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EKN confidential | Do not distribute
Future of Retail Innovation & ITSahir Anand
VP Research & Principal Analyst
EKN confidential | Do not distribute
3
Source: EKN Future of Retail IT Survey, 2015
Agenda
Serial # Topics
1 Technology Challenges & Budget
2 Technology Performance & Spending Patterns
3Technology ROI & What will Shape the Future of Retail?
4 Consumerization of IT
5 Grocery/General Merch. Vs. Specialty Retail
EKN confidential | Do not distribute
Figures are percentage of total respondents
4
Top 5 IT Challenges
Managing legacy systems
Lack of skilled resources
Lack of sufficient budget
Implementing new systems
Difficult to measure ROI
61%
49%
45%
45%
42%
Source: EKN Future of Retail IT Survey, 2015
IT systems are legacy…
$
EKN confidential | Do not distribute
5
Source: EKN Future of Retail IT Survey, 2015; EKN New IT Cost Structure in Retail study, 2013
… and retail IT budget is only marginally up
Figures are average percentage of annual revenue, spent on IT annually
2%
2013
3%
2015
EKN confidential | Do not distribute
6
Figures are percentage of IT budget
… as well as somewhat lopsided
2013 2015
32% 33%
14% 13%
Developing new systems Maintaining existing systems R&D and Innovation
54%
Source: EKN Future of Retail IT Survey, 2015; EKN New IT Cost Structure in Retail study, 2013
EKN confidential | Do not distribute
7
Source: EKN Future of Retail IT Survey, 2015
Figures are percentage of total respondents
25%Software
20%Hardware
15%External Service
Providers
23%Internal Personnel
16%Network and Telecom
Capex vs Opex
EKN confidential | Do not distribute
8
Source: EKN Future of Retail IT Survey, 2015
Agenda
Serial # Topics
1 Technology Challenges & Budget
2 Technology Performance & Spending Patterns
3 Technology ROI & What will Shape the Future of Retail?
4 Consumerization of IT
5 Grocery/General Merch. Vs. Specialty Retail
EKN confidential | Do not distribute
9
Source: EKN Future of Retail IT Survey, 2015
Y-o-Y improvement in tech. KPIs
5.7%
4.5%
4.0%
3.7%
3.2%
2.7%
2.3%
1.8%1.6%
0.6%
Total sales Consumersatisfaction
Customer traffic Business end-usersatisfaction
IT cost of operations Application uptime IT outsourcing as % tobudget
IT budget attainment IT staff/laborturnover
Data breachincidence rate
Business Metrics IT Metrics
EKN confidential | Do not distribute
10
Figures are percentage of total respondents
41%At par with competitors
26%Better than competitors
33%Lagging our competitors
Source: EKN Future of Retail IT Survey, 2015
Retailers at par or lag competition in technology
innovation
EKN confidential | Do not distribute
11
Source: EKN Future of Retail IT Survey, 2015
Strategic areas of importance & IT budget split
Better At Par Laggards
Strategic Areas of Importance
Data management Information security Information security
Information security Data management Mobility
eCommerce enablement/Mobility
Overall cost optimization/ eCommerce enablement
Data management/Overall
cost optimization
Percentage Distribution of IT Budget
Developing new systems
33% 34% 29%
Maintaining existing systems
47% 52% 61%
R&D and Innovation 20% 14% 10%
EKN confidential | Do not distribute
12
Source: EKN Future of Retail IT Survey, 2015
Agenda
Serial # Topics
1 Technology Challenges & Budget
2 Technology Performance & Spending Patterns
3Technology ROI & What will Shape the Future of Retail?
