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CompanySportCapability
Formula World Sport is a company which was capable o delivering great achievements at national, regional & global levels. By promoting, organizing and delivering marine sport activities UAE, GCC & rest o
the world.
Today Formula World Sports is the only company who has managed to be Exclusive Promoters for UIM F2 World Championship thriving through a tough competition by similar entities all over the world.
This decision was made during the annual general assembly o UIM which was conducted in Melbourne - Australia in Nov 2008.
Company Business Nature
Formula World Sport is a private establishment that was incorporated in Dubai in 2003, the company is register in Dubai Economic Department as well as Dubai Chamber o Commerce. The company is aliated
with several local & global associations & regulations bodies Such as Union International Motonautique (UIM), Emirates Marine Sports Federations and other local authorities.
Company Location
Ownership of the company premises
The company headquarter is location in Belhould Building, Al Gharhood, Dubai, UAE. The oce is rented rom the owner & used to manage the global operations o the company.1.
Formula World Sports has a complete top range mobile oce that acilitated the onsite operation during the race in several cities around the globe.2.
Formula World Sport is currently proceeding to secure a permanent beach ront location rom the authority which will support the global expansion plan ater the decision as an3. Exclusive Promoters for
UIM F2 World Championship by UIM.
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Environmental Standards
Formula World Sports consider marine resources as the main assets or it growth, hence it maintain International Environmental Standards.1.
Formula World Sport headquarter, local authorities & mobiles oce are is to demonstrate courage, oresight, respect and a strong sense o2.
responsibility or people and the environment through Health, Security, Saety and Environment (HSE) process. HSE ocers are capable o
deploying and auditing this process during administration & operations o the company.
The directive covers all HSE aspects, applies to all parts o the operation, and all our other activities;3.
a. extraction and procurement o raw materials
b. transport and storage
c. the technical and operational integrity o our operation
d. handling and use o equipments
e. waste disposal, reuse and recycling
HSE Policy In respect or the inherent worth o all people, the value o the earth and the resources it provides, Formula World4.
Sports is determined to work ambitiously, through continuous improvement, or a healthy work environment, sae and secure
conduct, and low environmental impact.
a. We will design our products, develop and use technology to produce minimum adverse eect on the environment,
making ecient use o energy and resources.
b. At the strategic and operational levels we will shape our businesses with due concern to HSE, including the health and
saety o our neighbors.
c. We will continuously work to reduce environmental impacts and risks related to our activities, and contribute to
sustainable operation in a lie-cycle perspective.
d. We are determined to have no injuries on our premises, and work continuously to avoid work related illnesses, property
damage and loss.
e. We will encourage our employees to adopt a healthy, sae lie-style or themselves and their amilies. I accidents
occur, we shall be prepared to do the utmost to prevent and mitigate injury, damage to the environment, property andFormula World Sports reputation.
. Saving lie has the highest priority. We will protect personnel, premises and activities against conscious and negligent
unauthorized actions, balancing the companys need or protection o the integrity o employees and third parties.
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Company Organization Structure
Business Plan (Documented & Scheduled)
The company ollow a standard business plan or each round as well as a whole season, no matter which location the race is to be conducted
this plan has to ollowed. We consider this plan as best practice which emerged rom several years o experience and many lessons learned; we
keep enhancing and rening this plan based on latest developments as well as eedback rom several parties involved with us.
The major milestones o this plan are:
1. Select Drivers
2. Select Venue
3. Select and Manage Catering
4. Print and Communication
5. Registration
6. Race venue setup
7. PR/Archives8. Plan Giveaways
9. Shipping Event Materials
10. Manage Day o Race
11. Measure Event Success
This plan takes care o the operation o the race rom start to complete and it is integrated with nancial & human resources plan.
