTENTIONALLY LEFT BLANK


Documents

FY 2014 Proposed Section 16 - Community Development - City of … · 2013. 2. 26. · approach to bring the employee share to 5%. City of Alexandria –FY 2014 Proposed Budget 16-2