4 Consumerization of IT
5 Grocery/General Merch. Vs. Specialty Retail
EKN confidential | Do not distribute
13
Top 3 Drivers for improving ROI from technology investments
Enhance end customer
satisfaction
67% 36% 33%
Reduce cost of technology
Facilitate Omni-channel
transactions
Figures are percentage of total respondents
Source: EKN Future of Retail IT Survey, 2015
Retail IT is entering a new wave of customer engagement
focused IT spending
EKN confidential | Do not distribute
14
Source: EKN Future of Retail IT Survey, 2015
Consumer-focused solutions to shape the future of
retail
Likely adoption of digital
technologies
Mobilepayments
Online/social customer feedback/satisfaction tools
Social commerce platform
Interactive digital signage
Guided selling tools
Unified commerce platform
Real-time digital messaging tools
Internet ofThings
Digitalshelf labels
In-store beacons
Interactive virtualstores
Augmented reality Automated store trial rooms
3D printingWearable devices
3D virtualreality stores
High Medium Low
EKN confidential | Do not distribute
15
Source: EKN Future of Retail IT Survey, 2015
1 2 3
4 5
eCommerceInventory
Management
61% 42%
Customer Loyalty
39%
Analytics/Consumer Insights
34%
Store Operations
33%
eCommerce is most disruptive…
Top 5 technology application areas where retailers possesses the most disruptive technology initiatives
EKN confidential | Do not distribute
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Source: EKN Future of Retail IT Survey, 2015
1 2 3
4 5
Security (network/app) IT Architecture
62% 49%
Network Management
46%
Payments
45%
Application Integration
38%
Security is another strategic focus area for IT
Top 5 technology infrastructure areas where retailers possesses the most disruptive technology initiatives
EKN confidential | Do not distribute
17
Source: EKN Future of Retail IT Survey, 2015
Agenda
Serial # Topics
1 Technology Challenges & Budget
2 Technology Performance & Spending Patterns
3 Technology ROI & What will Shape the Future of Retail?
4 Consumerization of IT
5 Grocery/General Merch. Vs. Specialty Retail
EKN confidential | Do not distribute
18
Source: EKN Future of Retail IT Survey, 2015
33%
32%
9%
26%
Yes
Maybe
No
Don’t know
82%
64%
63%
52%
45%
41%
41%
39%
39%
34%
34%
32%
User and device authentication
Mobile device management policy
Centralized device monitoring
Robust data encryption tools
Security breach and threat scenarios and codify responses to those
Use of tokenization in storing and accessing data
Monitor server data movement
Published standards for capture, storage and use of data
Automated system alerts
Monitor web activity including social chatter
Monitor email content sharing/web or phone downloads
Secured and controlled file sharing via cloud
Is consumerization of IT a threat? Steps taken to overcome these threats
Consumerization of IT is a threat from an information
security standpoint
EKN confidential | Do not distribute
19
Source: EKN Future of Retail IT Survey, 2015
Agenda
Serial # Topics
1 Technology Challenges & Budget
2 Technology Performance & Spending Patterns
3 Technology ROI & What will Shape the Future of Retail?
4 Consumerization of IT
5 Grocery/General Merch. Vs. Specialty Retail
EKN confidential | Do not distribute
Figures are percentage of total respondents20
68%
36%
24%
36%
20%
Source: EKN Future of Retail IT Survey, 2015
Different challenges…
Managing legacy systems
Implementing new systems
Customers exp. greater tech than they can keep pace with
Lack of updated adequate security infrastructure
Delivering projects within budget
59%
59%
26%
15%
4%
Delivering projects on time 41%
24%
Managing legacy systems
Implementing new systems
Customers exp. greater tech than they can keep pace with
Lack of updated adequate security infrastructure
Delivering projects within budget
Delivering projects on time
Grocery/General Merchandise Speciality Retail
EKN confidential | Do not distribute
21
Source: EKN Future of Retail IT Survey, 2015
Top drivers for improving ROI from tech. investments
Figures are percentage of total respondents