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OrganizationStructure
FORMULA WORLD
SPORTSMD - PROMOTER
Chief
Operation
Ocer
HSE
Hospitality
Setup
Logistics
Food &
Beverage
Media &
Public
Relation
Race BIT
Area
Race
Secretary
Race
Rescue
Ocer of
the Day
Walied Albasheer
Race Manager
Walied Albasheer
Ali Al Shehry
Ali Al Shehry
Ali Al Shehry
Soa AhmedBaiba Versa
Baiba Versa
Baiba Versa
Elek Kozma
Arthur
Lex
Frode Sansdal
Grant
Erik Lozavege
Erik Lozavege
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Job description
Hospitality
1. Visas
2. Travel
3. Hotel4. Transportation
Logistics
1. Shipping
2. Clearance
3. Transportation
4. Loading/Ofoading
Secretary
1. Driver registration2. UIM compliance
3. Race results
4. Teams Announcements
BIT Area
1. Teams requirements
2. Area Appearance
3. Getty operation
4. Loading & ofoading boats
Food & Beverage
1. Water on race venue
2. Coolers & ridges on race venue
3. Media center catering
4. Teams Catering
5. Organizat ion Team catering
Setup
1. Race venue diagram
2. BIT area
3. Containers
4. Electric ity, Water, waste
5. Fuel
6. VIP area
7. Media center setup
8. IT
9. Race control setup
10. Timing system area11. Radio men area
12. TV, Radio Commentators
Health, Safety, Security & Environmen-
tal
1. Access control
2. Saety control
3. Environmental control
4. Police & Guards
5. Fireghting (18 Boats X 2 Units = 32 Units)
6. Ambulances ( 3 4 Units)
Rescue
1. Location inspection
2. Onshore rescue3. Race course setup
4. Race course clearing
Public Relation
1. VIP Relation
2. VIP catering
3. 2 Seater Program
4. Race Promotional Material
5. Podium setup
6. Crowning ceremony
7. Ushering
Media
1. Media Center
2. TV Channel
3. Radio Station
4. Newspapers
5. Media Programs
6. Press Reports & Interviews
Race Technical
1. UIM Rules2. OOD
3. Commissioners
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Human Resources
Organization Committee
1. Abdul Salam Fairooz
2. Abdullah Saeed
3. Mohamed Al Sawai4. Ali Sajwani
5. Walied Abdel Rahman
6. Ahmed Ibrahim
7. Haitham Al Fail
8. Baiba Versa
9. Erik Lozajeva
10. Hasan Al Khamis
11. Peter Widmer
Rescue Team1. Zoltan Balazs
2. Gergely Balazs3. Zsolt Maixner
4. Elek Kosma
5. Laszlo Galovics
6. Janos Vegh
7. Tamas Jelencsik
8. Istantibor Szabo Szabo
9. Mate Vidra
10. Mate Vidra
Race Timing Team
1. Manuel lopes tone
2. Antonio Jose Trancoso
3. Rui Paulo Pereira
TV Team
1. Peter Buttler
2. Logan Baird
3. Michael Brown
4. David Crute
UIM, F-2000
1. Regine Vandekerckhve
2. Arthur Mostert
Media Team
1. Amir Hasan
2. Ahmed Al Riai
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Financial Resources
Private Investment
Private investment by the promoter is contributed towards the initial start up cost as well as marketing
& promotion activities beore receiving the advanced payment rom hosting city.
Events hosting fees
The event hosting or UIM F2 World Cup Championship is USD 500,000 or each round, we arrange
4 round averages per season which turns to be USD 2 million turn over.
The event hosting or UIM F2 Continental Championship is USD 300,000 or each round, we arrange
4 round averages per season which turns to be USD 1.2 million turn over.
Sponsorship fees
Types of contributing companies:
The Championship sponsor establishments are divided into 3 categories that contribute in these
events, and they are:
Golden sponsor:
its the biggest type o sponsorship whereat the companys name is connected to the general
championships name, and the contribution is cash.
Silver sponsor:
The contribution is cash, and it is rom the second degree o the sponsorships and has a lot o
eatures that t with the paid amount.
