FY 2015 PROPOSED BUDGETHIGHLIGHTS KYRA R. GREENE, PHD

CENTER ON POLICY INITIATIVES

COMMUNITY BUDGET ALLIANCE

MAY 3, 2014

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BUDGET BASICS

Total Budget of $2.97 Billion Includes:

• General Fund Revenues & Expenditure: $1.18B

• Enterprise & Other Funds: $1.49B

• CIP Expenditures: $298 M

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FY 14 YEAR-END PROJECTED GENERAL FUND RESERVES

Amount Percent of General Fund

Revenue (3 Year Average)

FY 2014 Year-End Unrestricted Balance

$164M 15.3%

Emergency Reserve $86M 8.0%

Stability Reserve $64M 6.0%

FY 2015 Reserve Requirement $150M 14.0%

Projected Excess Equity $14M 1.3%

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WHERE DID WE FIND MONEY IN THE PAST?

-$62.6M

-$56.7M

Harmful Cuts!

Harmful Cuts!

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WHAT’S THE IMPACT IN THIS COMING YEAR?• Service levels are improving but still lower overall than

before the recession.

• The service level reductions have a disproportionate impact on low/moderate income families and historically neglected neighborhoods.

• An infrastructure that is in disrepair due to deferred maintenance and repair (M&R)

• A backlog of new infrastructure needs including thing like fire stations

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PROGRAMS AND SERVICES: HIGHLIGHTS

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PUBLIC SAFETY DEPARTMENTSIncreasing Size of Police Academies ($4.0M)

• 9 additional positions per academy

Police Officer Retention ($3.2M)

• Uniforms and recruitment activities

Additional Fire Academies ($1.1M)

• Total of 3 per year

Skyline Temporary Fire Station ($1.0M)

• 6 months of staffing• Facility paid for with FY14 surplus

Fire Fast Response Pilot ($600,000)

• 2 Person teams mostly to respond to medical calls

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LIBRARY• Adding Hours ($1.5M)

• Branch libraries 4 additional hours per week• Central Library 5 additional hours per week• 12 Branches (those already open on weekends) getting expanded Saturday & Sunday hours

• Library After School Program ($0.5M)

• “Do Your Homework @ the Library”• Funds transferred from the budget for buying books and other material.

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NEIGHBORHOOD FACILITIES

Park Assessment Expansion ($0.4M)• FY 14—playgrounds and parking lots• FY 15—30 community parks

New Park Facilities ($0.8M)• Ed Cramer Park• Central Avenue Mini-Park• Cabrillo Heights Neighborhood Park• Solana Ranch Neighborhood Park• San Ysidro Neighborhood Park (Former Fire Station Site)

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NEIGHBORHOOD SERVICESCommunity Plan Updates ($0.9M)

Sidewalks & Street Lights Improvements ($1.4M)

• This represents new money (1 time) money in Mayor’s Budget

Streets & Sidewalk Assessments ($0.7M)

• Streets Condition Assessment ($560,000)

• Sidewalk Condition/Needs Assessment ($100,000)

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YOUTH PROGRAMS

FUNDED

• CONNECT2Careers ($0.2M)

UNFUNDED CBA REQUEST

• Youth Development Office/Youth Advisor ($175,000)

• Youth Opportunity Pass Program ($200,000)

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ACCOUNTABILITY ENFORCEMENT

FUNDED• Property Value Protection Ordinance ($0.1M)

• Offset by $93,260 revenue

UNFUNDED CBA REQUEST• Increased Enforcement of the Living Wage

Ordinance ($0.2M)

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CAPITAL IMPROVEMENT PROGRAM

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FY 2015 CIP BUDGET BY ASSET TYPE

Waste Water 29%

Water Distribution & Reclamation 24%Transportation

14%

Parks 7%

Buildings 22%

Landfill 2% Other 2%

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3RD DEFERRED CAPITAL BOND $120,000,000

What’s It Being Spent On?

Facilities $48.6M

Streets $44.1M

Sidewalks $ 1.0M

ADA Improvements $ 4.3M

Storm Drains $22.0M

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REORGANIZATION OF ENGINEERING & CAPITAL PROJECTS

PUBLIC WORKS—ENGINEERING & CAPITAL PROJECTS

INCREASED TRANSPARENCY• Moved from general fund to an internal service fund so City can

better track funding of projects.

INCREASED STAFFING• 35.85 additional staff to support current and expected expansion of

the capital improvement program

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ASSESSMENTS IN FY15

• General fund facilities/buildings ($1.2M)

• Parks ($0.4M)

• Water & wastewater ($9.1M)

• Sidewalks ($0.1M)

• Streets ($0.6M)

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SIDEWALKS & STREETSCIP FUNDS

SIDEWALK REPAIR/RECONSTRUCTION • Deferred Capital Bond 3: $ 1.0M• City CDBG CIP: $ 3.5M

STREETS REPAIR/CONSTRUCTION• Deferred Capital Bond 3: $44.1M

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CONCERNS & DISCUSSIONS

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WHAT SHOULD YOU ASK?