Grocery/General Merchandise
Drivers Speciality Retail
48% Reduce cost of technology 28%
33% Drive innovation 24%
30% Enable cross-enterprise collaboration 16%
26% Increase business user satisfaction 32%
22% Drive mobile/social applications 8%
22% Address Big Data 8%
11% Facilitate Omni-channel transactions 48%
7% Improve payment applications/infrastructure 24%
EKN confidential | Do not distribute
22
Figures are percentage of IT budget
IT Budget as a % of Annual Revenue
2.9% 3.0%
Source: EKN Future of Retail IT Survey, 2015
$ $ $ $$ $Grocery/General Merchandise Specialty Retail
EKN confidential | Do not distribute
23
Figures are percentage of IT budget
Distribution of IT budget
Source: EKN Future of Retail IT Survey, 2015
18.8%
25.1%
23.7%
15.0%
17.5%
Hardware
Software
Internal Personnel
External Service Providers
Network and Telecom
20.5%
28.3%
22.6%
13.9%
14.7%
Hardware
Software
Internal Personnel
External Service Providers
Network and Telecom
Grocery/General Merchandise
Specialty Retail
EKN confidential | Do not distribute
24
Figures are percentage of IT budget
Maintaining existing systems cost half of IT budget
37%
52%
12%
Grocery/General Merchandise
30%
57%
13%
Specialty Retail
Developing new systems Maintaining existing systems R&D and Innovation
Source: EKN Future of Retail IT Survey, 2015;
EKN confidential | Do not distribute
25
Source: EKN Future of Retail IT Survey, 2015
Technology application areas with most disruptive
technology initiatives
44%
37%
33%
30%
15%
11%
32%
76%
24%
20%
4%
36%
Customer Loyalty
eCommerce
Pricing
Merchandising
Social commerce
Order Management
Customer Loyalty
eCommerce
Pricing
Merchandising
Social commerce
Order Management
Figures are percentage of total respondents
EKN confidential | Do not distribute
26
Source: EKN Future of Retail IT Survey, 2015
Technology infrastructure areas with most disruptive
technology initiatives
59%
48%
44%
41%
30%
26%
44%
20%
60%
32%
60%
48%
Payments
Outsourced IT services
IT Architecture
Cloud delivery model
Network management
Application integration
Payments
Outsourced IT services
IT Architecture
Cloud delivery model
Network management
Application integration
Figures are percentage of total respondents
EKN confidential | Do not distribute
27
Source: EKN Future of Retail IT Survey, 2015
Influencers and decision makers in technology decisions
70%
67%
44%
19%
11%
7%
32%
20%
88%
72%
40%
4%
CIO or VP of IT
CEO
CFO
SVP or Head of Supply Chain
CMO or VP of Marketing
SVP or Head of eCommerce
CIO or VP of IT
CEO
CFO
SVP or Head of Supply Chain
CMO or VP of Marketing
SVP or Head of eCommerce
Figures are percentage of total respondents
EKN confidential | Do not distribute
28
Figures are percentage of total respondents
20%
36%
34%
9%
Apparel & Accessories
General merchandiseand grocery
Specialty retail
Others
Source: EKN Future of Retail IT Survey, 2015
Distribution by primary retail format
EKN confidential | Do not distribute
29
Figures are percentage of total respondents
9%
15%
22%
54%
< $100 million
$100 million to $500million
$500 million to $1billion
$1 billion +
Distribution by annual revenue
More than half of respondents have US$
1billion+ annual revenue
Source: EKN Future of Retail IT Survey, 2015
EKN confidential | Do not distribute
30
Figures are percentage of total respondents
9%
3%
22%
38%
28%
CXO
SVP or EVP
VP
Director
Manager
Distribution by job role
Source: EKN Future of Retail IT Survey, 2015
EKN confidential | Do not distribute
31
Figures are percentage of total respondents
51%
16%
9%
8%
7%
5%4%
IT
Stores
Marketing
Merchandising
Corporate
Multi-channel/Omni-channel
Supply chain
Distribution by business function
Source: EKN Future of Retail IT Survey, 2015
EKN confidential | Do not distribute
32
Figures are percentage of total respondents
18%
18%
13%
33%
5%
5%
5%
3%
CXO
VP/SVP
Manager
Director
System engineer
IT analyst
IT architect
Other (please specify)
Distribution by IT job role
Source: EKN Future of Retail IT Survey, 2015
EKN confidential | Do not distribute
33
Thank You
For more information contact:Sahir Anand, VP Research & Principal Analyst, EKN