Bronze sponsor:Is a moral contribution, whereat this kind o establishments can contribute with its product to support
the event, it has a great money value, and has its own special name.
Media rights fees
The media right or TV broadcasting in several channels around the globe is an important nancial
contribution towards the company.
Merchandising rights fees
Several merchandizing rights are awards to vendor on revenue share based to promote the unique
race merchandized in the race venue and outside. These vendors pay royalty ees to the company
against these rights.
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Logistics & Equipments
Teams Equipments (16 Team)
1. One Boat & Accessories
2. Mobile Workshop
3. Tent
Promoter Equipments
1. 15 Containers
2. One Pontoon
3. 25 Organizat ion Tents
4. Turning Points
5. Award Podium
6. Special Race Equipments
7. Gits & Promotional Materials
Rescue Equipments
1. Rescue Boats
2. Rescue special equipments
3. Mobile Paramedic Clinic
Utilities ( Local Organizer)
1. Electricity
2. Water
3. Gas uel
4. Communication Equipments
HSE Requirements (Local Organizer)
1. Fire bridge
2. Fire extinguishers
3. Ambulances
4. Toe Boats
5. Fences
6. Security guards
Transportation Requirements (Local organizer)
1. Loading & ofoading cranes
2. Toe trucks
3. Local transportation vehicles
Area setup Requirements
1. VIP stand
2. Spectators Stand
3. Food & Beverage Area
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Management Practice
eBusiness practice
Formula World Sport is utilization the latest eBusiness tool to manage & enhance it is
operation. Due to global nature o business the company nds it very crucial to use the
inormation & communication technologies to minimize the time & money required toachieve it is goals.
Working remotely with overseas teams would not ecient i it is company by
comprehensive eBusiness process to acilitate communication & collaboration.
Electronic booking o fights & hotels or the team around the world is an example o the
company tactics to benets rom eBusiness. Also utilization specialized cargo solutions
to plan the logistics requirements, availabilities and time to orecast the race calendar
eectively.
Database utilizations
The company developed, maintain & utilized comprehensive database, theses database
includes:
Teams
A complete database o team member & their associated is available with all the
inormation such as name, date o birth, nationality, passport number, passport copies,
emails & phone.
This database is used or conrmation o attendees or each round, apply or visa,
booking tickets/hotels as well as corresponding announcements.
Officials & VIP
The company develops and maintain database or all top ocial, VIP & decision makers
in all the countries it conduct rounds with. This database is also increasing as new
ocial are involved every new season.
Local & International authorities
The company maintains a database o all local and international authorities which
related it is operation, communication with these authorities will always keep the
company inormed about the lasted development in marine sports.
Media & Public Relations
The company utilizes a huge database o media & public relations rm all over the world,
these rm are rom dierent media types such as TV, Radio, Internet, Newspapers,
Magazine as well as advertising agencies.
These databases is used to promote the company activities though publication o the
new and activities as well as invitation or several events to enlighten the audience with
the latest developments in marine sports as general & F2 class specically.
Sponsors, Partners & Associated
The company own a huge network o sponsors, partners & associated who are internet
in company activities & the race events. This ever growing network is managed through
a database which is continuously updates by visiting card details as well as other
inormation sources.
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InformationSystems
Utilization
The company utilized up-to-date inormation & communication system to operation at the optimal
level, these systems includes:
Email & messaging
The company utilized a remotely accessible email communication system which entitles osite team
members to work with ull capabilities as the onsite member.
File sharing & collaborations
The company utilized state o art system or le & calendar sharing & collaboration, the system is
provided by Google application and considered to be a major milestone towards cloud computing.
Social Media
The company utilized the latest social media technologies to interact it is teams, ocials and ans,
the social media tend to be one o most important tool to communicate with mass o an in a
personal ashion. It also encourages the ormation o several interest groups which will attract the
an to participate in the sport.
