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DESIGN VALUE DESIGN
Simon O'Rafferty
designer… possibly?
enable ecodesign
research
knowledge transfer
make connections
the inelegant process for today
address & explore issues & questions
divergent thinking
form context for change
identify right people, communities, organisations with the capacity to affect change & design “solutions”
provide platforms
co-create projects, processes that enable exploration & responses to identified issues
co-create
use learning, communication & transfer tools that build literacy and capacity in wider community
do something
reveal bridge doenvision
1. 2. 3. 4.
what is design?
NOUN / VERB
source: Design Council
most people think good design is
Translation space
image source: engine group
source: IDEO
designers interact between industry and consumers
industry
consumers
design
design is about people
industry
consumers
design
inspired by Stanford D.School
inspired by Stanford D.School
inspired by Stanford D.School
design statement – groups of 2 – 5 minutes
design is the process of applying creative thinking in order to facilitate solutions that address human needs in various contexts…..
it is an expression of human intent
“ “
I will if you will
trend factors
societal trends
macro issues (climate change, ageing society, emerging economies)
shifts in cultural landscapes
behavioural change
media / education
technology enablers
state of the art
new potential opportunities
new patterns of adoption
enterprise trends
changing the value equation (social economy)
emerging revenue models
stakeholder ecosystems
why wouldn’t we?
solutions driven agenda = sense of responsibility
sustainability is not ‘a problem’ waiting for ‘a solution’
it is an environmental, cultural and political phenomenon
it requires us to re-shape the way we think
it is complicated
it requires collaboration and co-development
it requires a heavy dose of creativity
The stimulus for re-invention and for questioning the status quo has probably never been greater
“ “
Josephine Green – senior director of trends and strategy at Philips Design
sustainability mapping – 30 mins
multiple narratives
ECOLOGICAL / SOCIAL
SERVICES / SYSTEMS
source: DIY Kyoto
EFFICIENCY / CRAFT
source: Droog, Tejo Remy
source: Droog, Tejo Remy
source: Raw Nerve - “Life is Suite”
RECYCLING / NOSTALGIA
source: inhabitat, Droog, Jens Praet
source: Designboom
Simon Heijdens - Broken white
PARTICIPATION / PLAY
source: Droog, “Do Hit”
Alastair Fuad Luke - Basket
source: Front Design
source: Front Design
source: Shi Yuan
HIDDEN KNOWLDGE
"Sonicare Elite 7000“produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan, France, China and Malaysia, materials and production in Austria, Sweden, assembly in Philippines and United States, when fully assembled and packaged in Seattle the components have travelled a full 27,880 kilometres, two thirds of the Earth's circumference.
source: SPIEGEL Magazine
Christien Meindertsma – from farm to wardrobe
source: Christien Meindertsma
source: Christien Meindertsma
source: Christien Meindertsma
source: Christien Meindertsma
source: Christien Meindertsma
source: Christien Meindertsma
source: Christien Meindertsma
source: Thomas Thwaites
source: Thomas Thwaites
source: Thomas Thwaites
source: Thomas Thwaites
source: Thomas Thwaites
source: Thomas Thwaites
hidden knowledge of everyday
aimto understand the environmental and social, impacts of everyday activities
activity1. consider everything you did today from waking up to arriving at college 5
mins to discuss2. select one of the activities you did this morning
– e.g. having a shower, making toast etc 3. draw a storyboard of the environmental impacts of your activity not only what
happened within your house but where all the products/materials etc came from and how they were made 30-40 mins to do this.
4. present their storyboard talking through all the different elements
timescale: 30 mins group size: Any number divided into small groups (max 6) requirements: A1 paper (or bigger preferably), and coloured marker pens
image source: Vicky Lofthouse, Loughborough University
CO-CREATE???
design is an interactive process image source: engine group
where are the new spaces for design thinking?
• can we democratise design?• what is the role of designer?• is there a role for a designer?• is it about reducing consumption?• is it about finding a deeper logic of
consumption? • is it facilitating evolutionary and
emergent solutions? • what is the role of the consumer?• can design be comprehensive, holistic,
inclusive, reflective, considered………?
actors communitieslinkageshubsactivitieseconomiesculturesinflowsspaces of opportunity