Testing for Fairness & Equity• Where are needs greatest?• Who pays?• Who benefits?• Who decides?• Who is left out?

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BIG DISCUSSIONS

• Insuring Government Transparency

• Not Maximizing Public Investment• Failure of Managed Competition

• Costly Underfunding of Facilities’ Maintenance & Repair

• Revenue Challenges

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TRANSPARENCY/OPEN GOVERNMENT

5-Year CIP & CIP Service Levels• “As was outlined in Council Policy 000-32, future public input

will be provided for the Multi-Year Capital Plan rather than the annual budget process.” (IBA, p.69)

Open Government Commitments• Funding 1.0 FTE for an Open Data Officer in FY15 .• Spending $500,000 for retention of City email.

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NOT MAXIMIZING PUBLIC INVESTMENTS

Analytics & Performance Management Department

• Described as having wide range of functions, but it’s not clear how it will accomplish those.

• No funding for departmental director or open data public portal.• Only performance measures—cost savings from Managed Competition

Managed Competition• Locks in low service levels as goals• Realized savings ignore process costs• Expected savings far exceed what has been realized• Huron report on Fleet Services indicates serious public safety

concerns

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UNDERFUNDING OF FACILITIES’ MAINTENANCE & REPAIR (M&R)

Public Works—General Services—Facilities Division • Provides maintenance, custodial services and emergency

repairs for city owned buildings/facilities.

• Experienced a 23.2% reduction in staff between FY 2004 and FY 2013

• FY 2014 added 9.00 positions led to reduced backlog and greater focus on preventative maintenance.

• Asked for 52.00 positions in FY 2015 got 7.00.

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REVENUE CHALLENGESDelays In Deferred Capital Bond Series

• $85M behind from FY 2013 and FY 2014• Deferred Capital Bond 3 facing legal challenge

Need for a General Obligation “GO” Bond for Infrastructure

• Estimates of need are around $2B for a “Megabond”

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LEARN MORE

Read the Fiscal Year 2015 Proposed Budget on the City’s website.

• http://www.sandiego.gov/fm/proposed/

Read the Independent Budget Analyst’s report on the Proposed Budget.

• http://www.sandiego.gov/iba/pdf/reports/2014/14_15_140428.pdf

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ADVOCATE!

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PUBLIC BUDGET ADVOCACY OPPORTUNITIES

May 5th-May 9th –Budget Review Committee Hearings

• 9:00am-12:00pm & 2:00pm-5:00pm• Schedule of departments/topics can be found at:

http://www.sandiego.gov/park-and-recreation/pdf/fy15proposedbudgetcitycouncilhearingschedule.pdf

May 19th—Public Hearing on Mayor’s Proposed FY15 Budget

• 6:00pm

May 21st — Review of FY15 May Revise & FY14 Year-End Budget Monitoring Report

• 9:00am-12:00pm

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CONTACT

Facebook.com/CommunityBudgetAlliance

@onlinecpi.org

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Speak Up:Your neighborhood is counting on you!

Crystal Page | Community Budget Alliance | May 2, 2014

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AGENDA

1. What to say: Tested messages in San Diego on public spending and city infrastructure

2. How to say it: Crafting strong messages

3. How to wow them: Public speaking mastery

4. Practice!

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FAIR PUBLIC INVESTMENT

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BUDGET MESSAGE THEMES1. The value of City services and

infrastructure Prevailing attitude: “Trash collection, which sucks

$millions from the city budget...” -UT news story in March

2. Equity in spending for all neighborhoods

Some neighborhoods have been historically neglected. Aversion to any new spending.

The

challenge

The

challenge

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THE POWER OF YOUR VOICE

YOU are the expert on your neighborhood.

The City budget is for you.

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EFFECTIVE MESSAGES ON INFRASTRUCTURE AND SERVICES

Sources:

Two polls of San Diego County registered voters commissioned by CPI, in April 2012 and August 2012.

Americans for Tax Fairness national poll, June 2012

California Labor Federation statewide online survey, Dec. 2011.

Most voters approve of infrastructure spending that:

Provides fairness for neglected neighborhoods

Repairs roads, sidewalks and public facilities that are in bad shape.

Is an investment in our future economy.

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KEY POINTS ON THE VALUE OF CITY SERVICES AND FACILITIES

City services and facilities are essential to residents and businesses.

Be specific: Schools, roads, water lines, libraries, parks, police and fire stations.

Our safety and quality of life depend on quality public services.

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TESTED MESSAGES1. Justice for neighborhoods that have been neglected:

“We must ensure every neighborhood in San Diego gets a fair shake.”

“It’s a sound investment in the future of our city to repair the roads, sidewalks and facilities like libraries and fire stations that are in the worst shape.”