Portal & Information Site
Due to the remote nature o the business the company utilizes portals and inormation site as a
main channel to communication inormation instantly to it is audience. Sport new has to be delivered
immediately ater it occurs, we at Formula World Sport nd the internet as a very important tool to
deliver out race results, video episodes, latest news as well as race scheduled.
We use these channel or campaigning and gathering the right resources required in each events,our main target or this sport are youth who are the main internet users as well, so we nd this
medium perectly tting our requirements.
DecisionMaking Process
As several parties involved in this UIM F2 World Championship race we nd it very crucial to acilitate
the decision making process through internal communities as well as external authorities.
UIM has a well structured policy in regards to rules & regulation, we are very keen in maintaining &
developing our decision making process at highest levels o eciency.
CompanyHistory
1. 2000 2001: The starting o o the presidents championship cup or ormula boats
2000.
2. 2001 2002: Organizing 4 rounds. (Fujairah, Abu Dhabi, Sharjah, Ras Al Khaima).
3. 2002 2003: Organizing 5 rounds. (Fujairah, Oman, Ras Al Khaima, Ajman, Abu
Dhabi).
4. 2003 2004: Organizing 5 rounds. (Qatar, Sharjah, Abu Dhabi, Fujairah, Ras AlKhaima).
5. 2004 2005: Organizing 5 rounds. (Qatar, Abu Dhabi, Fujairah, Ras Al Khaima,
Sharjah).
6. 2005 2006: Organizing 6 rounds. (Qatar, Kuwait, Sharjah, Abu Dhabi, Fujairah, Ras Al
Khaima).
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Type & Level of
Sport Achievements
Type of Sport Achievement in 2008
Securing the exclusive right to promote the UIM F2 World Championship & UIM F2 ContinentalChampionship.
Levels of Sport Achievements in 2008
1. Exclusively Promoting UIM F2 World Championship all over the world
2. Exclusively Prompting UIM F2 Continental Championship all over the world
Company capability of attaining Social Responsibility Role
The importance of these events in developing the community:
These events are connected to the human being and society, in which the worldwide developments
made a great contribution in increasing the daily working hours which cause exhaustion to a local
and private employee.
Thereore, the vacation periods are considered the most important periods in which an employee
can relax and join his amily in a relaxing atmosphere so that he can balance back rom stress
into relaxation, also the developed country consider these events a way o a tourism promotion,
thats why a country spends a lot o money to attract the local and international tourists, thereore
a country has to maintain the proper atmosphere and dierent activities or all the categories, so
as to see new and interesting activities that are not available back in their countries, thus we can
attract the biggest group rom these categories through unique activities and one o the greatest
indications or these phrases are: (Jeddah estival, Asser water estival), these events attract a huge
number rom these categories, because o its role in dierentiating the tourism concept or thesegroups, consequently social perection is secured and achieve goals rom organizing these tourism
promotions whether its local or international.
The role of these activities in developing the youths talents:
These events are considered to have an important role engaging the youth rom many risks thatthey might ace, because these sports attracts dierent ages and especially the youth, thereore
when engaging them rom any risks with these positive activities in which they can discharge all
their energy in useul elds or them and or the society through representing their country in local
or international activity, thereore the youth will have a decent aim to reach, and at the same time
the country will gain important points rom hosting these events such as: saving the youths energy
and direct it towards a benecial acts and get them away rom the useless ones.
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Company image in the
community & media
Image in the Community
1. Sources national resources2. Encourage to collaboration between public & private sector
3. Developing the tourism activities in UAE, GCC, Region & The world
4. Media promotion or the region through the championship media activities
5. Promoting the marine environmental awareness through several activities accompanied
with race in dierent venues.
6. Improving the traditional marine culture to international level.
Image in the MediaThe eatures o the championship rounds are local and international media coverage, because o
the importance o the championship through the participation o the best champions o this water
sports category. And also as an important element or the host country in the advertising and media
promotions or the sake o the tourism eatures through what the championship contains romadvertising tasks which is considered relevant or these countries to promote its qualications that
will attract various tourism categories.
Following are some o the most important space channels that will be broadcasting the championship
rounds:
Dubai sports channel
Abu Dhabi sports channel
Al Jazeera sports channel
Saudi sports channel
ART channel
Gear one
In addition, the media distribution through Class One establishment in which we have appointed
to produce and distribute a 30 min. movie through dierent countries o the world throughimportant channels like (ASBN, Fox sport, Euro sport, Sky sport) and many other channels which
are displayed in the organizing contracts.
Besides, the local and international media is really important because o its part in attracting
dierent age and sex categories, and especially the visible, audible and readable media.
Very Important people:
The championship is honored by the presence o the sponsors o each event and host country,
especially presidents and vice presidents. For example:
1. KSA:
a. Aseer city: H. H. Prince Faisal Bin Khalid Bin Abdel Aziz.
b. Jeddah city : H. H. Prince Khalid Al Faisal2. Qatar round: H. H. Sheikh Hasan Bin Jaber Al Thani - President o Qatar Water sports
union.
3. UAE:
a. Ras Al Khaima: The Ruler and the Vice Ruler.
b. Sharjah: The Vice Ruler and the President o the Tourism Industry.
c. Al Fujairah: Vice Ruler and Crown Prince.
4. Malaysia: Prime Minister and Tourism Minister
Plus many ministers and dierent union presidents, also host countrys ambassadors. These events
attract the most important people in these countries because o the great attention the responsible
parties give towards a successul event and also their belies in the events role in developing the
society and the interior tourism.
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Company Levels of
programs and activities
1. President cup championship 2000 2006
2. UIM F2 Intercontinental Championship (nonexclusive) 2006 -2007
3. UIM F2 World Championship (nonexclusive) 2007
4. UIM F2 Intercontinental Championship (exclusive) 2008
5. UIM F2 World Championship (exclusive) 2008
CompanyStrategy
To be the best promoter o marine sports in the world by:
1. Promoting the championship all over the world
2. Attracting, the youngsters to participate in the sport
3. Use the latest cutting-edge technologies & process to develop the class4. Guarantee the nancial resource to sustain protability and developed the class
Company Level of
Achievement
Local Achievements1. Promoting & Organizing President cup championship 2000 2006
2. Promoting & Organizing UIM F2 Intercontinental Championship (nonexclusive) 2006-2007
3. Promoting & Organizing UIM F2 World Championship (nonexclusive) 2007
4. Promoting & Organizing UIM F2 Intercontinental Championship (exclusive) 2008
Arabic Achievements1. Promoting & Organizing President cup championship 2000 2006
2. Promoting & Organizing UIM F2 Intercontinental Championship (nonexclusive) 2006-2007
3. Promoting & Organizing UIM F2 Intercontinental Championship (exclusive) 2008
Continental Achievements1. Promoting & Organizing UIM F2 Intercontinental Championship (nonexclusive) 2006
-2007
2. Promoting & Organizing UIM F2 Intercontinental Championship (exclusive) 2008
International Achievements1. Promoting & Organizing UIM F2 Intercontinental Championship (nonexclusive) 2006
-2007
2. Promoting & Organizing UIM F2 World Championship (nonexclusive) 20073. Promoting & Organizing UIM F2 Intercontinental Championship (exclusive) 2008
4. Promoting & Organizing UIM F2 World Championship (exclusive) 2008
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Company beneficiaries
number & types
Direct beneficiaries1. Members o Promoter Org & Teams
2. Members o L.O Team3. Travel Agencies
4. Hotels
5. Media & Advertisement
6. Sponsors
7. Cargo & Shipping Companies
8. Government Department
9. UIM & Local Authorities
Indirect1. Spectators
2. Retail Business
3. Tourism Business4. TV & Newspaper
Company participation in
sport activities
Championship Continental cup 2008 rounds:1. Oman, February 14, 20082. UAE, February 23, 2008
3. Egypt, April 17, 2008
4. Egypt, April 19, 2008
Championship World cup 2008 rounds:1. Portugal, May 25, 2008
2. Latvia, August 17, 2008
3. KSA, October 8, 2008
4. Malaysia, December 14, 2008
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Company capabilities of integration &
corporation with other entities
Government AuthoritiesThe management oundation o the sport events are attached to a mixture o connections between the governments establishments and the private ones which sets a successul organizing and obtain all the organizing
basics and especially the management one. And some establishments categories are: (Water sports local union, oce that represents the government o the host country, Tourism ministry, Interior ministry, health
ministry, Transportation Ministry, Customs, local governments, events organizing oce, events promotion oce, media distribution oce) and or each establishment an important role in supplying the eatures o its
area o expertise.