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TESTED MESSAGES, CONT.2. Fairness and opportunity:

“San Diego’s quality of life needs to improve for everyone, not just the people in wealthy neighborhoods.”

“Residents of some neighborhoods have access to far better roads, parks and police services than in other neighborhoods. If we want all San Diegans to have an equal opportunity at success, we need to make fair investments in our city’s infrastructure.”

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TESTED MESSAGES, CONT.

3. Smart investment for taxpayers:“Badly needed investments in our city will provide a strong foundation for our local economy.”

• “The longer we wait to invest in needed city repairs and improvements, the more it will cost all of us in the future.”

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WORDS AND PHRASES THAT WORK: INFRASTRUCTURE SPENDING

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MESSAGE STRUCTURE

WHAT WORKS TO REACH PEOPLE AND PERSUADE THEM

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MESSAGE STRUCTURE 1:

VALUES, PROBLEM, SOLUTION1. First, connect with audience

values/emotions.

2. State your concerns (the problem).

3. Describe the solution with hope and aspiration.

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EXAMPLE: CONNECT/CONCERN/HOPECONNECT: When I walk my dog Lulu around the neighborhood, I love to see the kids playing in the park and riding their bikes. I’ve watched many of them grow up since they were babies.

CONCERN: But I cringe every time I see the places where the sidewalk stops or it’s so rutted that they swerve their bikes out into the streets. And in the evening I worry about their safety in the park because there aren’t enough lights.

HOPE: That’s why I’m here today to ask you to make sure the sidewalks and the park are safe for those children, so I can continue to watch them growing and thriving. They are our future.

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MESSAGE STRUCTURE 2:

MESSAGE TRIANGLE

Main take-home message

Evidence or supporting

point

Evidence or supporting point

Evidence or supporting

point

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EXAMPLE:

MESSAGE TRIANGLE

We need fair investment in neglected public infrastructure.

Ensures that every neighborhood gets a fair shake

Provides a strong foundation for our local economy.

Improves our quality of life

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PREPARING YOUR MESSAGEThink:

What do you want people to remember?Why does it matter?

Write:

Keep it simple, honest and clear.Add personal experience.Use specifics – but be brief.Avoid jargon. Use “kitchen table” language.

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PUBLIC SPEAKING MASTERY

HOW TO GET YOUR POINT ACROSS CLEARLY

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PREPARE AND PRACTICE!Write your message.

Tell your story, keeping it short and focused.Practice out loud. Practice again. Time yourself.

Prepare 1-minute and 2-minute versions.Practice a strong concluding sentence.

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SPEAK EFFECTIVELYBe passionate!

But reasonable and rational.

Avoid sarcasm, rage, cursing.Get to the point.

But don’t rush. Speak clearly.Stay focused. Use short sentences.

Pause. Breathe. Don’t “Ummm…”

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ATTITUDE AND STYLE MATTER.

Smile.Breathe. Slow down.Appear calm and confident.Don’t fidget or wave your arms.Look up. Make eye contact. Use a relaxed and friendly tone.

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CITY COUNCIL PROCESS

What to expect when your item comes up:

1. City staff presentation

2. Public testimony – organized presentations

3. Public testimony – individuals called by name

4. Councilmembers speak

5. Councilmembers vote

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GET READY TO TESTIFY

Bring brief notes on your main points.Dress however you feel confident.Arrive on time.Fill out a speaker slip.Sit near the front so you can easily get to the podium.Listen respectfully. They can see you.

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YOU’RE UP!Start with your name and neighborhood.

Try to talk from the heart, rather than reading.

Look up at friendly councilmembers.

Speak up, but don’t yell.

Don’t be flustered when time is up. Have your wrap-up statement ready.

If questioned, it’s fine to say “I don’t know.”

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PRACTICE IN SMALL GROUPS

1. Take a few minutes to review and practice your message. Cut it to 1 minute.

2. Deliver it to the City Council (played by others in your practice group).

3. Receive honest, constructive feedback.

Thank you!

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PUBLIC BUDGET ADVOCACY OPPORTUNITIES

May 5th-May 9th –Budget Review Committee Hearings

• 9:00am-12:00pm & 2:00pm-5:00pm• Schedule of departments/topics can be found at:

http://www.sandiego.gov/park-and-recreation/pdf/fy15proposedbudgetcitycouncilhearingschedule.pdf

May 19th—Public Hearing on Mayor’s Proposed FY15 Budget

• 6:00pm

May 21st — Review of FY15 May Revise & FY14 Year-End Budget Monitoring Report

• 9:00am-12:00pm

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FOR MORE INFORMATION:

Contact Info:

Samer Naji

Snaji@onlineCPI.org

(619) 584-5744 x60

Find us online at:

OnlineCPI.orgFacebook.com/CommunityBudgetAlliance