National AuthoritiesThe competing on the championship title is considered as a tourism promotion or the hosting countries because o the big role the participants play in transerring their voice and picture to their countries. Also the
interest the visible and audible media or each participating team in these rounds has an important role o transerring the picture to other societies. In addition, locals observation to their team plays an important role
in the tourism promotion, and especially when a huge amount o audience is able to watch these events through good championship media coverage to transer the picture to dierent societies.
UIMUIM run several races in dierent classes under it is umbrella, hence the company coordinated it is orecast plan or the season with UIM in order to guarantee approvals on race calendar.
This level o coordination is very important or the company to endorse its events through the UIM regulating body as well as sourcing the right race technical teams by UIM.
Marine ClubsThe company works very closely with marine clubs to promote the class, this level o corporation is through partnership to host race event as well as training drivers & testing new boats. These clubs conduct endurancesand issuing license or new drivers plus renewing the license or old drivers.
Local Promoter/OrganizerThe company world closely with local promoter in several cities to host the event, the role o local promoter is very crucial in educating the local authorities about the benets o organizing the race, secure ocial &
nancial support or the events as well as managing the local operation beore and ater the race. Local promoter could be and ocial entity or private company with a capacity to deliver the requirements o hosting
the race.
Media & AdvertisementMedia & advertisement are the backbone o promoting a successul event, hence the company works with top o the market agencies to promote and publish it activities. The company considers this partnership with
such agencies on long terms basis to be more ecient and cost eective.
SponsorsSponsors consider these events as important projects in which the private sector coordinates with the governmental and the general sector, in these events dierent atmosphere are available in which a company is
looking or to promote its product, because o attending the governmental establishments with its various managements and the opportunity to meet with dierent as well as important and responsible group o people
to strengthen their aairs with these establishments, also the opportunity to meet very important people like (Presidents, Sheikhs, Ministers, Ambassadors, Managers ).
Other benets are the attendance o a huge number o audiences that are ollowing the events, where at various age categories are attending in such events and thereore these establishments can choose to promote (at
al low cost) their products to the suitable category, because all the circumstances are available in which it will be transmitting inormation to these categories (Governmental establishments, locals, media agencies).
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Company
annual budget
The company works on a unied budget structure to orecast each season and
make sure to minimize the deviation between the orecasted gures as wellas the actual ones, the outline o the type o expenses per race events is as
ollows:
IncomeThe income generated or each round rom several sources such as:
1. Events hosting ees
2. Sponsorship ees
3. Media rights ees
4. Merchandising rights
ExpenseThe expense encountered in each round could be classied as ollows:
Race Committee Expense1. Race Manager
2. Timing System
3. Technical Inspector
4. Commentator
5. Race Secretary
6. Committee Equipments
7. 2 seater
8. Insurance
9. Calendar ees10. Gas
11. Other Salaries
Media1. Photography
2. Promotion
3. Marketing4. TV
Travel & Accommodation1. Airline Tickets rom-to
2. Hotel Rooms
3. Container Transportation
4. Bus Hire
5. Car Hire
Public Relation1. Prizes
2. Trophies
Company
self financial
resources
Private InvestmentPrivate investment by the promoter is contributed towards the initial start
up cost as well as marketing & promotion activities beore receiving the
advanced payment rom hosting city.